XML 21 R28.htm IDEA: XBRL DOCUMENT v3.2.0.727
Summary of Significant Accounting Policies (Details)
3 Months Ended 6 Months Ended 12 Months Ended
Jun. 30, 2015
Jun. 30, 2014
Jun. 30, 2015
Jun. 30, 2014
Dec. 31, 2014
Accounts Receivable [Member] | Company 1 Concentration Risk [Member]          
Concentration Risk [Line Items]          
Concentration Risk, Percentage     11.00%   10.00%
Accounts Receivable [Member] | Company 2 Concentration Risk [Member]          
Concentration Risk [Line Items]          
Concentration Risk, Percentage     0.00% [1]   12.00%
Accounts Receivable [Member] | Company 3 Concentration Risk [Member]          
Concentration Risk [Line Items]          
Concentration Risk, Percentage     0.00% [1]   24.00%
Accounts Receivable [Member] | Company 4 Concentration Risk [Member]          
Concentration Risk [Line Items]          
Concentration Risk, Percentage     0.00% [1]   13.00%
Net Revenue [Member] | United States [Member]          
Concentration Risk [Line Items]          
Concentration Risk, Percentage 96.00% 92.00% 94.00% 93.00%  
Net Revenue [Member] | Europe, Middle East and Africa [Member]          
Concentration Risk [Line Items]          
Concentration Risk, Percentage [1] 0.00% 0.00% 0.00% 0.00%  
Net Revenue [Member] | Company 1 Concentration Risk [Member]          
Concentration Risk [Line Items]          
Concentration Risk, Percentage 18.00% 13.00% 12.00% 12.00%  
Net Revenue [Member] | Company 2 Concentration Risk [Member]          
Concentration Risk [Line Items]          
Concentration Risk, Percentage 0.00% [1] 10.00% 0.00% [1] 11.00%  
Net Revenue [Member] | Company 3 Concentration Risk [Member]          
Concentration Risk [Line Items]          
Concentration Risk, Percentage 0.00% [1] 10.00% 0.00% [1] 0.00% [1]  
Cost of Services [Member] | Advertiser Networks [Member]          
Concentration Risk [Line Items]          
Concentration Risk, Percentage 100.00% 88.00% 100.00% 91.00%  
Cost of Services [Member] | Publisher Solutions [Member]          
Concentration Risk [Line Items]          
Concentration Risk, Percentage 0.00% 12.00% 0.00% 9.00%  
Traffic Acquisition Costs [Member] | Distribution Partner 1 [Member]          
Concentration Risk [Line Items]          
Concentration Risk, Percentage 11.00% 20.00% 15.00% 32.00%  
Traffic Acquisition Costs [Member] | Distribution Partner 2 [Member]          
Concentration Risk [Line Items]          
Concentration Risk, Percentage 11.00% 19.00% 10.00% 28.00%  
Traffic Acquisition Costs [Member] | Distribution Partner 3 [Member]          
Concentration Risk [Line Items]          
Concentration Risk, Percentage 10.00% 22.00% 0.00% [1] 21.00%  
Traffic Acquisition Costs [Member] | Distribution Partner 4 [Member]          
Concentration Risk [Line Items]          
Concentration Risk, Percentage [1] 0.00% 0.00% 0.00% 0.00%  
[1] Less than 10%