Business Segments (Details) (USD $) In Thousands, unless otherwise specified	12 Months Ended			1 Months Ended	12 Months Ended
	Jun. 30, 2013 item	Jul. 01, 2012	Jul. 03, 2011	Nov. 30, 2011 Fannie May Retail store item	Jun. 30, 2013 Reportable segments	Jul. 01, 2012 Reportable segments	Jul. 03, 2011 Reportable segments	Jun. 30, 2013 Consumer Floral	Jul. 01, 2012 Consumer Floral	Jul. 03, 2011 Consumer Floral	Jun. 30, 2013 BloomNet Wire Service	Jul. 01, 2012 BloomNet Wire Service	Jul. 03, 2011 BloomNet Wire Service	Jun. 30, 2013 Gourmet Food & Gift Baskets	Jul. 01, 2012 Gourmet Food & Gift Baskets	Jul. 03, 2011 Gourmet Food & Gift Baskets	Jul. 01, 2012 Gourmet Food & Gift Baskets Fannie May Retail store item	Jun. 30, 2013 Corporate	Jul. 01, 2012 Corporate	Jul. 03, 2011 Corporate	Jun. 30, 2013 Intercompany eliminations	Jul. 01, 2012 Intercompany eliminations	Jul. 03, 2011 Intercompany eliminations
Business Segments
Number of business segments	3
Business Segments
Total net revenues	$ 735,497	$ 707,517	$ 661,389					$ 411,526	$ 398,184	$ 369,199	$ 81,822	$ 82,582	$ 73,282	$ 243,225	$ 228,002	$ 219,174		$ 789	$ 773	$ 1,150	$ (1,865)	$ (2,024)	$ (1,416)
Segment Contribution Margin					93,149	91,679	81,408	47,193	39,147	32,669	25,611	22,339	20,195	20,345	30,193	28,544
Operating Income	25,786	23,727	14,086															(48,565)	(48,412)	(47,085)
Depreciation and amortization	(18,798)	(19,540)	(20,237)
Gain on sale of stores		3,789		3,800													3,800
Gain on sale of discontinued operations, net of tax	$ (1,512)	$ 4,542															$ 2,400
Number of stores sold				17													17