Exhibit (a)(5)(8)

                             Contacts:         Alloy, Inc.:
                                               ------------
                                               Sam Gradess
                                               Chief Financial Officer
                                               212/244-4307

                                               Alloy, Inc. Investor Relations:
                                               -------------------------------
                                               A.J. Goodman
                                               PR21, Inc.
                                               212/299-8888




             ALLOY ANNOUNCES CLOSE OF SUBSEQUENT OFFER PERIOD IN ITS
                         CASH TENDER OFFER FOR DELIA*S
                      AND COMPLETION OF DELIA*S ACQUISITION


NEW YORK, NY - SEPTEMBER 17, 2003 - Alloy,  Inc.  (Nasdaq:ALOY)  today announced
the completion of the cash tender offer by Dodger Acquisition Corp., an indirect
wholly-owned  subsidiary  of Alloy,  for all of the  outstanding  Class A common
shares of dELiA*s Corp  (Nasdaq:DLIA)  and that it had completed its acquisition
of dELiA*s.

The tender offer's subsequent offer period expired at 5:00 p.m. EDT on September
16,  2003,  following  Dodger's  acquisition  in the  tender  offer of shares of
dELiA*s  common  stock  representing  not less than 90% of  dELiA*s  outstanding
common stock.

Alloy, through Dodger, accepted for purchase all shares validly tendered in both
the initial  offering  period and the  subsequent  offering  period at the offer
price of  $0.928  net per  share,  in cash.  Based on  information  provided  by
American  Stock  Transfer  &  Trust  Company,  the  Depositary  for  the  offer,
48,071,684 shares were validly tendered into the offer (including  approximately
32,706 shares tendered  during the subsequent  offering period which are subject
to  guaranteed  delivery).  These  shares  represented  approximately  90.17% of
dELiA*s  outstanding  shares as of  September  16,  2003.  The tender  offer was
followed by the merger on September 16, 2003 of Dodger  Acquisition  Corp.  with
and into  dELiA*s  pursuant to  Delaware's  short form merger  provisions.  As a
result of the merger, dELiA*s has become an indirect wholly-owned  subsidiary of
Alloy.

All  shareholders  of dELiA*s  that did not tender  into the offer will  shortly
receive instructions for surrendering their dELiA*s certificates in exchange for
the merger  consideration of $0.928 per share,  without interest,  and outlining
the  steps  that  such  dELiA*s  shareholders  must  take in order  to  exercise
dissenters'  rights pursuant to Delaware law. From and after September 17, 2003,
dELiA*s shares will no longer be listed on the Nasdaq National Market.



ABOUT ALLOY

Alloy,  Inc.  is a  media,  marketing  services  and  direct  marketing  company
targeting  Generation Y, a key demographic  segment  comprising the more than 60
million  boys and  girls in the  United  States  between  the ages of 10 and 24.
Alloy's  convergent  media model uses a wide range of media assets to reach more
than 25 million  Generation Y consumers  each month.  Through  Alloy's 360 Youth
media and marketing  services unit,  marketers can connect with the Generation Y
audience  through a host of  advertising  and marketing  programs  incorporating
Alloy's  media and  marketing  assets such as direct mail  catalogs,  magazines,
college  and high  school  newspapers,  Web sites,  school-based  media  boards,
college guides, and sponsored on- and off-campus events. Alloy generates revenue
from its broad  reach in the  Generation  Y  community  by  providing  marketers
advertising  and marketing  services  through 360 Youth and by selling  apparel,
accessories,  footwear, room furnishings and action sports equipment directly to
the  youth  market  through  catalogs,  Web  sites and  magazines.  For  further
information  regarding Alloy, please visit our Web site  (www.alloyinc.com)  and
click  on the  "Corporate"  tab.  Information  on 360  Youth's  advertising  and
marketing services can be found at www.360youth.com.

ABOUT DELIA*S

dELiA*s Corp. is a multi-channel retailer that markets apparel,  accessories and
home  furnishings  to teenage  girls and young  women.  The company  reaches its
customers  through the dELiA*s  catalog,  www.dELiAs.cOm  and 63 dELiA*s  retail
stores.

This  announcement  contains  forward-looking  statements  within the meaning of
Section 27A of the  Securities  Act of 1933 and  Section  21E of the  Securities
Exchange  Act of  1934,  that  are  based  on  current  expectations,  including
statements  regarding  the timing of the  tender  offer.  These  forward-looking
statements are based upon  management's  current beliefs or expectations and are
inherently   subject  to   significant   business,   economic  and   competitive
uncertainties  and contingencies  and third-party  approvals,  many of which are
beyond our control.  The satisfaction of the other  conditions  specified in the
acquisition agreement between the parties,  among others, remains a condition to
completing  the tender  offer and could cause  actual  results and timing of the
tender offer to differ  materially from those  described in the  forward-looking
statements.


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