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Note 6 - Goodwill and Intangible Assets
12 Months Ended
Jun. 29, 2014
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Intangible Assets Disclosure [Text Block]

Note 6. Goodwill and Intangible Assets


The following table presents goodwill by segment and the related change in the net carrying amount:


   

Consumer Floral

   

BloomNet Wire Service

   

Gourmet Food and Gift Baskets (1)

   

Total

 
           

(in thousands)

         

Balance at July 1, 2012

  $ 9,709     $ -     $ 37,776     $ 47,485  

Adjustments

            -       (84 )     (84 )

Acquisition of Pingg

    542       -       -       542  

Balance at June 30, 2013

  $ 10,251     $ -     $ 37,692     $ 47,943  

Acquisition of Fannie May franchise stores

                    5,783       5,783  

Adjustments

    (97 )     -       -       (97 )

Acquisition of iFlorist

    6,537       -       -       6,537  

Balance at June 29, 2014

  $ 16,691     $ -     $ 43,475     $ 60,166  

 

(1)

The total carrying amount of goodwill for all periods in the table above is reflected net of $71.1 million of accumulated impairment charges, which were recorded in the GFGB segment during fiscal 2009.


The Company’s other intangible assets consist of the following:


           

June 29, 2014

   

June 30, 2013

 
   

Amortization Period

   

Gross Carrying Amount

   

Accumulated Amortization

   

Net

   

Gross Carrying Amount

   

Accumulated Amortization

   

Net

 
    (years)    

(in thousands)

 

Intangible assets with determinable lives:

                                                       

Investment in licenses

    14 - 16     $ 7,420     $ 5,621     $ 1,799     $ 7,420     $ 5,516     $ 1,904  

Customer lists

    3 - 10       17,313       12,818       4,495       15,989       11,334       4,655  

Other

    5 - 8       2,538       2,538       -       2,538       2,513       25  
              27,271       20,977       6,294       25,947       19,363       6,584  
                                                         

Trademarks with indefinite lives

            38,322       -       38,322       36,692       -       36,692  

Total intangible assets

          $ 65,593     $ 20,977     $ 44,616     $ 62,639     $ 19,363     $ 43,276  

Intangible assets are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset or asset group may not be recoverable. During the year ended June 29, 2014, the Company wrote-down the value of its Fine Stationery tradename from $0.7 million to $0.5 million, and during the year ended June 30, 2013, the Company wrote-down the value of its Fine Stationery tradename from $1.1 million to $0.7 million.


The amortization of intangible assets for the years ended June 29, 2014, June 30, 2013 and July 1, 2012 was $1.6 million, $1.8 million and $1.8 million, respectively. Future estimated amortization expense is as follows: 2015 - $1.8 million, 2016 - $1.7 million, 2017 - $0.9 million, 2018 – $0.6 million, 2019 - $0.1million, and thereafter - $1.2 million.