DIRECTOR OF RESEARCH

0001079738-18-000002.txt : 20180212 0001079738-18-000002.hdr.sgml : 20180212 20180212100204 ACCESSION NUMBER: 0001079738-18-000002 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20171231 FILED AS OF DATE: 20180212 DATE AS OF CHANGE: 20180212 EFFECTIVENESS DATE: 20180212 FILER: COMPANY DATA: COMPANY CONFORMED NAME: BIRINYI ASSOCIATES INC CENTRAL INDEX KEY: 0001079738 IRS NUMBER: 000000000 STATE OF INCORPORATION: CT FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-04573 FILM NUMBER: 18594391 BUSINESS ADDRESS: STREET 1: P O BOX 711 CITY: WESTPORT STATE: CT ZIP: 06881 BUSINESS PHONE: 2033410833 MAIL ADDRESS: STREET 1: P O BOX 711 CITY: WESTPORT STATE: CT ZIP: 06881 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001079738 XXXXXXXX 12-31-2017 12-31-2017 false BIRINYI ASSOCIATES INC

P O Box 711 Westport CT 06881

13F HOLDINGS REPORT 028-04573 N JEFFREY RUBIN DIRECTOR OF RESEARCH 203-341-0833 JEFFREY RUBIN WESTPORT CT 02-12-2018 0 97 289294 INFORMATION TABLE 2 infotable.xml American Airlines Group Inc Common Stock 02376R102 872 16750 SH SOLE 16750 0 0 Apple Inc Common Stock 037833100 25751 152166 SH SOLE 152166 0 0 AllianceBernstein Holding LP MLP 01881G106 357 14250 SH SOLE 14250 0 0 Adobe Systems Inc Common Stock 00724F101 1297 7400 SH SOLE 7400 0 0 American International Group Inc Common Stock 026874784 226 3800 SH SOLE 3800 0 0 Alaska Air Group Inc Common Stock 011659109 717 9750 SH SOLE 9750 0 0 Amgen Inc Common Stock 031162100 1379 7927 SH SOLE 7927 0 0 Amazon.com Inc Common Stock 023135106 19599 16759 SH SOLE 16759 0 0 Apollo Global Management LLC MLP 037612306 335 10000 SH SOLE 10000 0 0 ASML Holding NV NY Reg Shrs 086233517 316 1818 SH SOLE 1818 0 0 Broadcom Ltd Common Stock 134136316 2248 8750 SH SOLE 8750 0 0 American Express Co Common Stock 025816109 643 6474 SH SOLE 6474 0 0 AutoZone Inc Common Stock 053332102 694 975 SH SOLE 975 0 0 Boeing Co/The Common Stock 097023105 2875 9750 SH SOLE 9750 0 0 Alibaba Group Holding Ltd ADR 01609W102 2190 12700 SH SOLE 12700 0 0 Bank of America Corp Common Stock 060505104 480 16250 SH SOLE 16250 0 0 Bayerische Motoren Werke AG Common Stock 001114522 547 5250 SH SOLE 5250 0 0 B&G Foods Inc Common Stock 05508R106 445 12650 SH SOLE 12650 0 0 BlackRock Inc Common Stock 09247X101 270 525 SH SOLE 525 0 0 Berkshire Hathaway Inc Common Stock 084670108 3571 12 SH SOLE 12 0 0 Berkshire Hathaway Inc Common Stock 084670702 2383 12021 SH SOLE 12021 0 0 Blackstone Group LP/The MLP 09253U108 449 14035 SH SOLE 14035 0 0 Citigroup Inc Common Stock 172967424 521 7000 SH SOLE 7000 0 0 Caterpillar Inc Common Stock 149123101 2034 12906 SH SOLE 12906 0 0 Cboe Global Markets Common Stock 12503M108 355 2850 SH SOLE 2850 0 0 Chipotle Mexican Grill Inc Common Stock 169656105 260 900 SH SOLE 900 0 0 Cummins Inc Common Stock 231021106 389 2200 SH SOLE 2200 0 0 Costco Wholesale Corp Common Stock 22160K105 316 1700 SH SOLE 1700 0 0 salesforce.com Inc Common Stock 79466L302 1344 13150 SH SOLE 13150 0 0 CVS Health Corp Common Stock 126650100 399 5500 SH SOLE 5500 0 0 Chevron Corp Common Stock 166764100 1718 13720 SH SOLE 13720 0 0 Delta Air Lines Inc Common Stock 247361702 364 6500 SH SOLE 6500 0 0 Deere & Co Common Stock 244199105 203 1300 SH SOLE 1300 0 0 SPDR Dow Jones Industrial Average ETF Trust ETP 78467X109 7560 30559 SH SOLE 30559 0 0 Walt Disney Co/The Common Stock 254687106 634 5893 SH SOLE 5893 0 0 Consolidated Edison Inc Common Stock 209115104 589 6935 SH SOLE 6935 0 0 iShares MSCI Emerging Markets ETF ETP 464287234 436 9250 SH SOLE 9250 0 0 Expedia Inc Common Stock 30212P303 419 3500 SH SOLE 3500 0 0 Facebook Inc Common Stock 30303M102 5611 31800 SH SOLE 31800 0 0 FedEx Corp Common Stock 31428X106 374 1500 SH SOLE 1500 0 0 General Electric Co Common Stock 369604103 557 31910 SH SOLE 31910 0 0 General Motors Co Common Stock 37045V100 