Director of Research

0001079738-15-000004.txt : 20150515 0001079738-15-000004.hdr.sgml : 20150515 20150515140007 ACCESSION NUMBER: 0001079738-15-000004 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20150331 FILED AS OF DATE: 20150515 DATE AS OF CHANGE: 20150515 EFFECTIVENESS DATE: 20150515 FILER: COMPANY DATA: COMPANY CONFORMED NAME: BIRINYI ASSOCIATES INC CENTRAL INDEX KEY: 0001079738 IRS NUMBER: 000000000 STATE OF INCORPORATION: CT FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-04573 FILM NUMBER: 15867750 BUSINESS ADDRESS: STREET 1: P O BOX 711 CITY: WESTPORT STATE: CT ZIP: 06881 BUSINESS PHONE: 2033410833 MAIL ADDRESS: STREET 1: P O BOX 711 CITY: WESTPORT STATE: CT ZIP: 06881 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001079738 XXXXXXXX 03-31-2015 03-31-2015 false BIRINYI ASSOCIATES INC

P O Box 711 Westport CT 06881

13F HOLDINGS REPORT 028-04573 N Jeffrey Rubin Director of Research 203-341-0833 Jeffrey Rubin Westport CT 05-15-2015 0 89 151127 INFORMATION TABLE 2 infotable.xml APPLE INC Common Stock 037833100 21715 174519 SH SOLE 174519 0 0 ACTAVIS PLC Common Stock G0083B108 878 2950 SH SOLE 2950 0 0 ADOBE SYS INC Common Stock 00724F101 340 4600 SH SOLE 4600 0 0 AMERICAN INTL GROUP INC Common Stock 026874784 474 8653 SH SOLE 8653 0 0 ALASKA AIR GROUP INC Common Stock 011659109 649 9800 SH SOLE 9800 0 0 AMGEN INC Common Stock 031162100 1075 6727 SH SOLE 6727 0 0 AMAZON COM INC Common Stock 023135106 4568 12275 SH SOLE 12275 0 0 AIR PRODS & CHEMS INC Common Stock 009158106 265 1750 SH SOLE 1750 0 0 AMERICAN EXPRESS CO Common Stock 025816109 1219 15600 SH SOLE 15600 0 0 AUTOZONE INC Common Stock 053332102 682 1000 SH SOLE 1000 0 0 BOEING CO Common Stock 097023105 1703 11350 SH SOLE 11350 0 0 ALIBABA GROUP HLDG LTD ADR 01609W102 558 6700 SH SOLE 6700 0 0 B & G FOODS INC NEW Common Stock 05508R106 416 14150 SH SOLE 14150 0 0 BAIDU INC ADR 056752108 271 1300 SH SOLE 1300 0 0 BIOGEN INC Common Stock 09062X103 388 920 SH SOLE 920 0 0 BLACKROCK INC Common Stock 09247X101 233 637 SH SOLE 637 0 0 BP PRUDHOE BAY RTY TR Royalty Trst 055630107 303 5200 SH SOLE 5200 0 0 BERKSHIRE HATHAWAY INC DEL Common Stock 084670108 2175 10 SH SOLE 10 0 0 BERKSHIRE HATHAWAY INC DEL Common Stock 084670702 1570 10879 SH SOLE 10879 0 0 BLACKSTONE GROUP L P MLP 09253U108 1059 27228 SH SOLE 27228 0 0 CATERPILLAR INC DEL Common Stock 149123101 500 6250 SH SOLE 6250 0 0 COLGATE PALMOLIVE CO Common Stock 194162103 208 3000 SH SOLE 3000 0 0 CHIPOTLE MEXICAN GRILL INC Common Stock 169656105 5518 8482 SH SOLE 8482 0 0 CUMMINS INC Common Stock 231021106 277 2000 SH SOLE 2000 0 0 COSTCO WHSL CORP NEW Common Stock 22160K105 417 2750 SH SOLE 2750 0 0 CANADIAN PAC RY LTD Common Stock 13645T100 274 1500 SH SOLE 1500 0 0 SALESFORCE COM INC Common Stock 79466L302 254 3800 SH SOLE 3800 0 0 CVS HEALTH CORP Common Stock 126650100 519 5025 SH SOLE 5025 0 0 CHEVRON CORP NEW Common Stock 166764100 2254 21470 SH SOLE 21470 0 0 DELTA AIR LINES INC DEL Common Stock 247361702 370 8223 SH SOLE 8223 0 0 DEERE & CO Common Stock 244199105 224 2550 SH SOLE 2550 0 0 SPDR DOW JONES INDL AVRG ETF ETP 78467X109 6463 36395 SH SOLE 36395 0 0 DISNEY WALT CO Common Stock 254687106 985 9393 SH SOLE 9393 0 0 DOLLAR TREE INC Common Stock 256746108 243 3000 SH SOLE 3000 0 0 DUNKIN BRANDS GROUP INC Common Stock 265504100 202 4250 SH SOLE 4250 0 0 DOW CHEM CO Common Stock 260543103 457 9535 SH SOLE 9535 0 0 DR PEPPER SNAPPLE GROUP INC Common Stock 26138E109 203 2587 SH SOLE 2587 0 0 