SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) (USD $) In Millions, unless otherwise specified	12 Months Ended
Jul. 31, 2013 item	Jul. 31, 2012	Jul. 31, 2011
Basis of Presentation
Number of reportable segments	3
Number of core national brands	3
Number of regional brands	2
Number of subsidiaries engaged in providing credit insurance to credit customers	3
Merchandise Inventories
Raw materials and finished goods in distribution centers as a percentage of total inventory	16.00%
LIFO charge	$ 4.6	$ 22.4	$ 17.0
Cumulative LIFO provision	63.0	58.3
Domestic inventories, excluding cumulative LIFO provision	690.5	664.1
Canadian inventories	140.0	136.0
Consignment inventory on hand	149.1	118.4
Revenue Recognition
Percentage of merchandise sales to total revenue	90.00%
Insurance premium revenues from credit insurance subsidiaries	10.9	10.5	10.0
ADS Agreement
Selling, General and Administrative
Commencement payment	$ 38.0
Specialty retail jewelry stores
Basis of Presentation
Number of stores	1,064
Kiosk stores
Basis of Presentation
Number of stores	630

Total carrying amount of consideration received or receivable as of the balance sheet date representing potential earnings that were not as yet recognized as revenue or other forms of income in conformity with GAAP, and which are expected to be recognized as such after one year or beyond the normal operating cycle, if longer.

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Staff Accounting Bulletin (SAB)

-Number Topic 13

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Reference 2: http://www.xbrl.org/2003/role/presentationRef

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-Name Accounting Standards Codification

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-SubTopic 10

-Section S99

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Reflects the difference between (a) inventory at the lower of LIFO cost or market and (b) inventory at replacement cost or at the lower of some acceptable inventory accounting method (such as FIFO or average cost), or market. If material, reflects an excess of replacement or current cost over stated LIFO value parenthetically on the balance sheet or in a note to the financial statements.

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The difference between the change in the inventory reserve representing the cumulative difference in cost between the first in, first out and the last in, first out inventory valuation methods and any LIFO decrement which have been reflected in the statement of income during the period.

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Number of segments reported by the entity. A reportable segment is a component of an entity for which there is an accounting requirement to report separate financial information on that component in the entity's financial statements.

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Gross amount of inventory owned by the entity but in the hands of a customer, typically a reseller.

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Reference 1: http://www.xbrl.org/2003/role/presentationRef

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-Name Accounting Standards Codification

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-Subparagraph (SX 210.5-02.6(a))

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-Name Regulation S-X (SX)

-Number 210

-Section 02

-Paragraph 6

-Subparagraph a

-Article 5

Reference 3: http://www.xbrl.org/2003/role/presentationRef

-Publisher AICPA

-Name Accounting Research Bulletin (ARB)

-Number 43

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-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

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Premiums earned on the income statement for all insurance and reinsurance contracts after subtracting any amounts ceded to another insurer and adding premiums assumed from other insurers.

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Reference 1: http://www.xbrl.org/2003/role/presentationRef

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-Name Accounting Standards Codification

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-SubTopic 225

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-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

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Represents the amount of domestic inventories, as of the balance sheet date, excluding the cumulative LIFO provision.

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Represents the number of core national brands.

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Represents the number of regional brands.

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Represents the number of subsidiaries engaged in providing credit insurance to credit customers.

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Represents the percentage of merchandise sales to total revenue.

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Represents the raw materials and finished goods in distribution centers as a percentage of total inventory.

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