Segment Reporting - Schedule of Operating Income (Loss) by Operating Segment (Details) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2018	Sep. 30, 2017	Sep. 30, 2018	Sep. 30, 2017
Net sales	$ 5,483,909	$ 7,559,754	$ 21,466,771	$ 23,156,949
Cost of sales	1,956,153	3,049,989	6,580,809	7,995,170
Gross profit	3,527,756	4,509,765	14,885,962	15,161,779
General and administrative	1,680,338	2,488,376	5,945,801	7,643,917
Selling and marketing	2,916,372	4,102,346	10,263,180	11,346,321
Total operating expense	4,596,710	6,590,722	16,208,981	18,990,238
Operating income (loss)	(1,068,954)	(2,080,957)	(1,323,019)	(3,828,459)
Direct to Consumer [Member]
Net sales	4,233,444	5,401,048	13,155,589	17,719,533
Cost of sales	1,398,603	2,486,303	3,080,931	5,763,446
Gross profit	2,834,841	2,914,745	10,074,658	11,956,088
General and administrative	1,196,182	2,282,856	3,971,728	6,916,906
Selling and marketing	2,186,624	3,749,376	7,437,301	10,357,739
Total operating expense	3,382,806	6,032,232	11,409,029	17,274,645
Operating income (loss)	(547,965)	(3,117,487)	(1,334,371)	(5,318,557)
Retail [Member]
Net sales	438,951	1,377,613	4,864,526	2,226,044
Cost of sales	149,244	196,891	1,653,939	756,855
Gross profit	289,707	1,180,722	3,210,587	1,469,189
General and administrative	339,933	101,753	1,347,362	382,196
Selling and marketing	591,170	173,270	2,325,711	567,316
Total operating expense	931,103	275,023	4,146,483	949,512
Operating income (loss)	(641,396)	905,699	(462,487)	519,677
International Third Party Distributor [Member]
Net sales	334,856	380,755	1,807,245	1,842,373
Cost of sales	167,429	199,835	903,623	850,238
Gross profit	167,426	180,920	903,622	992,135
General and administrative	107,618	67,252	500,565	245,966
Selling and marketing	26,969	22,925	43,525	74,976
Total operating expense	134,587	90,177	544,090	320,942
Operating income (loss)	32,839	90,743	359,532	671,193
Airlines And Hong Kong Retail [Member]
Net sales	476,658	400,338	1,639,411	1,368,999
Cost of sales	240,877	166,960	942,316	624,631
Gross profit	235,782	233,378	697,095	744,368
General and administrative	36,605	36,515	126,146	98,849
Selling and marketing	111,609	156,775	456,643	346,290
Total operating expense	148,214	193,290	582,789	445,139
Operating income (loss)	$ 87,568	$ 40,088	$ 114,306	$ 299,229