10-Q

United states

Securities and exchange commission

WashingTON, d.c. 20549

Form 10-Q

Mark One

[X]	QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES AND EXCHANGE ACT OF 1934
	For the quarterly period ended June 30, 2018
[  ]	TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES AND EXCHANGE ACT OF 1934
	For the transition period from __________ to __________

Commission file number: 0-49638

ICTV BRANDS INC.

(Exact name of small business issuer as specified in its charter)

Nevada	76-0621102
State or other jurisdiction of incorporation or organization	IRS Employer Identification No.

489 Devon Park Drive, Suite 306

Wayne, PA 19087

(Address of principal executive offices)

(484) 598-2300

(Issuer’s telephone number)

N/A

(Former Name or Former Address, if Changed Since Last Report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes [X] No [  ]

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes [X] No [  ]

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer	[  ]		Accelerated filer	[  ]
Non-accelerated filer	[  ]	(Do not check if a smaller reporting company)	Smaller reporting company	[X]
Emerging growth company	[  ]

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. [  ]

Indicate by check mark whether the registrant is a shell company (as defined by Rule 12b-2 of the Exchange Act). Yes [  ] No [X]

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date: As of August 17, 2018, the Issuer had 53,140,700 shares of common stock, par value $0.001 per share, issued and outstanding.

Transitional Small Business Disclosure Format (Check one): Yes [  ] No [X]

TABLE OF CONTENTS

PART I - FINANCIAL INFORMATION
ITEM 1.	FINANCIAL STATEMENTS	3
ITEM 2.	MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS	36
ITEM 3.	QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK	45
ITEM 4.	CONTROLS AND PROCEDURES	45
PART II - OTHER INFORMATION
ITEM 1.	LEGAL PROCEEDINGS	49
ITEM 1A.	RISK FACTORS	50
ITEM 2.	UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS	50
ITEM 3.	DEFAULTS ON SENIOR SECURITIES	51
ITEM 4.	MINE SAFETY DISCLOSURES	51
ITEM 5.	OTHER INFORMATION	51
ITEM 6.	EXHIBITS	52
SIGNATURES		54

2

PART I – FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

Condensed Consolidated Balance Sheets as of June 30, 2018 (unaudited) and December 31, 2017	4
Condensed Consolidated Statements of Operations and Comprehensive Loss for the three and six months ended June 30, 2018 and 2017 (unaudited)	5
Condensed Consolidated Statement of Shareholders’ Equity for the six months ended June 30, 2018 (unaudited)	6
Condensed Consolidated Statements of Cash Flows for the six months ended June 30, 2018 and 2017 (unaudited)	7
Notes to the Condensed Consolidated Financial Statements (unaudited)	8 - 35

3

ICTV BRANDS INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

(Unaudited)

	June 30, 2018			December 31, 2017
	(Unaudited)
ASSETS
CURRENT ASSETS:
Cash and cash equivalents	$	1,812,246		$	1,258,360
Accounts receivable, net of allowances for returns and doubtful accounts of $980,013 and $913,303 respectively		2,243,253			3,576,376
Inventories, net		5,285,081			5,631,857
Prepaid expenses and other current assets		799,308			167,914
Total current assets		10,139,888			10,634,507
Property and equipment, net		822,066			887,093
Intangible assets, net		1,898,817			2,248,657
Total assets	$	12,860,771		$	13,770,257
LIABILITIES AND SHAREHOLDERS’ EQUITY
CURRENT LIABILITIES:
Accounts payable and accrued liabilities	$	5,696,234		$	5,911,778
Current portion of long-term debt to related party		846,243			722,908
Note payable		145,000			-
Deferred revenue		398,058			403,844
Deferred consideration due to related party		143,100			241,379
Other liabilities- net of discount		408,749			369,563
Total current liabilities		7,637,384			7,649,472
Deferred revenue – long term		181,565			194,534
Deferred consideration – long term due to related party		955,571			970,688
Other liabilities – long term, net of discount		186,185			371,149
Long-term debt to related party, net of current portion		626,693			1,074,141
Total long term liabilities		1,950,014			2,610,512
COMMITMENTS AND CONTINGENCIES
SHAREHOLDERS’ EQUITY:
Preferred stock, $0.001 par value, 20,000,000 shares authorized, of which 210,000 shares are designated as Series A, 210,000 and 0 shares issued and outstanding as of June 30, 2018 and December 31, 2017, respectively		210			-
Common stock, $0.001 par value, 100,000,000 shares authorized, 53,040,700 and 52,340,700 shares issued and outstanding as of June 30, 2018 and December 31, 2017, respectively		42,830			42,130
Additional paid-in capital		20,780,117			20,198,137
Accumulated other comprehensive income		73,584			174,875
Accumulated deficit		(17,623,368	)		(16,904,869	)
Total shareholders’ equity		3,273,373			3,510,273
Total liabilities and shareholders’ equity	$	12,860,771		$	13,770,257

See accompanying notes to condensed consolidated financial statements

4

ICTV BRANDS INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF

OPERATIONS AND COMPREHENSIVE LOSS

(Unaudited)

	For the three months ended						For the six months ended
	June 30, 2018			June 30, 2017			June 30, 2018			June 30, 2017
NET SALES	$	7,012,056		$	7,950,076		$	15,982,862		$	15,597,195
COST OF SALES		2,219,317			2,791,601			4,624,656			4,945,181
GROSS PROFIT		4,792,739			5,158,475			11,358,206			10,652,014
OPERATING EXPENSES:
General and administrative		2,206,485			2,673,271			4,265,463			5,155,541
Selling and marketing		3,045,497			3,854,031			7,346,808			7,243,975
Total operating expenses		5,251,982			6,527,302			11,612,271			12,399,516
OPERATING LOSS		(459,243	)		(1,368,827	)		(254,065	)		(1,747,502	)
OTHER INCOME/(EXPENSE), NET
Interest expense		(149,449	)		(1,723	)		(323,877	)		(50,770	)
Miscellaneous (expense)/income, net		(20,877	)		(130	)		(22,557	)		59,974
LOSS BEFORE PROVISION FOR INCOME TAX		(629,569	)		(1,370,680	)		(600,499	)		(1,738,298	)
PROVISION FOR INCOME TAXES		89,000			70,000			118,000			70,000
NET LOSS	$	(718,569	)	$	(1,440,680	)	$	(718,499	)	$	(1,808,298	)
OTHER COMPREHENSIVE LOSS:
Foreign currency translation adjustment		(185,138	)		102,118			(101,291	)		96,701
COMPREHENSIVE LOSS	$	(903,707	)	$	(1,338,562	)	$	(819,790	)	$	(1,711,597	)
NET LOSS PER SHARE
BASIC AND DILUTED	$	(0.01	)	$	(0.03	)	$	(0.01	)	$	(0.04	)
WEIGHTED AVERAGE NUMBER OF COMMON SHARES
BASIC AND DILUTED		52,409,931			52,075,703			52,375,507			48,093,572

See accompanying notes to condensed consolidated financial statements

5

ICTV BRANDS INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENT OF SHAREHOLDERS’ EQUITY

FOR THE SIX MONTHS ENDED JUNE 30, 2018

(Unaudited)

	Preferred Stock				Common Stock				Additional		Other
	$0.001 par value				$0.001 par value				Paid-In		Comprehensive			Accumulated
	Shares		Amount		Shares		Amount		Capital		Income			Deficit			Totals
Balance at January 1, 2018		-	$	-		52,340,700	$	42,130	$	20,198,137	$	174,875		$	(16,904,869	)	$	3,510,273
Share based compensation		-		-		-		-		109,690		-			-			109,690
Issuance of stock for compensation		-		-		700,000		700		69,300		-			-			70,000
Issuance of preferred stock		210,000		210		-		-		402,990		-			-			403,200
Foreign currency translation adjustment		-		-		-		-		-		(101,291	)		-			(101,291	)
Net loss		-		-		-		-		-		-			(718,499	)		(718,499	)
Balance at June 30, 2018		210,000	$	210		53,040,700	$	42,830	$	20,780,117	$	73,584		$	(17,623,368	)	$	3,273,373

See accompanying notes to condensed consolidated financial statements.

6

ICTV BRANDS INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS

FOR THE SIX MONTHS ENDED JUNE 30, 2018 AND 2017

(Unaudited)

	June 30, 2018			June 30, 2017
CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss	$	(718,499	)	$	(1,808,298	)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
Depreciation and amortization		471,796			519,828
Bad debt expense		687,612			653,491
Share based compensation		109,690			159,058
Issuance of stock for compensation		70,000			336,000
Change in fair value of contingent consideration		-			(48,035	)
Loss on disposal of property and equipment		-			3,228
Non-cash interest expense		51,240			53,117
Change in assets and liabilities		-
Accounts receivable		632,726			(3,206,920	)
Other receivable		-			(837,708	)
Inventories		286,847			558,342
Prepaid expenses and other current assets		(640,975	)		(299,219	)
Accounts payable and accrued liabilities		(224,452	)		3,049,236
Deferred revenue		(22,227	)		(16,785	)
Net cash provided by (used in) operating activities		703,758			(884,665	)
CASH FLOWS FROM INVESTING ACTIVITIES:
Purchase of property and equipment		(52,438	)		(127,128	)
Cash paid for acquisition of PhotoMedex, Inc.		-			(5,000,000	)
Net cash used in investing activities		(52,438	)		(5,127,128	)
CASH FLOWS FROM FINANCING ACTIVITIES:
Payments of DermaWand asset purchase agreement		(150,000	)		(150,000	)
Proceeds from issuance of common stock, net of offering costs		-			6,982,930
Proceeds from exercise of options		-			55,559
Proceeds from note payable		145,000			-
Repayments of long-term debt to related party		(324,113	)		-
Payments of deferred consideration for asset acquisition		(160,414	)		(14,583	)
Proceeds from issuance of preferred stock		403,200			-
Net cash (used in) provided by financing activities		(86,327	)		6,873,906
Effect of exchange rates on cash and cash equivalents		(11,107	)		2,031
NET INCREASE IN CASH AND CASH EQUIVALENTS		553,886			864,144
CASH AND CASH EQUIVALENTS, beginning of the period		1,258,360			1,390,641
CASH AND CASH EQUIVALENTS, end of the period	$	1,812,246		$	2,254,785
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
Taxes paid	$	-		$	-
Interest paid	$	276,000		$	-
SUPPLEMENTAL DISCLOSURE OF NON-CASH ACTIVITY:
Cashless exercise of options	$	-		$	23
Contingent consideration reclass to other receivable	$	-		$	570,248
Acquisition of PhotoMedex on January 23, 2017
Fair value of assets acquired	$	-		$	9,198,043
Fair value of deferred consideration		-			(4,198,043	)
Cash paid for acquisition	$	-		$	5,000,000
Asset Acquisition of Ermis Labs on January 23, 2017
Cost of assets acquired	$	-		$	1,981,822
Present value of deferred consideration		-			(1,131,822	)
Issuance of common stock		-			(850,000	)
Cash paid for acquisition	$	-		$	-

See accompanying notes to condensed consolidated financial statements.

7

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2018 and 2017

(Unaudited)

Note 1 – Organization and Business of the Company and Liquidity

Organization and Nature of Operations

ICTV Brands Inc. (the “Company”, “we”, or “ICTV”), was organized under the laws of the State of Nevada on September 25, 1998. As of June 30, 2018, we have the following subsidiaries:

● Better Blocks International Limited, or (“BBI”), a New Zealand corporation;

● ICTV Brands Israel Limited., incorporated under the laws of Israel;

● ICTV Brands UK Limited., incorporated under the laws of the United Kingdom;

● ICTV Brands HK Limited, a private limited company limited by shares, incorporated under the laws of Hong Kong (ICTV Brands HK Limited was formally known as “Radiancy HK Limited” and was officially renamed to ICTV Brands HK Limited on July 31, 2017); and

● LK Technology Importaçăo E Exportaçăo LTDA, a private Sociedade limitada formed under the laws of Brazil (“LK Technology”).

On January 23, 2017, ICTV Holdings, Inc., a Nevada corporation and the Company’s wholly-owned subsidiary (“ICTV Holdings”) completed the purchase of substantially all the assets of PhotoMedex, Inc., a Nevada corporation and its wholly-owned subsidiaries, Radiancy, Inc., PhotoTherapeutics Ltd., and Radiancy (Israel) Limited, (collectively, the “PHMD Sellers”), pursuant to an asset purchase agreement, dated October 4, 2016, by and among the Company, ICTV Holdings and the PHMD Sellers, as amended by the first amendment thereto dated January 23, 2017.

On November 16, 2017, the Company adopted a Plan of Merger pursuant to which, effective November 16, 2017, ICTV Holdings was merged with and into the Company, with the Company continuing as the surviving corporation, and each share of ICTV Holdings common stock outstanding immediately prior to the effective date was cancelled and extinguished.

On January 23, 2017 Ermis Labs, Inc., a Nevada corporation and the Company’s wholly-owned subsidiary (“Ermis Labs”) completed the purchase of substantially all the assets of Ermis Labs, Inc., a New Jersey corporation (“ELNJ”), pursuant to an asset purchase agreement, dated October 4, 2016, by and among the Company, Ermis Labs, ELNJ, and LeoGroup Private Debt Facility, L.P., a significant shareholder (related party), as amended by the first amendment thereto dated January 23, 2017.

On November 16, 2017, the Company adopted a Plan of Merger pursuant to which, effective November 16, 2017, Ermis Labs was merged with and into the Company, with the Company continuing as the surviving corporation, and each share of Ermis Labs common stock outstanding immediately prior to the effective date was cancelled and extinguished.

Although our companies are incorporated in New Zealand, Nevada, Israel, United Kingdom, Hong Kong, and Brazil, our operations are currently run from our Wayne, Pennsylvania office.

8

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2018 and 2017

(Unaudited)

Note 1 – Organization and Business of the Company and Liquidity (continued)

We develop, market and sell products through a multi-channel distribution strategy, including direct response television, digital marketing campaigns, live home shopping, traditional retail and e-commerce market places, and our international third-party distributor network. We offer primarily health, beauty and wellness products as well as various consumer products, including no!no!®, a thermicon hair removal device, DermaWand®, a skin care device that reduces the appearance of fine lines and wrinkles, and helps improve skin tone and texture, DermaVital®, a professional quality skin care line that effects superior hydration, the CoralActives^® brand of acne treatment and skin cleansing products, DermaBrilliance®, a skin care resurfacing device that helps reduce visible signs of aging, and Jidue®, a facial massager device which helps alleviate stress. We acquire the rights to our products that we market primarily via licensing agreements, acquisition and in-house development and sell both domestically and internationally. We are presently exploring other devices and consumable product lines currently under licensing agreements.

The goal of our strategy is to introduce our brands to the market through an omni-channel platform that includes but is not limited to direct to consumer, live home shopping, traditional retail, e-commerce market places, Hong Kong airlines, and international third-party distributor networks. Our objective is to have our portfolio of products sold through these channels to develop long lasting brands with strong returns on investments.

On March 6, 2018, the Company entered into an asset purchase agreement (the “Asset Purchase Agreement”), with Therma Bright Inc., a British Columbia corporation (“Therma Bright”), pursuant to which Therma Bright agreed to acquire certain assets (the “Purchased Assets”) relating to the Company’s ClearTouch® nail phototherapy device (the “Nail Product”) and no!no!® skin phototherapy device (the “Skin Product and together with the Nail Product, the “Purchased Products”), excluding, with some exception, any liabilities relating thereto, and excluding any rights to the trademark or name “no!no!®” or “no!no!® skin,” (the “no!no!® Trademarks”), for a purchase price of $2,250,000, subject to certain closing adjustments. The purchase price was to be payable in cash installments commencing at closing, subject to certain adjustments, through December 31, 2020.

On April 27, 2018, the Company delivered to Therma Bright written notice of termination of each of the Asset Purchase Agreement, the Transition Services Agreement, the Patent and Trademark Pledge Agreement and the Sales Representative Agreement, in each case, pursuant to the terms therein.

Liquidity and Going Concern

Our condensed consolidated financial statements have been prepared on a going concern basis, which assumes the Company will be able to realize its assets and discharge its liabilities in the normal course of business for the foreseeable future. We had a net loss of approximately $718,000 for the six months ended June 30, 2018 and generated positive cash flows from operating activities of approximately $704,000. In addition, we have an accumulated deficit of approximately $17,623,000 as of June 30, 2018. Additional financing will be required for the Company to successfully implement its long-term growth strategy.

To increase profitability throughout 2018 and 2019 and maintain sufficient cash flow and liquidity, we continue to analyze our processes to determine where further cut backs can be made, and operations can be streamlined to further reduce expenditures. On April 1, 2018, our CEO took a $100,000 temporary reduction in his annual base pay. We have also eliminated the marketing department, as well as inside legal counsel. The cost benefit of these reductions will be reflected in the third quarter of 2018. In addition, we have reduced media expenses and eliminated several positions within the Company.

9

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2018 and 2017

(Unaudited)

Note 1 – Organization and Business of the Company and Liquidity (continued)

The ability to continue as a going concern is dependent upon the Company generating profitable operations in the future and/or obtaining the necessary financing to meet its obligations and repay its liabilities arising from normal business operations when they come due. The Company’s ability to raise additional capital through the future issuances of debt or equity is currently being addressed. The ability to obtain additional financing, the successful development of the Company’s contemplated plan of operations, or its ability to achieve profitable operations are necessary for the Company to continue operations. The ability to successfully resolve these factors raise substantial doubt about the Company’s ability to continue as a going concern. The condensed consolidated financial statements of the Company do not include any adjustments that may result from the outcome of these uncertainties.

Note 2 - Summary of significant accounting policies

Basis of Presentation

The unaudited condensed consolidated financial statements have been prepared in accordance with generally accepted accounting principles for interim financial statements and within the rules of the Securities and Exchange Commission applicable to interim financial statements and therefore do not include all disclosures that might normally be required for financial statements prepared in accordance with generally accepted accounting principles. The accompanying unaudited condensed consolidated financial statements have been prepared by management without audit and should be read in conjunction with our condensed consolidated financial statements, including the notes thereto, appearing in our Annual Report on Form 10-K for the year ended December 31, 2017. In the opinion of management, all adjustments necessary for a fair presentation of the condensed consolidated financial position, consolidated results of operations and consolidated cash flows, for the periods indicated, have been made. The results of operations for the six months ended June 30, 2018 are not necessarily indicative of operating results that may be achieved over the course of the full year.

Principles of consolidation

Our accompanying condensed consolidated financial statements include the accounts of our wholly-owned subsidiaries BBI, ICTV Brands UK Limited, ICTV Brands Israel Limited, ICTV Brands HK Limited and LK Technology from their initial acquisition dates. In October 2016, ICTV Holdings and Ermis Labs, Inc. were formed as holding companies for the asset purchase agreements that were entered into with PhotoMedex, Inc. and Ermis Lab, Inc. (See Note 3 - Business and Asset Acquisitions). On November 16, 2017, ICTV Holdings and Ermis Labs, Inc. were merged into ICTV Brands, Inc. All significant inter-company transactions and balances have been eliminated in consolidation.

Use of estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America (“US GAAP”) requires management to make estimates and assumptions that affect the amounts reported in the condensed consolidated financial statements and accompanying notes. Management believes that the estimates utilized in preparing its consolidated financial statements are reasonable and prudent. The most significant estimates used in these condensed consolidated financial statements include the allowance for doubtful accounts, reserves for returns, inventory reserves, valuation allowance on deferred tax assets, valuation of intangibles, and share based compensation. Actual results could differ from these estimates.

10

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2018 and 2017

(Unaudited)

Note 2 - Summary of significant accounting policies (continued)

Concentration of credit risk

Financial instruments, which potentially subject us to concentrations of credit risk, include cash and trade receivables. We maintain cash in bank accounts that, at times, may exceed federally insured limits. We have not experienced any losses and believe we are not exposed to any significant risks on our cash in bank accounts.

As of June 30, 2018, 15% of our accounts receivable were due from various individual customers to whom our products had been sold directly via Direct Response Television (“DRTV”). In addition, 49% was due from brick and mortar retailers, 10% was due from e-commerce accounts, 15% was due from live shopping, 5% was due from duty free airline, and 6% was due from miscellaneous customers

Major customers are considered to be those who accounted for more than 10% of net sales. There were no major customers for the three and six months ended June 30, 2018 and 2017.

Fair value of financial instruments

Fair value estimates, assumptions and methods used to estimate fair value of the Company’s financial instruments are made in accordance with the requirements of Accounting Standards Codification (“ASC”) 825-10, “Disclosures about Fair Value of Financial Instruments.” We have used available information to derive our estimates. However, because these estimates are made as of a specific point in time, they are not necessarily indicative of amounts we could realize currently. The use of different assumptions or estimating methods may have a material effect on the estimated fair value amounts. The carrying values of financial instruments such as cash and cash equivalents, accounts receivable, accounts payable, accrued liabilities, and note payable approximate their fair values due to the short settlement period for these instruments.

Cash and cash equivalents

We consider all unrestricted highly liquid investments with an original maturity of three months or less to be cash equivalents.

Foreign currency transactions

Transactions we entered into in currencies other than our local currency, are recorded in our local currency and any changes in currency exchange rates that occur from the initiation of a transaction until settled are recorded as foreign currency gains or losses in the Condensed Consolidated Statements of Operations and Comprehensive Loss.

11

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2018 and 2017

(Unaudited)

Note 2 - Summary of significant accounting policies (continued)

Functional currency translation

The currency of the primary economic environment in which we operate our Company is conducted in the US dollar (“$” or “dollars”). Thus, our functional currency (other than the foreign subsidiaries mentioned below) is the US dollar. The operations of our foreign subsidiaries are conducted in the local currency of the subsidiary, which is the Hong Kong Dollar (HKD), Great Britain Pound (GBP), and Israeli Shekel (ILS).

Assets and liabilities of our foreign subsidiaries are translated based on the exchange rates prevailing at the balance sheet date and revenues and expenses are translated at the average exchange rates for the period. Net differences from currency translation are included in other comprehensive income on the accompanying Condensed Consolidated Statements of Operations and Comprehensive Loss.

Accounts receivable

Accounts receivable are recorded net of allowances for returns and doubtful accounts of approximately $980,000 and $913,000 as of June 30, 2018 and December 31, 2017, respectively. The allowances are calculated based on historical analysis including customer returns and bad debts.

In addition to allowances for returns on accounts receivable, an accrual is made for the return of product that have been sold to customers and had cash collections, while the customer still has the right to return the product. In addition, an accrual is made for contract fees deducted by the customer. The amounts of these accruals included in accounts payable and accrued liabilities in our Condensed Consolidated Balance Sheets were approximately $178,000 and $180,000 as of June 30, 2018 and December 31, 2017, respectively.

Inventories

Inventories consist primarily of finished products held for resale and are valued at the lower of cost (first-in, first-out method) or net realizable value. We adjust inventory for estimated obsolescence when necessary based upon demand and market conditions. The Company’s reserve for obsolescence was approximately $264,000 and $247,000 as of June 30, 2018 and December 31, 2017, respectively. Included in inventory at June 30, 2018 and December 31, 2017 is approximately $64,000 and $51,000, respectively, of consigned product that has been shipped to customers under the 30-day free trial period for which the trial period has not expired and as such the customer has not accepted the product, as well as consigned products that are held at retailer distributors for sale.

Property and equipment

Property and equipment are carried at cost and depreciation and amortization is computed over the estimated useful lives of the individual assets ranging from 3 to 7 years for computer hardware and software and furniture and fixtures. Depreciation and amortization is computed using the straight-line method. Leasehold improvements are depreciated over the lesser of the estimated useful life and lease term. The related cost and accumulated depreciation of assets retired or otherwise disposed of are removed from the accounts and the resultant gain or loss is reflected in earnings. Maintenance and repairs are expensed currently while major renewals and betterments are capitalized. Depreciation and amortization expense amounted to approximately $59,000 and $118,000 and $48,000 and $78,000 for the three and six months ended June 30, 2018 and 2017, respectively.

12

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2018 and 2017

(Unaudited)

Note 2 - Summary of significant accounting policies (continued)

Property and equipment consisted of the following at:

	June 30, 2018			December 31, 2017
Computer hardware and software	$	205,530		$	154,061
Furniture and equipment		908,700			907,586
Leasehold improvements		55,840			55,840
		1,170,070			1,117,487
Accumulated depreciation and amortization		(348,004	)		(230,394	)
Property and equipment, net	$	822,066		$	887,093

Intangible assets

Definite-lived intangibles are amortized using the straight-line method over their estimated useful lives ranging from four to five years. Amortization expense was approximately $177,000 and $354,000 and $251,000 and $442,000 for the three and six months ended June 30, 2018 and 2017, respectively. We evaluate the recoverability of the intangible assets periodically by taking into account events or circumstances that may warrant revised estimates of useful lives or that may indicate the asset may be impaired.

Impairment of long-lived assets

In accordance with ASC 360-10, “Accounting for the Impairment or Disposal of Long-Lived Assets,” long-lived assets are reviewed for impairment when circumstances indicate that the carrying value of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of the assets to the future net undiscounted cash flows estimated by the Company to be generated by such assets. If such assets are considered to be impaired, the impairment to be recognized is the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of by sale are recorded as held for sale at the lower of carrying value or estimated net realizable value. No impairment losses were identified or recorded for the three and six months ended June 30, 2018 and 2017.

Revenue recognition

On January 1, 2018, the Company adopted Accounting Standards Update (“ASU”) No. 2014-09, Revenue from Contracts with Customers, which outlines a single comprehensive model for entities to use in accounting for revenue arising from contracts with customers that supersedes most current revenue recognition guidance. The updated guidance, and subsequent clarifications, collectively referred to as ASC 606, require an entity to recognize revenue when it transfers control of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services.

There was no significant impact to the statement of operations and comprehensive loss as the Company’s existing revenue policies are in line with ASC 606.

13

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2018 and 2017

(Unaudited)

Note 2 - Summary of significant accounting policies (continued)

We recognize revenue when control of the promised goods or services is transferred to its customers in an amount that reflects the consideration expected to be entitled to in exchange for those goods or services. Our products are sold direct to consumers through direct response television, live home shopping, and e-commerce market places, as well as to retailers. We distribute product to international third-party distributors who purchase the products at wholesale pricing and sell it at an agreed upon price stipulated in the contracts. We also sell product to consumers through consignment arrangements with certain airlines and retailers in Hong Kong who sell products to consumers through in-flight magazines, duty-free carts, or sales counters.

We recognize revenue when performance obligations identified under the terms of the contracts with its customers are satisfied, which generally occurs upon transfer of control in accordance with the contractual terms and conditions of the sale. The majority of our revenue is recognized when product is shipped to the customer. Revenue is measured as the amount of consideration we receive upon shipment. Variable consideration includes various fees charged to us for cooperative advertising, marketing development, chargebacks, other fees and returns. The Company separately offers extended warranties that are separate performance obligations for which the associated revenue is recognized over-time based on the extended warranty period. The revenue recognition for each of our segments are described below.

