Director of Research

0001079738-16-000010.txt : 20160210 0001079738-16-000010.hdr.sgml : 20160210 20160210120357 ACCESSION NUMBER: 0001079738-16-000010 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20151231 FILED AS OF DATE: 20160210 DATE AS OF CHANGE: 20160210 EFFECTIVENESS DATE: 20160210 FILER: COMPANY DATA: COMPANY CONFORMED NAME: BIRINYI ASSOCIATES INC CENTRAL INDEX KEY: 0001079738 IRS NUMBER: 000000000 STATE OF INCORPORATION: CT FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-04573 FILM NUMBER: 161403992 BUSINESS ADDRESS: STREET 1: P O BOX 711 CITY: WESTPORT STATE: CT ZIP: 06881 BUSINESS PHONE: 2033410833 MAIL ADDRESS: STREET 1: P O BOX 711 CITY: WESTPORT STATE: CT ZIP: 06881 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001079738 XXXXXXXX 12-31-2015 12-31-2015 false BIRINYI ASSOCIATES INC

P O Box 711 Westport CT 06881

13F HOLDINGS REPORT 028-04573 N Jeffrey Rubin Director of Research 203-341-0833 Jeffrey Rubin Westport CT 02-10-2016 0 78 153704 INFORMATION TABLE 2 infotable.xml ABBOTT LABS Common Stock 002824100 305 6800 SH SOLE 6800 0 0 ADOBE SYS INC Common Stock 00724F101 864 9200 SH SOLE 9200 0 0 ALASKA AIR GROUP INC Common Stock 011659109 1276 15850 SH SOLE 15850 0 0 ALLERGAN PLC Common Stock G0177J108 844 2700 SH SOLE 2700 0 0 ALPHABET INC Common Stock 02079K305 11705 15045 SH SOLE 15045 0 0 ALPHABET INC Common Stock 02079K107 3340 4401 SH SOLE 4401 0 0 ALTRIA GROUP INC Common Stock 02209S103 1339 23008 SH SOLE 23008 0 0 AMAZON COM INC Common Stock 023135106 8634 12775 SH SOLE 12775 0 0 AMERICAN EXPRESS CO Common Stock 025816109 553 7950 SH SOLE 7950 0 0 AMERICAN INTL GROUP INC Common Stock 026874784 536 8653 SH SOLE 8653 0 0 AMGEN INC Common Stock 031162100 1287 7927 SH SOLE 7927 0 0 APPLE INC Common Stock 037833100 18535 176084 SH SOLE 176084 0 0 AUTOZONE INC Common Stock 053332102 2040 2750 SH SOLE 2750 0 0 B & G FOODS INC NEW Common Stock 05508R106 478 13650 SH SOLE 13650 0 0 BERKSHIRE HATHAWAY INC DEL Common Stock 084670108 2967 15 SH SOLE 15 0 0 BERKSHIRE HATHAWAY INC DEL Common Stock 084670702 231 1750 SH SOLE 1750 0 0 BLACKROCK INC Common Stock 09247X101 383 1125 SH SOLE 1125 0 0 BLACKSTONE GROUP L P MLP 09253U108 1067 36475 SH SOLE 36475 0 0 BOEING CO Common Stock 097023105 1605 11100 SH SOLE 11100 0 0 CATERPILLAR INC DEL Common Stock 149123101 323 4750 SH SOLE 4750 0 0 CHEVRON CORP NEW Common Stock 166764100 1171 13020 SH SOLE 13020 0 0 CHIPOTLE MEXICAN GRILL INC Common Stock 169656105 3215 6700 SH SOLE 6700 0 0 COSTCO WHSL CORP NEW Common Stock 22160K105 1510 9350 SH SOLE 9350 0 0 CVS HEALTH CORP Common Stock 126650100 636 6500 SH SOLE 6500 0 0 DEERE & CO Common Stock 244199105 431 5650 SH SOLE 5650 0 0 DELTA AIR LINES INC DEL Common Stock 247361702 279 5500 SH SOLE 5500 0 0 EXXON MOBIL CORP Common Stock 30231G102 1493 19150 SH SOLE 19150 0 0 FACEBOOK INC Common Stock 30303M102 2276 21750 SH SOLE 21750 0 0 GENERAL ELECTRIC CO Common Stock 369604103 1087 34845 SH SOLE 34845 0 0 GENERAL MTRS CO Common Stock 37045V100 383 11250 SH SOLE 11250 0 0 GILEAD SCIENCES INC Common Stock 375558103 906 8950 SH SOLE 8950 0 0 GOLDMAN SACHS GROUP INC Common