Exhibit 23.1

Consent of Independent Registered Public Accounting Firm

The Stockholders and Board of Directors

Lamar Advertising Company and Lamar Media Corp.:

We consent to the incorporation by reference in the registration statement on Form S-8 of Lamar Advertising Company of our reports dated February 25, 2019, with respect to (a) the consolidated balance sheets of Lamar Advertising Company and subsidiaries as of December 31, 2018 and 2017, the related consolidated statements of income and comprehensive income, stockholders’ equity, and cash flows for each of the years in the three-year period ended December 31, 2018, and the related notes and financial statement schedules II to III, and the effectiveness of internal control over financial reporting as of December 31, 2018, and (b) the consolidated balance sheets of Lamar Media Corp. and subsidiaries as of December 31, 2018 and 2017, the related consolidated statements of income and comprehensive income, stockholder’s equity, and cash flows for each of the years in the three-year period ended December 31, 2018, and the related notes and financial statement schedules II to III, and the effectiveness of internal control over financial reporting as of December 31, 2018, (collectively, referred to as the “consolidated financial statements”) which reports appear in the December 31, 2018 annual report on Form 10-K/A of Lamar Advertising Company and Lamar Media Corp.

Our reports on the consolidated financial statements refer to a change in the method of accounting for business combinations and a change in the method of accounting for revenue recognition.

/s/ KPMG LLP

Baton Rouge, Louisiana

July 17, 2019