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Note 12 - Business Segments
 9 Months Ended
Mar. 31, 2019
Notes to Financial Statements  
Segment Reporting Disclosure [Text Block]
Note
12
– Business Segments
 
The Company’s management reviews the results of its operations by the following
three
business segments:
 
•     
1
-
800
-Flowers.com Consumer Floral,
•     BloomNet Wire Service, and
•     Gourmet Food & Gift Baskets
 
Segment performance is measured based on contribution margin, which includes only the direct controllable revenue and operating expenses of the segments. As such, management’s measure of profitability for these segments does
not
include the effect of corporate overhead (see (a) below), nor does it include depreciation and amortization, other (income) expense, net and income taxes, or stock-based compensation, both of which are included within corporate overhead. Assets and liabilities are reviewed at the consolidated level by management and
not
accounted for by segment.
 
   
Three Months Ended
    
Nine Months Ended
  
Net Revenues:
  
March 31, 2019
    
April 1, 2018
    
March 31, 2019
    
April 1, 2018
  
   
 
 
 
  
(in thousands)
    
 
 
 
Segment Net Revenues:
                                
1-800-Flowers.com Consumer Floral
   $
144,821
     $
135,782
     $
338,003
     $
312,456
  
BloomNet Wire Service
    
28,185
      
24,498
      
75,613
      
64,637
  
Gourmet Food & Gift Baskets
    
75,445
      
78,458
      
575,966
      
545,408
  
Corporate
    
263
      
264
      
845
      
851
  
Intercompany eliminations
    
(301
)
    
(457
)
    
(1,202
)
    
(1,365
)
Total net revenues
   $
248,413
     $
238,545
     $
989,225
     $
921,987
  
 
 
   
Three Months Ended
    
Nine Months Ended
  
Operating
I
ncome
(Loss)
:
  
March 31, 2019
    
April 1, 2018
    
March 31, 2019
    
April 1, 2018
  
   
 
 
 
  
(in thousands)
    
 
 
 
Segment Contribution Margin:
                                
1-800-Flowers.com Consumer Floral
   $
15,364
     $
16,226
     $
32,667
     $
33,988
  
BloomNet Wire Service
    
9,480
      
8,439
      
25,375
      
22,832
  
Gourmet Food & Gift Baskets
    
(7,202
 )    
(8,811
 )    
89,191
      
79,698
  
Segment Contribution Margin Subtotal
    
17,642
      
15,854
      
147,233
      
136,518
  
Corporate (a)
    
(25,243
)
    
(20,408
)
    
(67,303
)
    
(59,448
)
Depreciation and amortization
    
(7,028
)
    
(7,885
)
    
(22,840
)
    
(24,646
)
Operating income (loss)
   $
(14,629
 )   $
(12,439
 )   $
57,090
     $
52,424
  
 
(a) Corporate expenses consist of the Company’s enterprise shared service cost centers, and include, among other items, Information Technology, Human Resources, Accounting and Finance, Legal, Executive and Customer Service Center functions, as well as Stock-Based Compensation. In order to leverage the Company’s infrastructure, these functions are operated under a centralized management platform, providing support services throughout the organization. The costs of these functions, other than those of the Customer Service Center, which are allocated directly to the above categories based upon usage, are included within corporate expenses as they are
not
directly allocable to a specific segment.
 
The following tables represent a disaggregation of revenue from contracts with customers, by channel:
 
   
Three Months Ended
    
Three Months Ended
  
   
March 31, 2019
    
April 1, 2018
  
   
Consumer Floral
    
BloomNet Wire Service
    
Gourmet Food and Gift Baskets
    
Consolidated
   
Consumer Floral
    
BloomNet Wire Service
    
Gourmet Food and Gift Baskets
    
Consolidated
  
Net revenues
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
E-commerce
   $
142,552
     $
-
     $
61,810
     $
204,362
     $
133,442
     $
-
     $
63,422
     $
196,864
  
Retail
    
1,189
      
-
      
5,727
      
6,916
      
1,272
      
-
      
6,326
      
7,598
  
Wholesale
    
-
      
9,321
      
7,908
      
17,229
      
-
      
8,838
      
8,710
      
17,548
  
BloomNet services
    
-
      
18,864
      
-
      
18,864
      
-
      
15,660
      
-
      
15,660
  
Other
    
1,080
      
-
      
-
      
1,080
      
1,068
      
-
      
-
      
1,068
  
Corporate
    
-
      
-
      
-
      
263
      
-
      
-
      
-
      
264
  
Eliminations
    
-
      
-
      
-
      
(301
 )    
-
      
-
      
-
      
(457
 )
Net revenues
   $
144,821
     $
28,185
     $
75,445
     $
248,413
     $
135,782
     $
24,498
     $
78,458
     $
238,545
  
 
   
Nine Months Ended
    
Nine Months Ended
  
   
March 31, 2019
    
April 1, 2018
  
   
Consumer Floral
    
BloomNet Wire Service
    
Gourmet Food and Gift Baskets
    
Consolidated
   
Consumer Floral
    
BloomNet Wire Service
    
Gourmet Food and Gift Baskets
    
Consolidated
  
Net revenues
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
E-commerce
    
332,302
      
-
      
448,581
      
780,883
      
306,479
      
-
      
423,289
      
729,768
  
Retail
    
3,113
      
-
      
38,477
      
41,590
      
3,199
      
-
      
39,270
      
42,469
  
Wholesale
    
-
      
23,247
      
88,908
      
112,155
      
-
      
22,204
      
82,849
      
105,053
  
Bloomnet services
    
-
      
52,366
      
-
      
52,366
      
-
      
42,433
      
-
      
42,433
  
Other
    
2,588
      
-
      
-
      
2,588
      
2,778
      
-
      
-
      
2,778
  
Corporate
    
-
      
-
      
-
      
845
      
-
      
-
      
-
      
851
  
Eliminations
    
-
      
-
      
-
      
(1,202
 )    
-
      
-
      
-
      
(1,365
 )
Net revenues
    
338,003
      
75,613
      
575,966
      
989,225
      
312,456
      
64,637
      
545,408
      
921,987