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Goodwill and intangible assets - Goodwill and intangible assets (Details) - USD ($)
$ in Millions
12 Months Ended
Dec. 31, 2018
Dec. 31, 2017
Dec. 31, 2016
Jan. 01, 2018
Disclosure of detailed information about intangible assets [line items]        
Goodwill and intangible assets $ 24,357 $ 23,453   $ 23,374 [1]
Amortisation, intangible assets other than goodwill 814 696 $ 777  
Goodwill        
Disclosure of detailed information about intangible assets [line items]        
Goodwill and intangible assets 12,986 13,588    
Present value of in-force long-term insurance business        
Disclosure of detailed information about intangible assets [line items]        
Goodwill and intangible assets 7,149 6,610 $ 6,502 $ 6,532
Intangible assets amortisation 1,117 919    
Other intangible assets        
Disclosure of detailed information about intangible assets [line items]        
Goodwill and intangible assets 4,222 3,255    
Internally generated software        
Disclosure of detailed information about intangible assets [line items]        
Intangible assets 3,632 2,641    
Intangible assets amortisation 1,781 1,157    
Amortisation, intangible assets other than goodwill $ 687 $ 570    
[1] Balances at 1 January 2018 have been prepared in accordance with accounting policies referred to on page 263. 31 December 2017 balances have not been re-presented. Information regarding the effects of adoption of IFRS 9 can be found in Note 37.