840 20500 SH SOLE 20500 0 0 Alphabet Inc Common Stock 02079K107 5026 4803 SH SOLE 4803 0 0 Alphabet Inc Common Stock 02079K305 15738 14940 SH SOLE 14940 0 0 Goldman Sachs Group Inc/The Common Stock 38141G104 4484 17600 SH SOLE 17600 0 0 Home Depot Inc/The Common Stock 437076102 1583 8350 SH SOLE 8350 0 0 Hermes International Common Stock 004438507 8215 15342 SH SOLE 15342 0 0 International Business Machines Corp Common Stock 459200101 838 5460 SH SOLE 5460 0 0 Intuitive Surgical Inc Common Stock 46120E602 657 1800 SH SOLE 1800 0 0 iShares S&P 500 Value ETF ETP 464287408 406 3550 SH SOLE 3550 0 0 iShares Russell 2000 ETF ETP 464287655 798 5232 SH SOLE 5232 0 0 Johnson & Johnson Common Stock 478160104 1460 10450 SH SOLE 10450 0 0 JPMorgan Chase & Co Common Stock 46625H100 2953 27612 SH SOLE 27612 0 0 Nordstrom Inc Common Stock 655664100 261 5500 SH SOLE 5500 0 0 Kraft Heinz Co/The Common Stock 500754106 894 11500 SH SOLE 11500 0 0 Lockheed Martin Corp Common Stock 539830109 3098 9650 SH SOLE 9650 0 0 LVMH Moet Hennessy Louis Vuitton SE Common Stock 032996574 294 1000 SH SOLE 1000 0 0 Las Vegas Sands Corp Common Stock 517834107 201 2889 SH SOLE 2889 0 0 Mastercard Inc Common Stock 57636Q104 11405 75349 SH SOLE 75349 0 0 McDonald's Corp Common Stock 580135101 3420 19870 SH SOLE 19870 0 0 3M Co Common Stock 88579Y101 282 1200 SH SOLE 1200 0 0 Altria Group Inc Common Stock 02209S103 1574 22045 SH SOLE 22045 0 0 MSCI Inc Common Stock 55354G100 348 2750 SH SOLE 2750 0 0 Microsoft Corp Common Stock 594918104 4080 47700 SH SOLE 47700 0 0 Micron Technology Inc Common Stock 595112103 325 7900 SH SOLE 7900 0 0 Netflix Inc Common Stock 64110L106 1507 7850 SH SOLE 7850 0 0 NVIDIA Corp Common Stock 67066G104 1906 9850 SH SOLE 9850 0 0 Oaktree Capital Group LLC MLP 674001201 604 14343 SH SOLE 14343 0 0 Priceline Group Inc/The Common Stock 741503403 11205 6448 SH SOLE 6448 0 0 Pfizer Inc Common Stock 717081103 661 18250 SH SOLE 18250 0 0 Procter & Gamble Co/The Common Stock 742718109 644 7009 SH SOLE 7009 0 0 Philip Morris International Inc Common Stock 718172109 2521 23860 SH SOLE 23860 0 0 Pioneer Natural Resources Co Common Stock 723787107 1729 10000 SH SOLE 10000 0 0 PayPal Holdings Inc Common Stock 70450Y103 276 3750 SH SOLE 3750 0 0 QUALCOMM Inc Common Stock 747525103 256 4000 SH SOLE 4000 0 0 Red Hat Inc Common Stock 756577102 240 2000 SH SOLE 2000 0 0 Guggenheim S&P 500 Equal Weight ETF ETP 78355W106 623 6164 SH SOLE 6164 0 0 Starbucks Corp Common Stock 855244109 1687 29370 SH SOLE 29370 0 0 SPDR S&P Dividend ETF ETP 78464A763 405 4282 SH SOLE 4282 0 0 Schlumberger Ltd Common Stock 806857108 309 4586 SH SOLE 4586 0 0 iShars PHLX Semiconductor ETF ETP 464287523 340 2000 SH SOLE 2000 0 0 Powershares S&P 500 Low Volatility Portfolio ETP 73937B779 239 5000 SH SOLE 5000 0 0 SPDR S&P 500 ETF Trust ETP 78462F103 24043 90068 SH SOLE 90068 0 0 T Rowe Price Group Inc Common Stock 74144T108 252 2400 SH SOLE 2400 0 0 Tesla Inc Common Stock 88160R101 420 1350 SH SOLE 1350 0 0 Unilever NV NY Reg Shrs 904784709 2170 38522 SH SOLE 38522 0 0 UnitedHealth Group Inc Common Stock 91324P102 496 2250 SH SOLE 2250 0 0 Union Pacific Corp Common Stock 907818108 241 1800 SH SOLE 1800 0 0 United Technologies Corp Common Stock 913017109 1537 12045 SH SOLE 12045 0 0 Visa Inc Common Stock 92826C839 981 8600 SH SOLE 8600 0 0 Verizon Communications Inc Common Stock 92343V104 1313 24797 SH SOLE 24797 0 0 Walgreens Boots Alliance Inc Common Stock 931427108 512 7050 SH SOLE 7050 0 0 Wells Fargo & Co Common Stock 949746101 910 15000 SH SOLE 15000 0 0 Wal-Mart Stores Inc Common Stock 931142103 1758 17800 SH SOLE 17800 0 0 Health Care Select Sector SPDR Fund ETP 81369Y209 1914 23150 SH SOLE 23150 0 0 Exxon Mobil Corp Common Stock 30231G102 1059 12660 SH SOLE 12660 0 0 Zimmer Biomet Holdings Inc Common Stock 98956P102 241 2000 SH SOLE 2000 0 0