X0202 4 2005-09-28 0 0001263756 PROVIDE COMMERCE INC PRVD 0001090307 LAFFER ARTHUR B C/O PROVIDE COMMERCE, INC. 5005 WATERIDGE VISTA DRIVE SAN DIEGO CA 92121 1 0 1 0 COMMON STOCK 2005-09-28 4 S 0 22 24.94 D 12519 I See footnote (2) COMMON STOCK 2005-09-28 4 S 0 600 24.97 D 11919 I See footnote (2) COMMON STOCK 2005-09-28 4 S 0 378 24.98 D 11541 I See footnote (2) COMMON STOCK 2005-09-28 4 S 0 100 24.99 D 11441 I See footnote (2) COMMON STOCK 2005-09-28 4 S 0 200 25.11 D 11241 I See footnote (2) COMMON STOCK 2005-09-28 4 S 0 100 25.15 D 11141 I See footnote (2) COMMON STOCK 2005-09-28 4 S 0 100 25.20 D 11041 I See footnote (2) COMMON STOCK 2005-09-28 4 S 0 100 25.06 D 10941 I See footnote (2) COMMON STOCK 2005-09-28 4 S 0 200 25.01 D 10741 I See footnote (2) COMMON STOCK 2005-09-28 4 S 0 100 25.02 D 10641 I See footnote (2) COMMON STOCK 2005-09-28 4 S 0 100 25.03 D 10541 I See footnote (2) This sale was effected pursuant to a Rule 10b5-1 trading plan adopted by Jared Schutz Polis on June 16, 2004. These securities were sold by Jared Schutz Polis. The reporting person is a member of the board of directors of Jovian Holdings, Inc. ("Jovian"), which is the investment advisory and decision making entity for the Issuer's stockholders, JPS International LLC, Internet Floral Concepts, L.P. and Jared Schutz Polis and the shares of the Issuer's capital stock held by each. The reporting person receives an annual cash retainer from Jovian and may receive annual and one-time incentive payments associated with the performance of Jovian's portfolio, including the shares of the Issuer. The reporting person disclaims beneficial ownership of these shares, except to the extent of his pecuniary interest in Jovian. This report shall not be deemed an admission that the reporting person is the beneficial owner of such shares, except to the extent of his pecuniary interest in Jovian, for purposes of Section 16 or any other purpose. /s/ Blake T. Bilstad, Attorney in Fact 2005-09-29