<?xml version="1.0"?>
<edgarSubmission>

    <schemaVersion>X0708</schemaVersion>

    <submissionType>D/A</submissionType>

    <testOrLive>LIVE</testOrLive>

    <primaryIssuer>
        <cik>0001080429</cik>
        <entityName>PACIFIC LIFE INSURANCE CO</entityName>
        <issuerAddress>
            <street1>700 NEWPORT CENTER DRIVE</street1>
            <city>NEWPORT BEACH</city>
            <stateOrCountry>CA</stateOrCountry>
            <stateOrCountryDescription>CALIFORNIA</stateOrCountryDescription>
            <zipCode>92660</zipCode>
        </issuerAddress>
        <issuerPhoneNumber>800-347-7787</issuerPhoneNumber>
        <jurisdictionOfInc>NEBRASKA</jurisdictionOfInc>
        <issuerPreviousNameList>
            <value>None</value>
        </issuerPreviousNameList>
        <edgarPreviousNameList>
            <previousName>PACIFIC LIFE INSURANCE CO/CA</previousName>
        </edgarPreviousNameList>
        <entityType>Other</entityType>
        <entityTypeOtherDesc>Stock Life Insurance Company</entityTypeOtherDesc>
        <yearOfInc>
            <overFiveYears>true</overFiveYears>
        </yearOfInc>
    </primaryIssuer>

    <relatedPersonsList>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Darryl</firstName>
                <middleName>D</middleName>
                <lastName>Button</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>Pacific Life Insurance Company</street1>
                <street2>700 Newport Center Drive</street2>
                <city>Newport Beach</city>
                <stateOrCountry>CA</stateOrCountry>
                <stateOrCountryDescription>CALIFORNIA</stateOrCountryDescription>
                <zipCode>92660</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Adrian</firstName>
                <middleName>S</middleName>
                <lastName>Griggs</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>Pacific Life Insurance Company</street1>
                <street2>700 Newport Center Drive</street2>
                <city>Newport Beach</city>
                <stateOrCountry>CA</stateOrCountry>
                <stateOrCountryDescription>CALIFORNIA</stateOrCountryDescription>
                <zipCode>92660</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Jason</firstName>
                <lastName>Orlandi</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>Pacific Life Insurance Company</street1>
                <street2>700 Newport Center Drive</street2>
                <city>Newport Beach</city>
                <stateOrCountry>CA</stateOrCountry>
                <stateOrCountryDescription>CALIFORNIA</stateOrCountryDescription>
                <zipCode>92660</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Lawrence</firstName>
                <middleName>F</middleName>
                <lastName>Harr</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>Pacific Life Insurance Company</street1>
                <street2>700 Newport Center Drive</street2>
                <city>Newport Beach</city>
                <stateOrCountry>CA</stateOrCountry>
                <stateOrCountryDescription>CALIFORNIA</stateOrCountryDescription>
                <zipCode>92660</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Director</relationship>
            </relatedPersonRelationshipList>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Carol</firstName>
                <middleName>R</middleName>
                <lastName>Sudbeck</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>Pacific Life Insurance Company</street1>
                <street2>700 Newport Center Drive</street2>
                <city>Newport Beach</city>
                <stateOrCountry>CA</stateOrCountry>
                <stateOrCountryDescription>CALIFORNIA</stateOrCountryDescription>
                <zipCode>92660</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
            </relatedPersonRelationshipList>
        </relatedPersonInfo>
        <relatedPersonInfo>
            <relatedPersonName>
                <firstName>Dawn</firstName>
                <middleName>M</middleName>
                <lastName>Behnke</lastName>
            </relatedPersonName>
            <relatedPersonAddress>
                <street1>Pacific Life Insurance Company</street1>
                <street2>700 Newport Center Drive</street2>
                <city>Newport Beach</city>
                <stateOrCountry>CA</stateOrCountry>
                <stateOrCountryDescription>CALIFORNIA</stateOrCountryDescription>
                <zipCode>92660</zipCode>
            </relatedPersonAddress>
            <relatedPersonRelationshipList>
                <relationship>Executive Officer</relationship>
            </relatedPersonRelationshipList>
        </relatedPersonInfo>
    </relatedPersonsList>

