DIRECTOR OF RESEARCH

0001079738-17-000027.txt : 20171114 0001079738-17-000027.hdr.sgml : 20171114 20171114132234 ACCESSION NUMBER: 0001079738-17-000027 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20170930 FILED AS OF DATE: 20171114 DATE AS OF CHANGE: 20171114 EFFECTIVENESS DATE: 20171114 FILER: COMPANY DATA: COMPANY CONFORMED NAME: BIRINYI ASSOCIATES INC CENTRAL INDEX KEY: 0001079738 IRS NUMBER: 000000000 STATE OF INCORPORATION: CT FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-04573 FILM NUMBER: 171200156 BUSINESS ADDRESS: STREET 1: P O BOX 711 CITY: WESTPORT STATE: CT ZIP: 06881 BUSINESS PHONE: 2033410833 MAIL ADDRESS: STREET 1: P O BOX 711 CITY: WESTPORT STATE: CT ZIP: 06881 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001079738 XXXXXXXX 09-30-2017 09-30-2017 false BIRINYI ASSOCIATES INC

P O BOX 711 Westport CT 06881

13F HOLDINGS REPORT 028-04573 N JEFFREY RUBIN DIRECTOR OF RESEARCH 203-341-0833 JEFFREY RUBIN WESTPORT CT 11-14-2017 0 87 276228 INFORMATION TABLE 2 infotable.xml Adobe Systems Inc Common Stock 00724F101 1119 7500 SH SOLE 7500 0 0 Alaska Air Group Inc Common Stock 011659109 934 12250 SH SOLE 12250 0 0 Alibaba Group Holding Ltd ADR 01609W102 1934 11200 SH SOLE 11200 0 0 AllianceBernstein Holding LP MLP 01881G106 346 14250 SH SOLE 14250 0 0 Alphabet Inc Common Stock 02079K107 4726 4928 SH SOLE 4928 0 0 Alphabet Inc Common Stock 02079K305 15375 15790 SH SOLE 15790 0 0 Altria Group Inc Common Stock 02209S103 1430 22545 SH SOLE 22545 0 0 Amazon.com Inc Common Stock 023135106 16904 17584 SH SOLE 17584 0 0 American Airlines Group Inc Common Stock 02376R102 1092 23000 SH SOLE 23000 0 0 American Express Co Common Stock 025816109 586 6474 SH SOLE 6474 0 0 American International Group Inc Common Stock 026874784 264 4300 SH SOLE 4300 0 0 Amgen Inc Common Stock 031162100 1478 7927 SH SOLE 7927 0 0 Apollo Global Management LLC MLP 037612306 248 8250 SH SOLE 8250 0 0 Apple Inc Common Stock 037833100 23417 151941 SH SOLE 151941 0 0 ASML Holding NV NY Reg Shrs 086233517 311 1818 SH SOLE 1818 0 0 AutoZone Inc Common Stock 053332102 759 1275 SH SOLE 1275 0 0 B&G Foods Inc Common Stock 05508R106 443 13900 SH SOLE 13900 0 0 Bank of America Corp Common Stock 060505104 437 17250 SH SOLE 17250 0 0 Bayerische Motoren Werke AG Common Stock 001114522 533 5250 SH SOLE 5250 0 0 Berkshire Hathaway Inc Common Stock 084670108 4121 15 SH SOLE 15 0 0 Berkshire Hathaway Inc Common Stock 084670702 1819 9921 SH SOLE 9921 0 0 BlackRock Inc Common Stock 09247X101 235 525 SH SOLE 525 0 0 Blackstone Group LP/The MLP 09253U108 410 12275 SH SOLE 12275 0 0 Boeing Co/The Common Stock 097023105 2479 9750 SH SOLE 9750 0 0 Broadcom Ltd Common Stock 134136316 2243 9250 SH SOLE 9250 0 0 Caterpillar Inc Common Stock 149123101 1610 12906 SH SOLE 12906 0 0 Chevron Corp Common Stock 166764100 1647 14020 SH SOLE 14020 0 0 Chipotle Mexican Grill Inc Common Stock 169656105 723 2350 SH SOLE 2350 0 0 Consolidated Edison Inc Common Stock 209115104 483 5985 SH SOLE 5985 0 0 Costco Wholesale Corp Common Stock 22160K105 567 3450 SH SOLE 3450 0 0 CVS Health Corp Common Stock 126650100 447 5500 SH SOLE 5500 0 0 Delta Air Lines Inc Common Stock 247361702 374 7750 SH SOLE 7750 0 0 Exxon Mobil Corp Common Stock 30231G102 1029 12550 SH SOLE 12550 0 0 Facebook Inc Common Stock 30303M102 5474 32050 SH SOLE 32050 0 0 FedEx Corp Common Stock 31428X106 338 1500 SH SOLE 1500 0 0 General Electric Co Common Stock 369604103 758 31360 SH SOLE 31360 0 0 Goldman Sachs Group Inc/The Common Stock 38141G104 