0001079738-13-000004.txt : 20130813 0001079738-13-000004.hdr.sgml : 20130813 20130813140406 ACCESSION NUMBER: 0001079738-13-000004 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20130630 FILED AS OF DATE: 20130813 DATE AS OF CHANGE: 20130813 EFFECTIVENESS DATE: 20130813 FILER: COMPANY DATA: COMPANY CONFORMED NAME: BIRINYI ASSOCIATES INC CENTRAL INDEX KEY: 0001079738 IRS NUMBER: 000000000 STATE OF INCORPORATION: CT FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-04573 FILM NUMBER: 131032521 BUSINESS ADDRESS: STREET 1: P O BOX 711 CITY: WESTPORT STATE: CT ZIP: 06881 BUSINESS PHONE: 2033410833 MAIL ADDRESS: STREET 1: P O BOX 711 CITY: WESTPORT STATE: CT ZIP: 06881 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001079738 XXXXXXXX 06-30-2013 06-30-2013 false BIRINYI ASSOCIATES INC

P O Box 711 Westport CT 06881

13F HOLDINGS REPORT 028-04573 N Jeffrey Rubin 203-341-0833 Jeffrey Rubin Westport CT 08-13-2013 0 68 165274 INFORMATION TABLE 2 infotable.xml ABERCROMBIE & FI Common Stock 2896207 434 9600 SH SOLE 9600 0 0 ADOBE SYS INC Common Stock 00724F101 210 4600 SH SOLE 4600 0 0 ALASKA AIR GROUP Common Stock 11659109 494 9500 SH SOLE 9500 0 0 ALTRIA GROUP INC Common Stock 02209S103 1522 43500 SH SOLE 43500 0 0 AMAZON.COM INC Common Stock 23135106 4269 15375 SH SOLE 15375 0 0 AMERICAN EXPRESS Common Stock 25816109 1708 22850 SH SOLE 22850 0 0 AMERICAN INTERNA Common Stock 26874784 487 10900 SH SOLE 10900 0 0 AMGEN INC Common Stock 31162100 664 6727 SH SOLE 6727 0 0 APPLE INC Common Stock 37833100 9239 23300 SH SOLE 23300 0 0 AUTOZONE INC Common Stock 53332102 297 700 SH SOLE 700 0 0 B&G FOODS INC Common Stock 05508R106 1095 32150 SH SOLE 32150 0 0 BERKSHIRE HATH-A Common Stock 84670108 1686 10 SH SOLE 10 0 0 BOEING CO/THE Common Stock 97023105 589 5750 SH SOLE 5750 0 0 BP PRUD BAY-RTU Royalty Trst 55630107 371 3850 SH SOLE 3850 0 0 CATERPILLAR INC Common Stock 149123101 2091 25350 SH SOLE 25350 0 0 CENTURYLINK INC Common Stock 156700106 256 7250 SH SOLE 7250 0 0 CHEVRON CORP Common Stock 166764100 2668 22549 SH SOLE 22549 0 0 CHIPOTLE MEXICAN Common Stock 169656105 1239 3400 SH SOLE 3400 0 0 COACH INC Common Stock 189754104 354 6200 SH SOLE 6200 0 0 COLGATE-PALMOLIV Common Stock 194162103 404 7050 SH SOLE 7050 0 0 CONS EDISON INC Common Stock 209115104 1725 29575 SH SOLE 29575 0 0 DEERE & CO Common Stock 244199105 475 5850 SH SOLE 5850 0 0 DOLLAR TREE INC Common Stock 256746108 241 4750 SH SOLE 4750 0 0 EBAY INC Common Stock 278642103 528 10200 SH SOLE 10200 0 0 EXXON MOBIL CORP Common Stock 30231G102 1477 16350 SH SOLE 16350 0 0 GENERAL ELECTRIC Common Stock 369604103 3431 147950 SH SOLE 147950 0 0 GENERAL MOTORS C Common