Acquisitions and Dispositions (Details) (Fannie May Franchise LLC, USD $) In Millions, unless otherwise specified	1 Months Ended	3 Months Ended
Nov. 30, 2011	Jan. 01, 2012
Sale and franchise of Fannie May retail stores
Number of stores sold	17
Proceeds from sale of stores	$ 5.6
Gain on sale of stores	3.8
Initial franchise fees	0.5
Minimum number of franchised stores to be opened	45
GB Chocolates
Sale and franchise of Fannie May retail stores
Non-refundable area development fee	0.9
Store opening fees	0.5
Non-performance promissory note		1.2
Non-refundable area development fee deferred	0.9
Recognized promissory note		$ 0.2

Represents the minimum number of franchised stores to be opened under area development agreement with a franchisee.

No definition available.

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- Definition

Represents the non-performance promissory note due and payable only if franchisee fails to open all specified number of stores as set forth in the area development agreement

+ References

No definition available.

+ Details

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Namespace Prefix:	flws_
Data Type:	xbrli:monetaryItemType
Balance Type:	credit
Period Type:	duration

- Definition

Represents the non-refundable area development fee under area development agreement.

+ References

No definition available.

+ Details

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Namespace Prefix:	flws_
Data Type:	xbrli:monetaryItemType
Balance Type:	debit
Period Type:	duration

- Definition

Represents the amount of non-refundable area development fee deferred under area development agreement.

+ References

No definition available.

+ Details

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Namespace Prefix:	flws_
Data Type:	xbrli:monetaryItemType
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- Definition

Represents the recognized amount of promissory note which is based upon assessment of the likelihood that the performance criteria under the area development agreement will be achieved.

+ References

No definition available.

+ Details

Name:	flws_AreaDevelopmentAgreementRecognizedPromissoryNote
Namespace Prefix:	flws_
Data Type:	xbrli:monetaryItemType
Balance Type:	credit
Period Type:	duration

- Definition

Represents the store opening fees under area development agreement.

+ References

No definition available.

+ Details

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Namespace Prefix:	flws_
Data Type:	xbrli:monetaryItemType
Balance Type:	debit
Period Type:	duration

- Definition

Represents the number of stores sold by the entity.

+ References

No definition available.

+ Details

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Namespace Prefix:	flws_
Data Type:	xbrli:integerItemType
Balance Type:	na
Period Type:	duration

- Details

Name:	flws_FranchiseLineItems
Namespace Prefix:	flws_
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- Definition

Proceeds from sale of disposal group including discontinued operations.

+ References

No definition available.

+ Details

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Namespace Prefix:	flws_
Data Type:	xbrli:monetaryItemType
Balance Type:	credit
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- Definition

The gain (loss) resulting from the sale of a disposal group that is not a discontinued operation. It is included in income from continuing operations before income taxes in the income statement.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 144

-Paragraph 37, 45

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 205

-SubTopic 20

-Section 50

-Paragraph 1

-Subparagraph (b)

-URI http://asc.fasb.org/extlink&oid=6360339&loc=d3e1361-107760

Reference 3: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 144

-Paragraph 47

-Subparagraph b

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 4: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 360

-SubTopic 10

-Section 45

-Paragraph 5

-URI http://asc.fasb.org/extlink&oid=8077374&loc=d3e2443-110228

+ Details

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Namespace Prefix:	us-gaap_
Data Type:	xbrli:monetaryItemType
Balance Type:	credit
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- Definition

The amount of initial franchise fees.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 952

-SubTopic 605

-Section 50

-Paragraph 2

-URI http://asc.fasb.org/extlink&oid=6490825&loc=d3e68606-108044

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 45

-Paragraph 22

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

+ Details

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Balance Type:	credit
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