Direct to consumer

Our direct to consumer segment includes sales of product directly to end users via infomercials produced by ICTV classified as Direct Response Television (“DRTV”). Revenue is recognized at the point of sale time which is upon shipment to the customer. Also included are products sold to live home shopping networks. Products sold to live home shopping networks are recognized at a point in time which is upon shipment to the live home shopping network, often with the right to return unsold products. Revenue related to our DermaVital® continuity program is recognized monthly upon shipment to customers.

We offer a 30-day risk-free trial as one of our payment options. Revenue on the 30-day risk-free trial sales is not recognized until the control of goods has transferred to the customer which we determine to be when the trial period ends. If the risk-free trial expires without action by the customer, product is determined to be accepted by the customer and revenue is recorded. Revenue for items purchased without the 30-day free trial is recognized upon shipment of the product.

Retail

We generate revenue from products sold to retailers and are payable upon satisfaction of the performance obligation. Revenue is recognized at a point in time. Certain retailers have the right to return unsold products. We generally extend credit terms to our retail customers based on their creditworthiness. Revenue is recorded at the time of shipment.

International third-party distributors

We generate revenue through the sale of products to international third-party distributors who in-turn sell the products to the consumer. Revenue related to international wholesale and third-party distributor customers is recorded at gross amounts with a corresponding charge to cost of sales upon shipment. Revenue is recognized at a point in time when product is shipped to the customer. International third-party distributors are required to pay a deposit before shipment. As of June 30, 2018 and December 31, 2017, we recorded deposits for international third-party distributors of approximately $239,000 and $404,000, respectively, in deferred revenue, current portion.

14

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2018 and 2017

(Unaudited)

Note 2 - Summary of significant accounting policies (continued)

Airlines and Hong Kong Retail

We sell products to consumers through consignment arrangements with certain airlines and retailers in Hong Kong to sell products to consumers through in-flight magazines, duty-free carts, or in-store counters. We control the goods shipped to the consignees until control of the goods has transferred to the customer. Control is considered transferred to a customer upon payment for goods of which we set the price for this activity. We act as the consignor and the principal, and accordingly, we record consignment sales on a gross basis, once the transfer of control of goods has been passed to the customer. Goods on consignment remain in our inventory until the product has been sold and control of the goods has transferred.

Warranty

We sell warranties on our products for various terms. Customers are offered the option to purchase an extended warranty separate from the product sale for 1 to 5 years. Revenue is recognized ratably over the term, with the unearned warranty included in deferred revenue on the accompanying condensed consolidated balance sheets.

Variable consideration

The amount of consideration we receive, and revenues recognized across our multi sales channels varies with changes in sales returns and other accommodations and incentives we offer to our customers. When we give our customers the right to return products or provide other accommodations such as chargebacks, promotional discounts, and rebates, we estimate the expected returns and claims based on historical rates as well as events and circumstances that indicate changes to historical rates of product returns and claims. We adjust our estimates of revenue at the earlier of when the most likely amount of consideration we expect to receive changes or when the amount of consideration becomes fixed.

Judgments

We have a return policy whereby the customer can return any product received within 30 days or 60 days of receipt for a full refund. We accrue a reserve for product returns with respect to sales of product when a right of return exists. We accrue a reserve for product returns and customer refunds at the time of sale based on our historical experience. We also accrue for contract fees based on historical experience of our retail customers, as well as expected fees as documented in our retail contracts. The provision for estimated returns as of June 30, 2018 and December 31, 2017 was approximately $724,000 and $747,000, respectively. The reserve for customer refunds and contract fees payable was approximately $178,000 at June 30, 2018 and $180,000 at December 31, 2017 and has been included in accounts payable and accrued liabilities in the accompanying condensed consolidated balance sheets. The amount of goods to be returned to inventory was determined to be immaterial.

For the three and six months ended June 30, 2018 and 2017, we recorded sales returns of approximately $1,105,000 and $2,372,000 and $1,657,000 and $3,305,000 respectively, as a reduction of net sales.

Sales taxes

Sales and similar taxes that are imposed on our sales and collected from customers are excluded from net sales.

15

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2018 and 2017

(Unaudited)

Note 2 - Summary of significant accounting policies (continued)

Shipping and handling costs

Costs for shipping and handling costs, including those activities that occur subsequent to transfer of control to the customer, are recorded as cost of sales and expensed as incurred. We accrue costs for shipping and handling activities that occur after control of the promised goods has transferred to the customer. Revenue from shipping and handling charges was approximately $230,000 and $607,000 and $496,000 and $1,124,000 for the three and six months ended June 30, 2018 and 2017, respectively.

Remaining Performance Obligations

As part of our adoption of the new revenue standard, we have elected to use a practical expedient to exclude disclosure of transaction prices allocated to remaining performance obligations, and when we expect to recognize such revenue, for all periods prior to the date of initial application of the standard.

As of June 30, 2018, approximately $341,000 is expected to be recognized from remaining performance obligations for warranty revenue. We expect to recognize revenue for these remaining performance obligations during the next five years approximately as follows:

	Remaining Six Months 2018		2019		2020		2021		2022		2023
Estimated Deferred Warranty Revenue from remaining	$	92,000	$	121,000	$	66,000	$	42,000	$	19,000	$	1,000

Disaggregation of revenue

The following table shows the Company’s revenues disaggregated by reportable segment:

	Three Months Ended June 30,				Six Months Ended June 30,
	2018		2017		2018		2017
Direct to Consumer	$	3,915,091	$	5,729,838	$	8,922,145	$	12,381,253
International Third Party Distributors		580,928		1,040,250		1,472,389		1,398,850
Retail		1,757,630		436,714		4,425,575		848,431
Airlines/Hong Kong Retail		758,407		743,274		1,162,753		968,661
	$	7,012,056	$	7,950,076	$	15,982,862	$	15,597,195

16

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2018 and 2017

(Unaudited)

Note 2 - Summary of significant accounting policies (continued)

The following table provides information about contract assets which includes accounts receivable, and contract liabilities which includes deferred revenue and accrued returns and contract fees payable from contracts with customers:

	June 30, 2018		December 31, 2017
Accounts receivable, net of allowance for returns of $724,278 and $747,269, respectively, and doubtful accounts of $255,735 and $166,034, respectively	$	2,243,253	$	3,576,376
Total contract assets	$	2,243,253	$	3,576,376
Deferred revenue	$	579,623	$	598,378
Accrued returns and contract fees payable		177,912		179,922
Total contract liabilities	$	757,535	$	778,300

Research and Development

Research and development costs are expensed as incurred and are included in selling and marketing expense in the accompanying condensed consolidated statements of operations and comprehensive loss. Research and development costs primarily consist of efforts to discover and develop new products, including clinical trials, product safety testing, and certifications for international regulations and standards. Research and development costs approximated $35,000 and $77,000 and $19,000 and $64,000 for the three and six months ended June 30, 2018 and 2017, respectively.

Advertising

Advertising costs, consisting of media, internet marketing and production costs, are expensed as incurred and are included in selling and marketing expense in the accompanying condensed consolidated statements of operations and comprehensive loss. Production costs associated with the creation of new and updated infomercials and advertising campaigns are expensed at the commencement of a campaign. We incurred approximately $1,481,000 and $3,747,000 and $1,834,000 and $3,465,000 in media costs for airing of television and print advertising, $851,000 and $1,890,000 and $1,243,000 and $2,090,000 in internet marketing costs, and $55,000 and $83,000 and $51,000 and $196,000 in productions costs for the three and six months ended June 30, 2018 and 2017, respectively.

17

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2018 and 2017

(Unaudited)

Note 2 - Summary of significant accounting policies (continued)

Income taxes

In preparing our condensed consolidated financial statements, we make estimates of our current tax exposure and temporary differences resulting from timing differences for reporting items for book and tax purposes. We recognize deferred taxes by the asset and liability method of accounting for income taxes. Under the asset and liability method, deferred income taxes are recognized for differences between the financial statement and tax basis of assets and liabilities at enacted statutory tax rates in effect for the years in which the differences are expected to reverse. The effect on deferred taxes of a change in tax rates is recognized in income in the period that includes the enactment date.

In addition, valuation allowances are established when necessary to reduce deferred tax assets to the amounts expected to be realized. In consideration of our accumulated losses and limited historical ability to generate taxable income to utilize our deferred tax assets, we have estimated that we will not be able to realize any benefit from our temporary differences and have recorded a full valuation allowance. If we sustain profitability in the future at levels which cause management to conclude that it is more likely than not that we will realize all or a portion of the net operating loss carry-forward, we would record the estimated net realized value of the deferred tax asset at that time and would then provide for income taxes at a rate equal to our combined federal and state effective rates. Subsequent revisions to the estimated net realizable value of the deferred tax asset could cause our provision for income taxes to vary significantly from period to period.

Stock options

In June 2001, our shareholders approved our 2001 Stock Option Plan (the “Plan”). The Plan is designed for our employees, officers and directors and is intended to advance our best interests by providing personnel who have substantial responsibility for our management and growth with additional incentive by increasing their proprietary interest in our success, thereby encouraging them to remain our employee. The Plan is administered by our Board of Directors and authorizes the issuance of stock options not to exceed a total of 3,000,000 shares. The terms of any awards under the Plan are determined by the Board of Directors, provided that no options may be granted at less than the fair market value of the stock as of the date of the grant. The Plan expired in February 2011. As of June 30, 2018, 50,000 options are outstanding under the Plan.

In December 2011, our shareholders approved our 2011 Stock Option Plan (the “2011 Plan”). The 2011 Plan is designed for our employees, officers, and directors, and is intended to advance our best interests by providing personnel who have substantial responsibility for our management and growth with additional incentive by increasing their proprietary interest in our success, thereby encouraging them to remain our employee. The 2011 Plan is administered by our Board of Directors and authorizes the issuance of stock options not to exceed a total of 6,000,000 shares. In December 2017, the 2011 Plan was amended to increase the number of stock options that may be awarded to not exceed a total of 8,000,000 shares. The terms of any awards under the 2011 Plan are determined by the Board of Directors, provided that no options may be granted at less than the fair market value of the stock as of the date of the grant. Generally, the options granted vest over three years with one-third vesting on each anniversary date of the grant. As of June 30, 2018, 4,198,335 options are outstanding under the 2011 Plan.

We account for equity instruments issued to non-employees in accordance with the provisions of ASC Topic 505, subtopic 50, Equity-Based Payments to Non-Employees based upon the fair-value of the underlying instrument. The equity instruments, consisting of stock options granted to consultants, are valued using the Black-Scholes valuation model. The measurement of stock-based compensation to non-employees is subject to periodic adjustments as the underlying equity instruments vest and is recognized as an expense over the period which services are received. Nonvested stock options granted to non-employees are remeasured at each reporting period.

18

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2018 and 2017

(Unaudited)

Note 2 - Summary of significant accounting policies (continued)

We use ASC Topic 718, “Share-Based Payments”, to account for stock-based compensation issued to employees and directors. We recognize compensation expense in an amount equal to the grant date fair value of share-based payments such as stock options granted to employees over the requisite vesting period of the awards using the Black-Scholes valuation model.

In May 2017, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) 2017-09, which clarifies when changes to the terms or conditions of a share-based payment award must be accounted for as modifications. ASU 2017-09 will reduce diversity in practice and result in fewer changes to the terms of an award being accounted for as modifications. Under ASU 2017-09, an entity will not apply modification accounting to a share-based payment award if the award’s fair value, vesting conditions and classification as an equity or liability instrument are the same immediately before and after the change. ASU 2017-09 will be applied prospectively to awards modified on or after the adoption date. The guidance is effective for annual periods, and interim periods within those annual periods, beginning after December 15, 2017. On January 1, 2018, we adopted the provisions of ASU 2017-09 prospectively which did not have a material impact on our condensed consolidated financial statements.

The following is a summary of stock options outstanding under the Plan and 2011 Plan (collectively “Stock Option Plans”) for the six months ended June 30, 2018 and 2017:

	Number of Shares								Weighted Average
	Employee			Non-Employee		Totals			Exercise Price
Balance, January 1, 2018		3,993,335			-		3,993,335		$	0.27
Granted during the year		1,555,000					1,555,000			0.26
Exercised during the year		-			-		-			-
Cancelled during the year		(450,000	)				(450,000	)		0.33
Forfeited during the year		(850,000	)		-		(850,000	)		0.36
Balance, June 30, 2018		4,248,335					4,248,335		$	0.22

	Number of Shares								Weighted Average
	Employee			Non- Employee		Totals			Exercise Price
Balance, January 1, 2017		3,680,002			-		3,680,002		$	0.24
Granted during the year		-			-		-			-
Exercised during the year		(101,667	)		-		(101,667	)		0.13
Forfeited during the year		(10,000	)		-		(10,000	)		0.22
Balance, June 30, 2017		3,568,335			-		3,568,335		$	0.24

Of the stock options outstanding as of June 30, 2018 under the Stock Option Plans, 3,433,335 options are currently vested and exercisable. The weighted average exercise price of these options was $0.24. These options expire through January 2028.

The aggregate intrinsic value for options outstanding and exercisable at June 30, 2018 and 2017 was approximately $1,000 and $779,000, respectively. The aggregate intrinsic value for stock options exercised during the six months ended June 30, 2017 was approximately $40,000.

19

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2018 and 2017

(Unaudited)

Note 2 - Summary of significant accounting policies (continued)

On January 9, 2018, we issued options to purchase 1,050,000 shares of the Company’s common stock to six employees, at an exercise price of $0.3318 per share. Three of those employees were terminated in the second quarter of 2018, resulting in the forfeiture of their options to purchase, in the aggregate, 600,000 shares of common stock. On June 21, 2018, the remaining three employees voluntarily surrendered their options to purchase, in the aggregate, 450,000 shares of common stock, in consideration of a future stock grant. On June 21, 2018, we issued 400,000 shares of common stock to such remaining three employees, Kelvin Claney, CEO, Douglas Crouthers, Interim President and VP of Sales, and Vincent Dargush, VP of Marketing and Operations, at a share price of $0.10 per share, in consideration of the surrender of previously granted options and, in each case, as a share bonus, which was immediately vested, for performance in the second quarter of 2018. Also, on June 21, 2018, we issued 300,000 shares of common stock to Ernest P. Kollias, Jr., CFO, at a share price of $0.10 per share, also as a share bonus, in consideration for performance during the second quarter of 2018, which was immediately vested. The shares issued on June 21, 2018 are restricted for a period of six months from issuance. The recipients of the shares of common stock are key employees of our Company, and the issuance of the common stock is exempt from registration under Section 4(2) of the Securities Act of 1933.

The Company follows the provisions of ASC Topic 718 “Compensation — Stock Compensation” which requires the measurement and recognition of compensation expense for all share-based payment awards either modified or granted to employees and directors based upon estimated fair values. The 600,000 options forfeited were not vested at the time of forfeiture and therefore resulted in a reversal of previously recognized compensation expense in the amount of approximately $12,000. The result of the modification of issuing 400,000 shares of common stock in replacement of 450,000 options surrendered, as noted above, was to immediately recognize the fair value of the original options granted totaling approximately $124,000 and the incremental change in fair value of the replacement awards, which was de minimis. The Company recorded the issuance of the 400,000 shares awarded at $0.10 per share, totaling $40,000, the fair value on the date of issuance, and the remaining amount, totaling approximately $84,000, to stock based compensation expense.

For the three and six months ended June 30, 2018 and 2017, we recorded approximately $71,000 and $102,000, and $77,000 and $495,000, respectively, in stock compensation expense under the Stock Option Plans. At June 30, 2018, there was approximately $155,000 of total unrecognized compensation cost related to non-vested option grants that will be recognized over the remaining vesting period of 3 years.

The following weighted average assumptions are used in the Black-Scholes option pricing model for the six months ended June 30, 2018 to value the stock options granted during the period:

2018
Risk-free interest rate		2.84	%
Expected dividend yield		0.00	%
Expected life		6 years
Expected volatility		142.79	%
Weighted average grant date fair value	$	0.26

There were no options granted for the six months ended June 30, 2017.

20

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2018 and 2017

(Unaudited)

Note 2 - Summary of significant accounting policies (continued)

The following is a summary of stock options outstanding outside of the Stock Option Plans for the six months ended June 30, 2018 and 2017:

	Number of Shares						Weighted Average
	Employee		Non - Employee		Totals		Exercise Price
Balance, January 1, 2018		333,333		1,476,667		1,810,000	$	0.31
Granted during the year		-		300,000		300,000		0.11
Exercised during the year		-		-		-		-
Expired during the period		-		-		-		-
Balance, June 30, 2018		333,333		1,776,667		2,110,000	$	0.27

	Number of Shares									Weighted Average
	Employee			Non - Employee			Totals			Exercise Price
Balance, January 1, 2017		516,667			1,676,667			2,193,334		$	0.35
Granted during the year		-			-			-			-
Exercised during the year		(183,334	)		-			(183,334	)		0.27
Expired during the period		-			(200,000	)		(200,000	)		0.80
Balance, June 30, 2017		333,333			1,476,667			1,810,000		$	0.31

Of the stock options currently outstanding outside of the Stock Option Plans at June 30, 2018, 1,885,000 options are currently vested and exercisable. The weighted average exercise price of these options was $0.30. These options expire through January 2026. The aggregate intrinsic value for options outstanding and exercisable at June 30, 2018 and 2017 was approximately $0 and $411,000, respectively. There were no options exercised during the six months ended June 30, 2018 and 2017.

For the three and six months ended June 30, 2018 and 2017, we recorded approximately $8,000 and $8,000, and $5,000 and $13,000, respectively in stock compensation expense related to stock options outside of the Stock Option Plans. At June 30, 2018, there is approximately, $24,000 of remaining unrecognized compensation cost. Change in the fair value of the options issued to non-employees, as of June 30, 2018 was de minimis.

21

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2018 and 2017

(Unaudited)

Note 2 - Summary of significant accounting policies (continued)

The following weighted average assumptions are used in the Black-Scholes option pricing model for the six months ended June 30, 2018 to value the stock options granted during the period:

2018
Risk-free interest rate		2.77	%
Expected dividend yield		0.00	%
Expected life		3 years
Expected volatility		143.03	%
Weighted average grant date fair value	$	0.11

There were no options granted for the six months ended June 30, 2017.

The following is a summary of all stock options outstanding and nonvested for the six months ended June 30, 2018:

										Weighted
										Average
	Employee			Non- Employee			Totals			Exercise Price
Balance, January 1, 2018		476,667			-			476,667		$	0.42
Granted during the period		1,555,000			300,000			1,855,000			0.26
Vested during the period		-			(75,000	)		(75,000	)		0.11
Cancelled during the period		(450,000	)		-			(450,000	)		0.33
Forfeited during the period		(766,667	)		-			(766,667	)		0.36
					-
Balance, June 30, 2018		815,000			225,000			1,040,000		$	0.20

Recently Issued Accounting Pronouncements

In June 2018, the FASB issued ASU 2018-07 Compensation – Stock Compensation (Topic 718), Improvements to Nonemployee Share-Based Payment Accounting. This ASU is intended to simplify aspects of share-based compensation issued to non-employees by making the guidance consistent with the accounting for employee share-based compensation. It is effective for annual reporting periods, and interim periods within those years, beginning after December 15, 2018. We are currently in the process of evaluating the impact of the adoption of ASU 2018-07 on its condensed consolidated financial statements.

In June 2016, the FASB issued ASU 2016-13, Financial Instruments—Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments (ASU 2016-13), which requires measurement and recognition of expected credit losses for financial assets held. The ASU is effective for interim and annual periods beginning December 15, 2019 and early adoption is permitted. Entities are required to adopt ASU 2016-13 using a modified retrospective approach, subject to certain limited exceptions. We are currently evaluating the impact of our pending adoption of ASU 2016-13 on our condensed consolidated financial statements.

22

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2018 and 2017

(Unaudited)

Note 2 - Summary of significant accounting policies (continued)

In February 2016, the FASB issued ASU No. 2016-02 Leases (Topic 842) (“ASU 2016-02”). This standard requires lessees to recognize assets and liabilities related to long-term leases on the balance sheet and expands disclosure requirements regarding leasing arrangements. The standard is effective for reporting periods beginning after December 15, 2018 and early adoption is permitted. The standard must be adopted on a modified retrospective basis and provides for certain practical expedients. We expect to adopt this guidance in the first quarter of 2019 and we currently expect that the adoption of this guidance will likely change the way we account for our operating leases and will likely result in recording the future benefits of those leases as an asset and the related minimum lease payments as a liability on our consolidated balance sheets. We are currently evaluating the impact of our pending adoption of ASU 2016-13 on our condensed consolidated financial statements, and will begin in the third quarter outlining the necessary steps to implement these changes in the first quarter of 2019.

Reclassifications

Certain prior period amounts have been reclassified for consistency with the current period presentation of Retail as a reportable segment. These reclassifications had no effect on the reported results of operations.

Note 3 - Business and Asset Acquisitions

PhotoMedex Acquisition

As described in Note 1, the PhotoMedex Purchase Agreement was entered into on October 4, 2016 and was completed on January 23, 2017. The total purchase price was $9,500,000.

The purchase price paid by ICTV Holdings in the PhotoMedex Acquisition was paid as follows: (i) $3,000,000 of the purchase price which was raised in a private placement (described below in more detail) was deposited on October 5, 2016 into an escrow account established by counsel to the Company and ICTV Holdings, as escrow agent (the “Escrow Agent”), under an escrow agreement entered into on October 4, 2016 among the Company, ICTV Holdings, the PHMD Sellers, the Escrow Agent, and certain investors in the Company’s private placement (the “Escrow Agreement”), which escrow funds were paid to the PHMD Sellers on January 23, 2017, in accordance with the Escrow Agreement and subject to the conditions thereof; (ii) $2,000,000 of the purchase price was to be paid on or before the 90^th day following January 23, 2017; and (iii) the remainder of the purchase price of $4,500,000 was payable in the form of a continuing royalty as described in more detail below. On October 4, 2016, as required by the PhotoMedex Purchase Agreement, we delivered to PhotoMedex a letter of credit from LeoGroup L.P. (a significant shareholder), a private equity fund that secured our obligation to make the $2,000,000 payment referred to in clause (ii) above. The letter of credit was valid until the earlier of; (1) full payment on demand and presentation on or before January 23, 2017, or (2) 180 days from the date of letter of credit. The Company paid $250,000 of the purchase price payable per clause (ii) above in March 2017 and the balance of $1,750,000 was paid on April 22, 2017.

23

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2018 and 2017

(Unaudited)

Note 3 - Business and Asset Acquisitions (continued)

Under the PhotoMedex Purchase Agreement, we were required to pay to PhotoMedex and its subsidiaries a continuing monthly royalty on net cash (invoiced amount less sales refunds, returns, rebates, allowances and similar items) actually received by us or our affiliates from sales of the consumer products that we acquired from PhotoMedex. Such royalty payments commenced with net cash actually received from and after January 23, 2017, and would continue until the total royalty paid to PhotoMedex and its subsidiaries totals $4,500,000, calculated as follows: (i) 35% of net cash from the sale of all acquired consumer products sold through live television promotions made through Home Shopping Network (HSN) in the United States, QVC in the European Union, and The Shopping Channel (TSC) in Canada, less (a) deductions for sales commissions actually paid and on-air costs incurred for those amounts collected related to the sale of the acquired consumer products made through HSN in the United States, QVC in the European Union, and The Shopping Channel (TSC) in Canada, and (b) the cost of goods sold to generate such net cash; and (ii) 6% of net cash from the sale of all acquired consumer products other than the foregoing sales. The fair value of the contingent consideration was determined using the present value of expected payments as of the date of acquisition and totaled $4,198,043 using the assumption of a 9.7% discount rate over 18 months. On July 12, 2017, the Company entered into a Termination and Release Agreement with the PHMD, whereby afterward no further obligation remained.

In connection with the PhotoMedex Purchase Agreement, on October 4, 2016, ICTV Holdings entered into a transition services agreement with the PHMD Sellers (the “Transition Services Agreement”), pursuant to which PHMD Sellers had agreed to make available to ICTV Holdings certain services on a transitional basis and allow ICTV Holdings to occupy and use a portion of the PHMD Sellers’ premises and warehouses, in exchange for which ICTV Holdings was to (i) pay to the PHMD Sellers the documented costs and expenses incurred by them in connection with the provision of those services; (ii) pay to the PHMD Sellers the documented lease costs including monthly rental and any utility charges incurred under the applicable leases; (iii) reimburse the PHMD Sellers for the documented costs and expenses incurred by them for the continued storage of inventory and raw materials at warehouse locations, and for services for fulfilling and shipping orders for such inventory; and (iv) reimburse the PHMD Sellers for the payroll, employment-related taxes, benefit costs and out of pocket expenses paid to or on behalf of employees. As of July 12, 2017, pursuant to the terms of the Transition Services Agreement and the Release Agreement, ICTV Holdings has no further obligations under the Transition Services Agreement.

Pursuant to the Release Agreement, as of July 12, 2017, the contingent consideration balance to PhotoMedex totaling $3,579,760 was extinguished. Therefore, the balance at both June 30, 2018 and December 31, 2017 was zero.

24

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2018 and 2017

(Unaudited)

Note 3 - Business and Asset Acquisitions (continued)

The following unaudited condensed pro forma financial information for the six months ended June 30, 2018 and 2017 represent the combined results of the Company’s operations as if the PhotoMedex Acquisition had occurred on January 1, 2017. Excluded from the pro forma net loss and net loss per share amounts for the six months ended June 30, 2017 are one-time acquisition costs of $49,312 attributable to the PhotoMedex Acquisition. These pro forma results are not necessarily indicative of what historical performance would have been had this business combination been effective as of the hypothetical acquisition date, nor should they be interpreted as expectations of future results.

	For the three months ended June 30,						For the six months ended June 30,
	2018			2017			2018			2017
Net sales	$	7,012,056		$	7,950,076		$	15,982,862		$	19,136,195
Net loss	$	(718,569	)	$	(1,440,680	)	$	(718,499	)	$	(1,501,986	)
Net loss per share – basic and diluted	$	(0.01	)	$	(0.03	)	$	(0.01	)	$	(0.03	)
Weighted average number of common shares basic and diluted		52,417,623			52,075,703			53,379,374			48,093,572

The results of operations for the PhotoMedex acquisition have been included in the consolidated financial statements from January 23, 2017, the effective date of the acquisition.

Ermis Labs Asset Purchase

As described in Note 1, the Ermis Labs asset purchase was entered into on October 4, 2016 and was completed on January 23, 2017. Pursuant to the agreement, the aggregate purchase price was to be paid as follows: (i) the issuance of 2,500,000 shares of our common stock to the stockholders of Ermis Labs, which had a fair value on the date of acquisition of $850,000 and (ii) $1,750,000 payable in the form of a continuing royalty as described in more detail below. The issuance of the common stock was made in reliance upon an exemption from the registration requirements of the Securities Act provided under Section 4(a)(2) of the Securities Act.