4406 18575 SH SOLE 18575 0 0 Guggenheim S&P 500 Equal Weight ETF ETP 78355W106 613 6414 SH SOLE 6414 0 0 Health Care Select Sector SPDR Fund ETP 81369Y209 1827 22350 SH SOLE 22350 0 0 Hermes International Common Stock 004438507 7734 15342 SH SOLE 15342 0 0 Home Depot Inc/The Common Stock 437076102 1366 8350 SH SOLE 8350 0 0 International Business Machines Corp Common Stock 459200101 1481 10210 SH SOLE 10210 0 0 iShares MSCI Emerging Markets ETF ETP 464287234 347 7750 SH SOLE 7750 0 0 iShares Russell 2000 ETF ETP 464287655 686 4632 SH SOLE 4632 0 0 iShares S&P 500 Value ETF ETP 464287408 383 3550 SH SOLE 3550 0 0 Johnson & Johnson Common Stock 478160104 1359 10450 SH SOLE 10450 0 0 JPMorgan Chase & Co Common Stock 46625H100 2637 27612 SH SOLE 27612 0 0 Kraft Heinz Co/The Common Stock 500754106 1373 17700 SH SOLE 17700 0 0 Lockheed Martin Corp Common Stock 539830109 2994 9650 SH SOLE 9650 0 0 LVMH Moet Hennessy Louis Vuitton SE Common Stock 032996574 276 1000 SH SOLE 1000 0 0 Mastercard Inc Common Stock 57636Q104 10639 75349 SH SOLE 75349 0 0 McDonald's Corp Common Stock 580135101 2878 18370 SH SOLE 18370 0 0 Micron Technology Inc Common Stock 595112103 216 5500 SH SOLE 5500 0 0 Microsoft Corp Common Stock 594918104 3799 51000 SH SOLE 51000 0 0 MSCI Inc Common Stock 55354G100 321 2750 SH SOLE 2750 0 0 Netflix Inc Common Stock 64110L106 1306 7200 SH SOLE 7200 0 0 NIKE Inc Common Stock 654106103 570 11000 SH SOLE 11000 0 0 Nordstrom Inc Common Stock 655664100 318 6750 SH SOLE 6750 0 0 NVIDIA Corp Common Stock 67066G104 1359 7600 SH SOLE 7600 0 0 NVR Inc Common Stock 62944T105 785 275 SH SOLE 275 0 0 Oaktree Capital Group LLC MLP 674001201 480 10200 SH SOLE 10200 0 0 Pfizer Inc Common Stock 717081103 598 16750 SH SOLE 16750 0 0 Philip Morris International Inc Common Stock 718172109 3182 28660 SH SOLE 28660 0 0 Pioneer Natural Resources Co Common Stock 723787107 1623 11000 SH SOLE 11000 0 0 Priceline Group Inc/The Common Stock 741503403 12812 6998 SH SOLE 6998 0 0 Procter & Gamble Co/The Common Stock 742718109 1115 12259 SH SOLE 12259 0 0 QUALCOMM Inc Common Stock 747525103 207 4000 SH SOLE 4000 0 0 salesforce.com Inc Common Stock 79466L302 355 3800 SH SOLE 3800 0 0 Schlumberger Ltd Common Stock 806857108 355 5086 SH SOLE 5086 0 0 SPDR Dow Jones Industrial Average ETF Trust ETP 78467X109 6728 30059 SH SOLE 30059 0 0 SPDR S&P 500 ETF Trust ETP 78462F103 22915 91235 SH SOLE 91235 0 0 SPDR S&P Dividend ETF ETP 78464A763 391 4282 SH SOLE 4282 0 0 Starbucks Corp Common Stock 855244109 1658 30870 SH SOLE 30870 0 0 T Rowe Price Group Inc Common Stock 74144T108 218 2400 SH SOLE 2400 0 0 Tesla Inc Common Stock 88160R101 409 1200 SH SOLE 1200 0 0 Unilever NV NY Reg Shrs 904784709 2304 39022 SH SOLE 39022 0 0 Union Pacific Corp Common Stock 907818108 209 1800 SH SOLE 1800 0 0 United Technologies Corp Common Stock 913017109 1398 12045 SH SOLE 12045 0 0 UnitedHealth Group Inc Common Stock 91324P102 343 1750 SH SOLE 1750 0 0 Verizon Communications Inc Common Stock 92343V104 1289 26047 SH SOLE 26047 0 0 Visa Inc Common Stock 92826C839 905 8600 SH SOLE 8600 0 0 Walgreens Boots Alliance Inc Common Stock 931427108 625 8100 SH SOLE 8100 0 0 Wal-Mart Stores Inc Common Stock 931142103 1410 18050 SH SOLE 18050 0 0 Walt Disney Co/The Common Stock 254687106 630 6393 SH SOLE 6393 0 0 Wells Fargo & Co Common Stock 949746101 855 15500 SH SOLE 15500 0 0 Western Digital Corp Common Stock 958102105 238 2750 SH SOLE 2750 0 0 Zimmer Biomet Holdings Inc Common Stock 98956P102 234 2000 SH SOLE 2000 0 0