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SEGMENTS AND GEOGRAPHIC INFORMATION
12 Months Ended
Dec. 31, 2011
SEGMENTS AND GEOGRAPHIC INFORMATION [Abstract]  
SEGMENTS, GEOGRAPHIC INFORMATION AND SIGNIFICANT CUSTOMERS
Segments and Geographic Information
The Company derives its revenue from four business segments. These business segments are presented on a worldwide basis and include: Affiliate Marketing, Media, Owned & Operated Websites, and Technology. The Company accounts for inter-segment revenue as if the revenue was derived from third parties, that is, at current market prices. The following table provides revenue, segment income from operations and total assets for each of the Company's four business segments. Segment income from operations, as shown below, excludes the effects of: stock-based compensation; amortization of intangible assets; impairment of goodwill and intangible assets; and corporate expenses, as these items are excluded from the segment performance measures utilized by the Company's chief operating decision maker in evaluating the performance of the segments. Corporate expenses consist of those costs not directly attributable to a business segment, and include: salaries and benefits for the Company's executive, finance, legal, corporate governance, human resources, and facilities organizations; fees for professional service providers including audit, tax, Sarbanes-Oxley compliance and certain legal fees; insurance; and, other corporate expenses.
 
Revenue
 
Segment Income from Operations
 
Total Assets
 
2011
 
2010
 
2009
 
2011
 
2010
 
2009
 
2011
 
2010
 
2009
 
(in thousands)
 
 
Affiliate Marketing
$
139,409

 
$
124,126

 
$
111,903

 
$
84,573

 
$
69,552

 
$
58,121

 
$
59,755

 
$
59,336

 
$
50,980

Media
224,574

 
137,487

 
135,086

 
55,020

 
33,625

 
33,261

 
651,010

 
290,684

 
282,135

Owned & Operated Websites
159,821

 
138,545

 
149,599

 
33,764

 
27,963

 
35,034

 
121,531

 
162,490

 
87,058

Technology
37,031

 
31,889

 
27,686

 
19,557

 
16,598

 
12,775

 
12,041

 
10,639

 
6,951

Inter-segment revenue
(680
)
 
(1,249
)
 
(1,551
)
 

 

 

 

 

 

Corporate assets

 

 

 

 

 

 
36,374

 
90,418

 
139,438

Total
$
560,155

 
$
430,798

 
$
422,723

 
$
192,914

 
$
147,738

 
$
139,191

 
$
880,711

 
$
613,567

 
$
566,562



A reconciliation of segment income from operations to consolidated income from operations is as follows for each period (in thousands):
 
 
Segment Income from Operations
 
 
2011
 
2010
 
2009
Segment income from operations
 
$
192,914

 
$
147,738

 
$
139,191

Corporate expenses
 
(26,531
)
 
(26,663
)
 
(27,988
)
Stock-based compensation
 
(14,022
)
 
(7,944
)
 
(8,869
)
Amortization of acquired developed technology
   and websites included in consolidated cost of
revenue
 
(9,633
)
 
(7,522
)
 
(6,675
)
Amortization of acquired intangible assets
   included in consolidated operating expenses
 
(16,646
)
 
(13,089
)
 
(13,128
)
Consolidated income from operations
 
$
126,082

 
$
92,520

 
$
82,531


Depreciation and leasehold amortization expense included in the determination of segment income from operations as presented above for the Affiliate Marketing, Media, Owned & Operated Websites, and Technology segments is as follows for each period (in thousands):
 
 
Year Ended December 31,
 
 
2011
 
2010
 
2009
Affiliate Marketing
 
$
1,062

 
$
1,052

 
$
1,057

Media
 
3,835

 
2,397

 
2,135

Owned & Operated Websites
 
1,717

 
1,581

 
1,878

Technology
 
1,079

 
865

 
1,017

Corporate
 
334

 
725

 
1,467

Total
 
$
8,027

 
$
6,620

 
$
7,554


The Company's operations are domiciled in the United States with operations in Europe, Canada, China and Japan through wholly-owned subsidiaries. Revenue is attributed to a geographic region based upon the country in which the customer relationship is maintained. The Company's operations in Canada and Asia primarily support the revenue generated in the United States, and therefore, the costs associated with these operations are attributed to the United States in the determination of geographic income from operations shown below. Geographic long-lived assets exclude deferred tax assets and other assets in the Company's consolidated balance sheets.
The Company's geographic information was as follows (in thousands):
 
 
Year Ended December 31, 2011
 
Long-lived
Assets at
December 31,
2011
 
 
Revenue
 
Income
from Operations
 
United States
 
$
450,612

 
$
100,793

 
$
16,863

United Kingdom
 
60,072

 
14,172

 
454

Other countries
 
55,465

 
11,117

 
2,635

Inter-regional eliminations
 
(5,994
)
 

 

Total
 
$
560,155

 
$
126,082

 
$
19,952


 
 
Year Ended December 31, 2010
 
Long-lived
Assets at
December 31,
2010
 
 
Revenue
 
Income
from Operations
 
United States
 
$
341,110

 
$
76,250

 
$
11,334

United Kingdom
 
49,960

 
10,201

 
112

Other countries
 
45,804

 
6,069

 
968

Inter-regional eliminations
 
(6,076
)
 

 

Total
 
$
430,798

 
$
92,520

 
$
12,414


 
 
Year Ended December 31, 2009
 
 
 
 
Revenue
 
Income
from Operations
 
United States
 
$
339,685

 
$
71,537

 
 
United Kingdom
 
42,308

 
6,998

 
 
Other countries
 
45,936

 
3,996

 
 
Inter-regional eliminations
 
(5,206
)
 

 
 
Total
 
$
422,723

 
$
82,531