On December 22, 2021, Gaia, entered into and completed its acquisition of Yoga International pursuant to an Agreement and Plan of Merger (“Merger Agreement”). At closing all of the issued and outstanding shares of Yoga International preferred and common stock were converted into the right to receive an aggregate of $9.1 million in cash plus a total of 1,134,613 shares of Gaia Class A common stock. The initial cash consideration was reduced by $1.5 million to offset Yoga International’s working capital shortfall at closing pursuant to the terms of the Merger Agreement. The determination of the number of shares issued pursuant to the Merger Agreement was based on the ten-day volume weighted average price of Gaia Class A common stock as listed on the Nasdaq Global Market during the ten trading-day period ending on December 16, 2021 (the third trading day before the last business day prior to the date of the Merger Agreement). Half of the shares of Gaia Class A common stock issued are subject to a six-month holdback arrangement and the other half are subject to a holdback until January 1, 2023. Included in the aggregate cash consideration was $1.0 million of deferred cash consideration that is due and payable on March 1, 2022 subject to certain adjustments related to closing liabilities. We expect to pay $0.9 million of this deferred cash consideration and retain the remainder to offset identified closing liabilities in accordance with the terms of the Merger Agreement. These adjustments have been factored into the purchase price summarized below.

The acquisition expanded Gaia’s content library by 4,000 hours of content and also added a stand-alone digital yoga subscription service to Gaia’s offerings. With the acquisition, Gaia now has a subscription offering tailored to the unique needs of consumers focused on the lifestyle and philosophy of yoga.

The acquisition was accounted for as a business combination and the total preliminary purchase price of $17.2 million was allocated to the net tangible and intangible assets and liabilities based on their preliminary fair values on the acquisition date with the excess recorded as goodwill. The values assigned to the assets acquired and liabilities assumed are based on their estimated fair values calculated using data that were available on the acquisition date. As of December 31, 2021, the items that may affect our preliminary purchase price determination relate to any and all contingencies, including income and other taxes. At the time such contingencies may arise within the measurement period of 12 months from the acquisition closing date, it may result in adjustments to liability balances and goodwill.

(in thousands)	Total
Fair value of Class A common stock transferred	$	9,724
Cash consideration		7,473
Total purchase price, as adjusted	$	17,197

The following table presents the preliminary purchase price allocation, as adjusted, recorded in Gaia’s consolidated balance sheet as of December 31, 2021:

(in thousands)	Total
Cash	$	829
Accounts receivable		21
Prepaid expenses and other current assets		248
Media library, software and equipment		47
Intangible assets		9,240
Goodwill		11,581
Accounts payable and other liabilities		(993	)
Deferred tax liability for acquired intangible assets		(2,079	)
Deferred revenue		(1,697	)
Total purchase price	$	17,197

(in thousands)	Total		Estimated Life (months)
Customer relationships	$	2,000		48
Content library		6,970		90
Tradenames		270		48
Total intangible assets acquired	$	9,240

Customer relationships consists of the estimated value of future cash flows from current Yoga International members. These relationships are on a month-to-month basis for monthly plans and on an annual basis for annual plans. Content library consists of the fair value of approximately 4,000 hours of original content acquired. Tradenames represent the value of the Yoga International brand.

Goodwill generated from this acquisition primarily represents the value that is expected from the increased scale and synergies as a result of the integration of both businesses. Goodwill is not deductible for tax purposes.

The estimated fair value of the intangible assets acquired was determined by Gaia. We engaged a third‑party expert to assist with the valuation analysis. The Company used a multi period excess earnings method to value customer relationships, a cost approach to value the content library and a relief from royalty method to value tradenames.

The net tangible assets were valued at their respective carrying amounts as of the acquisition date, as we believe that these amounts approximate their current fair values. The acquired entity's results of operations were included in the Company's consolidated financial statements from the date of acquisition, December 22, 2021. For the period from acquisition until December 31, 2021, Yoga International contributed net operating revenue of $0.3 million and a net loss of $32 thousand, which is reflected in the accompanying consolidated statement of operations.

During the year ended December 31, 2021, Gaia incurred costs related to this acquisition of $0.4 million that are included in acquisition costs in the accompanying consolidated statement of operations.

The following unaudited pro forma condensed combined financial information gives effect to the acquisition of Yoga International as if it was consummated on January 1, 2020 (the beginning of the comparable prior reporting period), and includes pro forma adjustments related to the amortization of acquired intangible assets and direct and incremental transaction costs reflected in the historical financial statements. Specifically, the following adjustments were made:

This unaudited data is presented for informational purposes only and is not intended to represent or be indicative of the results of operations that would have been reported had the acquisition occurred on January 1, 2020. It should not be taken as representative of future results of operations of the combined company.

The following table presents the unaudited pro forma condensed combined financial information:

	For the Years Ended December 31,
(in thousands)	2021		2020

Revenues	$	89,488	$	77,414
Net income (loss)		4,569		(463	)