SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) (USD $) In Millions, unless otherwise specified	12 Months Ended
Jul. 31, 2012 item	Jul. 31, 2011	Jul. 31, 2010
Basis of Presentation
Number of reportable segments	3
Number of subsidiaries engaged in providing credit insurance to credit customers	3
Merchandise Inventories
Raw materials as a percentage of total inventory	3.00%
Finished goods at distribution center as a percentage of total inventory	13.00%
LIFO charge	$ 22.4	$ 17.0	$ 5.7
Cumulative LIFO provision	58.3	35.9
Domestic inventories, excluding cumulative LIFO provision	664.1	619.8
Canadian inventories	136.0	136.9
Consignment inventory on hand	$ 118.4	$ 53.5
Revenue Recognition
Percentage of merchandise sales to total revenue	89.00%
Specialty retail jewelry stores
Basis of Presentation
Number of stores	1,124
Kiosk stores
Basis of Presentation
Number of stores	654

Reflects the difference between (a) inventory at the lower of LIFO cost or market and (b) inventory at replacement cost or at the lower of some acceptable inventory accounting method (such as FIFO or average cost), or market. If material, reflects an excess of replacement or current cost over stated LIFO value parenthetically on the balance sheet or in a note to the financial statements.

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 210

-SubTopic 10

-Section S99

-Paragraph 1

-Subparagraph (SX 210.5-02.6(c))

-URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Regulation S-X (SX)

-Number 210

-Section 02

-Paragraph 6

-Subparagraph c

-Article 5

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- Definition

The difference between the change in the inventory reserve representing the cumulative difference in cost between the first in, first out and the last in, first out inventory valuation methods and any LIFO decrement which have been reflected in the statement of income during the period.

+ References

No definition available.

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- Definition

Number of segments reported by the entity. A reportable segment is a component of an entity for which there is an accounting requirement to report separate financial information on that component in the entity's financial statements.

+ References

No definition available.

+ Details

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- Definition

Represents the number of stores.

+ References

No definition available.

+ Details

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- Definition

Gross amount of inventory owned by the entity but in the hands of a customer, typically a reseller.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 605

-SubTopic 10

-Section S99

-Paragraph 1

-Subparagraph (SAB TOPIC 13.A.2.Q2 Response)

-URI http://asc.fasb.org/extlink&oid=6600647&loc=d3e214044-122780

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 210

-SubTopic 10

-Section S99

-Paragraph 1

-Subparagraph (SX 210.5-02.6(a))

-URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682

Reference 3: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Regulation S-X (SX)

-Number 210

-Section 02

-Paragraph 6

-Subparagraph a

-Article 5

Reference 4: http://www.xbrl.org/2003/role/presentationRef

-Publisher AICPA

-Name Accounting Research Bulletin (ARB)

-Number 43

-Section A

-Paragraph 9

-Chapter 3

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

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- Definition

Represents the finished goods at a distribution center as a percentage of total inventory.

+ References

No definition available.

+ Details

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- Definition

Represents the amount of domestic inventories, as of the balance sheet date, excluding the cumulative LIFO provision.

+ References

No definition available.

+ Details

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- Definition

Represents the amount of foreign inventories, as of the balance sheet date.

+ References

No definition available.

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- Definition

Represents the number of subsidiaries engaged in providing credit insurance to credit customers.

+ References

No definition available.

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- Definition

Represents the percentage of merchandise sales to total revenue.

+ References

No definition available.

+ Details

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- Definition

Represents the raw materials as a percentage of total inventory.

+ References

No definition available.

+ Details

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