Under the Ermis purchase agreement, we are required to pay to Ermis Labs a continuing monthly royalty of 5% of net cash (invoiced amount less sales refunds, returns, rebates, allowances and similar items) actually received by us or our affiliates from sales of the over-the-counter medicated skin care products acquired in the Ermis Labs Asset Acquisition, commencing with net cash actually received by us or our affiliates from and after January 23, 2017 and continuing until the total royalty paid to Ermis Labs totals $1,750,000; provided, however, that we are required to pay a minimum annual royalty amount of $175,000 on or before December 31 of each year commencing with calendar year ending December 31, 2017. The present value of the deferred consideration of $1,750,000 was $1,131,822, based on the assumption of a discount rate of 10.7% over ten years. All of the assets acquired from Ermis Labs were determined to be impaired and written off at December 31, 2017.

25

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2018 and 2017

(Unaudited)

Note 3 - Business and Asset Acquisitions (continued)

The changes in the Company’s deferred consideration payable due to Ermis Labs, Inc. during the six months ended June 30, 2018:

Balance at December 31, 2017	$	1,212,067
Consideration payments		(160,414	)
Accretion of interest		47,018
Balance at June 30, 2018-related party	$	1,098,671
Current portion	$	143,100
Non-current portion		955,571
	$	1,098,671

For the six months ended June 30, 2018, consideration payments represented the remaining minimum royalty for the calendar year ended December 31, 2017. We did not incur any royalties for sales of products for both the six months ended June 30, 2018 and 2017. Interest expense was approximately $24,000 and $47,000 for the three and six months ended June 30, 2018, respectively, and $0 for both the three months and six months ended June 30,2017.

Note 4 - Commitments and contingencies

We entered a lease from March 2017 through February 2022 related to the office space in Wayne, Pennsylvania. In August 2017, we entered an amendment to expand our space, which increased the monthly base payments. On January 1, 2018, we signed a new lease for our UK office effective through February 2022. The total monthly cost for our UK office is approximately $2,900. In March 2017, our Hong Kong office entered into a lease expiring in March 2018, which was then renewed until February 2022 for our current office space, costing approximately $1,900 a month. Our Israel office lease is for a one-year term ending in April 2018, which was then renewed until April 20, 2019 for approximately $1,900 a month. Rent expense incurred during the three and six months ended June 30, 2018 and 2017 totaled approximately $62,000 and $128,000 and $65,000 and $142,000 respectively.

The schedule below details the future financial obligations under the active leases:

	Remaining
	Six
	Months										Total
	2018		2019		2020		2021		2022		Obligation
Wayne - Corporate HQ	$	75,538	$	152,492	$	154,190	$	155,887	$	26,028	$	564,135
Israel Office		11,400		7,600		-		-		-		19,000
UK Office		17,331		34,663		34,663		34,663		5,777		127,097
Hong Kong Office		11,137		22,275		22,275		22,275		3,713		81,675
Total Lease Obligations	$	115,406	$	217,030	$	211,128	$	212,825	$	35,518	$	791,907

26

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2018 and 2017

(Unaudited)

Note 4 - Commitments and contingencies (continued)

Legal Matters

By letter dated March 23, 2018, the Company’s Board of Directors notified Richard Ransom, President of the Company, that his employment would be terminated for cause in 30 days unless Mr. Ransom cured the causes for termination, as presented in the letter, within such 30-day period.

On April 12, 2018, Mr. Ransom filed a Complaint in the Court of Common Pleas of Philadelphia County, Pennsylvania, naming as defendants the Company and our CEO, Kelvin Claney. The Complaint alleges that on March 20, 2018, Mr. Ransom was terminated without cause, pursuant to the terms of Mr. Ransom’s employment agreement, as a result of certain changes to the Company’s organizational chart and management duties instituted by the Company’s Chief Executive Officer, Kelvin Claney. The Complaint seeks to recover Mr. Ransom’s severance compensation for a termination without cause, consisting of approximately $626,000 of base salary thorough the remaining term of his employment agreement; benefits and any performance bonus prorated through the date of termination; immediate vesting of 150,000 stock options; and 1,000,000 shares of the Company’s common stock. The Complaint also alleges that the Company and Mr. Claney defamed Mr. Ransom and seeks damages in an unspecified amount in excess of $50,000.

On April 18, 2018, the Board of Directors removed Richard Ransom as President of the Company for cause based upon breaches of Mr. Ransom’s fiduciary duties to the Company.

The Company and Kelvin Claney deny that any of their actions constituted a termination without cause under the terms of Richard Ransom’s employment agreement, deny that Mr. Ransom was defamed, and maintain that Mr. Ransom was terminated for cause. Termination for cause does not give rise to payment of severance compensation under the terms of Mr. Ransom’s employment agreement.

ICTV denies any liability to Mr. Ransom and is vigorously defending this matter.

From time to time, we may become involved in various lawsuits and legal proceedings, which arise in the ordinary course of business. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our business. Other than the legal proceeding described above, we are currently not aware of any such legal proceedings or claims that we believe will have a material adverse effect on our business, financial condition, operating results or cash flows.

Other matters

Product Liability Insurance

For certain products, we were (and are) listed as an additional insured party under the product manufacturer’s insurance policy. We purchase our own liability insurance which will expire May 20, 2019. At present, management is not aware of any claims against us for any products sold.

27

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2018 and 2017

(Unaudited)

Note 5 – Intangible Assets

Intangible assets as of June 30, 2018 and December 31, 2017 consists of the following:

	Useful Life	Gross Carrying Cost		Accumulated Amortization			Impairment Loss		Net Book Value
June 30, 2018
DermaWand® Purchase	5 years	$	1,163,816	$	(727,451	)	$	-	$	436,365
PhotoMedex Patented/Unpatented Technology	5 years		940,628		(266,509	)		-		674,119
PhotoMedex Trademarks	5 years		1,100,000		(311,667	)		-		788,333
Total		$	3,204,444	$	(1,305,627	)	$	-	$	1,898,817

	Useful Life	Gross Carrying Cost		Accumulated Amortization			Impairment Loss			Net Book Value
December 31, 2017
Ermis Labs Formulations/ Trademarks	5 years	$	1,512,443	$	(277,281	)	$	(1,235,162	)	$	-
DermaWand® Purchase	5 years		1,163,816		(581,673	)		-			582,143
PhotoMedex Patented/Unpatented Technology	5 years		940,628		(172,447	)		-			768,181
PhotoMedex Trademarks	5 years		1,100,000		(201,667	)		-			893,333
Total		$	4,716,887	$	(1,233,068	)	$	(1,235,162	)	$	2,248,657

Amortization expense was approximately $177,000 and $354,000 and $251,000 and $442,000 for the three and six months ended June 30, 2018 and 2017, respectively, of which approximately $75,000 of amortization expense is included in cost of sales for each of the three and six months ended June 30, 2018 and 2017, and approximately $102,000 and $204,000 is included in general and administrative expenses for the three and six months ended June 30, 2018, and $116,000 and $292,000 is included in general and administrative expenses for the three and six months ended June 30, 2017, respectively. Management evaluates the intangible assets for impairment when there is a triggering event.

28

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2018 and 2017

(Unaudited)

Note 5 – Intangible Asset (continued)

The following table outlines the estimated future amortization expense related to the intangible assets held as of June 30, 2018:

2018 (remaining six months)	$	359,000
2019		690,000
2020		408,000
2021		408,000
2022		34,000
Total	$	1,899,000

Note 6 – DermaWand® Purchase Agreement

On January 22, 2016, we entered into a Purchase Agreement with Omega 5 Technologies, Inc. to acquire the worldwide ownership of the DermaWand® patent and all related trademarks and intellectual property for the sum of $1,200,000 to be paid out as follows: $300,000 per year for calendar years 2016 through 2019, payable in uniform quarterly installments on or before the last day of each calendar quarter. As a result, effective January 1, 2016, we are no longer obligated to make royalty payments on sales of DermaWand®. There shall be no interest charged, and we may, in our sole discretion, at any time without permission or penalty pre-pay some or all of the purchase price. Under our old licensing agreement, we had been assigned the patents, related trademarks, and exclusive commercial rights to DermaWand® based upon a $2.50 per unit fee and maintaining annual minimum royalty requirements.

As a result of the agreement, we recorded an offsetting asset and liability at January 1, 2016 in the amount of $1,200,000 for the asset from the intellectual property acquired and a corresponding liability per the payment schedule. As there is no interest charged with the purchase agreement we recorded a discount for imputed interest of approximately $37,000, calculated based on the applicable federal rates at January 22, 2016 of 1.45%, which will be amortized over the term of the agreement using the effective interest method. The intangible asset balance for the patent and trademark will be amortized using the straight-line method over the four period of the agreement, which at this time is management’s best estimate of the remaining useful life.

As of June 30, 2018, the other liability balance was approximately $595,000 net of the discount for imputed interest of approximately $5,000. For the three and six months ended June 30, 2018 and 2017, we amortized approximately $2,000 and $4,000 and $3,000 and $6,000, respectively, of interest expense related to the discount for imputed interest.

Management evaluates the intangible asset for impairment when there is triggering event and concluded there was no such event at June 30, 2018.

29

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2018 and 2017

(Unaudited)

Note 7 – Long-term Debt to Related Party

On July 15, 2017, the Company entered a 30-month secured promissory note (the “Note”), to LeoGroup Private Investment Access, LLC (the “Holder”), a significant shareholder and hence related party, in the principal amount of $2,000,000 with an effective interest rate of 34%. The Note provides that the Company shall make monthly principal and interest payments of $100,000 to the Holder for 30 months through January 2020. The Note is secured by a first priority security interest in all the assets of Company, except the Company’s accounts receivable. The Note contains customary financial covenants of the Company and customary events of default. The Company is currently in compliance with this Note. Subject to the terms and conditions of the Note, so long as any event of default, as described in the Note, is continuing, without cure, for a period of five (5) business days after written notice from the Holder to the Company or a longer period if set forth in the notice from Holder or if agreed to by the parties, all obligations of the Company under the Note shall be immediately due and payable, and the Holder may exercise any other remedies available at law or in equity. The note may not be prepaid, in whole or in part, at any time and from time to time, unless expressly agreed to in writing by the Holder. The total amount of related party interest expense during the three and six months ended June 30, 2018 was approximately $131,000 and $276,000. There was no interest expense during the three and six months ended June 30, 2017.

The balance of the long-term debt as of June 30, 2018 and December 31, 2017 was as follows:

	June 30, 2018			December 31, 2017
Total Debt	$	1,472,936		$	1,797,049
Less: current portion	$	(846,243	)	$	(722,908	)
Long-term debt, net	$	626,693		$	1,074,141

Maturities of long-term debt at June 30, 2018, are as follows:

December 31,
2018	$	398,796
2019		976,906
2020		97,234
	$	1,472,936

Note 8 – Note Payable

On June 22, 2018, ICTV signed a formal 12-month loan agreement with Amazon Lending. The loan was given in the amount of $145,000 and carries an annual interest rate of 9.69%. For both the three and six months ended June 30, 2018, interest expense was de minimis. The loan is paid in twelve equal payments of principal and interest of approximately $13,000. These payments will be automatically deducted from any sales that ICTV generates from Amazon.com. If the sales generated do not sufficiently cover the amount of the monthly payment due, Amazon.com is authorized to charge the Company’s credit card on file. There is no early payoff fee for this loan agreement. In the event of a default by the Company, Amazon Lending has a first lien on any and all assets that are at Amazon warehousing facilities.

Note 9 - Related party transactions

LeoGroup Private Debt Facility L.P. (“LeoGroup”) became a major shareholder as part of the Ermis Labs Asset Acquisition described in Notes 1 and 3. During the six months ended June 30, 2018, approximately $160,000 of payments were made to LeoGroup in connection with the deferred consideration for the Ermis Labs Asset Acquisition.

On July 15, 2017 LeoGroup provided the Company with the $2,000,000 30-month secured promissory note to allow the buyout of the PhotoMedex royalty described in Notes 1 and 7. During the three and six months ended June 30, 2018, $300,000 and $600,000 of payments, respectively, were made on the loan of which approximately $131,000 and $276,000, respectively, were interest expense.

30

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2018 and 2017

(Unaudited)

Note 9 - Related party transactions (continued)

On January 9, 2018, we issued options to purchase 1,050,000 shares of the Company’s common stock to six employees, at an exercise price of $0.3318 per share. Three of those employees were terminated in the second quarter of 2018, resulting in the forfeiture of their options to purchase, in the aggregate, 600,000 shares of common stock. On June 21, 2018, the remaining three employees voluntarily surrendered their options to purchase, in the aggregate, 450,000 shares of common stock, in consideration of a future stock grant. On June 21, 2018, we issued 400,000 shares of common stock to such remaining three employees, Kelvin Claney, CEO, Douglas Crouthers, Interim President and VP of Sales, and Vincent Dargush, VP of Marketing and Operations, at a share price of $0.10 per share, in consideration of the surrender of previously granted options and, in each case, as a share bonus, which was immediately vested, for performance in the second quarter of 2018. Also, on June 21, 2018, we issued 300,000 shares of common stock to Ernest P. Kollias, Jr., CFO, at a share price of $0.10 per share, also as a share bonus, in consideration for performance during the second quarter of 2018. The shares issued on June 21, 2018 are restricted for a period of six months from issuance. The recipients of the shares of common stock are key employees of our Company, and the issuance of the common stock is exempt from registration under Section 4(2) of the Securities Act of 1933.

On May 2, 2018, the Company and Kelvin Claney, the Company’s Chief Executive Officer, entered into a subscription agreement pursuant to which the Company issued to Mr. Claney 210,000 shares of series A preferred stock, par value $0.001 per share (the “Series A Preferred Stock”), for cash consideration of $403,200, or $1.92 per share described in Note 2.

Note 10 –Series A Preferred Stock

On May 1, 2018, the Board of Directors designated 210,000 shares of the Company’s Series A Preferred Stock and authorized the sale of the Series A Preferred Stock to Kelvin Claney, the Company’s Chief Executive Officer. On May 2, 2018, the Board of Directors of the Company filed the Certificate of Designation, Preferences, Rights and Limitations of the Series A Preferred Stock with the Nevada Secretary of State.

The Series A Preferred Stock has dividend rights per share equal to the dividend rights of the Company’s common stock and has a liquidation preference in the amount of $1.92 per share. Each share of Series A Preferred Stock is entitled to 100 votes on all matters to be voted upon by the Company’s shareholders. The Series A Preferred Stock is redeemable at the option of the Company for a redemption price per share of $1.92, plus 8% per annum from the date of issuance until the date of redemption. If any Series A Preferred Stock is not redeemed within three years from the date of issuance, the holder may convert the Series A Preferred Stock into common stock at a ratio of eight shares of common stock for each share of Series A Preferred Stock. The Series A Preferred Stock is a non-certificated security.

On May 2, 2018, the Company and Kelvin Claney entered into a subscription agreement pursuant to which the Company issued to Mr. Claney 210,000 shares of Series A Preferred Stock for cash consideration of $403,200, or $1.92 per share. Issuance costs were de minimis. The redemption value as of June 30, 2018 was approximately $409,000.

The Company evaluated the Series A Preferred Stock issuance for liability or equity classification in accordance with the provisions of ASC 480, “Distinguishing Liabilities from Equity”, and determined that equity treatment was appropriate because the Series A Preferred did not meet the definition of the liability instruments defined thereunder for convertible instruments. Specifically, the Series A Preferred are not mandatorily redeemable and do not embody an obligation to buy back the shares outside of the Company’s control in a manner that could require the transfer of assets. Additionally, the Company determined that the Series A Preferred would be recorded as permanent equity, not temporary equity, based on the guidance of ASC 480 given that there is no scenario where the holders of equally and more subordinated equity of the entity would not be entitled to also receive the same form of consideration upon the occurrence of the event that gives rise to the redemption.

31

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2018 and 2017

(Unaudited)

Note 11 - Basic and diluted earnings (loss) per share

Basic earnings (loss) per share is computed by dividing earnings (loss) available to common stockholders by the weighted-average number of common shares outstanding during the period. Diluted earnings per share gives effect to all dilutive potential common shares outstanding during the period and is computed by dividing the earnings attributable to common stockholders by the weighted-average number of common equivalent shares outstanding for the period, including any dilutive effect from outstanding stock options and convertible preferred stock. Diluted net income per share does not assume conversion, exercise or contingent exercise of securities that would have an anti-dilutive effect.

The Company follows the two-class method when computing earnings (loss) per share in periods when issued shares that meet the definition of participating securities are outstanding. The two-class method determines earnings (loss) per share for each class of common and participating securities according to dividends declared or accumulated and participation rights in undistributed earnings. The Company’s Series A Preferred Stock participates in any dividends declared by the Company on its common stock and are therefore considered to be participating securities. The two-class method requires income available to common stockholders for the period to be allocated between common and participating securities based upon their respective rights to receive dividends as if all income for the period had been distributed. Accordingly, in periods in which the Company reports a net loss attributable to common stockholders when participating securities are outstanding, losses are not allocated to the participating securities because they have no contractual obligation to share in the losses of the Company. For purposes of calculating diluted earnings per share attributable to common shareholders, stock options and convertible preferred stock are considered common stock equivalents.

As described above, the Company computes basic and diluted loss per share using a methodology that gives effect to the impact of outstanding participating securities (the “two-class method”). As the three and six months ended June 30, 2018 and 2017 resulted in net losses, there is no income allocation required under the two-class method or dilution attributed to weighted-average shares outstanding in the calculation of diluted loss per share.

Of the outstanding stock options, 5,318,335 were vested and exercisable at an average exercise price of $0.26. The following common stock equivalents, presented on an as converted basis, were excluded from the calculation of net loss per share for the periods presented, due to their anti-dilutive effect:

	Three Months Ended June 30,				Six Months Ended June 30,
	2018		2017		2018		2017
Outstanding stock options		6,358,335		5,378,335		6,358,335		5,378,335
Convertible preferred stock		1,680,000		-		1,680,000		-
		8,038,335		5,378,335		8,038,335		5,378,335

32

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2018 and 2017

(Unaudited)

Note 12 - Income taxes

The provision for income taxes is approximately $89,000 and $118,000 for the three and six months ended June 30, 2018 and $70,000 for both the three and six months ended June 30, 2017. The effective tax rate for the three and six months ended June 30, 2018 was (14%) and (20%), respectively. The effective tax rate is (5%) and (4%), respectively for the three and six months ended June 30, 2017. The provision reflects an estimated current tax liability associated with the earnings of our foreign subsidiaries.

Due to the change in ownership provisions of the Internal Revenue Code, the availability of the Company’s net operating loss carry forwards may be subject to annual limitation against taxable income in future periods, which could substantially limit the eventual utilization of such carry forwards. The Company has not updated its Internal Revenue Code Section 382 analysis through June 30, 2018 and has not analyzed the potential impact of its recent equity financing on beneficial ownership. Therefore, no determination has been made whether the net operating loss carry forward of $3,239,000 available prior to the equity financing is subject to the Internal Revenue Code Section 382 limitation.

Note 13 - Segment reporting

We operate in the direct to consumer, retail, international third-party distributors, and airlines and Hong Kong retail segments which are engaged in selling of various consumer products primarily through direct marketing channels as well as selling our products through our international third-party distributor, and certain airlines. We evaluate performance and allocate resources based on several factors, of which the primary financial measure is operating income (loss) by the end customer, either direct to consumer sales, retail, international third-party distributor sales, or airlines and Hong Kong retail sales. Operating expenses are primarily prorated based on the relationship between segment sales to total sales.

Information with respect to our operating income (loss) by segment is as follows:

	For the three months ended June 30, 2018													For the three months ended June 30, 2017
	Direct to Consumer			Retail			International Third-Party Distributor		Airlines and Hong Kong Retail		Totals			Direct to Consumer			Retail			International Third-Party Distributor		Airlines and Hong Kong Retail		Totals
Net sales	$	3,915,091		$	1,757,629		$	580,929	$	758,407	$	7,012,056		$	5,729,838		$	436,714		$	1,040,250	$	743,274	$	7,950,076
Cost of sales		894,837			597,594			290,464		436,422		2,219,317			1,761,105			148,483			488,941		393,072		2,791,601
Gross profit		3,020,254			1,160,035			290,465		321,985		4,792,739			3,968,733			288,231			551,309		350,202		5,158,475
Operating expenses:
General and administrative		1,432,642			553,074			182,801		37,968		2,206,485			2,228,029			146,848			254,683		43,711		2,673,271
Selling and marketing		2,106,170			763,379			8,342		167,606		3,045,497			3,541,378			211,710			14,755		86,188		3,854,031
Total operating expense		3,538,812			1,316,453			191,143		205,574		5,251,982			5,769,407			358,558			269,438		129,899		6,527,302
Operating income (loss)	$	(518,558	)	$	(156,418	)	$	99,322	$	116,411	$	(459,243	)	$	(1,800,674	)	$	(70,327	)	$	281,871	$	220,303	$	(1,368,827	)

33

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2018 and 2017

(Unaudited)

Note 13 - Segment reporting (continued)

	For the six months ended June 30, 2018													For the six months ended June 30, 2017
	Direct to Consumer			Retail			International Third-Party Distributor		Airlines and Hong Kong Retail		Totals			Direct to Consumer			Retail			International Third-Party Distributor		Airlines and Hong Kong Retail		Totals
Net sales	$	8,922,145		$	4,425,575		$	1,472,389	$	1,162,753	$	15,982,862		$	12,259,372		$	848,431		$	1,520,731	$	968,661	$	15,597,195
Cost of sales		1,682,327			1,504,696			736,194		701,439		4,624,656			3,171,811			559,964			755,735		457,671		4,945,181
Gross profit		7,239,818			2,920,879			736,195		461,314		11,358,206			9,087,561			288,467			764,996		510,990		10,652,014
Operating expenses:
General and administrative		2,601,889			1,181,086			392,947		89,541		4,265,463			4,422,866			280,443			389,898		62,334		5,155,541
Selling and marketing		4,950,924			2,034,294			16,556		345,034		7,346,808			6,612,476			394,046			47,938		189,515		7,243,975
Total operating expense		7,552,813			3,215,381			409,503		434,574		11,612,271			11,035,342			674,489			437,836		251,849		12,399,516
Operating income (loss)	$	(312,995	)	$	(294,502	)		326,692	$	26,740	$	(254,065	)	$	(1,947,781	)	$	(386,022	)	$	327,160	$	259,141	$	(1,747,502	)

Selected balance sheet information by segment is presented in the following table as of:

	June 30, 2018		December 31, 2017
Direct to Consumer	$	10,440,573	$	11,135,146
Retail		1,090,457		1,696,601
International Third-Party Distributors		239,019		75,854
Airlines and Hong Kong Retail		1,090,722		862,656
	$	12,860,771	$	13,770,257

Total assets by geographical region as of:

	June 30, 2018		December 31, 2017
United States	$	8,314,938	$	8,333,129
Hong Kong		653,621		862,656
United Kingdom		2,993,904		3,476,560
Israel		898,308		1,097,912
Total Assets	$	12,860,771	$	13,770,257

34

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

June 30, 2018 and 2017

(Unaudited)

Note 13 - Segment reporting (continued)

Net sales by geographical region for the three months ended:

	June 30, 2018		June 30, 2017
United States	$	4,339,407	$	5,776,862
Hong Kong		758,407		639,439
United Kingdom		1,914,242		1,533,775
Israel		-		-
Total Net Sales	$	7,012,056	$	7,950,076

Net sales by geographical region for the six months ended:

	June 30, 2018		June 30, 2017
United States	$	10,233,552	$	13,094,759
Hong Kong		1,162,753		968,661
United Kingdom		4,586,557		1,533,775
Israel		-		-
Total Net Sales	$	15,982,862	$	15,597,195

Note 14 - Subsequent Events

On July 6, 2018, the Company issued a promissory note to Stephen Jarvis, a member of the Board of Directors, for a 60-day interest free loan of $100,000 from Mr. Jarvis. This loan is to be repaid to the lender within 60 days of receipt. If the loan is not paid within 30 days of the due date, it will be considered in default and the note will bear an 18% interest rate until paid.

On July 9, 2018, the Board of Directors authorized the issuance of Common Stock to Phillip Solomon for the replacement of surrendered stock options. On November 30, 2017, Philip Solomon was granted 250,000 stock options. Mr. Solomon surrendered these options in consideration of 50,000 shares of the Company’s Common Stock. The fair value of the shares was the closing price on July 9, 2018, which was $0.10. On July 9, 2018 the Board of Directors also approved a grant to Mr. Solomon of an additional 50,000 shares of the Company’s Common Stock at a share price of $0.10 per share as a share bonus in consideration for performance during the third quarter of 2018.

On July 12, 2018, the Company formed a wholly owned Canadian Entity under the Canada Business Corporations Act. ICTV’s Canadian Entity is incorporated under the name of ICTV Brands Canada, Inc.

On July 16, 2018, the Board of Directors authorized an amendment to the prior issuance of stock options granted to Tracey Kidd, consultant, on June 21, 2018. The consulting agreement was revised to provide an increase in the total options from 300,000 to 400,000. The additional 100,000 stock options will be issued at an exercise price equal to the average closing price of the Company’s common stock over the ten trading days prior to the date of grant, which is deemed to be the fair market value of the Company’s common stock as of the date of grant. 50,000 of the additional 100,000 stock options vest immediately upon grant. The remaining 50,000 stock options will vest one year after the date of grant.

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ITEM 2. MANAGEMENT DISCUSSION AND ANALYSIS OR PLAN OF OPERATION

Except for the historical information presented in this document, the matters discussed in this Form 10-Q, and specifically in the “Management’s Discussion and Analysis or Plan of Operation”, or otherwise incorporated by reference into this document contain “forward looking statements” (as such term is defined in the Private Securities Litigation Reform Act of 1995). These statements can be identified by the use of forward-looking terminology such as “believes”, “expects”, “may”, “will”, “intends”, “should”, or “anticipates” or the negative thereof or other variations thereon or comparable terminology, or by discussions of strategy that involve risks and uncertainties. The safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended, apply to forward-looking statements made by the Company. You should not place undue reliance on forward-looking statements. Forward-looking statements involve risks and uncertainties. The actual results that the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. These forward-looking statements are based on current expectations, and the Company assumes no obligation to update this information. Readers are urged to carefully review and consider the various disclosures made by the Company in this report on Form 10-Q and in the Company’s other reports filed with the Securities and Exchange Commission that attempt to advise interested parties of the risks and factors that may affect the Company’s business.

The following discussion and analysis of the Company’s financial condition and results of operations should be read in conjunction with the consolidated financial statements and accompanying notes in Item 1 and other financial information elsewhere in this report.

