Birector of Research

0001079738-16-000018.txt : 20161110 0001079738-16-000018.hdr.sgml : 20161110 20161110125446 ACCESSION NUMBER: 0001079738-16-000018 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20160930 FILED AS OF DATE: 20161110 DATE AS OF CHANGE: 20161110 EFFECTIVENESS DATE: 20161110 FILER: COMPANY DATA: COMPANY CONFORMED NAME: BIRINYI ASSOCIATES INC CENTRAL INDEX KEY: 0001079738 IRS NUMBER: 000000000 STATE OF INCORPORATION: CT FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-04573 FILM NUMBER: 161987026 BUSINESS ADDRESS: STREET 1: P O BOX 711 CITY: WESTPORT STATE: CT ZIP: 06881 BUSINESS PHONE: 2033410833 MAIL ADDRESS: STREET 1: P O BOX 711 CITY: WESTPORT STATE: CT ZIP: 06881 13F-HR 1 primary_doc.xml 13F-HR LIVE false true false 0001079738 XXXXXXXX 09-30-2016 09-30-2016 false BIRINYI ASSOCIATES INC

P O Box 711 Westport CT 06881

13F HOLDINGS REPORT 028-04573 N Jeffrey Rubin Birector of Research 203-341-0833 Jeffrey Rubin Westport CT 11-10-2016 0 85 277564 INFORMATION TABLE 2 infotable.xml Adobe Systems Inc Common Stock 00724F101 803 7400 SH SOLE 7400 0 0 Alaska Air Group Inc Common Stock 011659109 1136 17250 SH SOLE 17250 0 0 Alphabet Inc Common Stock 02079K305 12334 15340 SH SOLE 15340 0 0 Alphabet Inc Common Stock 02079K107 3864 4971 SH SOLE 4971 0 0 Altria Group Inc Common Stock 02209S103 2074 32795 SH SOLE 32795 0 0 Amazon.com Inc Common Stock 023135106 13208 15774 SH SOLE 15774 0 0 American Express Co Common Stock 025816109 447 6974 SH SOLE 6974 0 0 American International Group Inc Common Stock 026874784 335 5653 SH SOLE 5653 0 0 Amgen Inc Common Stock 031162100 1322 7927 SH SOLE 7927 0 0 Anheuser-Busch InBev SA/NV ADR 03524A108 329 2500 SH SOLE 2500 0 0 Apple Inc Common Stock 037833100 18926 167534 SH SOLE 167534 0 0 AutoZone Inc Common Stock 053332102 2286 2975 SH SOLE 2975 0 0 B&G Foods Inc Common Stock 05508R106 3070 62417 SH SOLE 62417 0 0 Bayerische Motoren Werke AG Common Stock 2549783 231 2750 SH SOLE 2750 0 0 Berkshire Hathaway Inc Common Stock 084670108 3460 16 SH SOLE 16 0 0 Berkshire Hathaway Inc Common Stock 084670702 1271 8800 SH SOLE 8800 0 0 BlackRock Inc Common Stock 09247X101 226 625 SH SOLE 625 0 0 Blackstone Group LP/The MLP 09253U108 966 37825 SH SOLE 37825 0 0 Boeing Co/The Common Stock 097023105 1396 10600 SH SOLE 10600 0 0 Buffalo Wild Wings Inc Common Stock 119848109 211 1500 SH SOLE 1500 0 0 Caterpillar Inc Common Stock 149123101 413 4656 SH SOLE 4656 0 0 Chevron Corp Common Stock 166764100 1366 13270 SH SOLE 13270 0 0 Chipotle Mexican Grill Inc Common Stock 169656105 1271 3000 SH SOLE 3000 0 0 Coca-Cola Co/The Common Stock 191216100 272 6437 SH SOLE 6437 0 0 Consolidated Edison Inc Common Stock 209115104 488 6485 SH SOLE 6485 0 0 Costco Wholesale Corp Common Stock 22160K105 1883 12350 SH SOLE 12350 0 0 CVS Health Corp Common Stock 126650100 489 5500 SH SOLE 5500 0 0 Delta Air Lines Inc Common Stock 247361702 216 5500 SH SOLE 5500 0 0 Digital Realty Trust Inc REIT 253868103 456 4700 SH SOLE 4700 0 0 Exxon Mobil Corp Common Stock 30231G102 1955 22400 SH SOLE 22400 0 0 Facebook Inc Common Stock 30303M102 3412 26600 SH SOLE 26600 0 0 Financial Select Sector SPDR Fund ETP 81369Y605 221 11460 SH SOLE 11460 0 0 General Electric Co Common Stock 369604103 2224 75090 SH SOLE 75090 0 0 Goldman Sachs Group Inc/The Common Stock 38141G104 4189 25975 SH SOLE 25975 0 0 Guggenheim S&P 500 Equal Weight ETF ETP 78355W106 419 5014 SH SOLE 5014 0 0 Health Care Select Sector SPDR Fund ETP 81369Y209 