Goodwill and Intangible Assets (Details) (USD $)	12 Months Ended
	Jun. 30, 2013	Jul. 01, 2012	Jul. 03, 2011
Change in net carrying amount
Balance at the beginning of the period	$ 47,485,000	$ 45,556,000
Adjustments	(84,000)
Acquisition related adjustments		490,000
Balance at the end of the period	47,943,000	47,485,000
Fannie May stores
Change in net carrying amount
Sale of Fannie May stores		(1,001,000)
Flowerama
Change in net carrying amount
Acquisition		2,440,000
Pingg Corp.
Change in net carrying amount
Acquisition	542,000
Consumer Floral
Change in net carrying amount
Balance at the beginning of the period	9,709,000	6,779,000
Adjustments	0
Acquisition related adjustments		490,000
Balance at the end of the period	10,251,000	9,709,000
Consumer Floral | Flowerama
Change in net carrying amount
Acquisition		2,440,000
Consumer Floral | Pingg Corp.
Change in net carrying amount
Acquisition	542,000
Gourmet Food & Gift Baskets
Change in net carrying amount
Balance at the beginning of the period	37,776,000	38,777,000
Adjustments	(84,000)
Acquisition related adjustments		0
Balance at the end of the period	37,692,000	37,776,000
Accumulated impairment charges	71,100,000	71,100,000	71,100,000
Gourmet Food & Gift Baskets | Fannie May stores
Change in net carrying amount
Sale of Fannie May stores		$ (1,001,000)