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Note 12 - Business Segments
 6 Months Ended
Dec. 30, 2018
Notes to Financial Statements  
Segment Reporting Disclosure [Text Block]
Note
12
– Business Segments
 
The Company’s management reviews the results of its operations by the following
three
business segments:
 
•     
1
-
800
-Flowers.com Consumer Floral,
•     BloomNet Wire Service, and
•     Gourmet Food & Gift Baskets
 
Segment performance is measured based on contribution margin, which includes only the direct controllable revenue and operating expenses of the segments. As such, management’s measure of profitability for these segments does
not
include the effect of corporate overhead (see (a) below), nor does it include depreciation and amortization, other (income) expense, net and income taxes, or stock-based compensation, both of which are included within corporate overhead. Assets and liabilities are reviewed at the consolidated level by management and
not
accounted for by segment.
 
   
Three Months Ended
    
Six Months Ended
  
Net Revenues:
  
December 30, 2018
    
December 31, 2017
    
December 30, 2018
    
December 31, 2017
  
   
 
 
 
  
(in thousands)
    
 
 
 
Segment Net Revenues:
                                
1-800-Flowers.com Consumer Floral
   $
108,106
     $
100,064
     $
193,182
     $
176,674
  
BloomNet Wire Service
    
23,435
      
20,375
      
47,428
      
40,139
  
Gourmet Food & Gift Baskets
    
440,003
      
405,964
      
500,521
      
466,950
  
Corporate
    
315
      
317
      
582
      
587
  
Intercompany eliminations
    
(543
 )    
(627
)
    
(901
)
    
(908
)
Total net revenues
   $
571,316
     $
526,093
     $
740,812
     $
683,442
  
 
 
   
Three Months Ended
    
Six Months Ended
  
Operating Income:
  
December 30, 2018
    
December 31, 2017
    
December 30, 2018
    
December 31, 2017
  
   
 
 
 
  
(in thousands)
    
 
 
 
Segment Contribution Margin:
                                
1-800-Flowers.com Consumer Floral
   $
9,808
     $
10,791
     $
17,303
     $
17,762
  
BloomNet Wire Service
    
8,257
      
7,692
      
15,895
      
14,393
  
Gourmet Food & Gift Baskets
    
105,514
      
93,496
      
96,393
      
88,509
  
Segment Contribution Margin Subtotal
    
123,579
      
111,979
      
129,591
      
120,664
  
Corporate (a)
    
(20,925
)
    
(18,836
)
    
(42,060
)
    
(39,040
)
Depreciation and amortization
    
(7,969
)
    
(8,677
)
    
(15,812
)
    
(16,761
)
Operating income
   $
94,685
     $
84,466
     $
71,719
     $
64,863
  
 
(a) Corporate expenses consist of the Company’s enterprise shared service cost centers, and include, among other items, Information Technology, Human Resources, Accounting and Finance, Legal, Executive and Customer Service Center functions, as well as Stock-Based Compensation. In order to leverage the Company’s infrastructure, these functions are operated under a centralized management platform, providing support services throughout the organization. The costs of these functions, other than those of the Customer Service Center, which are allocated directly to the above categories based upon usage, are included within corporate expenses as they are
not
directly allocable to a specific segment.
 
The following tables represent a disaggregation of revenue from contracts with customers, by channel:
 
   
Three Months Ended
    
Three Months Ended
  
   
December 30, 2018
    
December 31, 2017
  
   
Consumer Floral
    
BloomNet Wire Service
    
Gourmet Food & Gift Baskets
    
Consolidated
   
Consumer Floral
    
BloomNet Wire Service
    
Gourmet Food & Gift Baskets
    
Consolidated
  
Net revenues
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
E-commerce
   $
106,300
     $
-
     $
352,521
     $
458,821
     $
98,125
     $
-
     $
326,007
     $
424,132
  
Retail
    
1,063
      
-
      
24,971
      
26,034
      
1,056
      
-
      
24,852
      
25,908
  
Wholesale
    
-
      
5,793
      
62,511
      
68,304
      
-
      
6,012
      
55,105
      
61,117
  
BloomNet services
    
-
      
17,642
      
-
      
17,642
      
-
      
14,363
      
-
      
14,363
  
Franchise/Other
    
743
      
-
      
-
      
743
      
883
      
-
      
-
      
883
  
Corporate
    
-
      
-
      
-
      
315
      
-
      
-
      
-
      
317
  
Eliminations
    
-
      
-
      
-
      
(543
 )    
-
      
-
      
-
      
(627
 )
Net revenues
   $
108,106
     $
23,435
     $
440,003
     $
571,316
     $
100,064
     $
20,375
     $
405,964
     $
526,093
  
 
   
Six Months Ended
    
Six Months Ended
  
   
December 30, 2018
    
December 31, 2017
  
   
Consumer Floral
    
BloomNet Wire Service
    
Gourmet Food & Gift Baskets
    
Consolidated
   
Consumer Floral
    
BloomNet Wire Service
    
Gourmet Food & Gift Baskets
    
Consolidated
  
Net revenues
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
E-commerce
   $
189,750
     $
-
     $
386,771
     $
576,521
     $
173,037
     $
-
     $
359,866
     $
532,903
  
Retail
    
1,924
      
-
      
32,750
      
34,674
      
1,927
      
-
      
32,945
      
34,872
  
Wholesale
    
-
      
13,926
      
81,000
      
94,926
      
-
      
13,366
      
74,139
      
87,505
  
Bloomnet services
    
-
      
33,502
      
-
      
33,502
      
-
      
26,773
      
-
      
26,773
  
Franchise/Other
    
1,508
      
-
      
-
      
1,508
      
1,710
      
-
      
-
      
1,710
  
Corporate
    
-
      
-
      
-
      
582
      
-
      
-
      
-
      
587
  
Eliminations
    
-
      
-
      
-
      
(901
 )    
-
      
-
      
-
      
(908
 )
Net revenues
   $
193,182
     $
47,428
     $
500,521
     $
740,812
     $
176,674
     $
40,139
     $
466,950
     $
683,442