Overview

We develop, market and sell products through a multi-channel distribution strategy, including selling direct to consumer, live home shopping, traditional retail and e-commerce market places, Hong Kong airlines and our international third-party distributor network. We offer primarily health, beauty and wellness products as well as various consumer products, including:

● DermaWand®, a skin care device that reduces the appearance of fine lines and wrinkles, and helps improve skin tone and texture;

● DermaVital®, a professional quality skin care line that effects superior hydration;

● CoralActives®, brand of acne treatment and skin cleansing products;

● DermaBrilliance®, a skin care resurfacing device that helps reduce visible signs of aging; and

● Jidue, a facial massager device which helps alleviate stress.

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We acquire the rights to the products that we market primarily via licensing agreements, acquisition and in-house development and sell both domestically and internationally. We are continually exploring other devices and consumable product lines currently under licensing agreements that would complement our current portfolio of beauty products.

On January 23, 2017, we acquired several new brands, related intellectual property, inventory and other assets and have begun marketing and selling the following new products. See Note 3 - Business and Asset Acquisitions, to our financial statements for more information about the PhotoMedex and Ermis Labs acquisitions:

● no!no!® Hair, a home use hair removal device;

● no!no!® Skin, a home use device that uses light and heat to calm inflammation and kill bacteria in pores to treat acne;

● no!no!® Face Trainer, a home use mask that supports a series of facial exercises;

● no!no!® Glow, a home use device that uses light and heat energy to treat skin;

● Made Ya Look, a heated eyelash curler;

● no!no!® Smooth Skin Care, an array of skin care products developed to work with the devices to improve the treated skin;

● Kyrobak®, a home use device for the treatment of non-specific lower back pain; and

● ClearTouch®, a home use device for the safe and efficient treatment of nail fungus

Our strategy is to introduce our brands to the market through an omni-channel platform that includes but is not limited to direct response television, digital marketing, live home shopping, traditional retail, e-commerce market places, and international third-party distributor networks. Our objective is to have our portfolio of products sold through these channels to develop long lasting brands with strong returns on investments.

Fluctuations in our revenue are driven by changes in our product mix. Revenues may vary substantially from period-to-period depending on our product line-up. A product that generates revenue in one quarter may not necessarily generate revenues in each quarter of a fiscal year for a variety of reasons, including, seasonal factors, number of infomercials run, the product’s stage in its life-cycle, the public’s general acceptance of the marketing campaign and other outside factors, such as the general state of the economy.

Just as fluctuations in our revenues are driven by changes in our product mix, our gross margins from period to period depend on our product mix. Our gross margins vary according to whether the products we are selling are primarily our own products or third-party products. As a rule, the gross margins for our own products are considerably higher based on proportionately smaller cost of sales. For third-party products, our general experience is that our gross margins are lower because we record as cost of sales the proportionately higher cost of acquiring the product from the manufacturer. Within each category (i.e., our own products versus third-party products), gross margins still tend to vary based on factors such as market price sensitivity and cost of production.

Many of our expenses for our own products are incurred up-front. Some of our up-front expenditures include infomercial production costs, which are expensed at the start of a campaign and purchases of media time. If our infomercials are successful, these up-front expenditures produce revenue as consumers purchase the products aired on the infomercials. We do not incur infomercial production costs and media time for our international sales to third party distributors as we supply pre-produced infomercials. It is the responsibility of the international infomercial operators to whom we sell the third-party products to take the pre-produced infomercial, adapt it to their local standards and pay for media time.

Results of Operations

The following discussion compares operations for the three and six months ended June 30, 2018 with the three and six months ended June 30, 2017.

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Net Sales

Our net sales decreased by approximately $938,000 to approximately $7,012,000 for the three months ended June 30, 2018 from approximately $7,950,000 the three months ended June 30, 2017, and increased by approximately $386,000 to approximately $15,983,000 for the six months ended June 30, 2018 from approximately $15,597,000 for the six months ended June 30, 2017.

Our direct to consumer segment consists of direct response television (“DRTV”), live home shopping, and e-commerce sales, and is summarized below for the three and six months ended June 30, 2018 and 2017:

Net sales for the direct to consumer segment for the three months ended June 30, 2018 and 2017 were as follows:

	June 30, 2018		June 30, 2017		Increase (Decrease)
DRTV	$	3,140,000	$	4,047,000	$	(907,000	)
Live Home Shopping		388,000		757,000		(369,000	)
E-commerce		387,000		926,000		(539,000	)
Total Direct to Consumer	$	3,915,000	$	5,730,000	$	(1,815,000	)

Our total direct to consumer segment decreased by $1,815,000 for the three months ended June 30, 2018 due to the decrease in DRTV of $907,000, live home shopping of $369,000, and E-Commerce of $539,000. Beginning in the second quarter of 2018, we decreased media expenditures, which in turn resulted in a decrease of our direct to consumer sales. Live home shopping was down in the second quarter due to a reduction in sales for The Shopping Channel from $416,000 for the three months ended June 30, 2017 to $0 sales for the three months ended June 30, 2018. Retail sales increased by approximately $1,321,000 for the three months ended June 30, 2018 from continued expansion in both the US and UK brick and mortar stores. International sales decreased by approximately $459,000 from approximately $1,040,000 for the three months ended June 30, 2017 to approximately $581,000 for the three months ended June 30, 2018 due to a decrease in sales in China. Airlines and Hong Kong retail increased by approximately $15,000 for the three months ended June 30, 2018 due to increased sales in airlines.

Net sales for the direct to consumer segment for the six months ended June 30, 2018 and 2017 were as follows:

	June 30, 2018		June 30, 2017		Increase (Decrease)
DRTV	$	6,936,000	$	7,332,000	$	(396,000	)
Live Home Shopping		1,104,000		2,695,000		(1,591,000	)
E-commerce		882,000		2,232,000		(1,350,000	)
Total Direct to Consumer	$	8,922,000	$	12,259,000	$	(3,337,000	)

For the six months ended June 30, 2018, total direct to consumer sales decreased from $12,259,000 largely due to the decrease in live home shopping of $1,591,000. Overall direct to consumer sales decreased due to the reduction in the second quarter of media expenses, which will result in lower sales. Live home shopping also decreased due to a reduction in sales from TSC The Shopping Channel of $750,000.

Gross Profit

For the three months ended June 30, 2018, the Company’s gross profit decreased by approximately $366,000 from approximately $5,158,000 to approximately $4,793,000 due to the decrease in sales from approximately $7,950,000 for the three months ended June 30, 2017 to approximately $7,012,000 for the three months ended June 30, 2018. For this same period, the gross profit percentage increased from 65% to 68%, respectively. The increase in gross profit percentage was due to the decrease in the percentage of returns from 18% for the three months ended June 30, 2017 to 14% for the three months ended June 30, 2018. During the three months ended June 30, 2017, there were approximately $400,000 of returns for sales that were previously recognized by PhotoMedex.

For the six months ended June 30, 2018, the Company’s gross profit increased by approximately $706,000 from approximately $10,652,000 to approximately $11,358,000 due to the increase in sales from approximately $15,597,000 for the six months ended June 30, 2017 to approximately $15,983,000 for the six months ended June 30, 2018. For this same period, the gross profit percentage increased from 68% to 71%, respectively. The gross profit percentage resulted from an increase in net sales due to a decrease of returns of approximately $921,000. For the six months ended June 30, 2017, there was approximately $1,000,000 of returns that reduced gross profit for sales that were previously recognized by PhotoMedex.

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Operating Expenses

Three Months Ended June 30, 2018 and 2017

The total operating expenses decreased by approximately $1,275,000 from approximately $6,527,000 for the three months ended June 30, 2017 to approximately $5,252,000 for the three months ended June 30, 2018.

The General and Administrative expenses for the three months ended June 30, 2018 and 2017 are summarized as follows:

	June 30, 2018		June 30, 2017		Increase (Decrease)
General and Administrative:
Payroll and Related Expenses	$	734,814	$	661,050	$	73,764
Stock Based Compensation		149,345		77,100		72,245
Professional Fees		500,343		298,550		201,793
Consulting		57,918		262,712		(204,794	)
Bad Debts		293,108		334,161		(41,053	)
Office Expenses		5,192		154,072		(148,880	)
Depreciation and Amortization		161,225		225,226		(64,001	)
Rent		61,616		65,267		(3,651	)
Insurance		104,820		136,670		(31,850	)
Exchange Gain or Loss		30,210		27,378		2,832
Travel		54,720		95,468		(40,748	)
Other General and Administrative		53,174		335,617		(282,443	)
Total General and Administrative	$	2,206,485	$	2,673,271	$	(466,786	)

Total General and Administrative expenses decreased by approximately $467,000 from approximately $2,673,000 for the three months ended June 30, 2017 to approximately $2,206,000 for the three months ended June 30, 2018.

Professional fees increased by approximately $202,000. This increase is due to added fees incurred in the second quarter for the completion of the year-end audit, partially due to the additional work related to the Hong Kong, UK, and Israel entities.

Consulting expenses decreased by approximately $205,000. This decrease is mainly due to the reduction in spending with KPI Direct, LLC, consultants, as some of these services were no longer necessary, and others were brought in house.

Office expenses decreased by approximately $149,000. This decrease is a result in the decrease in postage and overall general office expenditures as the Company continues to analyze the needs of the Company and make the necessary cutbacks.

Other General and Administrative expenses decreased by approximately $282,000 from approximately $336,000 for the three months ended June 30, 2017 to $53,000 for the three months ended June 30, 2018. This decrease is due primarily to a reduction in outside service in the UK entity that were recorded in general and administrative costs during the three months ended June 30,2017.

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The Selling and Marketing expenses for the three months ended June 30, 2018 and 2017 are summarized as follows:

	June 30, 2018		June 30, 2017		Increase (Decrease)
Selling and Marketing:
Answering Service	$	92,734	$	133,336	$	(40,602	)
Customer Service		248,852		188,897		59,955
Merchant Fees		54,839		128,017		(73,178	)
Internet Marketing		851,383		1,243,196		(391,813	)
Media		1,481,194		1,833,681		(352,487	)
Retail Advertising		10,464		99,311		(88,847	)
Other Marketing		306,031		227,593		78,438
Total Selling and Marketing	$	3,045,497	$	3,854,031	$	(808,534	)

Total Selling and Marketing expenses decreased by approximately $808,000.This decrease is due to the reduction in media resulting in a decrease of approximately $352,000. Beginning in the second quarter media costs have been reduced in order to help meet the cash demands of the Company. Internet marketing decreased by approximately $392,000 due to the decrease in Facebook and Quantcast spending.

Six Months Ended June 30, 2018 and 2017

Total operating expenses decreased to approximately $11,612,000 for the six months ended June 30, 2018 from approximately $12,400,000 for the six months ended June 30, 2017, a decrease of approximately $788,000

General and Administrative expenses for the six months ended June 30, 2018 and 2017 are summarized below:

	June 30, 2018		June 30, 2017		Increase (Decrease)
General and Administrative:
Payroll and Related Expenses	$	1,469,959	$	1,459,702	$	10,257
Stock Based Compensation		179,690		495,058		(315,368	)
Professional Fees		627,190		500.841		126.349
Consulting		131,279		477,588		(346,309	)
Bad Debts		687,612		653,491		34,121
Office Expenses		55,112		264,559		(209,447	)
Depreciation and Amortization		321,673		374,351		(52,678	)
Rent		127,586		141,848		(14,262	)
Insurance		241,221		237,275		3,946
Exchange Gain or Loss		134,693		33,261		101,432
Travel		126,730		183,007		(56,277	)
Other General and Administrative		162,718		334,560		(171,842	)
Total General and Administrative	$	4,265,463	$	5,155,541	$	(890,078	)

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Payroll and related expenses increased by approximately $10,000. Several positions were eliminated during the second quarter of 2018, but the cost reductions will begin to impact the results in the third quarter 2018.

Share based compensation decreased by approximately $315,000. This decrease was due to the decrease in value for the stock issuances to executives in the three months ended March 31, 2017 compared to the stock issuances in June, 2018. During the three months ended June 30, 2018, several employees were granted stock options while several terminated employees that had options were forfeited during this same period. This resulted in a decrease in stock option expense for this period.

Consulting fees decreased approximately $346,000. This reduction is due to a decrease in consulting fees with KPI Direct, LLC, consultants, and Conversion Systems, consultants, whose services were used more in 2017 due to the PhotoMedex acquisition.

Bad debt expense increased by approximately $34,000 for the six months ended June 30, 2018 over the prior six months ended June 30, 2017. This increase is in line with the increase in net sales.

Exchange gain or loss increases by approximately $101,000 for the six months ended June 30, 2018 over the prior six months ended June 30, 2017. This increase is due to currency exchange differences primarily in the UK based on payments and collections in different currencies.

Selling and Marketing expenses for the six months ended June 30, 2018 and 2017 are summarized below:

	June 30, 2018		June 30, 2017		Increase (Decrease)
Selling and Marketing:
Answering Service	$	304,827	$	380,494	$	(75,667	)
Customer Service		482,024		361,235		120,789
Merchant Fees		180,298		241,527		(61,229	)
Internet Marketing		1,890,310		2,089,587		(199,277	)
Media		3,747,170		3,465,392		281,778
Retail Advertising		50,852		112,471		(61,619	)
Other Marketing		691,327		593,269		98,058
Total Selling and Marketing	$	7,346,808	$	7,243,975	$	102,833

Media costs increased by approximately $282,000. Media costs were increased in order to increase the direct to consumer sales during the first quarter. Internet marketing decreased by approximately $199,000 due to decrease spending with Facebook. Merchant fees decreased by approximately $62,000 due to the decrease in direct to consumer sales. Other marketing expenses increased by approximately $98,000 due to retail promotions in the UK. In addition, customer service increased by approximately $121,000 over prior year due to the addition of Hong Kong and the UK entities.

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Net Loss

We generated a net loss of approximately $718,000 for both the three and six months ended June 30, 2018, compared to a net loss of approximately $1,441,000 and $1,808,000 for the three and six months ended June 30, 2017, respectively. Interest expense for the three and six months ended June 30, 2018 totaled approximately $149,000 and $324,000 as compared with approximately $2,000 and $51,000 for the three and six months ended June 30, 2017, primarily due to the long-term note secured with the LeoGroup Private Access, LLC, a significant shareholder hence a related party, in July 2017. During the three and six months ended June 30, 2018, we recorded a tax provision of approximately $89,000 and $118,000, respectively based on the net loss in our UK entity compared to $70,000 for both the three and six months ended June 30, 2017.

Liquidity and Capital Resources

At June 30, 2018, we had approximately $1,812,000 in cash and cash equivalents compared to approximately $1,258,000 at December 31, 2017. Cash flow provided by operating activities was approximately $704,000 for the six months ended June 30, 2018 compared to cash flow used in operating activities of approximately $885,000 for the same period in 2017. The fluctuation was primarily a result of a decrease of approximately $633,000 in accounts receivable due to the decrease in sales, and accounts payable of approximately $224,000 due to reduced spending, as well as an increase in prepaid expenses of approximately $641,000. The increase was also a result in the decrease in the net loss recorded by the Company.

Cash flow used in investing activities was approximately $52,000 for the six months ended June 30, 2018 compared to cash flow used in investing activities for the period in 2017 of approximately $5,127,000. During 2018, we paid approximately $52,000 for capital expenditures.

Cash flow used in financing activities was approximately $86,000 for the six months ended June 30, 2018 compared to cash provided by financing activities of approximately $6,874,000 for the same period in 2017. We used $150,000 to pay-down the liability in connection with the DermaWand^TM asset purchase agreement during the six months ended June 30, 2018 and made principal payments of approximately $324,000 toward the long-term debt to related party, LeoGroup Private Access, LLC. We also made payments of approximately $160,000 during the six months ended June 30, 2018 to satisfy our 2017 minimum royalty payment for deferred considerations related to the Ermis Lab acquisition. This was offset by proceeds of $145,000 from the note payable from Amazon, and $403,000 for the issuance of preferred stock.

Going Concern

Our condensed consolidated financial statements have been prepared on a going concern basis, which assumes the Company will be able to realize its assets and discharge its liabilities in the normal course of business for the foreseeable future. We had a net loss of approximately $718,000 for the six months ended June 30, 2018 and generated positive cash flows from operating activities of approximately $704,000. In addition, we have an accumulated deficit of approximately $17,623,000 as of June 30, 2018. We had working capital of approximately $2,503,000 at June 30, 2018 compared to approximately $2,985,000 at December 31, 2017. Additional financing will be required for the Company to successfully implement its long-term growth strategy. There can be no assurance that additional financing can be obtained on terms acceptable to the Company.

To increase profitability throughout 2018 and maintain sufficient cash flow and liquidity, we have taken measures to reduce expenses and restructure operations. Beginning April 1, 2018, our CEO has taken a $100,000 temporary reduction in his base pay. During the second quarter, we have also eliminated the marketing department, as well as inside legal counsel. The cost benefit of these reductions will be in quarter three. In addition, we have reduced media expenses and internet marketing costs. We will continue throughout the year to monitor cash spending, analyze all expenditures, and make reductions where necessary until other financing.

The ability to continue as a going concern is dependent upon the Company generating profitable operations in the future and/or obtaining the necessary financing to meet its obligations and repay its liabilities arising from normal business operations when they come due. The Company’s ability to raise additional capital through the future issuances of debt or equity is currently being addressed. The ability to obtain additional financing, the successful development of the Company’s contemplated plan of operations, or its ability to achieve profitable operations are necessary for the Company to continue operations. The ability to successfully resolve these factors raise substantial doubt about the Company’s ability to continue as a going concern. The condensed consolidated financial statements of the Company do not include any adjustments that may result from the outcome of these uncertainties.

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Matters Relating to our Board of Directors and Management

Board Resignation

Effective June 29, 2018, Diana Pessin resigned as a member of the Company’s Board of Directors and as a member of the Company’s Audit Committee. In her resignation letter, Ms. Pessin stated that her philosophy and vision for the Company to improve its performance and corporate governance does not align with the current Board and management, and that she has fundamental differences with the way the Company is run.

Corporate Secretary

On April 18, 2018, the Board appointed our Chief Financial Officer, Ernest P. Kollias, Jr., to replace John Carrino, former in-house counsel, as our corporate secretary.

Key Management Change

On April 18, 2018, our Board of Directors terminated the employment agreement of our president, Richard Ransom “for cause” as such term is defined in his employment agreement. The Board terminated Mr. Ransom’s employment agreement as a result of certain breaches thereunder. We are currently performing an internal investigation concerning potential additional breaches by Mr. Ransom of his fiduciary duties to the Company and other contractual, statutory and common law violations.

On June 21, 2018, the Board of Directors appointed Douglas M. Crouthers, as interim President, to serve as such until such time as the Company’s Board of Directors determines his position as President to be permanent. Mr. Crouthers is currently our Vice President of Sales and will retain that title while he serves as interim President. Mr. Crouthers current salary and incentive compensation will not change during his term, as interim President.

Mr. Crouthers joined the Company in June 2014, as Vice President of Sales. Mr. Crouthers has more than 20 years of experience in the direct response, direct to consumer and direct to retail industry. He has held senior executive positions with some of the industry’s leading companies. Prior to joining the Company, Mr. Crouthers was Vice President of Sales for Applied Perceptions, LLC, a world-class call center, from June 2013 until June 2014, where he managed all aspects of onboarding and training for new customer service and sales agents. From April 2011 until June 2013, Mr. Crouthers served as Director of Business Development for Monarch, Inc., a television media agency, where he created and maintained key account business partnerships, analyzing and strategizing with clients on advertising campaigns.

Internal Reorganization

Beginning April 15, 2018, our CEO, Kelvin Claney, agreed to an annual reduction of $100,000 from his base salary. The reduction does not affect Mr. Claney’s base salary for purpose of calculating compensation, in the event of employment termination. Due to a redundancy of duties, ICTV’s Marketing Department has been eliminated and its duties have been absorbed by the Operations Department and the Sales Department. We have also eliminated our in-house counsel as a salaried employee. We will also not be entering into any engagements with such counsel as a third party legal service provider. ICTV plans to reconfigure its office space and reduce overall square footage by finding a tenant to sublease which would then reduce rent cost per month. We anticipate that these reductions will not compromise our overall performance or efficiency.

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Series A Preferred Stock

On May 1, 2018, the Board of Directors designated 210,000 shares of the Company’s Series A Preferred Stock and authorized the sale of the Series A Preferred Stock to Kelvin Claney. On May 2, 2018, the Board of Directors of the Company filed the Certificate of Designation, Preferences, Rights and Limitations of the Series A Preferred Stock with the Nevada Secretary of State.

The Series A Preferred Stock has dividend rights per share equal to the dividend rights of the Company’s common stock and has a liquidation preference in the amount of $1.92 per share. Each share of Series A Preferred Stock is entitled to 100 votes on all matters to be voted upon by the Company’s shareholders. The Series A Preferred Stock is redeemable at the option of the Company for a redemption price per share of $1.92, plus 8% per annum from the date of issuance until the date of redemption. If any Series A Preferred Stock is not redeemed within three years from the date of issuance, the holder may convert the Series A Preferred Stock into common stock at a ratio of eight shares of common stock for each share of Series A Preferred Stock. The Series A Preferred Stock is a non-certificated security.

On May 2, 2018, the Company and Kelvin Claney, the Company’s Chief Executive Officer, entered into a subscription agreement pursuant to which the Company issued to Mr. Claney 210,000 shares of Series A Preferred Stock for cash consideration of $403,200, or $1.92 per share.

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CRITICAL ACCOUNTING POLICIES AND ESTIMATES

Apart from the adoption of ASU 2014-09 (see Note 2 to the Condensed Consolidated Financial Statements included in this Quarterly Report), there have been no changes to our critical accounting policies and estimates in the six months ended June 30, 2018. The Securities and Exchange Commission (“SEC”) defines “critical accounting policies” as those that require application of management’s most difficult, subjective or complex judgments, often as a result of the need to make estimates about the effect of matters that are inherently uncertain and may change in subsequent periods. Our significant accounting policies are described under “Critical Accounting Policies” in our “Management’s Discussion and Analysis of Financial Condition and Results of Operations” included in Item 7, as well as in our consolidated financial statements and footnotes thereto for the year ended December 31, 2017, as filed with the Commission with our Annual Report form 10-K filed on May 31, 2018.

Off-Balance Sheet Arrangements

We do not have any off-balance sheet arrangements.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Not applicable.

ITEM 4. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

Our management is responsible for establishing and maintaining adequate disclosure controls and procedures. Disclosure controls and procedures are those controls and procedures that are designed to ensure that information required to be disclosed in our reports filed or submitted under the Exchange Act are recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed in our reports filed under the Exchange Act is accumulated and communicated to management, including our Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosure.

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We carried out an evaluation as of June 30, 2018, under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, of the effectiveness of the design and operation of our disclosure controls and procedures pursuant to Exchange Act Rules 13a-15(b) and 15d-15(b). Based upon that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that, as of the end of the period covered by this Quarterly Report, our disclosure controls and procedures were not effective because of the material weaknesses in our internal control over financial reporting as discussed below.

A “material weakness” is defined as a significant deficiency or combination of significant deficiencies that results in more than a remote likelihood that a material misstatement of the annual or interim financial statements will not be prevented or detected. A “significant deficiency” is defined as a control deficiency, or combination of control deficiencies, that adversely affects the Company’s ability to initiate, authorize, record, process, or report external financial information reliably in accordance with generally accepted accounting principles such that there is more than a remote likelihood that a misstatement of the Company’s annual or interim financial statements that is more than inconsequential will not be prevented or detected.

Management identified the following material weaknesses in the Company’s internal control over financial reporting as of June 30, 2018:

ERP System Implementation

Our operations expanded significantly primarily due to the PhotoMedex and Ermis Labs acquisitions occurring in January 2017. As a result, we had not been able to establish the proper accounting and financial reporting oversight of such increased activity. The lack of a fully implemented enterprise resource planning system (“ERP”) contributed to the situation. During the fourth quarter of 2017, we implemented an ERP system; however, issues related to the implementation of the ERP system resulted in a delay in the financial statement close process, such as execution of certain financial statement controls, including timely account reconciliations, analysis and reviews, that had not operated as intended for all financial statement accounts. Due to the unanticipated delay, the ERP system implementation resulted in business and operational interruptions and have resulted in a material weakness in the financial statement close process as of December 31, 2017 and June 30, 2018. The system has been implemented, and policies and procedures have begun to be put in place to ensure timely and accurate financial statements for 2018. The system was used for all reporting and reconciliations for the six months ended June 30, 2018.

Inventory

During the third and fourth quarter of 2017, an internal control material weakness surrounding the Company’s inventory accounts was noted. The material weakness was the result of substantial reliance on manual reporting processes and spreadsheets, in connection with the inventory acquired from PhotoMedex, which was external to the Company’s accounting system. Inventory acquired from PhotoMedex was accounted for by using a manual Excel spreadsheet, which did not properly account for inventory transferred to our primary warehouse and distribution center during the six months ended June 30, 2017, resulting in quantities being recorded twice and overstating the consolidated inventory balance. There were also insufficient physical count processes and insufficient compensating detective controls in place to identify the error. Management discovered the overstatement during the three months ended September 30, 2017 and immediately restated its second quarter 2017 financial statements. These factors resulted in a material weakness in our inventory controls and procedures. The material weakness was still present at December 31, 2017 and June 30, 2018 due to delays in the implementation process of our ERP system.

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Implementation and Adoption of New Accounting Standard, ASC 606

As of January 1, 2018, the Company has adopted ASU No. 2014-09, Revenue from Contracts with Customers, which provides for a single five-step model to be applied to all revenue contracts with customers as well as requires substantial additional financial statement disclosures. The Company was required to adopt the new standard effective January 1, 2018. We have performed a detailed review of our revenue arrangements which consist primarily of product sales based on the guidance in the standard. Based on our review completed in June 2018 of the interpretive guidance that has been issued, there was not a material impact on our consolidated financial statements. We have begun the implementation of changes to our financial reporting processes related to revenue recognition and the control activities within them. These included the development of new policies based on the five-step model provided in the new revenue standard, new training, ongoing contract review requirements, and gathering of information provided for disclosures. As a result, we have identified this as a material weakness.

Technical Accounting

When recording complex or non-routine transactions, such as those involving the Company’s Series A Preferred Stock and the modification to previously issued stock options, the Company did not maintain sufficient technical resources with an appropriate level of experience and training in the application of U.S. GAAP and SEC disclosure requirements commensurate with the nature and complexity of financial reporting requirements to ensure transactions are appropriately accounted for in a timely manner.

As a result, there is a reasonable possibility that material misstatements of the consolidated financial statements, including disclosures, will not be prevented or detected on a timely basis. We believe, based upon our initial assessment, that the uncertainty of the extent to which the lack of controls, policies, and procedures impact our financial reporting process presents itself as a material weakness.

