Business Segments - Disaggregation of Revenue (Details) - USD ($) $ in Thousands	12 Months Ended
	Jun. 29, 2025	Jun. 30, 2024	Jul. 02, 2023
Disaggregation of Revenue [Line Items]
Net revenues	$ 1,685,658	$ 1,831,421	$ 2,017,853
E-commerce
Disaggregation of Revenue [Line Items]
Net revenues	1,464,445	1,614,199	1,744,622
Other
Disaggregation of Revenue [Line Items]
Net revenues	221,213	217,222	273,231
Other | Retail and other
Disaggregation of Revenue [Line Items]
Net revenues	17,867	18,756	18,959
Other | Wholesale
Disaggregation of Revenue [Line Items]
Net revenues	146,240	133,460	172,195
Other | BloomNet services
Disaggregation of Revenue [Line Items]
Net revenues	57,877	65,440	83,108
Operating Segments
Disaggregation of Revenue [Line Items]
Net revenues	1,686,429	1,831,855	2,018,884
Operating Segments | Consumer Floral & Gifts
Disaggregation of Revenue [Line Items]
Net revenues	776,781	849,791	920,510
Operating Segments | BloomNet
Disaggregation of Revenue [Line Items]
Net revenues	98,707	107,802	133,183
Operating Segments | Gourmet Foods & Gift Baskets
Disaggregation of Revenue [Line Items]
Net revenues	810,941	874,262	965,191
Operating Segments | E-commerce | Consumer Floral & Gifts
Disaggregation of Revenue [Line Items]
Net revenues	768,631	840,569	911,302
Operating Segments | E-commerce | BloomNet
Disaggregation of Revenue [Line Items]
Net revenues	0	0	0
Operating Segments | E-commerce | Gourmet Foods & Gift Baskets
Disaggregation of Revenue [Line Items]
Net revenues	695,814	773,630	833,320
Operating Segments | Other | Consumer Floral & Gifts
Disaggregation of Revenue [Line Items]
Net revenues	8,150	9,222	9,208
Operating Segments | Other | Consumer Floral & Gifts | Retail and other
Disaggregation of Revenue [Line Items]
Net revenues	8,150	9,222	9,208
Operating Segments | Other | BloomNet
Disaggregation of Revenue [Line Items]
Net revenues	98,707	107,802	133,183
Operating Segments | Other | BloomNet | Wholesale
Disaggregation of Revenue [Line Items]
Net revenues	40,830	42,362	50,075
Operating Segments | Other | BloomNet | BloomNet services
Disaggregation of Revenue [Line Items]
Net revenues	57,877	65,440	83,108
Operating Segments | Other | Gourmet Foods & Gift Baskets
Disaggregation of Revenue [Line Items]
Net revenues	115,127	100,632	131,871
Operating Segments | Other | Gourmet Foods & Gift Baskets | Retail and other
Disaggregation of Revenue [Line Items]
Net revenues	9,717	9,534	9,751
Operating Segments | Other | Gourmet Foods & Gift Baskets | Wholesale
Disaggregation of Revenue [Line Items]
Net revenues	105,410	91,098	122,120
Corporate And Eliminations
Disaggregation of Revenue [Line Items]
Net revenues	(771)	(434)	(1,031)
Corporate And Eliminations | Other
Disaggregation of Revenue [Line Items]
Net revenues	(771)	(434)	(1,031)
Corporate
Disaggregation of Revenue [Line Items]
Net revenues	333	796	375
Corporate | Other
Disaggregation of Revenue [Line Items]
Net revenues	333	796	375
Eliminations
Disaggregation of Revenue [Line Items]
Net revenues	(1,104)	(1,230)	(1,406)
Eliminations | Other
Disaggregation of Revenue [Line Items]
Net revenues	$ (1,104)	$ (1,230)	$ (1,406)