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Goodwill and Other Intangible Assets
 9 Months Ended
Sep. 30, 2019
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Other Intangible Assets GOODWILL AND OTHER INTANGIBLE ASSETS

Goodwill
The rollforward of goodwill was as follows (in thousands):
 
Direct
 
Retail
 
Total
Balance, January 1, 2018
$
2,335

 
$
59,695

 
$
62,030

Currency exchange rate adjustment
(185
)
 
5

 
(180
)
Business acquisition
1,602

 
—

 
1,602

Balance, December 31, 2018
3,752

 
59,700

 
63,452

Currency exchange rate adjustment
55

 
—

 
55

Goodwill impairment charge
(3,807
)
 
(59,700
)
 
(63,507
)
Balance, September 30, 2019
$
—

 
$
—

 
$
—


In accordance ASC 350 — Intangibles — Goodwill and Other, we perform a goodwill and indefinite-lived asset impairment evaluation during the fourth quarter of each year. However, as a result of the decline in our market value relative to the market and our industry, identified as a triggering event, we performed an interim evaluation and a market capitalization reconciliation during the second quarter of 2019, which resulted in a non-cash goodwill and indefinite-lived intangible assets impairment charge of $72.0 million, $63.5 million and $8.5 million respectively.

Other Intangible Assets
Other intangible assets consisted of the following (in thousands):
 
Estimated
Useful Life
(in years)
 
As of
 
 
September 30, 2019
 
December 31, 2018
Indefinite-lived trademarks(1)
N/A
 
$
14,753

 
$
23,252

Definite-lived trademarks
5
to
15
 
2,850

 
2,850

Patents
7
to
24
 
14,243

 
14,243

Customer relationships
10
to
15
 
24,700

 
24,700

 
 
 
 
 
56,546

 
65,045

Accumulated amortization - definite-lived intangible assets
 
 
 
 
(12,492
)
 
(9,805
)
Other intangible assets, net
 
 
 
 
$
44,054

 
$
55,240


(1) During the second quarter of 2019, we identified impairment indicators with our indefinite-lived trademarks resulting in an $8.5 million non-cash intangible impairment charge.

Amortization expense was as follows (in thousands):
 
Three Months Ended September 30,
 
Nine Months Ended September 30,
 
2019
 
2018
 
2019
 
2018
Amortization expense
$
808

 
$
785

 
$
2,692

 
$
2,380



Future amortization of definite-lived intangible assets is as follows (in thousands):
Remainder of 2019
$
803

2020
3,198

2021
3,168

2022
3,168

2023
3,168

Thereafter
15,796

 
$
29,301