Segment Reporting - Schedule of Operating Income (Loss) by Operating Segment (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017
Net sales	$ 7,012,056	$ 7,950,076	$ 15,982,862	$ 15,597,195
Cost of sales	2,219,317	2,791,601	4,624,656	4,945,181
Gross profit	4,792,739	5,158,475	11,358,206	10,652,014
General and administrative	2,206,485	2,673,271	4,265,463	5,155,541
Selling and marketing	3,045,497	3,854,031	7,346,808	7,243,975
Total operating expense	5,251,982	6,527,302	11,612,271	12,399,516
Operating income (loss)	(459,243)	(1,368,827)	(254,065)	(1,747,502)
Direct to Consumer [Member]
Net sales	3,915,091	5,729,838	8,922,145	12,259,372
Cost of sales	894,837	1,761,105	1,682,327	3,171,811
Gross profit	3,020,254	3,968,733	7,239,818	9,087,561
General and administrative	1,432,642	2,228,029	2,601,889	4,422,866
Selling and marketing	2,106,170	3,541,378	4,950,924	6,612,476
Total operating expense	3,538,812	5,769,407	7,552,813	11,035,342
Operating income (loss)	(518,558)	(1,800,674)	(312,995)	(1,947,781)
Retail [Member]
Net sales	1,757,629	436,714	4,425,575	848,431
Cost of sales	597,594	148,483	1,504,696	559,964
Gross profit	1,160,035	288,231	2,920,879	288,467
General and administrative	553,074	146,848	1,181,086	280,443
Selling and marketing	763,379	211,710	2,034,294	394,046
Total operating expense	1,316,453	358,558	3,215,381	674,489
Operating income (loss)	(156,418)	(70,327)	(294,502)	(386,022)
International Third Party Distributor [Member]
Net sales	580,929	1,040,250	1,472,389	1,520,731
Cost of sales	290,464	488,941	736,194	755,735
Gross profit	290,465	551,309	736,195	764,996
General and administrative	182,801	254,683	392,947	389,898
Selling and marketing	8,342	14,755	16,556	47,938
Total operating expense	191,143	269,438	409,503	437,836
Operating income (loss)	99,322	281,871	326,692	327,160
Airlines and Hong Kong Retail [Member]
Net sales	758,407	743,274	1,162,753	968,661
Cost of sales	436,422	393,072	701,439	457,671
Gross profit	321,985	350,202	461,314	510,990
General and administrative	37,968	43,711	89,541	62,334
Selling and marketing	167,606	86,188	345,034	189,515
Total operating expense	205,574	129,899	434,574	251,849
Operating income (loss)	$ 116,411	$ 220,303	$ 26,740	$ 259,141