2001 27750 SH SOLE 27750 0 0 Hermes International Common Stock 5253973 4657 11442 SH SOLE 11442 0 0 Home Depot Inc/The Common Stock 437076102 1731 13450 SH SOLE 13450 0 0 International Business Machines Corp Common Stock 459200101 1121 7060 SH SOLE 7060 0 0 iShares Russell 2000 ETF ETP 464287655 669 5382 SH SOLE 5382 0 0 iShares S&P 500 Value ETF ETP 464287408 1496 15750 SH SOLE 15750 0 0 Johnson & Johnson Common Stock 478160104 1394 11800 SH SOLE 11800 0 0 JPMorgan Chase & Co Common Stock 46625H100 1905 28612 SH SOLE 28612 0 0 Kraft Heinz Co/The Common Stock 500754106 2703 30200 SH SOLE 30200 0 0 Lockheed Martin Corp Common Stock 539830109 2829 11800 SH SOLE 11800 0 0 LVMH Moet Hennessy Louis Vuitton SE Common Stock 4061412 853 5000 SH SOLE 5000 0 0 Markel Corp Common Stock 570535104 1486 1600 SH SOLE 1600 0 0 Mastercard Inc Common Stock 57636Q104 7989 78499 SH SOLE 78499 0 0 McDonald's Corp Common Stock 580135101 2175 18850 SH SOLE 18850 0 0 Microsoft Corp Common Stock 594918104 2617 45450 SH SOLE 45450 0 0 Mondelez International Inc Common Stock 609207105 315 7176 SH SOLE 7176 0 0 Netflix Inc Common Stock 64110L106 779 7900 SH SOLE 7900 0 0 NIKE Inc Common Stock 654106103 679 12900 SH SOLE 12900 0 0 NVR Inc Common Stock 62944T105 1640 1000 SH SOLE 1000 0 0 Panera Bread Co Common Stock 69840W108 409 2100 SH SOLE 2100 0 0 PepsiCo Inc Common Stock 713448108 330 3036 SH SOLE 3036 0 0 Pfizer Inc Common Stock 717081103 517 15250 SH SOLE 15250 0 0 Philip Morris International Inc Common Stock 718172109 1920 19760 SH SOLE 19760 0 0 Pioneer Natural Resources Co Common Stock 723787107 1068 5750 SH SOLE 5750 0 0 Priceline Group Inc/The Common Stock 741503403 8429 5728 SH SOLE 5728 0 0 Procter & Gamble Co/The Common Stock 742718109 719 8009 SH SOLE 8009 0 0 ProShares S&P 500 Dividend Aristocrats ETF ETP 74348A467 462 8500 SH SOLE 8500 0 0 QUALCOMM Inc Common Stock 747525103 445 6500 SH SOLE 6500 0 0 Regeneron Pharmaceuticals Inc Common Stock 75886F107 201 500 SH SOLE 500 0 0 Reynolds American Inc Common Stock 761713106 330 7000 SH SOLE 7000 0 0 salesforce.com Inc Common Stock 79466L302 449 6300 SH SOLE 6300 0 0 Schlumberger Ltd Common Stock 806857108 557 7086 SH SOLE 7086 0 0 Sherwin-Williams Co/The Common Stock 824348106 830 3000 SH SOLE 3000 0 0 SPDR Dow Jones Industrial Average ETF Trust ETP 78467X109 5377 29411 SH SOLE 29411 0 0 SPDR S&P Dividend ETF ETP 78464A763 424 5032 SH SOLE 5032 0 0 SPDR S&P500 ETF Trust ETP 78462F103 20364 94124 SH SOLE 94124 0 0 Starbucks Corp Common Stock 855244109 2472 45650 SH SOLE 45650 0 0 Under Armour Inc Common Stock 904311107 338 8750 SH SOLE 8750 0 0 Unilever NV NY Reg Shrs 904784709 2510 54444 SH SOLE 54444 0 0 United Continental Holdings Inc Common Stock 910047109 210 4000 SH SOLE 4000 0 0 United Technologies Corp Common Stock 913017109 1214 11945 SH SOLE 11945 0 0 UnitedHealth Group Inc Common Stock 91324P102 553 3950 SH SOLE 3950 0 0 Verizon Communications Inc Common Stock 92343V104 2149 41347 SH SOLE 41347 0 0 Visa Inc Common Stock 92826C839 728 8800 SH SOLE 8800 0 0 Walgreens Boots Alliance Inc Common Stock 931427108 822 10200 SH SOLE 10200 0 0 Wal-Mart Stores Inc Common Stock 931142103 2027 28100 SH SOLE 28100 0 0 Walt Disney Co/The Common Stock 254687106 1963 21143 SH SOLE 21143 0 0 Wells Fargo & Co Common Stock 949746101 753 17000 SH SOLE 17000 0 0 Whirlpool Corp Common Stock 963320106 284 1750 SH SOLE 1750 0 0 Zimmer Biomet Holdings Inc Common Stock 98956P102 260 2000 SH SOLE 2000 0 0