Income Tax Study

With the acquisition of PhotoMedex in January of 2017, we have experienced material changes in our operations, in particular expanding our operations with foreign subsidiaries. Although we have currently engaged a third-party tax consultant to ensure tax compliance, we have not yet formalized our analysis and policies to address potential foreign tax exposures, specifically in the form of a transfer price study. The Company also experienced a significant change in ownership as a result of a private placement of common stock that occurred in January 2017. Due to the change in ownership provisions of the Internal Revenue Code, the availability of the Company’s net operating loss carry forwards may be subject to annual limitation against taxable income in future periods, which could substantially limit the eventual utilization of such carry forwards. As of June 30, 2018, we have not updated our analysis and have not yet analyzed the potential impact of our recent equity financing on beneficial ownership. There has been no determination if the net operating loss carryforward of approximately $3,239,000, available prior to the equity financing, is subject to the Internal Revenue Code Section 382 limitation. These studies are currently ongoing, and a determination will be made upon completion. As a result, we have identified this as a material weakness.

Technology Controls

We have identified that our information technology security and environment have material control deficiencies, including but not limited to a lack of retention policy, lack of an audit log, weak password policies, and a lack of security of physical and file security of system. We are currently utilizing a third-party IT firm for normal processes and support. In addition to this third-party IT support, the Company has formally engaged ADEM Solutions in order to analyze and address the deficiencies and weaknesses. ADEM Solutions has been utilized to perform an assessment of our current information and technology environment and prepare for us an action plan for remediation of deficiencies stated above. We believe, based upon our initial assessment, that the uncertainty of the extent to which the lack of controls, policies, and procedures, impact our financial reporting process, presents itself as a material weakness.

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Planned Remediation of Material Weaknesses in Internal Controls of our Financial Reporting

ERP

As noted above, we began to implement our ERP system on October 1, 2017. We have hired qualified team members and engaged external resources with significant prior experience with systems similar to our ERP system to provide additional capacity, analytical and functional capabilities, and cross-training. We plan to implement business process improvements that are anticipated to both strengthen controls governing management review and approvals and enable a more efficient and effective month end close. While the implementation process has caused unanticipated delays in our financial reporting, when fully implemented and operational, we believe the measures described above will remediate the control deficiencies that have led to the material weakness we have identified and strengthen our internal controls over financial reporting. During first quarter 2018, progress has been made regarding the implementation of the ERP system. As of May 31, 2018, the accounting functions in the system are fully functioning, and all financial reporting and reconciliations are being completed in the new system. We continue to evaluate the business needs of the system and establish the policies and procedures that will allows to utilize the system to its fullest potential.

Inventory

To remediate the Company’s material weakness surrounding its inventory accounts, we have implemented an ERP system and integrated accounting software that began to be implemented on October 1, 2017. Upon full implementation it is intended to eliminate the manual process controls currently in place that allowed the error to occur in the second quarter 2017. The new system, when fully implemented, will allow for real time tracking of inventory balances, greatly increasing controls around the balances on hand at any given time. This will allow us to reconcile our inventory to the third-party warehouse reports on a regular basis. As of June 30, 2018, all USA PhotoMedex finished devices inventory reside in our primary warehouse and distribution center, which now conducts pre-counts of inventory before each quarter end, as well as a year-end wall to wall inventory count, eliminating the likelihood and/or material impact of such an error reoccurring.

Revenue Recognition

To remediate the Company’s material weakness surrounding its financial reporting, the Company’s management has hired an experienced third-party accounting firm during the quarter ending December 31, 2017 to guide management in the gathering of data, review and implementation of ASC 606. The unanticipated delays caused by the ERP implementation also led to delays in completing the revenue recognition evaluation and implementation. Management intends to invest whatever time is necessary from both management and Company staff in order to work with the third-party accounting firm to ensure proper implementation of ASC 606. As of June 30, 2018, the Company fully adopted the standard, and management has begun to design controls to be put in place to adhere to this standard.

Technical Accounting

To effectively remediate this material weakness, the Company will seek sufficient third-party technical resources with an appropriate level of experience and training to assist with the accounting of complex, non-routine transactions in a timely manner. The Company has also engaged a third-party equity management software company to administer the Company’s stock options, stock grants, and all other stock related transactions, which we expect will be implemented in the third quarter. This third-party equity management software will assist the Company to more accurately and timely address stock option transactions.

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Income Tax

Management intends to complete these studies during 2018 so as to reflect the results in our 2017 tax returns for each respective operation, both domestic and foreign, which will resolve the material weakness. As of June 30, 2018, a Statement of Work has been initiated to complete this study.

Technology Controls

As part of our remediation efforts, we are currently utilizing a third-party IT firm for normal processes and support. In addition to this third-party IT support, the Company has formally engaged ADEM Solutions in order to address the deficiencies and weaknesses. ADEM Solutions has been utilized to perform an assessment of our current information and technology environment and has prepared an action plan designed to resolve the Company’s material weakness by June 30, 2018 which includes implementation of Microsoft’s Office 365 suite includes Exchange Online, which is a hosted messaging application that provides organizations with access to the full-featured version of Exchange Server. It includes access to email, calendars, contacts and tasks for any endpoint device. We also implemented departmental and individual permissions for the shared drive on the file server. Lastly, reports regarding security concerns are now being generated and reviewed on a weekly basis. These controls will be reassessed to ensure there are no further deficiencies.

Summary

As part of our ongoing remedial efforts, we have and will continue to enhance our internal controls over financial reporting, by, among other things: hiring qualified accounting and finance personnel; increasing our efforts to educate our personnel on the application of the internal control structure; emphasize with management the importance of our internal control structure; continue to seek outside consulting services where we believe the complexity of a particular matter exceeds our internal capabilities; and by continuing to implement improved accounting systems.

We are committed to continuing to improve our internal control processes and we will continue to review our financial reporting controls and procedures. As we continue to evaluate and work to improve our internal controls over financial reporting, we may determine additional measures needed to address control deficiencies or modify certain activities of the remediation measures described above.

Changes in Internal Control over Financial Reporting

On October 1, 2017, we began to implement a new ERP system on a Company-wide basis, which is expected to improve the efficiency of certain financial and related transaction processes. The implementation will result in business and operational interruptions as our old system is being phased out. As discussed above, we believe we have developed an appropriate plan to remediate and have begun our remediation efforts related to the material weaknesses.

Along with the foregoing remediation actions and the changes described in the previous section, the Company adopted ASU 2014-09 (see Note 2 to the Condensed Consolidated Financial Statements included in this Quarterly Report) effective January 1, 2018, and is in the process of implementing controls for financial reporting surrounding the implementation ASC 606.

PART II – OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

By letter dated March 23, 2018, the Company’s Board of Directors notified Richard Ransom, President of the Company, that his employment would be terminated for cause in 30 days unless Mr. Ransom cured the causes for termination, as presented in the letter, within such 30-day period. On April 12, 2018, Mr. Ransom filed a Complaint in the Court of Common Pleas of Philadelphia County, Pennsylvania, naming as defendants the Company and our CEO, Kelvin Claney. The Complaint alleges that on March 20, 2018, Mr. Ransom was terminated without cause, pursuant to the terms of Mr. Ransom’s employment agreement, as a result of certain changes to the Company’s organizational chart and management duties instituted by Mr. Claney. The Complaint seeks to recover (i) Mr. Ransom’s severance compensation for a termination without cause, consisting of approximately $626,000 of base salary thorough the remaining term of his employment agreement; (ii) benefits and any performance bonus prorated through the date of termination; (iii) immediate vesting of 150,000 stock options; (iv) and 1,000,000 shares of the Company’s common stock. The Complaint also alleges that the Company and Mr. Claney defamed Mr. Ransom and seeks damages in an unspecified amount in excess of $50,000.

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On April 18, 2018, the Board of Directors removed Richard Ransom as President of the Company for cause based upon breaches of Mr. Ransom’s fiduciary duties to the Company. The Company and Kelvin Claney deny that any of their actions constituted a termination without cause under the terms of Richard Ransom’s employment agreement, deny that Mr. Ransom was defamed, and maintain that Mr. Ransom was terminated for cause. Termination for cause does not give rise to payment of severance compensation under the terms of Mr. Ransom’s employment agreement.

ICTV denies any liability to Mr. Ransom and intends to vigorously defend this matter. Our motion to dismiss is currently pending before the court.

From time to time, we may become involved in various lawsuits and legal proceedings, which arise in the ordinary course of business. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our business. Other than the legal proceeding described above, we are currently not aware of any such legal proceedings or claims that we believe will have a material adverse effect on our business, financial condition, operating results or cash flows.

ITEM 1A. RISK FACTORS

Not required for smaller reporting company.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES

On January 9, 2018, we issued options to purchase 1,050,000 shares of the Company’s common stock to six employees, at an exercise price of $0.3318 per share. Three of those employees, Richard Ransom, John Carrino and Nicole Kearney, were terminated in the second quarter of 2018, resulting in the forfeiture of their options to purchase, in the aggregate, 600,000 shares of common stock. On June 21, 2018 the remaining three employees, Kelvin Claney, CFO, Douglas Crouthers, Interim President and VP of Sales, and Vincent Dargush, VP of Marketing and Operations, each of whom remain employed with the Company, voluntarily surrendered their options to purchase, in the aggregate, 450,000 shares of common stock, in consideration of a future stock grant described below. The issuance of such options was exempt from registration under Regulation D and Section 4(2) of the Securities Act of 1933.

On May 2, 2018, the Company and Kelvin Claney, the Company’s Chief Executive Officer, entered into a subscription agreement pursuant to which the Company issued to Mr. Claney 210,000 shares of series A preferred stock, par value $0.001 per share (the “Series A Preferred Stock”), for cash consideration of $403,200, or $1.92 per share. The Series A Preferred Stock has dividend rights per share equal to the dividend rights of the Company’s common stock and has a liquidation preference in the amount of $1.92 per share. Each share of Series A Preferred Stock is entitled to 100 votes on all matters to be voted upon by the Company’s shareholders. The Series A Preferred Stock is redeemable at the option of the Company for a redemption price per share of $1.92, plus 8% per annum from the date of issuance until the date of redemption. If any Series A Preferred Stock is not redeemed within three years from the date of issuance, the holder may convert the Series A Preferred Stock into common stock at a ratio of eight shares of common stock for each share of Series A Preferred Stock. The Series A Preferred Stock is a non-certificated security. The issuance of the Series A Preferred Stock was exempt from registration under Regulation D and Section 4(2) of the Securities Act of 1933.

On June 21, 2018, we issued to nine employees options to purchase, in the aggregate, 505,000 shares of the Company’s common stock, at an exercise price of $0.115 per share. The options vest over three years with one-third vesting on each anniversary date of the grant. The issuance of such options was exempt from registration under Regulation D and Section 4(2) of the Securities Act of 1933.

On June 21, 2018, we issued 200,000 shares of common stock to Kelvin Claney, 100,000 shares of common stock to Douglas Crouthers, and 100,000 shares of common stock to Vincent Dargush, at a share price of $0.10 per share, and in each case, as a share bonus, which was immediately vested, as well as in consideration of the surrender of previously granted options (described above) for performance during the second quarter of 2018. Also, on June 21, 2018, we issued 300,000 shares of common stock to Ernest P. Kollias, Jr., CFO, at a share price of $0.10 per share, as a share bonus in consideration for performance during the second quarter of 2018, which was immediately vested. The stock price on the date of issuance to Mr. Claney, Mr. Crouthers, Mr. Dargush and Mr. Kollias was $0.10 per share, and are restricted for a period of six months from issuance. The recipients of the shares of common stock are key employees of our Company, and the issuance of the common stock is exempt from registration under Section 4(2) of the Securities Act of 1933.

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On June 25, 2018, the Company entered into an Investor Relations Agreement, with an independent consultant (the “Consultant”), pursuant to which the Consultant will provide the Company with certain investor and public relations services, in exchange for a monthly consulting fee of $5,000 and the issuance of stock options to purchase 300,000 shares of the Company’s common stock. The options will vest in four equal tranches as follows: (i) options to purchase 75,000 shares of common stock, which vests immediately, at an exercise price equal to the average closing price of the Company’s common stock over the 10 trading days prior to the date of the agreement; (ii) options to purchase 75,000 shares of the Company’s common stock, which vests 180 days after the date of the agreement, at an exercise price equal to the exercise price described in clause (i) above; (iii) options to purchase 75,000 shares of the Company’s common stock, which vests one year after the date of the agreement, at an exercise price equal to the exercise price described in clause (i) above plus $0.10 per share; and (iv) options to purchase 75,000 shares of the Company’s common stock, which vests two years after the date of the agreement, at an exercise price equal to the exercise price described in clause (i) above plus $0.20 per share. The issuance of such options was exempt from registration under Regulation D and Section 4(2) of the Securities Act of 1933.

On July 9, 2018, the Board of Directors authorized the issuance of Common Stock to Phillip Solomon for the replacement of stock options. On November 30, 2017, Philip Solomon was granted 250,000 stock options. Mr. Solomon surrendered these options in consideration of 50,000 shares of the Company’s Common Stock. On July 9, 2018, the Board of Directors also approved a grant to Mr. Solomon of an additional 50,000 shares of the Company’s Common Stock at a share price of $0.10 per share as a share bonus in consideration for performance during the third quarter of 2018.

On July 16, 2018, the Board of Directors authorized an amendment to the prior issuance of stock options granted to Tracey Kidd on June 21, 2018. The consulting agreement is being revised to provide an increase in the total options from 300,000 to 400,000. The additional 100,000 stock options will be issued at an exercise price equal to the average closing price of the Company’s common stock over the ten trading days prior to the date of grant, which is deemed to be the fair market value of the Company’s common stock as of the date of grant. 50,000 of the additional 100,000 stock options vest immediately upon grant. The remaining 50,000 stock options will vest one year after the date of grant.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

None.

ITEM 4. MINE SAFETY DISCLOSURES

None.

ITEM 5. OTHER INFORMATION

None.

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ITEM 6. EXHIBITS

Exhibit No.	Description
2.1	Share and Option Purchase Agreement	Incorporated by reference to Exhibit 2.1 to the Company’s Form SB-2, filed with the Securities and Exchange Commission on October 3, 2001.
3.1	Amended and Restated Articles of Incorporation	Incorporated by reference to Exhibit 3.1 to the Company’s Form SB-2, filed with the Securities and Exchange Commission on October 3, 2001.
3.2	Amended and Restated Bylaws	Incorporated by reference to Exhibit 3.2 to the Company’s Form SB-2, filed with the Securities and Exchange Commission on October 3, 2001.
3.3	First Amendment to Amended and Restated Bylaws	Incorporated by reference to Exhibit 3.3 to the Company’s Form SB-2, filed with the Securities and Exchange Commission on October 3, 2001.
4.1	Specimen certificate evidencing the common stock	Incorporated herein by reference to Exhibit 4.1 to the Company’s Form SB-2, filed with the Securities and Exchange Commission on October 3, 2001
4.2	Promissory Note, dated July 15, 2017, issued by ICTV Brands Inc. in favor of LeoGroup Private Investment Access, LLC in the principal amount of $2,000,000	Incorporated herein by reference to Exhibit 4.1 to the Company’s Current Report on Form 8-K, filed with the Securities and Exchange Commission on July 18, 2017
4.3	Promissory Note, dated July 6, 2018, issued by ICTV Brands Inc. in favor of Stephen Jarvis, in the principal amount of $100,000	Filed herewith
4.4	Certificate of Designation of the Series A Preferred Stock	Incorporated herein by reference to Exhibit 4.1 to the Company’s Current Report on Form 8-K, filed with the Securities and Exchange Commission on May 2, 2018
10.1	2001 Stock Option Plan	Incorporated by reference to Exhibit 10.2 to the Company’s Form SB-2, filed with the Securities and Exchange Commission on October 3, 2001.
10.2	2011 Incentive Stock Option Plan	Incorporated herein by reference to Exhibit 10.13 to the Company’s Registration Statement on Form S-1, filed with the Securities and Exchange Commission on April 14, 2017
10.3	Asset Purchase Agreement, dated March 6, 2018, by and among Therma Bright Inc., ICTV Brands UK Limited, ICTV Brands HK Limited, ICTV Brands Israel Ltd and ICTV Brands Inc.	Incorporated herein by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K, filed with the Securities and Exchange Commission on March 12, 2018

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10.4	Transition Services Agreement, dated March 6, 2018, by and between ICTV Brands Inc. and Therma Bright Inc.	Incorporated by reference to Exhibit 10.6 to the Company’s Current Report on Form 8-K, filed with the Securities and Exchange Commission on March 12, 2018.
10.5	Patent and Trademark Pledge Agreement, dated March 6, 2018, by and between Therma Bright Inc. and ICTV Brands Inc.	Incorporated herein by reference to Exhibit 10.3 to the Company’s Current Report on Form 8-K, filed with the Securities and Exchange Commission on March 12, 2018
10.6	Sales Representative Agreement, dated March 6, 2018, by and between Therma Bright Inc. and ICTV Brands Inc.	Incorporated herein by reference to Exhibit 10.4 to the Company’s Current Report on Form 8-K, filed with the Securities and Exchange Commission on March 12, 2018
10.7	Subscription Agreement, dated, May 2, 2018, between ICTV Brands Inc, and Kelvin Claney	Incorporated herein by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K, filed with the Securities and Exchange Commission on May 2, 2018
31.1	Rule 13a-14(a)/15d-14(a) Certification – Chief Executive Officer	Filed herewith
31.2	Rule 13a-14(a)/15d-14(a) Certification – Chief Financial Officer	Filed herewith
32	Section 1350 Certifications	Filed herewith
99.1	Resignation Letter of Diana Pessin	Incorporated herein by reference to Exhibit 99.1 to the Company’s Current Report on Form 8-K, filed with the Securities and Exchange Commission on July 6, 2018
101.INS	XBRL Instance Document	*
101.SCH	XBRL Taxonomy Extension Schema Document	*
101.CAL	XBRL Taxonomy Extension Calculation Linkbase Document	*
101.DEF	XBEL Taxonomy Extension Dedinition Linkbase Document	*
101.LAB	XBRL Extension Label Linkbase Document	*
101.PRE	XBRL Taxonomy Extension Presentation Linkbase Document	*

* As provided in Rule 406T of Regulation S–T, this information shall not be deemed “filed” for purposes of Sections 11 and 12 of the Securities Act and Section 18 of the Securities Exchange Act or otherwise subject to liability under those sections.

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SIGNATURES

In accordance with the requirements of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	ICTV BRANDS INC.
	Registrant
Date: August 22, 2018	By:	/s/ Kelvin Claney
	Name:	Kelvin Claney
	Title:	Chief Executive Officer
Date: August 22, 2018	By:	/s/ Ernest P. Kollias, Jr.
	Name:	Ernest P. Kollias, Jr.
	Title:	Chief Financial Officer

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EX-4.3

EX-31.1

Exhibit 31.1

Certification Pursuant to Rule 13-A-14 or

15 D-14 of the Securities Exchange Act of 1934

As Adopted Pursuant to Section 302 of The Sarbanes-Oxley Act of 2002

I, Kelvin Claney, certify that:

1. I have reviewed this Quarterly Report on Form 10-Q of ICTV Brands, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a–15(e) and 15d–15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a–15(f) and 15d–15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: August 22, 2018

/s/ Kelvin Claney

Kelvin Claney

Chief Executive Officer

EX-31.2

Exhibit 31.2

Certification Pursuant to Rule 13-A-14 or

15 D-14 of the Securities Exchange Act of 1934

As Adopted Pursuant to Section 302 of The Sarbanes-Oxley Act of 2002

I, Ernest P. Kollias, Jr., certify that:

1. I have reviewed this Quarterly Report on Form 10-Q of ICTV Brands, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a–15(e) and 15d–15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a–15(f) and 15d–15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: August 22, 2018

/s/ Ernest P. Kollias, Jr.

Ernest P. Kollias, Jr.

Chief Financial Officer

EX-32

Exhibit 32

Certification Pursuant to

18. U.S.C. Section 1350, As Adopted Pursuant to Section 906 of

The Sarbanes-Oxley Act of 2002

In connection with the Quarterly Report of ICTV Brands, Inc. (the “Company”) on Form 10-Q for the period ending June 30, 2018 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), Kelvin Claney, Chief Executive Officer and Ernest P. Kollias, Jr., Chief Financial Officer of the Company, certify, pursuant to 18 U.S.C. 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that, to the best of their knowledge and belief:

(1)	the Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
(2)	the information contained in the Report fairly presents, in all material respects, the financial condition and result of operations of the Company.

/s/ Kelvin Claney

Kelvin Claney,

Chief Executive Officer

/s/ Ernest P. Kollias, Jr.

Ernest P. Kollias, Jr.,

Chief Financial Officer

Date: August 22, 2018

XML

Document and Entity Information - shares	6 Months Ended
	Jun. 30, 2018	Aug. 17, 2018
Document And Entity Information
Entity Registrant Name	ICTV Brands Inc.
Entity Central Index Key	0001076522
Document Type	10-Q
Document Period End Date	Jun. 30, 2018
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		53,140,700
Trading Symbol	ICTV
Document Fiscal Period Focus	Q2
Document Fiscal Year Focus	2018

XML

Condensed Consolidated Balance Sheets - USD ($)	Jun. 30, 2018	Dec. 31, 2017
CURRENT ASSETS:
Cash and cash equivalents	$ 1,812,246	$ 1,258,360
Accounts receivable, net of allowances for returns and doubtful accounts of $980,013 and $913,303 respectively	2,243,253	3,576,376
Inventories, net	5,285,081	5,631,857
Prepaid expenses and other current assets	799,308	167,914
Total current assets	10,139,888	10,634,507
Property and equipment, net	822,066	887,093
Intangible assets, net	1,898,817	2,248,657
Total assets	12,860,771	13,770,257
CURRENT LIABILITIES:
Accounts payable and accrued liabilities	5,696,234	5,911,778
Current portion of long-term debt to related party	846,243	722,908
Note payable	145,000
Deferred revenue	398,058	403,844
Deferred consideration due to related party	143,100	241,379
Other liabilities - net of discount	408,749	369,563
Total current liabilities	7,637,384	7,649,472
Deferred revenue - long term	181,565	194,534
Deferred consideration - long term due to related party	955,571	970,688
Other liabilities - long term, net of discount	186,185	371,149
Long-term debt to related party, net of current portion	626,693	1,074,141
Total long term liabilities	1,950,014	2,610,512
COMMITMENTS AND CONTINGENCIES
SHAREHOLDERS' EQUITY:
Preferred stock, $0.001 par value, 20,000,000 shares authorized, of which 210,000 shares are designated as Series A, 210,000 and 0 shares issued and outstanding as of June 30, 2018 and December 31, 2017, respectively	210
Common stock, $0.001 par value, 100,000,000 shares authorized, 53,040,700 and 52,340,700 shares issued and outstanding as of June 30, 2018 and December 31, 2017, respectively	42,830	42,130
Additional paid-in capital	20,780,117	20,198,137
Accumulated other comprehensive income	73,584	174,875
Accumulated deficit	(17,623,368)	(16,904,869)
Total shareholders' equity	3,273,373	3,510,273
Total liabilities and shareholders' equity	$ 12,860,771	$ 13,770,257

XML

Condensed Consolidated Balance Sheets (Parenthetical) - USD ($)	Jun. 30, 2018	Dec. 31, 2017
Statement of Financial Position [Abstract]
Accounts receivable, allowances for returns and doubtful net	$ 980,013	$ 913,303
Preferred stock, par value	$ 0.001	$ 0.001
Preferred stock, shares authorized	20,000,000	20,000,000
Preferred stock, shares designated as series A	210,000	210,000
Preferred stock, shares issued	210,000	0
Preferred stock, shares outstanding	210,000	0
Common stock, par value	$ 0.001	$ 0.001
Common stock, shares authorized	100,000,000	100,000,000
Common stock, shares issued	53,040,700	52,340,700
Common stock, shares outstanding	53,040,700	52,340,700

XML

Condensed Consolidated Statements of Operations and Comprehensive Loss (Unaudited) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017
Income Statement [Abstract]
NET SALES	$ 7,012,056	$ 7,950,076	$ 15,982,862	$ 15,597,195
COST OF SALES	2,219,317	2,791,601	4,624,656	4,945,181
GROSS PROFIT	4,792,739	5,158,475	11,358,206	10,652,014
OPERATING EXPENSES:
General and administrative	2,206,485	2,673,271	4,265,463	5,155,541
Selling and marketing	3,045,497	3,854,031	7,346,808	7,243,975
Total operating expenses	5,251,982	6,527,302	11,612,271	12,399,516
OPERATING LOSS	(459,243)	(1,368,827)	(254,065)	(1,747,502)
OTHER INCOME/(EXPENSE), NET
Interest expense	(149,449)	(1,723)	(323,877)	(50,770)
Miscellaneous (expense)/income, net	(20,877)	(130)	(22,557)	59,974
LOSS BEFORE PROVISION FOR INCOME TAX	(629,569)	(1,370,680)	(600,499)	(1,738,298)
PROVISION FOR INCOME TAXES	89,000	70,000	118,000	70,000
NET LOSS	(718,569)	(1,440,680)	(718,499)	(1,808,298)
OTHER COMPREHENSIVE LOSS:
Foreign currency translation adjustment	(185,138)	102,118	(101,291)	96,701
COMPREHENSIVE LOSS	$ (903,707)	$ (1,338,562)	$ (819,790)	$ (1,711,597)
NET LOSS PER SHARE
BASIC AND DILUTED	$ (0.01)	$ (0.03)	$ (0.01)	$ (0.04)
WEIGHTED AVERAGE NUMBER OF COMMON SHARES
BASIC AND DILUTED	52,409,931	52,075,703	52,375,507	48,093,572

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Condensed Consolidated Statement of Shareholders' Equity (Unaudited) - 6 months ended Jun. 30, 2018 - USD ($)	Preferred Stock [Member]	Common Stock [Member]	Additional Paid-In Capital [Member]	Other Comprehensive Income [Member]	Accumulated Deficit [Member]	Total
Balance at Dec. 31, 2017		$ 42,130	$ 20,198,137	$ 174,875	$ (16,904,869)	$ 3,510,273
Balance, shares at Dec. 31, 2017		52,340,700
Share based compensation			109,690			109,690
Issuance of stock for compensation		$ 700	69,300			70,000
Issuance of stock for compensation, shares		700,000
Issuance of preferred stock	$ 210		402,990			403,200
Issuance of preferred stock, shares	210,000
Foreign currency translation adjustment				(101,291)		(101,291)
Net loss					(718,499)	(718,499)
Balance at Jun. 30, 2018	$ 210	$ 42,830	$ 20,780,117	$ 73,584	$ (17,623,368)	$ 3,273,373
Balance, shares at Jun. 30, 2018	210,000	53,040,700

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Condensed Consolidated Statement of Shareholders' Equity (Parenthetical) - $ / shares	Jun. 30, 2018	Dec. 31, 2017
Statement of Stockholders' Equity [Abstract]
Preferred stock, par value	$ 0.001	$ 0.001
Common stock, par value	$ 0.001	$ 0.001

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Condensed Consolidated Statement of Cash Flows (Unaudited) - USD ($)	6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017
CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss	$ (718,499)	$ (1,808,298)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
Depreciation and amortization	471,796	519,828
Bad debt expense	687,612	653,491
Share based compensation	109,690	159,058
Issuance of stock for compensation	70,000	336,000
Change in fair value of contingent consideration		(48,035)
Loss on disposal of property and equipment		3,228
Non-cash interest expense	51,240	53,117
Change in assets and liabilities
Accounts receivable	632,726	(3,206,920)
Other receivable		(837,708)
Inventories	286,847	558,342
Prepaid expenses and other current assets	(640,975)	(299,219)
Accounts payable and accrued liabilities	(224,452)	3,049,236
Deferred revenue	(22,227)	(16,785)
Net cash provided by (used in) operating activities	703,758	(884,665)
CASH FLOWS FROM INVESTING ACTIVITIES:
Purchase of property and equipment	(52,438)	(127,128)
Cash paid for acquisition of PhotoMedex, Inc.		(5,000,000)
Net cash used in investing activities	(52,438)	(5,127,128)
CASH FLOWS FROM FINANCING ACTIVITIES:
Payments of DermaWand asset purchase agreement	(150,000)	(150,000)
Proceeds from issuance of common stock, net of offering costs		6,982,930
Proceeds from exercise of options		55,559
Proceeds from note payable	145,000
Repayments of long-term debt to related party	(324,113)
Payments of deferred consideration for asset acquisition	(160,414)	(14,583)
Proceeds from issuance of preferred stock	403,200
Net cash (used in) provided by financing activities	(86,327)	6,873,906
Effect of exchange rates on cash and cash equivalents	(11,107)	2,031
NET INCREASE IN CASH AND CASH EQUIVALENTS	553,886	864,144
CASH AND CASH EQUIVALENTS, beginning of the period	1,258,360	1,390,641
CASH AND CASH EQUIVALENTS, end of the period	1,812,246	2,254,785
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
Taxes paid
Interest paid	276,000
SUPPLEMENTAL DISCLOSURE OF NON-CASH ACTIVITY:
Cashless exercise of options		23
Contingent consideration reclass to other receivable		570,248
PhotoMedex [Member]
SUPPLEMENTAL DISCLOSURE OF NON-CASH ACTIVITY:
Fair value of assets acquired		9,198,043
Fair value of deferred consideration		(4,198,043)
Cash paid for acquisition		5,000,000
Ermis Labs [Member]
SUPPLEMENTAL DISCLOSURE OF NON-CASH ACTIVITY:
Fair value of assets acquired		1,981,822
Fair value of deferred consideration		(1,131,822)
Issuance of common stock		(850,000)
Cash paid for acquisition

XML

Organization and Business of the Company and Liquidity

6 Months Ended

Jun. 30, 2018

Organization, Consolidation and Presentation of Financial Statements [Abstract]

Organization and Business of the Company and Liquidity

Note 1 – Organization and Business of the Company and Liquidity

Organization and Nature of Operations

ICTV Brands Inc. (the “Company”, “we”, or “ICTV”), was organized under the laws of the State of Nevada on September 25, 1998. As of June 30, 2018, we have the following subsidiaries:

● Better Blocks International Limited, or (“BBI”), a New Zealand corporation;

● ICTV Brands Israel Limited., incorporated under the laws of Israel;

● ICTV Brands UK Limited., incorporated under the laws of the United Kingdom;

● ICTV Brands HK Limited, a private limited company limited by shares, incorporated under the laws of Hong Kong (ICTV Brands HK Limited was formally known as “Radiancy HK Limited” and was officially renamed to ICTV Brands HK Limited on July 31, 2017); and

● LK Technology Importaçăo E Exportaçăo LTDA, a private Sociedade limitada formed under the laws of Brazil (“LK Technology”).