Stock 38141G104 4113 22820 SH SOLE 22820 0 0 RYDEX ETF TRUST ETP 78355W106 345 4500 SH SOLE 4500 0 0 HOME DEPOT INC Common Stock 437076102 694 5250 SH SOLE 5250 0 0 INTERNATIONAL BUSINESS MACHS Common Stock 459200101 1080 7848 SH SOLE 7848 0 0 ISHARES TR ETP 464287655 1462 12982 SH SOLE 12982 0 0 JOHNSON & JOHNSON Common Stock 478160104 1510 14700 SH SOLE 14700 0 0 JPMORGAN CHASE & CO Common Stock 46625H100 1826 27650 SH SOLE 27650 0 0 LOCKHEED MARTIN CORP Common Stock 539830109 1802 8300 SH SOLE 8300 0 0 MASTERCARD INC Common Stock 57636Q104 6882 70690 SH SOLE 70690 0 0 MCDONALDS CORP Common Stock 580135101 1261 10670 SH SOLE 10670 0 0 MCKESSON CORP Common Stock 58155Q103 443 2244 SH SOLE 2244 0 0 MICROSOFT CORP Common Stock 594918104 1656 29850 SH SOLE 29850 0 0 MONDELEZ INTL INC Common Stock 609207105 821 18310 SH SOLE 18310 0 0 MORGAN STANLEY Common Stock 617446448 748 23500 SH SOLE 23500 0 0 NETFLIX INC Common Stock 64110L106 1150 10050 SH SOLE 10050 0 0 NIKE INC Common Stock 654106103 1125 18000 SH SOLE 18000 0 0 NVR INC Common Stock 62944T105 329 200 SH SOLE 200 0 0 PEPSICO INC Common Stock 713448108 203 2036 SH SOLE 2036 0 0 PFIZER INC Common Stock 717081103 654 20250 SH SOLE 20250 0 0 PHILIP MORRIS INTL INC Common Stock 718172109 1056 12010 SH SOLE 12010 0 0 POWERSHARES ETF TR II ETP 73937B779 202 5250 SH SOLE 5250 0 0 PRICELINE GRP INC Common Stock 741503403 6413 5030 SH SOLE 5030 0 0 PROCTER & GAMBLE CO Common Stock 742718109 550 6921 SH SOLE 6921 0 0 QUALCOMM INC Common Stock 747525103 325 6500 SH SOLE 6500 0 0 RALPH LAUREN CORP Common Stock 751212101 580 5200 SH SOLE 5200 0 0 REGENERON PHARMACEUTICALS Common Stock 75886F107 651 1200 SH SOLE 1200 0 0 RESTORATION HARDWARE HLDGS I Common Stock 761283100 636 8000 SH SOLE 8000 0 0 SALESFORCE COM INC Common Stock 79466L302 220 2800 SH SOLE 2800 0 0 SCHLUMBERGER LTD Common Stock 806857108 945 13555 SH SOLE 13555 0 0 SPDR DOW JONES INDL AVRG ETF ETP 78467X109 5109 29362 SH SOLE 29362 0 0 SPDR S&P 500 ETF TR ETP 78462F103 19590 96089 SH SOLE 96089 0 0 SPDR SERIES TRUST ETP 78464A763 407 5532 SH SOLE 5532 0 0 SELECT SECTOR SPDR TR ETP 81369Y506 754 12500 SH SOLE 12500 0 0 SELECT SECTOR SPDR TR ETP 81369Y209 1675 23250 SH SOLE 23250 0 0 STARBUCKS CORP Common Stock 855244109 2557 42596 SH SOLE 42596 0 0 TESORO CORP Common Stock 881609101 738 7000 SH SOLE 7000 0 0 UNDER ARMOUR INC Common Stock 904311107 1056 13100 SH SOLE 13100 0 0 UNILEVER N V NY Reg Shrs 904784709 1594 36800 SH SOLE 36800 0 0 UNITED CONTL HLDGS INC Common Stock 910047109 415 7250 SH SOLE 7250 0 0 UNITED TECHNOLOGIES CORP Common Stock 913017109 1388 14445 SH SOLE 14445 0 0 VERIZON COMMUNICATIONS INC Common Stock 92343V104 962 20823 SH SOLE 20823 0 0 VISA INC Common Stock 92826C839 1020 13150 SH SOLE 13150 0 0 WALGREENS BOOTS ALLIANCE INC Common Stock 931427108 898 10550 SH SOLE 10550 0 0 WAL-MART STORES INC Common Stock 931142103 1152 18800 SH SOLE 18800 0 0 DISNEY WALT CO Common Stock 254687106 1757 16722 SH SOLE 16722 0 0 WELLS FARGO & CO NEW Common Stock 949746101 1046 19250 SH SOLE 19250 0 0 ZIMMER BIOMET HLDGS INC Common Stock 98956P102 205 2000 SH SOLE 2000 0 0