Stock 37045V100 283 8500 SH SOLE 8500 0 0 GOLDMAN SACHS GP Common Stock 38141G104 2564 16950 SH SOLE 16950 0 0 GOOGLE INC-CL A Common Stock 38259P508 14006 15909 SH SOLE 15909 0 0 HOME DEPOT INC Common Stock 437076102 240 3100 SH SOLE 3100 0 0 IBM Common Stock 459200101 7375 38588 SH SOLE 38588 0 0 INTUITIVE SURGIC Common Stock 46120E602 468 925 SH SOLE 925 0 0 ISHARES MSCI EME ETP 464287234 626 16250 SH SOLE 16250 0 0 ISHARES RUSSELL ETP 464287655 631 6500 SH SOLE 6500 0 0 JOHNSON&JOHNSON Common Stock 478160104 760 8850 SH SOLE 8850 0 0 JPMORGAN CHASE Common Stock 46625H100 1394 26400 SH SOLE 26400 0 0 LAS VEGAS SANDS Common Stock 517834107 308 5820 SH SOLE 5820 0 0 MARKET VECTORS O ETP 57060U191 2922 68300 SH SOLE 68300 0 0 MASTERCARD INC-A Common Stock 57636Q104 8480 14760 SH SOLE 14760 0 0 MCDONALDS CORP Common Stock 580135101 6686 67535 SH SOLE 67535 0 0 MICROSOFT CORP Common Stock 594918104 658 19050 SH SOLE 19050 0 0 MONDELEZ INTER-A Common Stock 609207105 243 8502 SH SOLE 8502 0 0 NETFLIX INC Common Stock 64110L106 464 2200 SH SOLE 2200 0 0 NVR INC Common Stock 62944T105 830 900 SH SOLE 900 0 0 ORACLE CORP Common Stock 68389X105 332 10800 SH SOLE 10800 0 0 PFIZER INC Common Stock 717081103 615 21950 SH SOLE 21950 0 0 PHILIP MORRIS IN Common Stock 718172109 2123 24515 SH SOLE 24515 0 0 PHILLIPS 66 Common Stock 718546104 389 6600 SH SOLE 6600 0 0 PRICELINE.COM Common Stock 741503403 8816 10665 SH SOLE 10665 0 0 PROCTER & GAMBLE Common Stock 742718109 3130 40655 SH SOLE 40655 0 0 QUALCOMM INC Common Stock 747525103 415 6795 SH SOLE 6795 0 0 RALPH LAUREN COR Common Stock 751212101 2511 14454 SH SOLE 14454 0 0 SALESFORCE.COM Common Stock 79466L302 393 10300 SH SOLE 10300 0 0 SCHLUMBERGER LTD Common Stock 806857108 1462 20405 SH SOLE 20405 0 0 SEARS HOLDINGS Common Stock 812350106 326 7750 SH SOLE 7750 0 0 SPDR DJIA TRUST ETP 78467X109 6498 43745 SH SOLE 43745 0 0 SPDR S&P 500 ETF ETP 78462F103 33889 211250 SH SOLE 211250 0 0 SPDR S&P DIV ETF ETP 78464A763 729 11000 SH SOLE 11000 0 0 STARBUCKS CORP Common Stock 855244109 860 13125 SH SOLE 13125 0 0 UNILEVER NV-NYS NY Reg Shrs 904784709 3854 98050 SH SOLE 98050 0 0 UNION PAC CORP Common Stock 907818108 332 2150 SH SOLE 2150 0 0 UNITED TECH CORP Common Stock 913017109 1157 12445 SH SOLE 12445 0 0 VERIZON COMMUNIC Common Stock 92343V104 6565 130420 SH SOLE 130420 0 0 WALGREEN CO Common Stock 931422109 420 9500 SH SOLE 9500 0 0 WAL-MART STORES Common Stock 931142103 1661 22300 SH SOLE 22300 0 0 WALT DISNEY CO Common Stock 254687106 622 9843 SH SOLE 9843 0 0 WELLS FARGO & CO Common Stock 949746101 794 19250 SH SOLE 19250 0 0 WHOLE FOODS MKT Common Stock 966837106 489 9500 SH SOLE 9500 0 0