Business Segments (Tables)

12 Months Ended

Jun. 29, 2025

Segment Reporting [Abstract]

Schedule of Financial Information by Segment

Year Ended June 29, 2025
	Consumer Floral & Gifts		BloomNet		Gourmet Foods & Gift Baskets		Total
Net revenues	$	776,781	$	98,707	$	810,941	$	1,686,429
Corporate							333
Intercompany eliminations							(1,104)
Net revenues							1,685,658
Cost of revenues (excludes depreciation and amortization) (a)	471,273		50,793		512,889
Marketing and sales	236,609		14,518		220,649
Other segment items (b)	163,519		4,349		30,410
Segment contribution margin	(94,620)		29,047		46,993		(18,580)
Corporate expenses (c)							132,615
Depreciation and amortization							53,618
Operating loss							(204,813)
Interest income							(3,380)
Interest expense							15,438
Other (income) expense, net							(3,514)
Loss before income taxes							(213,357)

Year Ended June 30, 2024
	Consumer Floral & Gifts		BloomNet		Gourmet Foods & Gift Baskets		Total
Net revenues	$	849,791	$	107,802	$	874,262	$	1,831,855
Corporate							796
Intercompany eliminations							(1,230)
Net revenues							1,831,421
Cost of revenues (excludes depreciation and amortization) (a)	502,840		55,803		539,392
Marketing and sales	241,781		14,583		221,097
Other segment items (b)	37,892		3,650		29,265
Segment contribution margin	67,278		33,766		84,508		185,552
Corporate expenses (c)							133,872
Depreciation and amortization							53,752
Operating loss							(2,072)
Interest income							(6,680)
Interest expense							17,303
Other (income) expense, net							(6,793)
Loss before income taxes							(5,902)

Year Ended July 2, 2023
	Consumer Floral & Gifts		BloomNet		Gourmet Foods & Gift Baskets		Total
Net revenues	$	920,510	$	133,183	$	965,191	$	2,018,884
Corporate							375
Intercompany eliminations							(1,406)
Net revenues							2,017,853
Cost of revenues (excludes depreciation and amortization) (a)	557,168		76,304		628,427
Marketing and sales	247,491		15,090		232,097
Other segment items (b)	20,316		4,592		91,772
Segment contribution margin	95,535		37,197		12,895		145,627
Corporate expenses (c)							126,965
Depreciation and amortization							53,673
Operating loss							(35,011)
Interest income							(3,104)
Interest expense							14,050
Other (income) expense, net							805
Loss before income taxes							(46,762)

(a)Segment cost of revenues includes the costs related to intercompany sales.

(b)Other segment items include technology and development and general and administrative expenses. Additionally, the Consumer Floral & Gifts segment includes goodwill and intangible impairment charges of $143.8 million and $19.8 million for the years ended June 29, 2025 and June 30, 2024, respectively. Other operating expenses for the Gourmet Foods & Gift Baskets segment also includes a goodwill and intangible impairment charge of $64.6 million for the year ended July 2, 2023.

(c)Corporate expenses consist of the Company’s enterprise shared service cost centers, and include, among other items, Information Technology, Human Resources, Accounting and Finance, Legal, Executive, and stock-based compensation, as well as changes in the fair value of the Company's NQDC Plan. In order to leverage the Company’s infrastructure, these functions are operated under a centralized management platform, providing support services throughout the organization. The costs of these functions are included within corporate expenses as they are not directly allocable to a specific segment.

Schedule of Disaggregation of Revenue

The following tables represent a disaggregation of revenue from contracts with customers, by channel:

	Years Ended
	Consumer Floral & Gifts						BloomNet						Gourmet Foods & Gift Baskets						Corporate and Eliminations						Consolidated
	June 29, 2025		June 30, 2024		July 2, 2023		June 29, 2025		June 30, 2024		July 2, 2023		June 29, 2025		June 30, 2024		July 2, 2023		June 29, 2025		June 30, 2024		July 2, 2023		June 29, 2025		June 30, 2024		July 2, 2023
	(in thousands)
Net revenues
E-commerce	$	768,631	$	840,569	$	911,302	$	-	$	-	$	-	$	695,814	$	773,630	$	833,320	$	-	$	-	$	-	$	1,464,445	$	1,614,199	$	1,744,622
Other	8,150		9,222		9,208		98,707		107,802		133,183		115,127		100,632		131,871		(771)		(434)		(1,031)		221,213		217,222		273,231
Total net revenues	$	776,781	$	849,791	$	920,510	$	98,707	$	107,802	$	133,183	$	810,941	$	874,262	$	965,191	$	(771)	$	(434)	$	(1,031)	$	1,685,658	$	1,831,421	$	2,017,853
Other revenues detail
Retail and other	8,150		9,222		9,208		-		-		-		9,717		9,534		9,751		-		-		-		17,867		18,756		18,959
Wholesale	-		-		-		40,830		42,362		50,075		105,410		91,098		122,120		-		-		-		146,240		133,460		172,195
BloomNet services	-		-		-		57,877		65,440		83,108		-		-		-		-		-		-		57,877		65,440		83,108
Corporate	-		-		-		-		-		-		-		-		-		333		796		375		333		796		375
Eliminations	-		-		-		-		-		-		-		-		-		(1,104)		(1,230)		(1,406)		(1,104)		(1,230)		(1,406)
Total other revenues	$	8,150	$	9,222	$	9,208	$	98,707	$	107,802	$	133,183	$	115,127	$	100,632	$	131,871	$	(771)	$	(434)	$	(1,031)	$	221,213	$	217,222	$	273,231