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Goodwill and Other Intangible Assets (Subsidiary)
12 Months Ended
Dec. 31, 2024
Goodwill [Line Items]  
Goodwill and Other Intangible Assets Goodwill and Other Intangible Assets
The following is a summary of intangible assets at December 31, 2024 and 2023:
Estimated
Life
(Years)
20242023
Gross Carrying
Amount
Accumulated
Amortization
Gross Carrying
Amount
Accumulated
Amortization
Amortizable Intangible Assets:
Customer lists and contracts
7 — 10
$732,098 $665,095 $731,156 $640,635 
Non-competition agreements
3 — 15
71,960 66,894 71,960 66,455 
Site locations152,982,504 2,002,272 2,955,324 1,891,078 
Other
2 — 15
52,761 42,461 52,578 41,416 
$3,839,323 $2,776,722 $3,811,018 $2,639,584 
Unamortizable Intangible Assets:
Goodwill$2,288,618 $253,536 $2,288,807 $253,536 
The changes in the gross carrying amount of goodwill for the years ended December 31, 2024 and 2023 are as follows:
Balance as of December 31, 2022$2,288,805 
Purchase price adjustments and other
Balance as of December 31, 2023$2,288,807 
Purchase price adjustments and other(189)
Balance as of December 31, 2024$2,288,618 
Amortization expense for the years ended December 31, 2024, 2023 and 2022 was $141,892, $140,033 and $134,256, respectively. The following is a summary of the estimated amortization expense for future years:
2025$135,374 
2026127,362 
2027123,359 
2028116,832 
2029108,303 
Thereafter451,371 
Total$1,062,601 
LAMAR MEDIA CORP. AND SUBSIDIARIES  
Goodwill [Line Items]  
Goodwill and Other Intangible Assets Goodwill and Other Intangible Assets
The following is a summary of intangible assets at December 31, 2024 and 2023:
Estimated Life (Years)20242023
Gross Carrying AmountAccumulated AmortizationGross Carrying AmountAccumulated Amortization
Amortizable Intangible Assets:
Customer lists and contracts
7—10
$732,098 $665,095 $731,156 $640,635 
Non-competition agreement
3—15
71,960 66,894 71,960 66,455 
Site locations152,982,504 2,002,272 2,955,324 1,891,078 
Other
2—15
52,215 42,383 52,033 41,338 
$3,838,777 $2,776,644 $3,810,473 $2,639,506 
Unamortizable Intangible Assets:
Goodwill$2,277,597 $252,666 $2,277,786 $252,667 
The changes in the gross carrying amount of goodwill for the years ended December 31, 2024 and 2023 are as follows:
Balance as of December 31, 2022$2,277,784 
Purchase price adjustments and other
Balance as of December 31, 20232,277,786 
Purchase price adjustments and other(189)
Balance as of December 31, 2024$2,277,597