Director of Research

0001079738-15-000008.txt : 20151113 0001079738-15-000008.hdr.sgml : 20151113 20151113140516 ACCESSION NUMBER: 0001079738-15-000008 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20150930 FILED AS OF DATE: 20151113 DATE AS OF CHANGE: 20151113 EFFECTIVENESS DATE: 20151113 FILER: COMPANY DATA: COMPANY CONFORMED NAME: BIRINYI ASSOCIATES INC CENTRAL INDEX KEY: 0001079738 IRS NUMBER: 000000000 STATE OF INCORPORATION: CT FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-04573 FILM NUMBER: 151228418 BUSINESS ADDRESS: STREET 1: P O BOX 711 CITY: WESTPORT STATE: CT ZIP: 06881 BUSINESS PHONE: 2033410833 MAIL ADDRESS: STREET 1: P O BOX 711 CITY: WESTPORT STATE: CT ZIP: 06881 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001079738 XXXXXXXX 09-30-2015 09-30-2015 false BIRINYI ASSOCIATES INC

P O Box 711 Westport CT 06881

13F HOLDINGS REPORT 028-04573 N Jeffrey Rubin Director of Research 203-341-0833 Jeffrey Yale Rubin Westport CT 11-13-2015 0 87 230624 INFORMATION TABLE 2 infotable.xml ABBOTT LABS Common Stock 002824100 294 7300 SH SOLE 7300 0 0 ADOBE SYS INC Common Stock 00724F101 756 9200 SH SOLE 9200 0 0 ALASKA AIR GROUP INC Common Stock 011659109 1903 23950 SH SOLE 23950 0 0 ALLERGAN PLC Common Stock G0177J108 462 1700 SH SOLE 1700 0 0 GOOGLE INC Common Stock 38259P508 10817 16945 SH SOLE 16945 0 0 GOOGLE INC Common Stock 38259P706 3834 6301 SH SOLE 6301 0 0 ALTRIA GROUP INC Common Stock 02209S103 1973 36275 SH SOLE 36275 0 0 AMAZON COM INC Common Stock 023135106 8177 15975 SH SOLE 15975 0 0 AMERICAN EXPRESS CO Common Stock 025816109 997 13450 SH SOLE 13450 0 0 AMERICAN INTL GROUP INC Common Stock 026874784 827 14556 SH SOLE 14556 0 0 AMGEN INC Common Stock 031162100 1811 13091 SH SOLE 13091 0 0 APPLE INC Common Stock 037833100 37364 338746 SH SOLE 338746 0 0 AUTOZONE INC Common Stock 053332102 1448 2000 SH SOLE 2000 0 0 B & G FOODS INC NEW Common Stock 05508R106 875 24000 SH SOLE 24000 0 0 BAIDU INC ADR 056752108 247 1800 SH SOLE 1800 0 0 BERKSHIRE HATHAWAY INC DEL Common Stock 084670108 3710 19 SH SOLE 19 0 0 BERKSHIRE HATHAWAY INC DEL Common Stock 084670702 482 3700 SH SOLE 3700 0 0 BLACKROCK INC Common Stock 09247X101 469 1575 SH SOLE 1575 0 0 BLACKSTONE GROUP L P MLP 09253U108 2295 73875 SH SOLE 73875 0 0 BOEING CO Common Stock 097023105 2174 16600 SH SOLE 16600 0 0 CATERPILLAR INC DEL Common Stock 149123101 592 9050 SH SOLE 9050 0 0 CHEVRON CORP NEW Common Stock 166764100 2447 31020 SH SOLE 31020 0 0 CHIPOTLE MEXICAN GRILL INC Common Stock 169656105 6806 9450 SH SOLE 9450 0 0 CISCO SYS INC Common Stock 17275R102 293 11146 SH SOLE 11146 0 0 COLGATE PALMOLIVE CO Common Stock 194162103 203 3200 SH SOLE 3200 0 0 COSTCO WHSL CORP NEW Common Stock 22160K105 658 4550 SH SOLE 4550 0 0 CVS HEALTH CORP Common Stock 126650100 826 8566 SH SOLE 8566 0 0 DEERE & CO Common Stock 244199105 862 11650 SH SOLE 11650 0 0 DELTA AIR LINES INC DEL Common Stock 247361702 583 13000 SH SOLE 13000 0 0 DUNKIN BRANDS GROUP INC Common Stock 265504100 358 7300 SH SOLE 7300 0 0 EXXON MOBIL CORP Common Stock 30231G102 1981 26650 SH SOLE 26650 0 0 FACEBOOK INC Common Stock 30303M102 2549 28353 SH SOLE 28353 0 0 FEDEX CORP Common Stock 31428X106 216 1500 SH SOLE 1500 0 0 GENERAL ELECTRIC CO Common Stock 369604103 1738 68895 SH SOLE 68895 0 0 GILEAD SCIENCES INC Common Stock 375558103 1183 12050 SH SOLE 12050 0 0 GOLDMAN SACHS GROUP INC Common Stock 38141G104 4652 26770 SH SOLE 26770 