Business Segments (Details) (USD $) In Thousands, unless otherwise specified	3 Months Ended		9 Months Ended		1 Months Ended	9 Months Ended	3 Months Ended		9 Months Ended		3 Months Ended		9 Months Ended		3 Months Ended		9 Months Ended		3 Months Ended		9 Months Ended		3 Months Ended		9 Months Ended		3 Months Ended		9 Months Ended
	Mar. 31, 2013	Apr. 01, 2012	Mar. 31, 2013 item	Apr. 01, 2012	Nov. 30, 2011 Fannie May Retail store item	Apr. 01, 2012 Fannie May Retail store item	Mar. 31, 2013 Reportable segments	Apr. 01, 2012 Reportable segments	Mar. 31, 2013 Reportable segments	Apr. 01, 2012 Reportable segments	Mar. 31, 2013 Consumer Floral	Apr. 01, 2012 Consumer Floral	Mar. 31, 2013 Consumer Floral	Apr. 01, 2012 Consumer Floral	Mar. 31, 2013 BloomNet Wire Service	Apr. 01, 2012 BloomNet Wire Service	Mar. 31, 2013 BloomNet Wire Service	Apr. 01, 2012 BloomNet Wire Service	Mar. 31, 2013 Gourmet Food & Gift Baskets	Apr. 01, 2012 Gourmet Food & Gift Baskets	Mar. 31, 2013 Gourmet Food & Gift Baskets	Apr. 01, 2012 Gourmet Food & Gift Baskets	Mar. 31, 2013 Corporate	Apr. 01, 2012 Corporate	Mar. 31, 2013 Corporate	Apr. 01, 2012 Corporate	Mar. 31, 2013 Intercompany eliminations	Apr. 01, 2012 Intercompany eliminations	Mar. 31, 2013 Intercompany eliminations	Apr. 01, 2012 Intercompany eliminations
Business Segments
Number of business segments			3
Business Segments
Total net revenues	$ 192,624	$ 179,659	$ 566,508	$ 536,702							$ 121,005	$ 112,987	$ 285,608	$ 274,168	$ 22,819	$ 24,060	$ 61,320	$ 60,837	$ 49,341	$ 43,104	$ 220,483	$ 202,829	$ 200	$ 199	$ 594	$ 575	$ (741)	$ (691)	$ (1,497)	$ (1,707)
Depreciation and amortization	(4,849)	(4,874)	(13,838)	(14,705)
Operating Income	4,096	155	23,647	20,802			21,824	18,154	75,222	72,012	13,902	10,948	31,074	26,899	6,952	6,258	18,797	15,925	970	948	25,351	29,188	(12,879)	(13,125)	(37,737)	(36,505)
Gain on sale of stores				$ 3,789	$ 3,800	$ 3,800
Number of stores sold					17	17