Note 15 - Business Segments

12 Months Ended

Jun. 29, 2014

Segment Reporting [Abstract]

Segment Reporting Disclosure [Text Block]

Note 15. Business Segments

The Company’s management reviews the results of the Company’s operations by the following three business segments:

• 1-800-Flowers.com Consumer Floral,

• BloomNet Wire Service, and

• Gourmet Food and Gift Baskets

Segment performance is measured based on contribution margin, which includes only the direct controllable revenue and operating expenses of the segments. As such, management’s measure of profitability for these segments does not include the effect of corporate overhead (see (1) below), nor does it include depreciation and amortization, other income, and income taxes, or stock-based compensation, which is included within corporate overhead. Assets and liabilities are reviewed at the consolidated level by management and not accounted for by segment.

	Years ended
Net revenues	June 29, 2014			June 30, 2013			July 1, 2012
	(in thousands)
Net revenues:
1-800-Flowers.com Consumer Floral	$	421,336		$	411,526		$	398,184
BloomNet Wire Service		84,199			81,822			82,582
Gourmet Food & Gift Baskets		251,990			243,225			228,002
Corporate		797			789			773
Intercompany eliminations		(1,977	)		(1,865	)		(2,024	)
Total net revenues	$	756,345		$	735,497		$	707,517

	Years ended
Operating Income from Continuing Operations	June 29, 2014			June 30, 2013			July 1, 2012
	(in thousands)
Segment Contribution Margin:
1-800-Flowers.com Consumer Floral	$	40,252		$	47,193		$	39,147
BloomNet Wire Service		26,715			25,611			22,339
Gourmet Food & Gift Baskets (2)		27,122			20,345			30,193
Segment Contribution Margin Subtotal		94,089			93,149			91,679
Corporate (1)		(50,535	)		(48,565	)		(48,412	)
Depreciation and amortization		(19,848	)		(18,798	)		(19,540	)
Operating income	$	23,706		$	25,786		$	23,727

(1) Corporate expenses consist of the Company’s enterprise shared service cost centers, and include, among other items, Information Technology, Human Resources, Accounting and Finance, Legal, Executive and Customer Service Center functions, as well as Stock-Based Compensation. In order to leverage the Company’s infrastructure, these functions are operated under a centralized management platform, providing support services throughout the organization. The costs of these functions, other than those of the Customer Service Center, which are allocated directly to the above segments based upon usage, are included within corporate expenses, as they are not directly allocable to a specific segment.

(2) GFGB segment contribution margin during the year ended July 1, 2012 includes a $3.8 million ($2.4mm, net of tax) gain on the sale of 17 Fannie May stores, which were being operated as franchised locations post-sale.