Note 15 - Business Segments (Details) - Segment Performance (USD $) In Thousands, unless otherwise specified	12 Months Ended
	Jun. 29, 2014		Jun. 30, 2013		Jul. 01, 2012
Net revenues:
Net Revenue	$ 756,345		$ 735,497		$ 707,517
Segment Contribution Margin:
Contribution Margin	94,089		93,149		91,679
Depreciation and amortization	(19,848)		(18,798)		(19,540)
Operating income	23,706		25,786		23,727
Consumer Floral [Member]
Net revenues:
Net Revenue	421,336		411,526		398,184
Segment Contribution Margin:
Contribution Margin	40,252		47,193		39,147
BloomNet Wire Service [Member]
Net revenues:
Net Revenue	84,199		81,822		82,582
Segment Contribution Margin:
Contribution Margin	26,715		25,611		22,339
Gourmet Food & Gift Baskets [Member]
Net revenues:
Net Revenue	251,990		243,225		228,002
Segment Contribution Margin:
Contribution Margin	27,122	[1]	20,345	[1]	30,193	[1]
Corporate Segment [Member]
Net revenues:
Net Revenue	797		789		773
Segment Contribution Margin:
Corporate (1)	(50,535)	[2]	(48,565)	[2]	(48,412)	[2]
Intersegment Eliminations [Member]
Net revenues:
Net Revenue	$ (1,977)		$ (1,865)		$ (2,024)

[1] GFGB segment contribution margin during the year ended July 1, 2012 includes a $3.8 million ($2.4mm, net of tax) gain on the sale of 17 Fannie May stores, which were being operated as franchised locations post-sale.

[2] Corporate expenses consist of the Company's enterprise shared service cost centers, and include, among other items, Information Technology, Human Resources, Accounting and Finance, Legal, Executive and Customer Service Center functions, as well as Stock-Based Compensation. In order to leverage the Company's infrastructure, these functions are operated under a centralized management platform, providing support services throughout the organization. The costs of these functions, other than those of the Customer Service Center, which are allocated directly to the above segments based upon usage, are included within corporate expenses, as they are not directly allocable to a specific segment.