XML 87 R68.htm IDEA: XBRL DOCUMENT v3.25.0.1
Goodwill and Other Intangible Assets (Subsidiary) (Tables)
 12 Months Ended
Dec. 31, 2024
Goodwill [Line Items]  
Summary of Intangible Assets
The following is a summary of intangible assets at December 31, 2024 and 2023:
Estimated
Life
(Years)		20242023
Gross Carrying
Amount		Accumulated
Amortization		Gross Carrying
Amount		Accumulated
Amortization
Amortizable Intangible Assets:
Customer lists and contracts
7 — 10
$732,098 $665,095 $731,156 $640,635 
Non-competition agreements
3 — 15
71,960 66,894 71,960 66,455 
Site locations152,982,504 2,002,272 2,955,324 1,891,078 
Other
2 — 15
52,761 42,461 52,578 41,416 
$3,839,323 $2,776,722 $3,811,018 $2,639,584 
Unamortizable Intangible Assets:
Goodwill$2,288,618 $253,536 $2,288,807 $253,536 
Summary of Changes in Gross Carrying Amount of Goodwill
The changes in the gross carrying amount of goodwill for the years ended December 31, 2024 and 2023 are as follows:
Balance as of December 31, 2022$2,288,805 
Purchase price adjustments and other2 
Balance as of December 31, 2023$2,288,807 
Purchase price adjustments and other(189)
Balance as of December 31, 2024$2,288,618 
LAMAR MEDIA CORP. AND SUBSIDIARIES  
Goodwill [Line Items]  
Summary of Intangible Assets
The following is a summary of intangible assets at December 31, 2024 and 2023:
Estimated Life (Years)20242023
Gross Carrying AmountAccumulated AmortizationGross Carrying AmountAccumulated Amortization
Amortizable Intangible Assets:
Customer lists and contracts
7—10
$732,098 $665,095 $731,156 $640,635 
Non-competition agreement
3—15
71,960 66,894 71,960 66,455 
Site locations152,982,504 2,002,272 2,955,324 1,891,078 
Other
2—15
52,215 42,383 52,033 41,338 
$3,838,777 $2,776,644 $3,810,473 $2,639,506 
Unamortizable Intangible Assets:
Goodwill$2,277,597 $252,666 $2,277,786 $252,667 
Summary of Changes in Gross Carrying Amount of Goodwill
The changes in the gross carrying amount of goodwill for the years ended December 31, 2024 and 2023 are as follows:
Balance as of December 31, 2022$2,277,784 
Purchase price adjustments and other2 
Balance as of December 31, 20232,277,786 
Purchase price adjustments and other(189)
Balance as of December 31, 2024$2,277,597