Intangible Assets and Goodwill - Schedule of Intangible Assets (Details) - USD ($)	Jun. 30, 2018	Dec. 31, 2017
Finite-Lived Intangible Assets [Line Items]
Intangible assets	$ 67,600,651	$ 68,056,850
Less accumulated amortization	(25,257,829)	(19,337,422)
Intangible assets - net	42,342,822	48,719,428
Trademarks and domain names
Finite-Lived Intangible Assets [Line Items]
Intangible assets	34,879,427	35,204,638
Less accumulated amortization	(11,246,720)	(8,952,725)
Intangible assets - net	23,632,707	26,251,913
Customer relationships
Finite-Lived Intangible Assets [Line Items]
Intangible assets	13,972,303	14,067,457
Less accumulated amortization	(5,569,574)	(3,677,895)
Intangible assets - net	8,402,729	10,389,562
Software
Finite-Lived Intangible Assets [Line Items]
Intangible assets	18,748,921	18,784,755
Less accumulated amortization	(8,441,535)	(6,706,802)
Intangible assets - net	$ 10,307,386	$ 12,077,953