On January 23, 2017, ICTV Holdings, Inc., a Nevada corporation and the Company’s wholly-owned subsidiary (“ICTV Holdings”) completed the purchase of substantially all the assets of PhotoMedex, Inc., a Nevada corporation and its wholly-owned subsidiaries, Radiancy, Inc., PhotoTherapeutics Ltd., and Radiancy (Israel) Limited, (collectively, the “PHMD Sellers”), pursuant to an asset purchase agreement, dated October 4, 2016, by and among the Company, ICTV Holdings and the PHMD Sellers, as amended by the first amendment thereto dated January 23, 2017.

On November 16, 2017, the Company adopted a Plan of Merger pursuant to which, effective November 16, 2017, ICTV Holdings was merged with and into the Company, with the Company continuing as the surviving corporation, and each share of ICTV Holdings common stock outstanding immediately prior to the effective date was cancelled and extinguished.

On January 23, 2017 Ermis Labs, Inc., a Nevada corporation and the Company’s wholly-owned subsidiary (“Ermis Labs”) completed the purchase of substantially all the assets of Ermis Labs, Inc., a New Jersey corporation (“ELNJ”), pursuant to an asset purchase agreement, dated October 4, 2016, by and among the Company, Ermis Labs, ELNJ, and LeoGroup Private Debt Facility, L.P., a significant shareholder (related party), as amended by the first amendment thereto dated January 23, 2017.

On November 16, 2017, the Company adopted a Plan of Merger pursuant to which, effective November 16, 2017, Ermis Labs was merged with and into the Company, with the Company continuing as the surviving corporation, and each share of Ermis Labs common stock outstanding immediately prior to the effective date was cancelled and extinguished.

Although our companies are incorporated in New Zealand, Nevada, Israel, United Kingdom, Hong Kong, and Brazil, our operations are currently run from our Wayne, Pennsylvania office.

We develop, market and sell products through a multi-channel distribution strategy, including direct response television, digital marketing campaigns, live home shopping, traditional retail and e-commerce market places, and our international third-party distributor network. We offer primarily health, beauty and wellness products as well as various consumer products, including no!no!®, a thermicon hair removal device, DermaWand®, a skin care device that reduces the appearance of fine lines and wrinkles, and helps improve skin tone and texture, DermaVital®, a professional quality skin care line that effects superior hydration, the CoralActives^® brand of acne treatment and skin cleansing products, DermaBrilliance®, a skin care resurfacing device that helps reduce visible signs of aging, and Jidue®, a facial massager device which helps alleviate stress. We acquire the rights to our products that we market primarily via licensing agreements, acquisition and in-house development and sell both domestically and internationally. We are presently exploring other devices and consumable product lines currently under licensing agreements.

The goal of our strategy is to introduce our brands to the market through an omni-channel platform that includes but is not limited to direct to consumer, live home shopping, traditional retail, e-commerce market places, Hong Kong airlines, and international third-party distributor networks. Our objective is to have our portfolio of products sold through these channels to develop long lasting brands with strong returns on investments.

On March 6, 2018, the Company entered into an asset purchase agreement (the “Asset Purchase Agreement”), with Therma Bright Inc., a British Columbia corporation (“Therma Bright”), pursuant to which Therma Bright agreed to acquire certain assets (the “Purchased Assets”) relating to the Company’s ClearTouch® nail phototherapy device (the “Nail Product”) and no!no!® skin phototherapy device (the “Skin Product and together with the Nail Product, the “Purchased Products”), excluding, with some exception, any liabilities relating thereto, and excluding any rights to the trademark or name “no!no!®” or “no!no!® skin,” (the “no!no!® Trademarks”), for a purchase price of $2,250,000, subject to certain closing adjustments. The purchase price was to be payable in cash installments commencing at closing, subject to certain adjustments, through December 31, 2020.

On April 27, 2018, the Company delivered to Therma Bright written notice of termination of each of the Asset Purchase Agreement, the Transition Services Agreement, the Patent and Trademark Pledge Agreement and the Sales Representative Agreement, in each case, pursuant to the terms therein.

Liquidity and Going Concern

Our condensed consolidated financial statements have been prepared on a going concern basis, which assumes the Company will be able to realize its assets and discharge its liabilities in the normal course of business for the foreseeable future. We had a net loss of approximately $718,000 for the six months ended June 30, 2018 and generated positive cash flows from operating activities of approximately $704,000. In addition, we have an accumulated deficit of approximately $17,623,000 as of June 30, 2018. Additional financing will be required for the Company to successfully implement its long-term growth strategy.

To increase profitability throughout 2018 and 2019 and maintain sufficient cash flow and liquidity, we continue to analyze our processes to determine where further cut backs can be made, and operations can be streamlined to further reduce expenditures. On April 1, 2018, our CEO took a $100,000 temporary reduction in his annual base pay. We have also eliminated the marketing department, as well as inside legal counsel. The cost benefit of these reductions will be reflected in the third quarter of 2018. In addition, we have reduced media expenses and eliminated several positions within the Company.

The ability to continue as a going concern is dependent upon the Company generating profitable operations in the future and/or obtaining the necessary financing to meet its obligations and repay its liabilities arising from normal business operations when they come due. The Company’s ability to raise additional capital through the future issuances of debt or equity is currently being addressed. The ability to obtain additional financing, the successful development of the Company’s contemplated plan of operations, or its ability to achieve profitable operations are necessary for the Company to continue operations. The ability to successfully resolve these factors raise substantial doubt about the Company’s ability to continue as a going concern. The condensed consolidated financial statements of the Company do not include any adjustments that may result from the outcome of these uncertainties.

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Summary of Significant Accounting Policies

6 Months Ended

Jun. 30, 2018

Accounting Policies [Abstract]

Summary of Significant Accounting Policies

Note 2 - Summary of significant accounting policies

Basis of Presentation

The unaudited condensed consolidated financial statements have been prepared in accordance with generally accepted accounting principles for interim financial statements and within the rules of the Securities and Exchange Commission applicable to interim financial statements and therefore do not include all disclosures that might normally be required for financial statements prepared in accordance with generally accepted accounting principles. The accompanying unaudited condensed consolidated financial statements have been prepared by management without audit and should be read in conjunction with our condensed consolidated financial statements, including the notes thereto, appearing in our Annual Report on Form 10-K for the year ended December 31, 2017. In the opinion of management, all adjustments necessary for a fair presentation of the condensed consolidated financial position, consolidated results of operations and consolidated cash flows, for the periods indicated, have been made. The results of operations for the six months ended June 30, 2018 are not necessarily indicative of operating results that may be achieved over the course of the full year.

Principles of consolidation

Our accompanying condensed consolidated financial statements include the accounts of our wholly-owned subsidiaries BBI, ICTV Brands UK Limited, ICTV Brands Israel Limited, ICTV Brands HK Limited and LK Technology from their initial acquisition dates. In October 2016, ICTV Holdings and Ermis Labs, Inc. were formed as holding companies for the asset purchase agreements that were entered into with PhotoMedex, Inc. and Ermis Lab, Inc. (See Note 3 - Business and Asset Acquisitions). On November 16, 2017, ICTV Holdings and Ermis Labs, Inc. were merged into ICTV Brands, Inc. All significant inter-company transactions and balances have been eliminated in consolidation.

Use of estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America (“US GAAP”) requires management to make estimates and assumptions that affect the amounts reported in the condensed consolidated financial statements and accompanying notes. Management believes that the estimates utilized in preparing its consolidated financial statements are reasonable and prudent. The most significant estimates used in these condensed consolidated financial statements include the allowance for doubtful accounts, reserves for returns, inventory reserves, valuation allowance on deferred tax assets, valuation of intangibles, and share based compensation. Actual results could differ from these estimates.

Concentration of credit risk

Financial instruments, which potentially subject us to concentrations of credit risk, include cash and trade receivables. We maintain cash in bank accounts that, at times, may exceed federally insured limits. We have not experienced any losses and believe we are not exposed to any significant risks on our cash in bank accounts.

As of June 30, 2018, 15% of our accounts receivable were due from various individual customers to whom our products had been sold directly via Direct Response Television (“DRTV”). In addition, 49% was due from brick and mortar retailers, 10% was due from e-commerce accounts, 15% was due from live shopping, 5% was due from duty free airline, and 6% was due from miscellaneous customers

Major customers are considered to be those who accounted for more than 10% of net sales. There were no major customers for the three and six months ended June 30, 2018 and 2017.

Fair value of financial instruments

Fair value estimates, assumptions and methods used to estimate fair value of the Company’s financial instruments are made in accordance with the requirements of Accounting Standards Codification (“ASC”) 825-10, “Disclosures about Fair Value of Financial Instruments.” We have used available information to derive our estimates. However, because these estimates are made as of a specific point in time, they are not necessarily indicative of amounts we could realize currently. The use of different assumptions or estimating methods may have a material effect on the estimated fair value amounts. The carrying values of financial instruments such as cash and cash equivalents, accounts receivable, accounts payable, accrued liabilities, and note payable approximate their fair values due to the short settlement period for these instruments.

Cash and cash equivalents

We consider all unrestricted highly liquid investments with an original maturity of three months or less to be cash equivalents.

Foreign currency transactions

Transactions we entered into in currencies other than our local currency, are recorded in our local currency and any changes in currency exchange rates that occur from the initiation of a transaction until settled are recorded as foreign currency gains or losses in the Condensed Consolidated Statements of Operations and Comprehensive Loss.

Functional currency translation

The currency of the primary economic environment in which we operate our Company is conducted in the US dollar (“$” or “dollars”). Thus, our functional currency (other than the foreign subsidiaries mentioned below) is the US dollar. The operations of our foreign subsidiaries are conducted in the local currency of the subsidiary, which is the Hong Kong Dollar (HKD), Great Britain Pound (GBP), and Israeli Shekel (ILS).

Assets and liabilities of our foreign subsidiaries are translated based on the exchange rates prevailing at the balance sheet date and revenues and expenses are translated at the average exchange rates for the period. Net differences from currency translation are included in other comprehensive income on the accompanying Condensed Consolidated Statements of Operations and Comprehensive Loss.

Accounts receivable

Accounts receivable are recorded net of allowances for returns and doubtful accounts of approximately $980,000 and $913,000 as of June 30, 2018 and December 31, 2017, respectively. The allowances are calculated based on historical analysis including customer returns and bad debts.

In addition to allowances for returns on accounts receivable, an accrual is made for the return of product that have been sold to customers and had cash collections, while the customer still has the right to return the product. In addition, an accrual is made for contract fees deducted by the customer. The amounts of these accruals included in accounts payable and accrued liabilities in our Condensed Consolidated Balance Sheets were approximately $178,000 and $180,000 as of June 30, 2018 and December 31, 2017, respectively.

Inventories

Inventories consist primarily of finished products held for resale and are valued at the lower of cost (first-in, first-out method) or net realizable value. We adjust inventory for estimated obsolescence when necessary based upon demand and market conditions. The Company’s reserve for obsolescence was approximately $264,000 and $247,000 as of June 30, 2018 and December 31, 2017, respectively. Included in inventory at June 30, 2018 and December 31, 2017 is approximately $64,000 and $51,000, respectively, of consigned product that has been shipped to customers under the 30-day free trial period for which the trial period has not expired and as such the customer has not accepted the product, as well as consigned products that are held at retailer distributors for sale.

Property and equipment

Property and equipment are carried at cost and depreciation and amortization is computed over the estimated useful lives of the individual assets ranging from 3 to 7 years for computer hardware and software and furniture and fixtures. Depreciation and amortization is computed using the straight-line method. Leasehold improvements are depreciated over the lesser of the estimated useful life and lease term. The related cost and accumulated depreciation of assets retired or otherwise disposed of are removed from the accounts and the resultant gain or loss is reflected in earnings. Maintenance and repairs are expensed currently while major renewals and betterments are capitalized. Depreciation and amortization expense amounted to approximately $59,000 and $118,000 and $48,000 and $78,000 for the three and six months ended June 30, 2018 and 2017, respectively.

Property and equipment consisted of the following at:

	June 30, 2018			December 31, 2017
Computer hardware and software	$	205,530		$	154,061
Furniture and equipment		908,700			907,586
Leasehold improvements		55,840			55,840
		1,170,070			1,117,487
Accumulated depreciation and amortization		(348,004	)		(230,394	)
Property and equipment, net	$	822,066		$	887,093

Intangible assets

Definite-lived intangibles are amortized using the straight-line method over their estimated useful lives ranging from four to five years. Amortization expense was approximately $177,000 and $354,000 and $251,000 and $442,000 for the three and six months ended June 30, 2018 and 2017, respectively. We evaluate the recoverability of the intangible assets periodically by taking into account events or circumstances that may warrant revised estimates of useful lives or that may indicate the asset may be impaired.

Impairment of long-lived assets

In accordance with ASC 360-10, “Accounting for the Impairment or Disposal of Long-Lived Assets,” long-lived assets are reviewed for impairment when circumstances indicate that the carrying value of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of the assets to the future net undiscounted cash flows estimated by the Company to be generated by such assets. If such assets are considered to be impaired, the impairment to be recognized is the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of by sale are recorded as held for sale at the lower of carrying value or estimated net realizable value. No impairment losses were identified or recorded for the three and six months ended June 30, 2018 and 2017.

Revenue recognition

On January 1, 2018, the Company adopted Accounting Standards Update (“ASU”) No. 2014-09, Revenue from Contracts with Customers, which outlines a single comprehensive model for entities to use in accounting for revenue arising from contracts with customers that supersedes most current revenue recognition guidance. The updated guidance, and subsequent clarifications, collectively referred to as ASC 606, require an entity to recognize revenue when it transfers control of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services.

There was no significant impact to the statement of operations and comprehensive loss as the Company’s existing revenue policies are in line with ASC 606.

We recognize revenue when control of the promised goods or services is transferred to its customers in an amount that reflects the consideration expected to be entitled to in exchange for those goods or services. Our products are sold direct to consumers through direct response television, live home shopping, and e-commerce market places, as well as to retailers. We distribute product to international third-party distributors who purchase the products at wholesale pricing and sell it at an agreed upon price stipulated in the contracts. We also sell product to consumers through consignment arrangements with certain airlines and retailers in Hong Kong who sell products to consumers through in-flight magazines, duty-free carts, or sales counters.

We recognize revenue when performance obligations identified under the terms of the contracts with its customers are satisfied, which generally occurs upon transfer of control in accordance with the contractual terms and conditions of the sale. The majority of our revenue is recognized when product is shipped to the customer. Revenue is measured as the amount of consideration we receive upon shipment. Variable consideration includes various fees charged to us for cooperative advertising, marketing development, chargebacks, other fees and returns. The Company separately offers extended warranties that are separate performance obligations for which the associated revenue is recognized over-time based on the extended warranty period. The revenue recognition for each of our segments are described below.

Direct to consumer

Our direct to consumer segment includes sales of product directly to end users via infomercials produced by ICTV classified as Direct Response Television (“DRTV”). Revenue is recognized at the point of sale time which is upon shipment to the customer. Also included are products sold to live home shopping networks. Products sold to live home shopping networks are recognized at a point in time which is upon shipment to the live home shopping network, often with the right to return unsold products. Revenue related to our DermaVital® continuity program is recognized monthly upon shipment to customers.

We offer a 30-day risk-free trial as one of our payment options. Revenue on the 30-day risk-free trial sales is not recognized until the control of goods has transferred to the customer which we determine to be when the trial period ends. If the risk-free trial expires without action by the customer, product is determined to be accepted by the customer and revenue is recorded. Revenue for items purchased without the 30-day free trial is recognized upon shipment of the product.

Retail

We generate revenue from products sold to retailers and are payable upon satisfaction of the performance obligation. Revenue is recognized at a point in time. Certain retailers have the right to return unsold products. We generally extend credit terms to our retail customers based on their creditworthiness. Revenue is recorded at the time of shipment.

International third-party distributors

We generate revenue through the sale of products to international third-party distributors who in-turn sell the products to the consumer. Revenue related to international wholesale and third-party distributor customers is recorded at gross amounts with a corresponding charge to cost of sales upon shipment. Revenue is recognized at a point in time when product is shipped to the customer. International third-party distributors are required to pay a deposit before shipment. As of June 30, 2018 and December 31, 2017, we recorded deposits for international third-party distributors of approximately $239,000 and $404,000, respectively, in deferred revenue, current portion.

Airlines and Hong Kong Retail

We sell products to consumers through consignment arrangements with certain airlines and retailers in Hong Kong to sell products to consumers through in-flight magazines, duty-free carts, or in-store counters. We control the goods shipped to the consignees until control of the goods has transferred to the customer. Control is considered transferred to a customer upon payment for goods of which we set the price for this activity. We act as the consignor and the principal, and accordingly, we record consignment sales on a gross basis, once the transfer of control of goods has been passed to the customer. Goods on consignment remain in our inventory until the product has been sold and control of the goods has transferred.

Warranty

We sell warranties on our products for various terms. Customers are offered the option to purchase an extended warranty separate from the product sale for 1 to 5 years. Revenue is recognized ratably over the term, with the unearned warranty included in deferred revenue on the accompanying condensed consolidated balance sheets.

Variable consideration

The amount of consideration we receive, and revenues recognized across our multi sales channels varies with changes in sales returns and other accommodations and incentives we offer to our customers. When we give our customers the right to return products or provide other accommodations such as chargebacks, promotional discounts, and rebates, we estimate the expected returns and claims based on historical rates as well as events and circumstances that indicate changes to historical rates of product returns and claims. We adjust our estimates of revenue at the earlier of when the most likely amount of consideration we expect to receive changes or when the amount of consideration becomes fixed.

Judgments

We have a return policy whereby the customer can return any product received within 30 days or 60 days of receipt for a full refund. We accrue a reserve for product returns with respect to sales of product when a right of return exists. We accrue a reserve for product returns and customer refunds at the time of sale based on our historical experience. We also accrue for contract fees based on historical experience of our retail customers, as well as expected fees as documented in our retail contracts. The provision for estimated returns as of June 30, 2018 and December 31, 2017 was approximately $724,000 and $747,000, respectively. The reserve for customer refunds and contract fees payable was approximately $178,000 at June 30, 2018 and $180,000 at December 31, 2017 and has been included in accounts payable and accrued liabilities in the accompanying condensed consolidated balance sheets. The amount of goods to be returned to inventory was determined to be immaterial.

For the three and six months ended June 30, 2018 and 2017, we recorded sales returns of approximately $1,105,000 and $2,372,000 and $1,657,000 and $3,305,000 respectively, as a reduction of net sales.

Sales taxes

Sales and similar taxes that are imposed on our sales and collected from customers are excluded from net sales.

Shipping and handling costs

Costs for shipping and handling costs, including those activities that occur subsequent to transfer of control to the customer, are recorded as cost of sales and expensed as incurred. We accrue costs for shipping and handling activities that occur after control of the promised goods has transferred to the customer. Revenue from shipping and handling charges was approximately $230,000 and $607,000 and $496,000 and $1,124,000 for the three and six months ended June 30, 2018 and 2017, respectively.

Remaining Performance Obligations

As part of our adoption of the new revenue standard, we have elected to use a practical expedient to exclude disclosure of transaction prices allocated to remaining performance obligations, and when we expect to recognize such revenue, for all periods prior to the date of initial application of the standard.

As of June 30, 2018, approximately $341,000 is expected to be recognized from remaining performance obligations for warranty revenue. We expect to recognize revenue for these remaining performance obligations during the next five years approximately as follows:

	Remaining Six Months 2018		2019		2020		2021		2022		2023
Estimated Deferred Warranty Revenue from remaining	$	92,000	$	121,000	$	66,000	$	42,000	$	19,000	$	1,000

Disaggregation of revenue

The following table shows the Company’s revenues disaggregated by reportable segment:

	Three Months Ended June 30,				Six Months Ended June 30,
	2018		2017		2018		2017
Direct to Consumer	$	3,915,091	$	5,729,838	$	8,922,145	$	12,381,253
International Third Party Distributors		580,928		1,040,250		1,472,389		1,398,850
Retail		1,757,630		436,714		4,425,575		848,431
Airlines/Hong Kong Retail		758,407		743,274		1,162,753		968,661
	$	7,012,056	$	7,950,076	$	15,982,862	$	15,597,195

The following table provides information about contract assets which includes accounts receivable, and contract liabilities which includes deferred revenue and accrued returns and contract fees payable from contracts with customers:

	June 30, 2018		December 31, 2017
Accounts receivable, net of allowance for returns of $724,278 and $747,269, respectively, and doubtful accounts of $255,735 and $166,034, respectively	$	2,243,253	$	3,576,376
Total contract assets	$	2,243,253	$	3,576,376
Deferred revenue	$	579,623	$	598,378
Accrued returns and contract fees payable		177,912		179,922
Total contract liabilities	$	757,535	$	778,300

Research and Development

Research and development costs are expensed as incurred and are included in selling and marketing expense in the accompanying condensed consolidated statements of operations and comprehensive loss. Research and development costs primarily consist of efforts to discover and develop new products, including clinical trials, product safety testing, and certifications for international regulations and standards. Research and development costs approximated $35,000 and $77,000 and $19,000 and $64,000 for the three and six months ended June 30, 2018 and 2017, respectively.

Advertising

Advertising costs, consisting of media, internet marketing and production costs, are expensed as incurred and are included in selling and marketing expense in the accompanying condensed consolidated statements of operations and comprehensive loss. Production costs associated with the creation of new and updated infomercials and advertising campaigns are expensed at the commencement of a campaign. We incurred approximately $1,481,000 and $3,747,000 and $1,834,000 and $3,465,000 in media costs for airing of television and print advertising, $851,000 and $1,890,000 and $1,243,000 and $2,090,000 in internet marketing costs, and $55,000 and $83,000 and $51,000 and $196,000 in productions costs for the three and six months ended June 30, 2018 and 2017, respectively.

Income taxes

In preparing our condensed consolidated financial statements, we make estimates of our current tax exposure and temporary differences resulting from timing differences for reporting items for book and tax purposes. We recognize deferred taxes by the asset and liability method of accounting for income taxes. Under the asset and liability method, deferred income taxes are recognized for differences between the financial statement and tax basis of assets and liabilities at enacted statutory tax rates in effect for the years in which the differences are expected to reverse. The effect on deferred taxes of a change in tax rates is recognized in income in the period that includes the enactment date.

In addition, valuation allowances are established when necessary to reduce deferred tax assets to the amounts expected to be realized. In consideration of our accumulated losses and limited historical ability to generate taxable income to utilize our deferred tax assets, we have estimated that we will not be able to realize any benefit from our temporary differences and have recorded a full valuation allowance. If we sustain profitability in the future at levels which cause management to conclude that it is more likely than not that we will realize all or a portion of the net operating loss carry-forward, we would record the estimated net realized value of the deferred tax asset at that time and would then provide for income taxes at a rate equal to our combined federal and state effective rates. Subsequent revisions to the estimated net realizable value of the deferred tax asset could cause our provision for income taxes to vary significantly from period to period.