    <offeringData>
        <industryGroup>
            <industryGroupType>Insurance</industryGroupType>
        </industryGroup>
        <issuerSize>
            <revenueRange>Decline to Disclose</revenueRange>
        </issuerSize>
        <federalExemptionsExclusions>
            <item>06b</item>
            <item>3C</item>
            <item>3C.1</item>
            <item>3C.7</item>
        </federalExemptionsExclusions>
        <typeOfFiling>
            <newOrAmendment>
                <isAmendment>true</isAmendment>
                <previousAccessionNumber>0001104659-23-082936</previousAccessionNumber>
            </newOrAmendment>
            <dateOfFirstSale>
                <value>2015-11-30</value>
            </dateOfFirstSale>
        </typeOfFiling>
        <durationOfOffering>
            <moreThanOneYear>true</moreThanOneYear>
        </durationOfOffering>
        <typesOfSecuritiesOffered>
            <isOtherType>true</isOtherType>
            <descriptionOfOtherType>Interests in Separate Account XV of Pacific Life Insurance Company under Private Placement Variable Life Insurance Products</descriptionOfOtherType>
        </typesOfSecuritiesOffered>
        <businessCombinationTransaction>
            <isBusinessCombinationTransaction>false</isBusinessCombinationTransaction>
        </businessCombinationTransaction>
        <minimumInvestmentAccepted>1000000</minimumInvestmentAccepted>
        <salesCompensationList>
            <recipient>
                <recipientName>Various Agents</recipientName>
                <recipientCRDNumber>None</recipientCRDNumber>
                <associatedBDName>M Holdings Securities</associatedBDName>
                <associatedBDCRDNumber>000043285</associatedBDCRDNumber>
                <recipientAddress>
                    <street1>1125 NW Couch St., Suite 900</street1>
                    <city>Portland</city>
                    <stateOrCountry>OR</stateOrCountry>
                    <stateOrCountryDescription>OREGON</stateOrCountryDescription>
                    <zipCode>97209</zipCode>
                </recipientAddress>
                <statesOfSolicitationList>
                    <state>AK</state>
                    <description>ALASKA</description>
                    <state>AZ</state>
                    <description>ARIZONA</description>
                    <state>CA</state>
                    <description>CALIFORNIA</description>
                    <state>CT</state>
                    <description>CONNECTICUT</description>
                    <state>DE</state>
                    <description>DELAWARE</description>
                    <state>GA</state>
                    <description>GEORGIA</description>
                    <state>IL</state>
                    <description>ILLINOIS</description>
                    <state>LA</state>
                    <description>LOUISIANA</description>
                    <state>MA</state>
                    <description>MASSACHUSETTS</description>
                    <state>NJ</state>
                    <description>NEW JERSEY</description>
                    <state>NY</state>
                    <description>NEW YORK</description>
                    <state>SD</state>
                    <description>SOUTH DAKOTA</description>
                    <state>TX</state>
                    <description>TEXAS</description>
                    <state>UT</state>
                    <description>UTAH</description>
                </statesOfSolicitationList>
                <foreignSolicitation>false</foreignSolicitation>
            </recipient>
            <recipient>
                <recipientName>Brodie D. Barnes</recipientName>
                <recipientCRDNumber>002368626</recipientCRDNumber>
                <associatedBDName>CapFinancial Securities, LLC.</associatedBDName>
                <associatedBDCRDNumber>000126291</associatedBDCRDNumber>
                <recipientAddress>
                    <street1>4208 Six Forks Road, Suite 1700</street1>
                    <city>Raleigh</city>
                    <stateOrCountry>NC</stateOrCountry>
                    <stateOrCountryDescription>NORTH CAROLINA</stateOrCountryDescription>
                    <zipCode>27609</zipCode>
                </recipientAddress>
                <statesOfSolicitationList>
                    <state>UT</state>
                    <description>UTAH</description>
                </statesOfSolicitationList>
                <foreignSolicitation>false</foreignSolicitation>
            </recipient>
        </salesCompensationList>
        <offeringSalesAmounts>
            <totalOfferingAmount>Indefinite</totalOfferingAmount>
            <totalAmountSold>195926828</totalAmountSold>
            <totalRemaining>Indefinite</totalRemaining>
        </offeringSalesAmounts>
        <investors>
            <hasNonAccreditedInvestors>false</hasNonAccreditedInvestors>
            <totalNumberAlreadyInvested>63</totalNumberAlreadyInvested>
        </investors>
        <salesCommissionsFindersFees>
            <salesCommissions>
                <dollarAmount>1613199</dollarAmount>
                <isEstimate>true</isEstimate>
            </salesCommissions>
            <findersFees>
                <dollarAmount>0</dollarAmount>
            </findersFees>
            <clarificationOfResponse>Sales Commissions reflect estimated commissions paid on total premium payments paid on the life insurance policy.</clarificationOfResponse>
        </salesCommissionsFindersFees>
        <useOfProceeds>
            <grossProceedsUsed>
                <dollarAmount>0</dollarAmount>
            </grossProceedsUsed>
            <clarificationOfResponse></clarificationOfResponse>
        </useOfProceeds>
        <signatureBlock>
            <authorizedRepresentative>true</authorizedRepresentative>
            <signature>
                <issuerName>PACIFIC LIFE INSURANCE CO</issuerName>
                <signatureName>/s/ Alison Ryan</signatureName>
                <nameOfSigner>Alison Ryan</nameOfSigner>
                <signatureTitle>AVP and Managing Assistant General Counsel II</signatureTitle>
                <signatureDate>2024-05-13</signatureDate>
            </signature>
        </signatureBlock>
    </offeringData>
</edgarSubmission>
