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Revenue (Tables)
9 Months Ended
Sep. 30, 2020
Revenue from Contract with Customer [Abstract]  
Revenues Disaggregated by Primary Geographic Markets, Major Products Lines, and Sales Channels
Revenues disaggregated by primary geographic markets, major product lines, and sales channels are as follows:
Three Months Ended
September 30,
Nine Months Ended
September 30,
2020201920202019
Primary geographical markets(1):
United States$1,062 $1,343 $3,101 $3,955 
Europe480 521 1,317 1,705 
Canada94 123 278 377 
Other131 192 396 585 
Total Revenues$1,767 $2,179 $5,092 $6,622 
Major product and services lines:
Equipment$419 $494 $1,054 $1,446 
Supplies, paper and other sales232 290 622 862 
Maintenance agreements(2)
443 567 1,338 1,774 
Service arrangements(3)
486 611 1,512 1,883 
Rental and other132 157 396 473 
Financing55 60 170 184 
Total Revenues$1,767 $2,179 $5,092 $6,622 
Sales channels:
Direct equipment lease(4)
$151 $200 $388 $484 
Distributors & resellers(5)
245 301 604 949 
Customer direct255 283 684 875 
Total Sales$651 $784 $1,676 $2,308 
_____________
(1)Geographic area data is based upon the location of the subsidiary reporting the revenue.
(2)Includes revenues from maintenance agreements on sold equipment as well as revenues associated with service agreements sold through our channel partners as Xerox Partner Print Services (XPPS).
(3)Primarily includes revenues from our Managed Services offerings. Also includes revenues from embedded operating leases, which were not significant.
(4)Primarily reflects direct sales through bundled lease arrangements.
(5)Primarily reflects sales through our two-tier distribution channels.
Incremental Direct Costs of Obtaining a Contract
Incremental direct costs are as follows:
Three Months Ended
September 30,
Nine Months Ended
September 30,
2020201920202019
Incremental direct costs of obtaining a contract$15 $20 $43 $56 
Amortization of incremental direct costs19 23 60 66