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REVENUE (Notes)
3 Months Ended
Jan. 31, 2020
Revenue from Contract with Customer [Abstract]  
Revenue from Contract with Customer REVENUE


The following table presents the company’s total revenue and segment revenue disaggregated by geographical region:
 
Three Months Ended January 31,
 
2020
 
2019
 
Life Sciences and Applied Markets
 
Diagnostics and Genomics
 
Agilent CrossLab
 
Total
 
Life Sciences and Applied Markets
 
Diagnostics and Genomics
 
Agilent CrossLab
 
Total
 
(in millions)
 
 
 
 
 
 
 
 
Revenue by Region
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Americas
$
209

 
$
118

 
$
167

 
$
494

 
$
168

 
$
109

 
$
156

 
$
433

Europe
167

 
92

 
133

 
392

 
164

 
91

 
128

 
383

Asia Pacific
262

 
39

 
170

 
471

 
275

 
35

 
158

 
468

Total
$
638

 
$
249

 
$
470

 
$
1,357

 
$
607

 
$
235

 
$
442

 
$
1,284

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 


The following table presents the company’s total revenue disaggregated by end markets and by revenue type:
 
 
Three Months Ended
 
January 31,
 
2020
 
2019
 
(in millions)
Revenue by End Markets
 
 
 
Pharmaceutical and Biopharmaceutical
$
423

 
$
391

Chemical and Energy
312

 
308

Diagnostics and Clinical
194

 
187

Food
130

 
129

Academia and Government
141

 
116

Environmental and Forensics
157

 
153

Total
$
1,357

 
$
1,284

 
 
 
 
Revenue by Type
 
 
 
Instrumentation
$
593

 
$
567

Non-instrumentation and other
764

 
717

Total
$
1,357

 
$
1,284



Revenue by region is based on the ship to location of the customer. Revenue by end market is determined by the market indicator of the customer and by customer type. Instrumentation revenue includes sales from instruments, remarketed instruments and third-party products. Non-instrumentation and other revenue include sales from contract and per incident services, our companion diagnostics and our nucleic acid solutions businesses as well as sales from spare parts, consumables, reagents, vacuum pumps, subscriptions, software licenses and associated services.

Contract Balances

Contract Assets

Contract assets (unbilled accounts receivable) primarily relate to the company's right to consideration for work completed but not billed at the reporting date. The unbilled receivables are reclassified to trade receivables when billed to customers. Contract assets are generally classified as current assets and are included in "Accounts receivable, net" in the condensed consolidated balance sheet.

The balance of contract assets as of January 31, 2020 and October 31, 2019 were $131 million and $110 million, respectively. The increase in unbilled receivables during the three months ended January 31, 2020 is a result of recognition of revenue upon the transfer of the control to the customer. In some instances, transfer of control is prior to invoicing the customers and excluding amounts transferred to trade receivables during the period amounted to $21 million.

Contract Liabilities

The following table provides information about contract liabilities (deferred revenue) and the significant changes in the balances during the three months ended January 31, 2020:

 
 
Contract
Liabilities
 
 
(in millions)
 
 
 
Ending balance as of October 31, 2019
 
$
386

Net revenue deferred in the period
 
180

Revenue recognized that was included in the contract liability balance at the beginning of the period
 
(142
)
Change in deferrals from customer cash advances, net of revenue recognized
 
9

Currency translation and other adjustments
 
(1
)
Ending balance as of January 31, 2020
 
$
432


During the three months ended January 31, 2019 revenue recognized that was included in the contract liability balance at October 31, 2018 was $125 million.

Contract liabilities primarily relate to multiple element arrangements for which billing has occurred but transfer of control of all elements to the customer has either partially or not occurred at the balance sheet date. This includes cash received from customers for products and related installation and services in advance of the transfer of control. Contract liabilities are classified as either current in deferred revenue or long-term in other long-term liabilities in the condensed consolidated balance sheet based on the timing of when we expect to complete our performance obligation.

Contract Costs

Incremental costs of obtaining a contract with a customer are recognized as an asset if it expects the benefit of those costs to be longer than one year. We have determined that certain sales incentive programs meet the requirements to be capitalized. The change in total capitalized costs to obtain a contract was immaterial during the three months ended January 31, 2020 and are included in other current and long-term assets on the condensed consolidated balance sheet. We have applied the practical expedient to expense costs as incurred for costs to obtain a contract with a customer when the amortization period would have been one year or less. These costs include the company's internal sales force compensation program, as we have determined that annual compensation is commensurate with annual sales activities.

Transaction Price Allocated to the Remaining Performance Obligations

We have applied the practical expedient in ASC 606-10-50-14 and have not disclosed information about transaction price allocated to remaining performance obligations that have original expected durations of one year or less.
 
The estimated revenue expected to be recognized for remaining performance obligations that have an original term of more than one year, as of January 31, 2020, was $210 million, the majority of which is expected to be recognized over the next 12 months. Remaining performance obligations primarily include extended warranty, customer manufacturing contracts, and software maintenance contracts and revenue associated with lease arrangements.