Stock options

In June 2001, our shareholders approved our 2001 Stock Option Plan (the “Plan”). The Plan is designed for our employees, officers and directors and is intended to advance our best interests by providing personnel who have substantial responsibility for our management and growth with additional incentive by increasing their proprietary interest in our success, thereby encouraging them to remain our employee. The Plan is administered by our Board of Directors and authorizes the issuance of stock options not to exceed a total of 3,000,000 shares. The terms of any awards under the Plan are determined by the Board of Directors, provided that no options may be granted at less than the fair market value of the stock as of the date of the grant. The Plan expired in February 2011. As of June 30, 2018, 50,000 options are outstanding under the Plan.

In December 2011, our shareholders approved our 2011 Stock Option Plan (the “2011 Plan”). The 2011 Plan is designed for our employees, officers, and directors, and is intended to advance our best interests by providing personnel who have substantial responsibility for our management and growth with additional incentive by increasing their proprietary interest in our success, thereby encouraging them to remain our employee. The 2011 Plan is administered by our Board of Directors and authorizes the issuance of stock options not to exceed a total of 6,000,000 shares. In December 2017, the 2011 Plan was amended to increase the number of stock options that may be awarded to not exceed a total of 8,000,000 shares. The terms of any awards under the 2011 Plan are determined by the Board of Directors, provided that no options may be granted at less than the fair market value of the stock as of the date of the grant. Generally, the options granted vest over three years with one-third vesting on each anniversary date of the grant. As of June 30, 2018, 4,198,335 options are outstanding under the 2011 Plan.

We account for equity instruments issued to non-employees in accordance with the provisions of ASC Topic 505, subtopic 50, Equity-Based Payments to Non-Employees based upon the fair-value of the underlying instrument. The equity instruments, consisting of stock options granted to consultants, are valued using the Black-Scholes valuation model. The measurement of stock-based compensation to non-employees is subject to periodic adjustments as the underlying equity instruments vest and is recognized as an expense over the period which services are received. Nonvested stock options granted to non-employees are remeasured at each reporting period.

We use ASC Topic 718, “Share-Based Payments”, to account for stock-based compensation issued to employees and directors. We recognize compensation expense in an amount equal to the grant date fair value of share-based payments such as stock options granted to employees over the requisite vesting period of the awards using the Black-Scholes valuation model.

In May 2017, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) 2017-09, which clarifies when changes to the terms or conditions of a share-based payment award must be accounted for as modifications. ASU 2017-09 will reduce diversity in practice and result in fewer changes to the terms of an award being accounted for as modifications. Under ASU 2017-09, an entity will not apply modification accounting to a share-based payment award if the award’s fair value, vesting conditions and classification as an equity or liability instrument are the same immediately before and after the change. ASU 2017-09 will be applied prospectively to awards modified on or after the adoption date. The guidance is effective for annual periods, and interim periods within those annual periods, beginning after December 15, 2017. On January 1, 2018, we adopted the provisions of ASU 2017-09 prospectively which did not have a material impact on our condensed consolidated financial statements.

The following is a summary of stock options outstanding under the Plan and 2011 Plan (collectively “Stock Option Plans”) for the six months ended June 30, 2018 and 2017:

	Number of Shares								Weighted Average
	Employee			Non-Employee		Totals			Exercise Price
Balance, January 1, 2018		3,993,335			-		3,993,335		$	0.27
Granted during the year		1,555,000					1,555,000			0.26
Exercised during the year		-			-		-			-
Cancelled during the year		(450,000	)				(450,000	)		0.33
Forfeited during the year		(850,000	)		-		(850,000	)		0.36
Balance, June 30, 2018		4,248,335					4,248,335		$	0.22

	Number of Shares								Weighted  Average
	Employee			Non- Employee		Totals			Exercise Price
Balance, January 1, 2017		3,680,002			-		3,680,002		$	0.24
Granted during the year		-			-		-			-
Exercised during the year		(101,667	)		-		(101,667	)		0.13
Forfeited during the year		(10,000	)		-		(10,000	)		0.22
Balance, June 30, 2017		3,568,335			-		3,568,335		$	0.24

Of the stock options outstanding as of June 30, 2018 under the Stock Option Plans, 3,433,335 options are currently vested and exercisable. The weighted average exercise price of these options was $0.24. These options expire through January 2028.

The aggregate intrinsic value for options outstanding and exercisable at June 30, 2018 and 2017 was approximately $1,000 and $779,000, respectively. The aggregate intrinsic value for stock options exercised during the six months ended June 30, 2017 was approximately $40,000.

On January 9, 2018, we issued options to purchase 1,050,000 shares of the Company’s common stock to six employees, at an exercise price of $0.3318 per share. Three of those employees were terminated in the second quarter of 2018, resulting in the forfeiture of their options to purchase, in the aggregate, 600,000 shares of common stock. On June 21, 2018, the remaining three employees voluntarily surrendered their options to purchase, in the aggregate, 450,000 shares of common stock, in consideration of a future stock grant. On June 21, 2018, we issued 400,000 shares of common stock to such remaining three employees, Kelvin Claney, CEO, Douglas Crouthers, Interim President and VP of Sales, and Vincent Dargush, VP of Marketing and Operations, at a share price of $0.10 per share, in consideration of the surrender of previously granted options and, in each case, as a share bonus, which was immediately vested, for performance in the second quarter of 2018. Also, on June 21, 2018, we issued 300,000 shares of common stock to Ernest P. Kollias, Jr., CFO, at a share price of $0.10 per share, also as a share bonus, in consideration for performance during the second quarter of 2018, which was immediately vested. The shares issued on June 21, 2018 are restricted for a period of six months from issuance. The recipients of the shares of common stock are key employees of our Company, and the issuance of the common stock is exempt from registration under Section 4(2) of the Securities Act of 1933.

The Company follows the provisions of ASC Topic 718 “Compensation — Stock Compensation” which requires the measurement and recognition of compensation expense for all share-based payment awards either modified or granted to employees and directors based upon estimated fair values. The 600,000 options forfeited were not vested at the time of forfeiture and therefore resulted in a reversal of previously recognized compensation expense in the amount of approximately $12,000. The result of the modification of issuing 400,000 shares of common stock in replacement of 450,000 options surrendered, as noted above, was to immediately recognize the fair value of the original options granted totaling approximately $124,000 and the incremental change in fair value of the replacement awards, which was de minimis. The Company recorded the issuance of the 400,000 shares awarded at $0.10 per share, totaling $40,000, the fair value on the date of issuance, and the remaining amount, totaling approximately $84,000, to stock based compensation expense.

For the three and six months ended June 30, 2018 and 2017, we recorded approximately $71,000 and $102,000, and $77,000 and $495,000, respectively, in stock compensation expense under the Stock Option Plans. At June 30, 2018, there was approximately $155,000 of total unrecognized compensation cost related to non-vested option grants that will be recognized over the remaining vesting period of 3 years.

The following weighted average assumptions are used in the Black-Scholes option pricing model for the six months ended June 30, 2018 to value the stock options granted during the period:

2018
Risk-free interest rate		2.84	%
Expected dividend yield		0.00	%
Expected life		6 years
Expected volatility		142.79	%
Weighted average grant date fair value	$	0.26

There were no options granted for the six months ended June 30, 2017.

The following is a summary of stock options outstanding outside of the Stock Option Plans for the six months ended June 30, 2018 and 2017:

	Number of Shares						Weighted Average
	Employee		Non - Employee		Totals		Exercise Price
Balance, January 1, 2018		333,333		1,476,667		1,810,000	$	0.31
Granted during the year		-		300,000		300,000		0.11
Exercised during the year		-		-		-		-
Expired during the period		-		-		-		-
Balance, June 30, 2018		333,333		1,776,667		2,110,000	$	0.27

	Number of Shares									Weighted Average
	Employee			Non - Employee			Totals			Exercise Price
Balance, January 1, 2017		516,667			1,676,667			2,193,334		$	0.35
Granted during the year		-			-			-			-
Exercised during the year		(183,334	)		-			(183,334	)		0.27
Expired during the period		-			(200,000	)		(200,000	)		0.80
Balance, June 30, 2017		333,333			1,476,667			1,810,000		$	0.31

Of the stock options currently outstanding outside of the Stock Option Plans at June 30, 2018, 1,885,000 options are currently vested and exercisable. The weighted average exercise price of these options was $0.30. These options expire through January 2026. The aggregate intrinsic value for options outstanding and exercisable at June 30, 2018 and 2017 was approximately $0 and $411,000, respectively. There were no options exercised during the six months ended June 30, 2018 and 2017.

For the three and six months ended June 30, 2018 and 2017, we recorded approximately $8,000 and $8,000, and $5,000 and $13,000, respectively in stock compensation expense related to stock options outside of the Stock Option Plans. At June 30, 2018, there is approximately, $24,000 of remaining unrecognized compensation cost. Change in the fair value of the options issued to non-employees, as of June 30, 2018 was de minimis.

The following weighted average assumptions are used in the Black-Scholes option pricing model for the six months ended June 30, 2018 to value the stock options granted during the period:

2018
Risk-free interest rate		2.77	%
Expected dividend yield		0.00	%
Expected life		3 years
Expected volatility		143.03	%
Weighted average grant date fair value	$	0.11

There were no options granted for the six months ended June 30, 2017.

The following is a summary of all stock options outstanding and nonvested for the six months ended June 30, 2018:

										Weighted
										Average
	Employee			Non- Employee			Totals			Exercise Price
Balance, January 1, 2018		476,667			-			476,667		$	0.42
Granted during the period		1,555,000			300,000			1,855,000			0.26
Vested during the period		-			(75,000	)		(75,000	)		0.11
Cancelled during the period		(450,000	)		-			(450,000	)		0.33
Forfeited during the period		(766,667	)		-			(766,667	)		0.36
					-
Balance, June 30, 2018		815,000			225,000			1,040,000		$	0.20

Recently Issued Accounting Pronouncements

In June 2018, the FASB issued ASU 2018-07 Compensation – Stock Compensation (Topic 718), Improvements to Nonemployee Share-Based Payment Accounting. This ASU is intended to simplify aspects of share-based compensation issued to non-employees by making the guidance consistent with the accounting for employee share-based compensation. It is effective for annual reporting periods, and interim periods within those years, beginning after December 15, 2018. We are currently in the process of evaluating the impact of the adoption of ASU 2018-07 on its condensed consolidated financial statements.

In June 2016, the FASB issued ASU 2016-13, Financial Instruments—Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments (ASU 2016-13), which requires measurement and recognition of expected credit losses for financial assets held. The ASU is effective for interim and annual periods beginning December 15, 2019 and early adoption is permitted. Entities are required to adopt ASU 2016-13 using a modified retrospective approach, subject to certain limited exceptions. We are currently evaluating the impact of our pending adoption of ASU 2016-13 on our condensed consolidated financial statements.

In February 2016, the FASB issued ASU No. 2016-02 Leases (Topic 842) (“ASU 2016-02”). This standard requires lessees to recognize assets and liabilities related to long-term leases on the balance sheet and expands disclosure requirements regarding leasing arrangements. The standard is effective for reporting periods beginning after December 15, 2018 and early adoption is permitted. The standard must be adopted on a modified retrospective basis and provides for certain practical expedients. We expect to adopt this guidance in the first quarter of 2019 and we currently expect that the adoption of this guidance will likely change the way we account for our operating leases and will likely result in recording the future benefits of those leases as an asset and the related minimum lease payments as a liability on our consolidated balance sheets. We are currently evaluating the impact of our pending adoption of ASU 2016-13 on our condensed consolidated financial statements, and will begin in the third quarter outlining the necessary steps to implement these changes in the first quarter of 2019.

Reclassifications

Certain prior period amounts have been reclassified for consistency with the current period presentation of Retail as a reportable segment. These reclassifications had no effect on the reported results of operations. 

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Business and Asset Acquisitions

6 Months Ended

Jun. 30, 2018

Business Combinations [Abstract]

Business and Asset Acquisitions

Note 3 - Business and Asset Acquisitions

PhotoMedex Acquisition

As described in Note 1, the PhotoMedex Purchase Agreement was entered into on October 4, 2016 and was completed on January 23, 2017. The total purchase price was $9,500,000.

The purchase price paid by ICTV Holdings in the PhotoMedex Acquisition was paid as follows: (i) $3,000,000 of the purchase price which was raised in a private placement (described below in more detail) was deposited on October 5, 2016 into an escrow account established by counsel to the Company and ICTV Holdings, as escrow agent (the “Escrow Agent”), under an escrow agreement entered into on October 4, 2016 among the Company, ICTV Holdings, the PHMD Sellers, the Escrow Agent, and certain investors in the Company’s private placement (the “Escrow Agreement”), which escrow funds were paid to the PHMD Sellers on January 23, 2017, in accordance with the Escrow Agreement and subject to the conditions thereof; (ii) $2,000,000 of the purchase price was to be paid on or before the 90^th day following January 23, 2017; and (iii) the remainder of the purchase price of $4,500,000 was payable in the form of a continuing royalty as described in more detail below. On October 4, 2016, as required by the PhotoMedex Purchase Agreement, we delivered to PhotoMedex a letter of credit from LeoGroup L.P. (a significant shareholder), a private equity fund that secured our obligation to make the $2,000,000 payment referred to in clause (ii) above. The letter of credit was valid until the earlier of; (1) full payment on demand and presentation on or before January 23, 2017, or (2) 180 days from the date of letter of credit. The Company paid $250,000 of the purchase price payable per clause (ii) above in March 2017 and the balance of $1,750,000 was paid on April 22, 2017.

Under the PhotoMedex Purchase Agreement, we were required to pay to PhotoMedex and its subsidiaries a continuing monthly royalty on net cash (invoiced amount less sales refunds, returns, rebates, allowances and similar items) actually received by us or our affiliates from sales of the consumer products that we acquired from PhotoMedex. Such royalty payments commenced with net cash actually received from and after January 23, 2017, and would continue until the total royalty paid to PhotoMedex and its subsidiaries totals $4,500,000, calculated as follows: (i) 35% of net cash from the sale of all acquired consumer products sold through live television promotions made through Home Shopping Network (HSN) in the United States, QVC in the European Union, and The Shopping Channel (TSC) in Canada, less (a) deductions for sales commissions actually paid and on-air costs incurred for those amounts collected related to the sale of the acquired consumer products made through HSN in the United States, QVC in the European Union, and The Shopping Channel (TSC) in Canada, and (b) the cost of goods sold to generate such net cash; and (ii) 6% of net cash from the sale of all acquired consumer products other than the foregoing sales. The fair value of the contingent consideration was determined using the present value of expected payments as of the date of acquisition and totaled $4,198,043 using the assumption of a 9.7% discount rate over 18 months. On July 12, 2017, the Company entered into a Termination and Release Agreement with the PHMD, whereby afterward no further obligation remained.

In connection with the PhotoMedex Purchase Agreement, on October 4, 2016, ICTV Holdings entered into a transition services agreement with the PHMD Sellers (the “Transition Services Agreement”), pursuant to which PHMD Sellers had agreed to make available to ICTV Holdings certain services on a transitional basis and allow ICTV Holdings to occupy and use a portion of the PHMD Sellers’ premises and warehouses, in exchange for which ICTV Holdings was to (i) pay to the PHMD Sellers the documented costs and expenses incurred by them in connection with the provision of those services; (ii) pay to the PHMD Sellers the documented lease costs including monthly rental and any utility charges incurred under the applicable leases; (iii) reimburse the PHMD Sellers for the documented costs and expenses incurred by them for the continued storage of inventory and raw materials at warehouse locations, and for services for fulfilling and shipping orders for such inventory; and (iv) reimburse the PHMD Sellers for the payroll, employment-related taxes, benefit costs and out of pocket expenses paid to or on behalf of employees. As of July 12, 2017, pursuant to the terms of the Transition Services Agreement and the Release Agreement, ICTV Holdings has no further obligations under the Transition Services Agreement.

Pursuant to the Release Agreement, as of July 12, 2017, the contingent consideration balance to PhotoMedex totaling $3,579,760 was extinguished. Therefore, the balance at both June 30, 2018 and December 31, 2017 was zero.

The following unaudited condensed pro forma financial information for the six months ended June 30, 2018 and 2017 represent the combined results of the Company’s operations as if the PhotoMedex Acquisition had occurred on January 1, 2017. Excluded from the pro forma net loss and net loss per share amounts for the six months ended June 30, 2017 are one-time acquisition costs of $49,312 attributable to the PhotoMedex Acquisition. These pro forma results are not necessarily indicative of what historical performance would have been had this business combination been effective as of the hypothetical acquisition date, nor should they be interpreted as expectations of future results.

	For the three months ended June 30,						For the six months ended June 30,
	2018			2017			2018			2017
Net sales	$	7,012,056		$	7,950,076		$	15,982,862		$	19,136,195
Net loss	$	(718,569	)	$	(1,440,680	)	$	(718,499	)	$	(1,501,986	)
Net loss per share – basic and diluted	$	(0.01	)	$	(0.03	)	$	(0.01	)	$	(0.03	)
Weighted average number of common shares basic and diluted		52,417,623			52,075,703			53,379,374			48,093,572

The results of operations for the PhotoMedex acquisition have been included in the consolidated financial statements from January 23, 2017, the effective date of the acquisition.

Ermis Labs Asset Purchase

As described in Note 1, the Ermis Labs asset purchase was entered into on October 4, 2016 and was completed on January 23, 2017. Pursuant to the agreement, the aggregate purchase price was to be paid as follows: (i) the issuance of 2,500,000 shares of our common stock to the stockholders of Ermis Labs, which had a fair value on the date of acquisition of $850,000 and (ii) $1,750,000 payable in the form of a continuing royalty as described in more detail below. The issuance of the common stock was made in reliance upon an exemption from the registration requirements of the Securities Act provided under Section 4(a)(2) of the Securities Act.

Under the Ermis purchase agreement, we are required to pay to Ermis Labs a continuing monthly royalty of 5% of net cash (invoiced amount less sales refunds, returns, rebates, allowances and similar items) actually received by us or our affiliates from sales of the over-the-counter medicated skin care products acquired in the Ermis Labs Asset Acquisition, commencing with net cash actually received by us or our affiliates from and after January 23, 2017 and continuing until the total royalty paid to Ermis Labs totals $1,750,000; provided, however, that we are required to pay a minimum annual royalty amount of $175,000 on or before December 31 of each year commencing with calendar year ending December 31, 2017. The present value of the deferred consideration of $1,750,000 was $1,131,822, based on the assumption of a discount rate of 10.7% over ten years. All of the assets acquired from Ermis Labs were determined to be impaired and written off at December 31, 2017.

The changes in the Company’s deferred consideration payable due to Ermis Labs, Inc. during the six months ended June 30, 2018:

Balance at December 31, 2017	$	1,212,067
Consideration payments		(160,414	)
Accretion of interest		47,018
Balance at June 30, 2018-related party	$	1,098,671
Current portion	$	143,100
Non-current portion		955,571
	$	1,098,671

For the six months ended June 30, 2018, consideration payments represented the remaining minimum royalty for the calendar year ended December 31, 2017. We did not incur any royalties for sales of products for both the six months ended June 30, 2018 and 2017. Interest expense was approximately $24,000 and $47,000 for the three and six months ended June 30, 2018, respectively, and $0 for both the three months and six months ended June 30,2017.

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Commitments and Contingencies

6 Months Ended

Jun. 30, 2018

Commitments and Contingencies Disclosure [Abstract]

Commitments and Contingencies

Note 4 - Commitments and contingencies

We entered a lease from March 2017 through February 2022 related to the office space in Wayne, Pennsylvania. In August 2017, we entered an amendment to expand our space, which increased the monthly base payments. On January 1, 2018, we signed a new lease for our UK office effective through February 2022. The total monthly cost for our UK office is approximately $2,900. In March 2017, our Hong Kong office entered into a lease expiring in March 2018, which was then renewed until February 2022 for our current office space, costing approximately $1,900 a month. Our Israel office lease is for a one-year term ending in April 2018, which was then renewed until April 20, 2019 for approximately $1,900 a month. Rent expense incurred during the three and six months ended June 30, 2018 and 2017 totaled approximately $62,000 and $128,000 and $65,000 and $142,000 respectively.

The schedule below details the future financial obligations under the active leases:

	Remaining
	Six
	Months										Total
	2018		2019		2020		2021		2022		Obligation
Wayne - Corporate HQ	$	75,538	$	152,492	$	154,190	$	155,887	$	26,028	$	564,135
Israel Office		11,400		7,600		-		-		-		19,000
UK Office		17,331		34,663		34,663		34,663		5,777		127,097
Hong Kong Office		11,137		22,275		22,275		22,275		3,713		81,675
Total Lease Obligations	$	115,406	$	217,030	$	211,128	$	212,825	$	35,518	$	791,907

Legal Matters

By letter dated March 23, 2018, the Company’s Board of Directors notified Richard Ransom, President of the Company, that his employment would be terminated for cause in 30 days unless Mr. Ransom cured the causes for termination, as presented in the letter, within such 30-day period.

On April 12, 2018, Mr. Ransom filed a Complaint in the Court of Common Pleas of Philadelphia County, Pennsylvania, naming as defendants the Company and our CEO, Kelvin Claney. The Complaint alleges that on March 20, 2018, Mr. Ransom was terminated without cause, pursuant to the terms of Mr. Ransom’s employment agreement, as a result of certain changes to the Company’s organizational chart and management duties instituted by the Company’s Chief Executive Officer, Kelvin Claney. The Complaint seeks to recover Mr. Ransom’s severance compensation for a termination without cause, consisting of approximately $626,000 of base salary thorough the remaining term of his employment agreement; benefits and any performance bonus prorated through the date of termination; immediate vesting of 150,000 stock options; and 1,000,000 shares of the Company’s common stock. The Complaint also alleges that the Company and Mr. Claney defamed Mr. Ransom and seeks damages in an unspecified amount in excess of $50,000.

On April 18, 2018, the Board of Directors removed Richard Ransom as President of the Company for cause based upon breaches of Mr. Ransom’s fiduciary duties to the Company.

The Company and Kelvin Claney deny that any of their actions constituted a termination without cause under the terms of Richard Ransom’s employment agreement, deny that Mr. Ransom was defamed, and maintain that Mr. Ransom was terminated for cause. Termination for cause does not give rise to payment of severance compensation under the terms of Mr. Ransom’s employment agreement.

ICTV denies any liability to Mr. Ransom and is vigorously defending this matter.

From time to time, we may become involved in various lawsuits and legal proceedings, which arise in the ordinary course of business. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our business. Other than the legal proceeding described above, we are currently not aware of any such legal proceedings or claims that we believe will have a material adverse effect on our business, financial condition, operating results or cash flows.

Other matters

Product Liability Insurance

For certain products, we were (and are) listed as an additional insured party under the product manufacturer’s insurance policy. We purchase our own liability insurance which will expire May 20, 2019. At present, management is not aware of any claims against us for any products sold.

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Intangible Assets

6 Months Ended

Jun. 30, 2018

Goodwill and Intangible Assets Disclosure [Abstract]

Intangible Assets

Note 5 – Intangible Assets

Intangible assets as of June 30, 2018 and December 31, 2017 consists of the following:

	Useful Life	Gross Carrying Cost		Accumulated Amortization			Impairment Loss		Net Book Value
June 30, 2018
DermaWand® Purchase	5 years	$	1,163,816	$	(727,451	)	$	-	$	436,365
PhotoMedex Patented/Unpatented Technology	5 years		940,628		(266,509	)		-		674,119
PhotoMedex Trademarks	5 years		1,100,000		(311,667	)		-		788,333
Total		$	3,204,444	$	(1,305,627	)	$	-	$	1,898,817

	Useful Life	Gross Carrying Cost		Accumulated Amortization			Impairment Loss			Net Book Value
December 31, 2017
Ermis Labs Formulations/  Trademarks	5 years	$	1,512,443	$	(277,281	)	$	(1,235,162	)	$	-
DermaWand® Purchase	5 years		1,163,816		(581,673	)		-			582,143
PhotoMedex Patented/Unpatented Technology	5 years		940,628		(172,447	)		-			768,181
PhotoMedex Trademarks	5 years		1,100,000		(201,667	)		-			893,333
Total		$	4,716,887	$	(1,233,068	)	$	(1,235,162	)	$	2,248,657

Amortization expense was approximately $177,000 and $354,000 and $251,000 and $442,000 for the three and six months ended June 30, 2018 and 2017, respectively, of which approximately $75,000 of amortization expense is included in cost of sales for each of the three and six months ended June 30, 2018 and 2017, and approximately $102,000 and $204,000 is included in general and administrative expenses for the three and six months ended June 30, 2018, and $116,000 and $292,000 is included in general and administrative expenses for the three and six months ended June 30, 2017, respectively. Management evaluates the intangible assets for impairment when there is a triggering event.

The following table outlines the estimated future amortization expense related to the intangible assets held as of June 30, 2018:

2018 (remaining six months)	$	359,000
2019		690,000
2020		408,000
2021		408,000
2022		34,000
Total	$	1,899,000

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DermaWand Purchase Agreement

6 Months Ended

Jun. 30, 2018

Dermawand Purchase Agreement

DermaWand Purchase Agreement

Note 6 – DermaWand® Purchase Agreement

On January 22, 2016, we entered into a Purchase Agreement with Omega 5 Technologies, Inc. to acquire the worldwide ownership of the DermaWand® patent and all related trademarks and intellectual property for the sum of $1,200,000 to be paid out as follows: $300,000 per year for calendar years 2016 through 2019, payable in uniform quarterly installments on or before the last day of each calendar quarter. As a result, effective January 1, 2016, we are no longer obligated to make royalty payments on sales of DermaWand®. There shall be no interest charged, and we may, in our sole discretion, at any time without permission or penalty pre-pay some or all of the purchase price. Under our old licensing agreement, we had been assigned the patents, related trademarks, and exclusive commercial rights to DermaWand® based upon a $2.50 per unit fee and maintaining annual minimum royalty requirements.

As a result of the agreement, we recorded an offsetting asset and liability at January 1, 2016 in the amount of $1,200,000 for the asset from the intellectual property acquired and a corresponding liability per the payment schedule. As there is no interest charged with the purchase agreement we recorded a discount for imputed interest of approximately $37,000, calculated based on the applicable federal rates at January 22, 2016 of 1.45%, which will be amortized over the term of the agreement using the effective interest method. The intangible asset balance for the patent and trademark will be amortized using the straight-line method over the four period of the agreement, which at this time is management’s best estimate of the remaining useful life.

As of June 30, 2018, the other liability balance was approximately $595,000 net of the discount for imputed interest of approximately $5,000. For the three and six months ended June 30, 2018 and 2017, we amortized approximately $2,000 and $4,000 and $3,000 and $6,000, respectively, of interest expense related to the discount for imputed interest.

Management evaluates the intangible asset for impairment when there is triggering event and concluded there was no such event at June 30, 2018.