ENERGY TRANSFER PRTNRS L P MLP 29273R109 201 3600 SH SOLE 3600 0 0 FACEBOOK INC Common Stock 30303M102 1069 13000 SH SOLE 13000 0 0 GENERAL ELECTRIC CO Common Stock 369604103 940 37894 SH SOLE 37894 0 0 GILEAD SCIENCES INC Common Stock 375558103 967 9850 SH SOLE 9850 0 0 KEURIG GREEN MTN INC Common Stock 49271M100 637 5700 SH SOLE 5700 0 0 GOOGLE INC Common Stock 38259P706 2402 4395 SH SOLE 4395 0 0 GOOGLE INC Common Stock 38259P508 8345 15045 SH SOLE 15045 0 0 GOLDMAN SACHS GROUP INC Common Stock 38141G104 3759 20000 SH SOLE 20000 0 0 HOME DEPOT INC Common Stock 437076102 330 2907 SH SOLE 2907 0 0 INTERNATIONAL BUSINESS MACHS Common Stock 459200101 2054 12798 SH SOLE 12798 0 0 ICAHN ENTERPRISES LP MLP 451100101 224 2500 SH SOLE 2500 0 0 ISHARES TR ETP 464287655 1188 9550 SH SOLE 9550 0 0 JOHNSON & JOHNSON Common Stock 478160104 1249 12414 SH SOLE 12414 0 0 JPMORGAN CHASE & CO Common Stock 46625H100 1695 27984 SH SOLE 27984 0 0 MICHAEL KORS HLDGS LTD Common Stock G60754101 247 3750 SH SOLE 3750 0 0 LOCKHEED MARTIN CORP Common Stock 539830109 1774 8740 SH SOLE 8740 0 0 LAS VEGAS SANDS CORP Common Stock 517834107 292 5310 SH SOLE 5310 0 0 MACYS INC Common Stock 55616P104 341 5250 SH SOLE 5250 0 0 MASTERCARD INC Common Stock 57636Q104 5926 68600 SH SOLE 68600 0 0 MCDONALDS CORP Common Stock 580135101 1119 11485 SH SOLE 11485 0 0 MONDELEZ INTL INC Common Stock 609207105 307 8502 SH SOLE 8502 0 0 ALTRIA GROUP INC Common Stock 02209S103 1226 24508 SH SOLE 24508 0 0 MORGAN STANLEY Common Stock 617446448 955 26750 SH SOLE 26750 0 0 MICROSOFT CORP Common Stock 594918104 1061 26100 SH SOLE 26100 0 0 NETFLIX INC Common Stock 64110L106 583 1400 SH SOLE 1400 0 0 NIKE INC Common Stock 654106103 345 3436 SH SOLE 3436 0 0 PRICELINE GRP INC Common Stock 741503403 5715 4909 SH SOLE 4909 0 0 PFIZER INC Common Stock 717081103 531 15250 SH SOLE 15250 0 0 PROCTER & GAMBLE CO Common Stock 742718109 1735 21171 SH SOLE 21171 0 0 PHILIP MORRIS INTL INC Common Stock 718172109 1244 16510 SH SOLE 16510 0 0 QUALCOMM INC Common Stock 747525103 471 6795 SH SOLE 6795 0 0 RESTORATION HARDWARE HLDGS I Common Stock 761283100 496 5000 SH SOLE 5000 0 0 RALPH LAUREN CORP Common Stock 751212101 1033 7854 SH SOLE 7854 0 0 RYDEX ETF TRUST ETP 78355W106 486 6000 SH SOLE 6000 0 0 STARBUCKS CORP Common Stock 855244109 818 17275 SH SOLE 17275 0 0 SPDR SERIES TRUST ETP 78464A763 665 8500 SH SOLE 8500 0 0 SCHLUMBERGER LTD Common Stock 806857108 1031 12355 SH SOLE 12355 0 0 POWERSHARES ETF TR II ETP 73937B779 209 5500 SH SOLE 5500 0 0 SPDR S&P 500 ETF TR ETP 78462F103 23530 113985 SH SOLE 113985 0 0 TIFFANY & CO NEW Common Stock 886547108 792 9000 SH SOLE 9000 0 0 UNDER ARMOUR INC Common Stock 904311107 666 8242 SH SOLE 8242 0 0 UNITED CONTL HLDGS INC Common Stock 910047109 1026 15250 SH SOLE 15250 0 0 UNILEVER N V NY Reg Shrs 904784709 1297 31050 SH SOLE 31050 0 0 UNION PAC CORP Common Stock 907818108 787 7269 SH SOLE 7269 0 0 UNITED TECHNOLOGIES CORP Common Stock 913017109 1459 12445 SH SOLE 12445 0 0 VERIZON COMMUNICATIONS INC Common Stock 92343V104 1086 22323 SH SOLE 22323 0 0 WALGREENS BOOTS ALLIANCE INC Common Stock 931427108 783 9250 SH SOLE 9250 0 0 WELLS FARGO & CO NEW Common Stock 949746101 1062 19516 SH SOLE 19516 0 0 WAL-MART STORES INC Common Stock 931142103 1567 19050 SH SOLE 19050 0 0 SELECT SECTOR SPDR TR ETP 81369Y506 388 5000 SH SOLE 5000 0 0 SELECT SECTOR SPDR TR ETP 81369Y209 1776 24500 SH SOLE 24500 0 0 EXXON MOBIL CORP Common Stock 30231G102 1329 15630 SH SOLE 15630 0 0