0 0 RYDEX ETF TRUST ETP 78355W106 953 12950 SH SOLE 12950 0 0 HOME DEPOT INC Common Stock 437076102 1032 8932 SH SOLE 8932 0 0 INTERNATIONAL BUSINESS MACHS Common Stock 459200101 2305 15898 SH SOLE 15898 0 0 ISHARES TR ETP 464287655 2264 20732 SH SOLE 20732 0 0 JOHNSON & JOHNSON Common Stock 478160104 1610 17250 SH SOLE 17250 0 0 JPMORGAN CHASE & CO Common Stock 46625H100 2679 43940 SH SOLE 43940 0 0 LAS VEGAS SANDS CORP Common Stock 517834107 318 8365 SH SOLE 8365 0 0 LOCKHEED MARTIN CORP Common Stock 539830109 2229 10750 SH SOLE 10750 0 0 MACYS INC Common Stock 55616P104 293 5715 SH SOLE 5715 0 0 MASTERCARD INC Common Stock 57636Q104 11963 132750 SH SOLE 132750 0 0 MCDONALDS CORP Common Stock 580135101 1617 16412 SH SOLE 16412 0 0 MCKESSON CORP Common Stock 58155Q103 323 1744 SH SOLE 1744 0 0 MICROSOFT CORP Common Stock 594918104 1982 44786 SH SOLE 44786 0 0 MONDELEZ INTL INC Common Stock 609207105 1080 25790 SH SOLE 25790 0 0 MORGAN STANLEY Common Stock 617446448 1536 48750 SH SOLE 48750 0 0 NETFLIX INC Common Stock 64110L106 1311 12700 SH SOLE 12700 0 0 NIKE INC Common Stock 654106103 855 6950 SH SOLE 6950 0 0 NVR INC Common Stock 62944T105 305 200 SH SOLE 200 0 0 PEPSICO INC Common Stock 713448108 383 4059 SH SOLE 4059 0 0 PFIZER INC Common Stock 717081103 886 28201 SH SOLE 28201 0 0 PHILIP MORRIS INTL INC Common Stock 718172109 1611 20310 SH SOLE 20310 0 0 POWERSHARES ETF TR II ETP 73937B779 315 8750 SH SOLE 8750 0 0 PRICELINE GRP INC Common Stock 741503403 5170 4180 SH SOLE 4180 0 0 PROCTER & GAMBLE CO Common Stock 742718109 985 13687 SH SOLE 13687 0 0 QUALCOMM INC Common Stock 747525103 639 11900 SH SOLE 11900 0 0 RALPH LAUREN CORP Common Stock 751212101 418 3540 SH SOLE 3540 0 0 REGENERON PHARMACEUTICALS Common Stock 75886F107 233 500 SH SOLE 500 0 0 RESTORATION HARDWARE HLDGS I Common Stock 761283100 700 7500 SH SOLE 7500 0 0 SALESFORCE COM INC Common Stock 79466L302 451 6500 SH SOLE 6500 0 0 SCHLUMBERGER LTD Common Stock 806857108 1628 23605 SH SOLE 23605 0 0 SHAKE SHACK INC Common Stock 819047101 256 5400 SH SOLE 5400 0 0 SPDR DOW JONES INDL AVRG ETF ETP 78467X109 9206 56612 SH SOLE 56612 0 0 SPDR S&P 500 ETF TR ETP 78462F103 36303 189441 SH SOLE 189441 0 0 SPDR SERIES TRUST ETP 78464A763 778 10782 SH SOLE 10782 0 0 SELECT SECTOR SPDR TR ETP 81369Y605 293 12920 SH SOLE 12920 0 0 SELECT SECTOR SPDR TR ETP 81369Y209 3461 52250 SH SOLE 52250 0 0 STARBUCKS CORP Common Stock 855244109 4287 75426 SH SOLE 75426 0 0 TESORO CORP Common Stock 881609101 316 3250 SH SOLE 3250 0 0 TIFFANY & CO NEW Common Stock 886547108 517 6700 SH SOLE 6700 0 0 UNDER ARMOUR INC Common Stock 904311107 1336 13800 SH SOLE 13800 0 0 UNILEVER N V NY Reg Shrs 904784709 2961 73650 SH SOLE 73650 0 0 UNION PAC CORP Common Stock 907818108 1003 11350 SH SOLE 11350 0 0 UNITED CONTL HLDGS INC Common Stock 910047109 1459 27500 SH SOLE 27500 0 0 UNITED TECHNOLOGIES CORP Common Stock 913017109 2201 24730 SH SOLE 24730 0 0 VERIZON COMMUNICATIONS INC Common Stock 92343V104 2146 49323 SH SOLE 49323 0 0 VISA INC Common Stock 92826C839 898 12888 SH SOLE 12888 0 0 WALGREENS BOOTS ALLIANCE INC Common Stock 931427108 1728 20800 SH SOLE 20800 0 0 WAL-MART STORES INC Common Stock 931142103 2464 38000 SH SOLE 38000 0 0 DISNEY WALT CO Common Stock 254687106 1944 19019 SH SOLE 19019 0 0 WELLS FARGO & CO NEW Common Stock 949746101 1915 37300 SH SOLE 37300 0 0 ZIMMER BIOMET HLDGS INC Common Stock 98956P102 216 2300 SH SOLE 2300 0 0