Segment Reporting (Tables)

9 Months Ended

Sep. 30, 2018

Segment Reporting [Abstract]

Schedule of Operating Income (Loss) by Operating Segment

Information with respect to our operating income (loss) by segment is as follows:

	For the three months ended													For the three months ended
	September 30, 2018													September 30, 2017
report	Direct to Consumer			Retail			International Third-Party Distributor		Airlines and Hong Kong Retail		Totals			Direct to Consumer			Retail		International Third-Party Distributor		Airlines and Hong Kong Retail		Totals
Net sales	$	4,233,444		$	438,951		$	334,856	$	476,658	$	5,483,909		$	5,401,048		$	1,377,613	$	380,755	$	400,338	$	7,559,754
Cost of sales		1,398,603			149,244			167,429		240,877		1,956,153			2,486,303			196,891		199,835		166,960		3,049,989
Gross profit		2,834,841			289,707			167,426		235,782		3,527,756			2,914,745			1,180,722		180,920		233,378		4,509,765
Operating expenses:
General and administrative		1,196,182			339,933			107,618		36,605		1,680,338			2,282,856			101,753		67,252		36,515		2,488,376
Selling and marketing		2,186,624			591,170			26,969		111,609		2,916,372			3,749,376			173,270		22,925		156,775		4,102,346
Total operating expense		3,382,806			931,103			134,587		148,214		4,596,710			6,032,232			275,023		90,177		193,290		6,590,722
Operating income (loss)	$	(547,965	)	$	(641,396	)	$	32,839	$	87,568	$	(1,068,954	)	$	(3,117,487	)	$	905,699	$	90,743	$	40,088	$	(2,080,957	)

	For the nine months ended													For the nine months ended
	September 30, 2018													September 30, 2017
	Direct to Consumer			Retail			International Third-Party Distributor		Airlines and Hong Kong Retail		Totals			Direct to Consumer			Retail		International Third-Party Distributor		Airlines and Hong Kong Retail		Totals
Net sales	$	13,155,589		$	4,864,526		$	1,807,245	$	1,639,411	$	21,466,771		$	17,719,533		$	2,226,044	$	1,842,373	$	1,368,999	$	23,156,949
Cost of sales		3,080,931			1,653,939			903,623		942,316		6,580,809			5,763,446			756,855		850,238		624,631		7,995,170
Gross profit		10,074,658			3,210,587			903,622		697,095		14,885,963			11,956,088			1,469,189		992,135		744,368		15,161,779
Operating expenses:
General and administrative		3,971,728			1,347,362			500,565		126,146		5,945,801			6,916,906			382,196		245,966		98,849		7,643,917
Selling and marketing		7,437,301			2,325,711			43,525		456,643		10,263,180			10,357,739			567,316		74,976		346,290		11,346,321
Total operating expense		11,409,029			4,146,483			544,090		582,789		16,208,981			17,274,645			949,512		320,942		445,139		18,990,238
Operating income (loss)	$	(1,334,371	)	$	(462,487	)	$	359,532	$	114,306	$	(1,323,019	)	$	(5,318,557	)	$	519,677	$	671,193	$	299,229	$	(3,828,459	)

Schedule of Selected Balance Sheet Information by Segment

Total assets by segment as of:

	September 30, 2018		December 31, 2017
Direct to Consumer	$	10,154,035	$	11,135,146
Retail		647,221		1,696,601
International Third-Party Distributors		239,019		75,854
Airlines and Hong Kong Retail		630,098		862,656
Total Assets	$	11,670,373	$	13,770,257

Schedule of Assets and Net Sales by Geographical Region

Total assets by geographical region as of:

	September 30, 2018		December 31, 2017
United States and Canada	$	6,729,405	$	8,333,129
Hong Kong		630,098		862,656
United Kingdom		3,464,844		3,476,560
Israel		846,026		1,097,912
Total Assets	$	11,670,373	$	13,770,257

Net sales by geographical region for the three months ended:

	September 30, 2018		September 30, 2017
United States and Canada	$	3,279,152	$	5,385,244
Hong Kong		476,659		400,338
United Kingdom		1,728,098		1,774,172
Israel		-		-
Total Net Sales	$	5,483,909	$	7,559,754

Net sales by geographical region for the nine months ended:

	September 30, 2018		September 30, 2017
United States and Canada	$	13,501,456	$	18,498,764
Hong Kong		1,639,411		1,368,999
United Kingdom		6,325,904		3,289,186
Israel		-		-
Total Net Sales	$	21,466,771	$	23,156,949