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Note 2 - Significant Accounting Policies (Details) (USD $)
In Millions, unless otherwise specified
12 Months Ended
Jun. 29, 2014
Jun. 30, 2013
Jul. 01, 2012
Note 2 - Significant Accounting Policies (Details) [Line Items]      
Number of Weeks in Fiscal Year 52 52 52
Maximum Period Over Which Costs of Producing and Distributing Catalogs Amortized 182 days    
Prepaid Catalog Expenses Current $ 0.2 $ 0.5  
Cost Method Investments 0.8 2.3  
Loans Receivable, Net 0.5 2.3  
Allowance for Doubtful Accounts Receivable, Current 2.4 2.5  
Advertising Expense 83.0 77.9 75.1
Minimum Percentage Likelihood of Tax Benefit Being Realized Upon Settlement of Tax Position to be Recognized 50.00%    
Software and Software Development Costs [Member] | Minimum [Member]
     
Note 2 - Significant Accounting Policies (Details) [Line Items]      
Property, Plant and Equipment, Useful Life 3 years    
Software and Software Development Costs [Member] | Maximum [Member]
     
Note 2 - Significant Accounting Policies (Details) [Line Items]      
Property, Plant and Equipment, Useful Life 7 years    
iFlorist [Member]
     
Note 2 - Significant Accounting Policies (Details) [Line Items]      
Equity Method Investment, Ownership Percentage 32.00%    
Equity Method Investments 3.2 3.8  
Business Combination, Step Acquisition, Equity Interest in Acquiree, Including Subsequent Acquisition, Percentage 56.00%    
iFlorist [Member] | Maximum [Member]
     
Note 2 - Significant Accounting Policies (Details) [Line Items]      
Income (Loss) from Equity Method Investments $ (0.6) $ 0.2  
Minimum [Member]
     
Note 2 - Significant Accounting Policies (Details) [Line Items]      
Finite-Lived Intangible Asset, Useful Life 3 years    
Maximum [Member]
     
Note 2 - Significant Accounting Policies (Details) [Line Items]      
Finite-Lived Intangible Asset, Useful Life 16 years