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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 A4yrWeAk8DUW5sdcO/UmZrFYSFFGRfZAo91Dzz9zc6STklf0icSTFNivyCKNZ8YI
 LwpdXhPe6wutQATl6l53lw==

<SEC-DOCUMENT>0001257474-08-000006.txt : 20080423
<SEC-HEADER>0001257474-08-000006.hdr.sgml : 20080423
<ACCEPTANCE-DATETIME>20080423123842
ACCESSION NUMBER:		0001257474-08-000006
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20080422
FILED AS OF DATE:		20080423
DATE AS OF CHANGE:		20080423

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			THOMS WILLIAM V
		CENTRAL INDEX KEY:			0001106042

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-26781
		FILM NUMBER:		08771174

	BUSINESS ADDRESS:	
		BUSINESS PHONE:		6305150170

	MAIL ADDRESS:	
		STREET 1:		8205 SOUTH CASS AVE
		STREET 2:		STE 102
		CITY:			DARIEN
		STATE:			IL
		ZIP:			60561

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			INSURE.COM, INC
		CENTRAL INDEX KEY:			0001079996
		STANDARD INDUSTRIAL CLASSIFICATION:	ACCIDENT & HEALTH INSURANCE [6321]
		IRS NUMBER:				363299423
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		8205 SOUTH CASS AVE
		STREET 2:		SUITE 102
		CITY:			DARIEN
		STATE:			IL
		ZIP:			60561
		BUSINESS PHONE:		6305150170

	MAIL ADDRESS:	
		STREET 1:		8205 SOUTH CASS AVENUE
		CITY:			DARIEN
		STATE:			IL
		ZIP:			60561

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	QUOTESMITH COM INC
		DATE OF NAME CHANGE:	19990521
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>primary_doc.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2008-04-22</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0001079996</issuerCik>
        <issuerName>INSURE.COM, INC</issuerName>
        <issuerTradingSymbol>NSUR</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001106042</rptOwnerCik>
            <rptOwnerName>THOMS WILLIAM V</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>8205 SOUTH CASS AVE</rptOwnerStreet1>
            <rptOwnerStreet2>STE 102</rptOwnerStreet2>
            <rptOwnerCity>DARIEN</rptOwnerCity>
            <rptOwnerState>IL</rptOwnerState>
            <rptOwnerZipCode>60561</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Chief Operating Officer</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Insure.com, Inc. Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2008-04-22</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
                <footnoteId id="F1"/>
            </transactionCoding>
            <transactionTimeliness>
                <value></value>
            </transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>2200</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>4</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>532292</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>William V. Thoms</signatureName>
        <signatureDate>2008-04-23</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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