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Long-term Debt to Related Party

6 Months Ended

Jun. 30, 2018

Debt Disclosure [Abstract]

Long-term Debt to Related Party

Note 7 – Long-term Debt to Related Party

On July 15, 2017, the Company entered a 30-month secured promissory note (the “Note”), to LeoGroup Private Investment Access, LLC (the “Holder”), a significant shareholder and hence related party, in the principal amount of $2,000,000 with an effective interest rate of 34%. The Note provides that the Company shall make monthly principal and interest payments of $100,000 to the Holder for 30 months through January 2020. The Note is secured by a first priority security interest in all the assets of Company, except the Company’s accounts receivable. The Note contains customary financial covenants of the Company and customary events of default. The Company is currently in compliance with this Note. Subject to the terms and conditions of the Note, so long as any event of default, as described in the Note, is continuing, without cure, for a period of five (5) business days after written notice from the Holder to the Company or a longer period if set forth in the notice from Holder or if agreed to by the parties, all obligations of the Company under the Note shall be immediately due and payable, and the Holder may exercise any other remedies available at law or in equity. The note may not be prepaid, in whole or in part, at any time and from time to time, unless expressly agreed to in writing by the Holder. The total amount of related party interest expense during the three and six months ended June 30, 2018 was approximately $131,000 and $276,000. There was no interest expense during the three and six months ended June 30, 2017.

The balance of the long-term debt as of June 30, 2018 and December 31, 2017 was as follows:

	June 30, 2018			December 31, 2017
Total Debt	$	1,472,936		$	1,797,049
Less: current portion	$	(846,243	)	$	(722,908	)
Long-term debt, net	$	626,693		$	1,074,141

Maturities of long-term debt at June 30, 2018, are as follows:

December 31,
2018	$	398,796
2019		976,906
2020		97,234
	$	1,472,936

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Note Payable

6 Months Ended

Jun. 30, 2018

Debt Disclosure [Abstract]

Note Payable

Note 8 – Note Payable

On June 22, 2018, ICTV signed a formal 12-month loan agreement with Amazon Lending. The loan was given in the amount of $145,000 and carries an annual interest rate of 9.69%. For both the three and six months ended June 30, 2018, interest expense was de minimis. The loan is paid in twelve equal payments of principal and interest of approximately $13,000. These payments will be automatically deducted from any sales that ICTV generates from Amazon.com. If the sales generated do not sufficiently cover the amount of the monthly payment due, Amazon.com is authorized to charge the Company’s credit card on file. There is no early payoff fee for this loan agreement. In the event of a default by the Company, Amazon Lending has a first lien on any and all assets that are at Amazon warehousing facilities.

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Related Party Transactions

6 Months Ended

Jun. 30, 2018

Related Party Transactions [Abstract]

Related Party Transactions

Note 9 - Related party transactions

LeoGroup Private Debt Facility L.P. (“LeoGroup”) became a major shareholder as part of the Ermis Labs Asset Acquisition described in Notes 1 and 3. During the six months ended June 30, 2018, approximately $160,000 of payments were made to LeoGroup in connection with the deferred consideration for the Ermis Labs Asset Acquisition.

On July 15, 2017 LeoGroup provided the Company with the $2,000,000 30-month secured promissory note to allow the buyout of the PhotoMedex royalty described in Notes 1 and 7. During the three and six months ended June 30, 2018, $300,000 and $600,000 of payments, respectively, were made on the loan of which approximately $131,000 and $276,000, respectively, were interest expense.

On January 9, 2018, we issued options to purchase 1,050,000 shares of the Company’s common stock to six employees, at an exercise price of $0.3318 per share. Three of those employees were terminated in the second quarter of 2018, resulting in the forfeiture of their options to purchase, in the aggregate, 600,000 shares of common stock. On June 21, 2018, the remaining three employees voluntarily surrendered their options to purchase, in the aggregate, 450,000 shares of common stock, in consideration of a future stock grant. On June 21, 2018, we issued 400,000 shares of common stock to such remaining three employees, Kelvin Claney, CEO, Douglas Crouthers, Interim President and VP of Sales, and Vincent Dargush, VP of Marketing and Operations, at a share price of $0.10 per share, in consideration of the surrender of previously granted options and, in each case, as a share bonus, which was immediately vested, for performance in the second quarter of 2018. Also, on June 21, 2018, we issued 300,000 shares of common stock to Ernest P. Kollias, Jr., CFO, at a share price of $0.10 per share, also as a share bonus, in consideration for performance during the second quarter of 2018. The shares issued on June 21, 2018 are restricted for a period of six months from issuance. The recipients of the shares of common stock are key employees of our Company, and the issuance of the common stock is exempt from registration under Section 4(2) of the Securities Act of 1933.

On May 2, 2018, the Company and Kelvin Claney, the Company’s Chief Executive Officer, entered into a subscription agreement pursuant to which the Company issued to Mr. Claney 210,000 shares of series A preferred stock, par value $0.001 per share (the “Series A Preferred Stock”), for cash consideration of $403,200, or $1.92 per share described in Note 2.

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Series A Preferred Stock

6 Months Ended

Jun. 30, 2018

Equity [Abstract]

Series A Preferred Stock

Note 10 –Series A Preferred Stock

On May 1, 2018, the Board of Directors designated 210,000 shares of the Company’s Series A Preferred Stock and authorized the sale of the Series A Preferred Stock to Kelvin Claney, the Company’s Chief Executive Officer. On May 2, 2018, the Board of Directors of the Company filed the Certificate of Designation, Preferences, Rights and Limitations of the Series A Preferred Stock with the Nevada Secretary of State.

The Series A Preferred Stock has dividend rights per share equal to the dividend rights of the Company’s common stock and has a liquidation preference in the amount of $1.92 per share. Each share of Series A Preferred Stock is entitled to 100 votes on all matters to be voted upon by the Company’s shareholders. The Series A Preferred Stock is redeemable at the option of the Company for a redemption price per share of $1.92, plus 8% per annum from the date of issuance until the date of redemption. If any Series A Preferred Stock is not redeemed within three years from the date of issuance, the holder may convert the Series A Preferred Stock into common stock at a ratio of eight shares of common stock for each share of Series A Preferred Stock. The Series A Preferred Stock is a non-certificated security.

On May 2, 2018, the Company and Kelvin Claney entered into a subscription agreement pursuant to which the Company issued to Mr. Claney 210,000 shares of Series A Preferred Stock for cash consideration of $403,200, or $1.92 per share. Issuance costs were de minimis. The redemption value as of June 30, 2018 was approximately $409,000.

The Company evaluated the Series A Preferred Stock issuance for liability or equity classification in accordance with the provisions of ASC 480, “Distinguishing Liabilities from Equity”, and determined that equity treatment was appropriate because the Series A Preferred did not meet the definition of the liability instruments defined thereunder for convertible instruments. Specifically, the Series A Preferred are not mandatorily redeemable and do not embody an obligation to buy back the shares outside of the Company’s control in a manner that could require the transfer of assets. Additionally, the Company determined that the Series A Preferred would be recorded as permanent equity, not temporary equity, based on the guidance of ASC 480 given that there is no scenario where the holders of equally and more subordinated equity of the entity would not be entitled to also receive the same form of consideration upon the occurrence of the event that gives rise to the redemption.

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Basic and Diluted Earnings (Loss) Per Share

6 Months Ended

Jun. 30, 2018

NET LOSS PER SHARE

Basic and Diluted Earnings (Loss) Per Share

Note 11 - Basic and diluted earnings (loss) per share

Basic earnings (loss) per share is computed by dividing earnings (loss) available to common stockholders by the weighted-average number of common shares outstanding during the period. Diluted earnings per share gives effect to all dilutive potential common shares outstanding during the period and is computed by dividing the earnings attributable to common stockholders by the weighted-average number of common equivalent shares outstanding for the period, including any dilutive effect from outstanding stock options and convertible preferred stock. Diluted net income per share does not assume conversion, exercise or contingent exercise of securities that would have an anti-dilutive effect.

The Company follows the two-class method when computing earnings (loss) per share in periods when issued shares that meet the definition of participating securities are outstanding. The two-class method determines earnings (loss) per share for each class of common and participating securities according to dividends declared or accumulated and participation rights in undistributed earnings. The Company’s Series A Preferred Stock participates in any dividends declared by the Company on its common stock and are therefore considered to be participating securities. The two-class method requires income available to common stockholders for the period to be allocated between common and participating securities based upon their respective rights to receive dividends as if all income for the period had been distributed. Accordingly, in periods in which the Company reports a net loss attributable to common stockholders when participating securities are outstanding, losses are not allocated to the participating securities because they have no contractual obligation to share in the losses of the Company. For purposes of calculating diluted earnings per share attributable to common shareholders, stock options and convertible preferred stock are considered common stock equivalents.

As described above, the Company computes basic and diluted loss per share using a methodology that gives effect to the impact of outstanding participating securities (the “two-class method”). As the three and six months ended June 30, 2018 and 2017 resulted in net losses, there is no income allocation required under the two-class method or dilution attributed to weighted-average shares outstanding in the calculation of diluted loss per share.

Of the outstanding stock options, 5,318,335 were vested and exercisable at an average exercise price of $0.26. The following common stock equivalents, presented on an as converted basis, were excluded from the calculation of net loss per share for the periods presented, due to their anti-dilutive effect:

	Three Months Ended June 30,				Six Months Ended June 30,
	2018		2017		2018		2017
Outstanding stock options		6,358,335		5,378,335		6,358,335		5,378,335
Convertible preferred stock		1,680,000		-		1,680,000		-
		8,038,335		5,378,335		8,038,335		5,378,335

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Income Taxes

6 Months Ended

Jun. 30, 2018

Income Tax Disclosure [Abstract]

Income Taxes

Note 12 - Income taxes

The provision for income taxes is approximately $89,000 and $118,000 for the three and six months ended June 30, 2018 and $70,000 for both the three and six months ended June 30, 2017. The effective tax rate for the three and six months ended June 30, 2018 was (14%) and (20%), respectively. The effective tax rate is (5%) and (4%), respectively for the three and six months ended June 30, 2017. The provision reflects an estimated current tax liability associated with the earnings of our foreign subsidiaries.

Due to the change in ownership provisions of the Internal Revenue Code, the availability of the Company’s net operating loss carry forwards may be subject to annual limitation against taxable income in future periods, which could substantially limit the eventual utilization of such carry forwards. The Company has not updated its Internal Revenue Code Section 382 analysis through June 30, 2018 and has not analyzed the potential impact of its recent equity financing on beneficial ownership. Therefore, no determination has been made whether the net operating loss carry forward of $3,239,000 available prior to the equity financing is subject to the Internal Revenue Code Section 382 limitation.

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Segment Reporting

6 Months Ended

Jun. 30, 2018

Segment Reporting [Abstract]

Segment Reporting

Note 13 - Segment reporting

We operate in the direct to consumer, retail, international third-party distributors, and airlines and Hong Kong retail segments which are engaged in selling of various consumer products primarily through direct marketing channels as well as selling our products through our international third-party distributor, and certain airlines. We evaluate performance and allocate resources based on several factors, of which the primary financial measure is operating income (loss) by the end customer, either direct to consumer sales, retail, international third-party distributor sales, or airlines and Hong Kong retail sales. Operating expenses are primarily prorated based on the relationship between segment sales to total sales.

Information with respect to our operating income (loss) by segment is as follows:

	For the three months ended June 30, 2018													For the three months ended June 30, 2017
	Direct to Consumer			Retail			International Third-Party Distributor		Airlines and Hong Kong Retail		Totals			Direct to Consumer			Retail			International Third-Party Distributor		Airlines and Hong Kong Retail		Totals
Net sales	$	3,915,091		$	1,757,629		$	580,929	$	758,407	$	7,012,056		$	5,729,838		$	436,714		$	1,040,250	$	743,274	$	7,950,076
Cost of sales		894,837			597,594			290,464		436,422		2,219,317			1,761,105			148,483			488,941		393,072		2,791,601
Gross profit		3,020,254			1,160,035			290,465		321,985		4,792,739			3,968,733			288,231			551,309		350,202		5,158,475
Operating expenses:
General and administrative		1,432,642			553,074			182,801		37,968		2,206,485			2,228,029			146,848			254,683		43,711		2,673,271
Selling and marketing		2,106,170			763,379			8,342		167,606		3,045,497			3,541,378			211,710			14,755		86,188		3,854,031
Total operating expense		3,538,812			1,316,453			191,143		205,574		5,251,982			5,769,407			358,558			269,438		129,899		6,527,302
Operating income (loss)	$	(518,558	)	$	(156,418	)	$	99,322	$	116,411	$	(459,243	)	$	(1,800,674	)	$	(70,327	)	$	281,871	$	220,303	$	(1,368,827	)

	For the six months ended June 30, 2018													For the six months ended June 30, 2017
	Direct to Consumer			Retail			International Third-Party Distributor		Airlines and Hong Kong Retail		Totals			Direct to Consumer			Retail			International Third-Party Distributor		Airlines and Hong Kong Retail		Totals
Net sales	$	8,922,145		$	4,425,575		$	1,472,389	$	1,162,753	$	15,982,862		$	12,259,372		$	848,431		$	1,520,731	$	968,661	$	15,597,195
Cost of sales		1,682,327			1,504,696			736,194		701,439		4,624,656			3,171,811			559,964			755,735		457,671		4,945,181
Gross profit		7,239,818			2,920,879			736,195		461,314		11,358,206			9,087,561			288,467			764,996		510,990		10,652,014
Operating expenses:
General and administrative		2,601,889			1,181,086			392,947		89,541		4,265,463			4,422,866			280,443			389,898		62,334		5,155,541
Selling and marketing		4,950,924			2,034,294			16,556		345,034		7,346,808			6,612,476			394,046			47,938		189,515		7,243,975
Total operating expense		7,552,813			3,215,381			409,503		434,574		11,612,271			11,035,342			674,489			437,836		251,849		12,399,516
Operating income (loss)	$	(312,995	)	$	(294,502	)		326,692	$	26,740	$	(254,065	)	$	(1,947,781	)	$	(386,022	)	$	327,160	$	259,141	$	(1,747,502	)

Selected balance sheet information by segment is presented in the following table as of:

	June 30, 2018		December 31, 2017
Direct to Consumer	$	10,440,573	$	11,135,146
Retail		1,090,457		1,696,601
International Third-Party Distributors		239,019		75,854
Airlines and Hong Kong Retail		1,090,722		862,656
	$	12,860,771	$	13,770,257

Total assets by geographical region as of:

	June 30, 2018		December 31, 2017
United States	$	8,314,938	$	8,333,129
Hong Kong		653,621		862,656
United Kingdom		2,993,904		3,476,560
Israel		898,308		1,097,912
Total Assets	$	12,860,771	$	13,770,257

Net sales by geographical region for the three months ended:

	June 30, 2018		June 30, 2017
United States	$	4,339,407	$	5,776,862
Hong Kong		758,407		639,439
United Kingdom		1,914,242		1,533,775
Israel		-		-
Total Net Sales	$	7,012,056	$	7,950,076

Net sales by geographical region for the six months ended:

	June 30, 2018		June 30, 2017
United States	$	10,233,552	$	13,094,759
Hong Kong		1,162,753		968,661
United Kingdom		4,586,557		1,533,775
Israel		-		-
Total Net Sales	$	15,982,862	$	15,597,195

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Subsequent Events

6 Months Ended

Jun. 30, 2018

Subsequent Events [Abstract]

Subsequent Events

Note 14 - Subsequent Events

On July 6, 2018, the Company issued a promissory note to Stephen Jarvis, a member of the Board of Directors, for a 60-day interest free loan of $100,000 from Mr. Jarvis. This loan is to be repaid to the lender within 60 days of receipt. If the loan is not paid within 30 days of the due date, it will be considered in default and the note will bear an 18% interest rate until paid.

On July 9, 2018, the Board of Directors authorized the issuance of Common Stock to Phillip Solomon for the replacement of surrendered stock options. On November 30, 2017, Philip Solomon was granted 250,000 stock options. Mr. Solomon surrendered these options in consideration of 50,000 shares of the Company’s Common Stock. The fair value of the shares was the closing price on July 9, 2018, which was $0.10. On July 9, 2018 the Board of Directors also approved a grant to Mr. Solomon of an additional 50,000 shares of the Company’s Common Stock at a share price of $0.10 per share as a share bonus in consideration for performance during the third quarter of 2018.

On July 12, 2018, the Company formed a wholly owned Canadian Entity under the Canada Business Corporations Act. ICTV’s Canadian Entity is incorporated under the name of ICTV Brands Canada, Inc.

On July 16, 2018, the Board of Directors authorized an amendment to the prior issuance of stock options granted to Tracey Kidd, consultant, on June 21, 2018. The consulting agreement was revised to provide an increase in the total options from 300,000 to 400,000. The additional 100,000 stock options will be issued at an exercise price equal to the average closing price of the Company’s common stock over the ten trading days prior to the date of grant, which is deemed to be the fair market value of the Company’s common stock as of the date of grant. 50,000 of the additional 100,000 stock options vest immediately upon grant. The remaining 50,000 stock options will vest one year after the date of grant.

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Summary of Significant Accounting Policies (Policies)

6 Months Ended

Jun. 30, 2018

Accounting Policies [Abstract]

Basis of Presentation

Basis of Presentation

The unaudited condensed consolidated financial statements have been prepared in accordance with generally accepted accounting principles for interim financial statements and within the rules of the Securities and Exchange Commission applicable to interim financial statements and therefore do not include all disclosures that might normally be required for financial statements prepared in accordance with generally accepted accounting principles. The accompanying unaudited condensed consolidated financial statements have been prepared by management without audit and should be read in conjunction with our condensed consolidated financial statements, including the notes thereto, appearing in our Annual Report on Form 10-K for the year ended December 31, 2017. In the opinion of management, all adjustments necessary for a fair presentation of the condensed consolidated financial position, consolidated results of operations and consolidated cash flows, for the periods indicated, have been made. The results of operations for the six months ended June 30, 2018 are not necessarily indicative of operating results that may be achieved over the course of the full year.

Principles of Consolidation

Principles of consolidation

Our accompanying condensed consolidated financial statements include the accounts of our wholly-owned subsidiaries BBI, ICTV Brands UK Limited, ICTV Brands Israel Limited, ICTV Brands HK Limited and LK Technology from their initial acquisition dates. In October 2016, ICTV Holdings and Ermis Labs, Inc. were formed as holding companies for the asset purchase agreements that were entered into with PhotoMedex, Inc. and Ermis Lab, Inc. (See Note 3 - Business and Asset Acquisitions). On November 16, 2017, ICTV Holdings and Ermis Labs, Inc. were merged into ICTV Brands, Inc. All significant inter-company transactions and balances have been eliminated in consolidation.

Use of Estimates

Use of estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America (“US GAAP”) requires management to make estimates and assumptions that affect the amounts reported in the condensed consolidated financial statements and accompanying notes. Management believes that the estimates utilized in preparing its consolidated financial statements are reasonable and prudent. The most significant estimates used in these condensed consolidated financial statements include the allowance for doubtful accounts, reserves for returns, inventory reserves, valuation allowance on deferred tax assets, valuation of intangibles, and share based compensation. Actual results could differ from these estimates.

Concentration of Credit Risk

Concentration of credit risk

Financial instruments, which potentially subject us to concentrations of credit risk, include cash and trade receivables. We maintain cash in bank accounts that, at times, may exceed federally insured limits. We have not experienced any losses and believe we are not exposed to any significant risks on our cash in bank accounts.

As of June 30, 2018, 15% of our accounts receivable were due from various individual customers to whom our products had been sold directly via Direct Response Television (“DRTV”). In addition, 49% was due from brick and mortar retailers, 10% was due from e-commerce accounts, 15% was due from live shopping, 5% was due from duty free airline, and 6% was due from miscellaneous customers

Major customers are considered to be those who accounted for more than 10% of net sales. There were no major customers for the three and six months ended June 30, 2018 and 2017.

Fair Value of Financial Instruments

Fair value of financial instruments

Fair value estimates, assumptions and methods used to estimate fair value of the Company’s financial instruments are made in accordance with the requirements of Accounting Standards Codification (“ASC”) 825-10, “Disclosures about Fair Value of Financial Instruments.” We have used available information to derive our estimates. However, because these estimates are made as of a specific point in time, they are not necessarily indicative of amounts we could realize currently. The use of different assumptions or estimating methods may have a material effect on the estimated fair value amounts. The carrying values of financial instruments such as cash and cash equivalents, accounts receivable, accounts payable, accrued liabilities, and note payable approximate their fair values due to the short settlement period for these instruments.

Cash and Cash Equivalents

Cash and cash equivalents

We consider all unrestricted highly liquid investments with an original maturity of three months or less to be cash equivalents.

Foreign Currency Transactions

Foreign currency transactions

Transactions we entered into in currencies other than our local currency, are recorded in our local currency and any changes in currency exchange rates that occur from the initiation of a transaction until settled are recorded as foreign currency gains or losses in the Condensed Consolidated Statements of Operations and Comprehensive Loss.

Functional Currency Translation

Functional currency translation

The currency of the primary economic environment in which we operate our Company is conducted in the US dollar (“$” or “dollars”). Thus, our functional currency (other than the foreign subsidiaries mentioned below) is the US dollar. The operations of our foreign subsidiaries are conducted in the local currency of the subsidiary, which is the Hong Kong Dollar (HKD), Great Britain Pound (GBP), and Israeli Shekel (ILS).

Assets and liabilities of our foreign subsidiaries are translated based on the exchange rates prevailing at the balance sheet date and revenues and expenses are translated at the average exchange rates for the period. Net differences from currency translation are included in other comprehensive income on the accompanying Condensed Consolidated Statements of Operations and Comprehensive Loss.

Accounts Receivable

Accounts receivable

Accounts receivable are recorded net of allowances for returns and doubtful accounts of approximately $980,000 and $913,000 as of June 30, 2018 and December 31, 2017, respectively. The allowances are calculated based on historical analysis including customer returns and bad debts.

In addition to allowances for returns on accounts receivable, an accrual is made for the return of product that have been sold to customers and had cash collections, while the customer still has the right to return the product. In addition, an accrual is made for contract fees deducted by the customer. The amounts of these accruals included in accounts payable and accrued liabilities in our Condensed Consolidated Balance Sheets were approximately $178,000 and $180,000 as of June 30, 2018 and December 31, 2017, respectively.

Inventories

Inventories

Inventories consist primarily of finished products held for resale and are valued at the lower of cost (first-in, first-out method) or net realizable value. We adjust inventory for estimated obsolescence when necessary based upon demand and market conditions. The Company’s reserve for obsolescence was approximately $264,000 and $247,000 as of June 30, 2018 and December 31, 2017, respectively. Included in inventory at June 30, 2018 and December 31, 2017 is approximately $64,000 and $51,000, respectively, of consigned product that has been shipped to customers under the 30-day free trial period for which the trial period has not expired and as such the customer has not accepted the product, as well as consigned products that are held at retailer distributors for sale.

Property and Equipment

Property and equipment

Property and equipment are carried at cost and depreciation and amortization is computed over the estimated useful lives of the individual assets ranging from 3 to 7 years for computer hardware and software and furniture and fixtures. Depreciation and amortization is computed using the straight-line method. Leasehold improvements are depreciated over the lesser of the estimated useful life and lease term. The related cost and accumulated depreciation of assets retired or otherwise disposed of are removed from the accounts and the resultant gain or loss is reflected in earnings. Maintenance and repairs are expensed currently while major renewals and betterments are capitalized. Depreciation and amortization expense amounted to approximately $59,000 and $118,000 and $48,000 and $78,000 for the three and six months ended June 30, 2018 and 2017, respectively.

Property and equipment consisted of the following at:

	June 30, 2018			December 31, 2017
Computer hardware and software	$	205,530		$	154,061
Furniture and equipment		908,700			907,586
Leasehold improvements		55,840			55,840
		1,170,070			1,117,487
Accumulated depreciation and amortization		(348,004	)		(230,394	)
Property and equipment, net	$	822,066		$	887,093

Intangible Assets

Intangible assets

Definite-lived intangibles are amortized using the straight-line method over their estimated useful lives ranging from four to five years. Amortization expense was approximately $177,000 and $354,000 and $251,000 and $442,000 for the three and six months ended June 30, 2018 and 2017, respectively. We evaluate the recoverability of the intangible assets periodically by taking into account events or circumstances that may warrant revised estimates of useful lives or that may indicate the asset may be impaired.

Impairment of Long-Lived Assets

Impairment of long-lived assets

In accordance with ASC 360-10, “Accounting for the Impairment or Disposal of Long-Lived Assets,” long-lived assets are reviewed for impairment when circumstances indicate that the carrying value of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of the assets to the future net undiscounted cash flows estimated by the Company to be generated by such assets. If such assets are considered to be impaired, the impairment to be recognized is the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of by sale are recorded as held for sale at the lower of carrying value or estimated net realizable value. No impairment losses were identified or recorded for the three and six months ended June 30, 2018 and 2017.

Revenue Recognition

Revenue recognition

On January 1, 2018, the Company adopted Accounting Standards Update (“ASU”) No. 2014-09, Revenue from Contracts with Customers, which outlines a single comprehensive model for entities to use in accounting for revenue arising from contracts with customers that supersedes most current revenue recognition guidance. The updated guidance, and subsequent clarifications, collectively referred to as ASC 606, require an entity to recognize revenue when it transfers control of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services.

There was no significant impact to the statement of operations and comprehensive loss as the Company’s existing revenue policies are in line with ASC 606.

We recognize revenue when control of the promised goods or services is transferred to its customers in an amount that reflects the consideration expected to be entitled to in exchange for those goods or services. Our products are sold direct to consumers through direct response television, live home shopping, and e-commerce market places, as well as to retailers. We distribute product to international third-party distributors who purchase the products at wholesale pricing and sell it at an agreed upon price stipulated in the contracts. We also sell product to consumers through consignment arrangements with certain airlines and retailers in Hong Kong who sell products to consumers through in-flight magazines, duty-free carts, or sales counters.

We recognize revenue when performance obligations identified under the terms of the contracts with its customers are satisfied, which generally occurs upon transfer of control in accordance with the contractual terms and conditions of the sale. The majority of our revenue is recognized when product is shipped to the customer. Revenue is measured as the amount of consideration we receive upon shipment. Variable consideration includes various fees charged to us for cooperative advertising, marketing development, chargebacks, other fees and returns. The Company separately offers extended warranties that are separate performance obligations for which the associated revenue is recognized over-time based on the extended warranty period. The revenue recognition for each of our segments are described below.

Direct to consumer

Our direct to consumer segment includes sales of product directly to end users via infomercials produced by ICTV classified as Direct Response Television (“DRTV”). Revenue is recognized at the point of sale time which is upon shipment to the customer. Also included are products sold to live home shopping networks. Products sold to live home shopping networks are recognized at a point in time which is upon shipment to the live home shopping network, often with the right to return unsold products. Revenue related to our DermaVital® continuity program is recognized monthly upon shipment to customers.

We offer a 30-day risk-free trial as one of our payment options. Revenue on the 30-day risk-free trial sales is not recognized until the control of goods has transferred to the customer which we determine to be when the trial period ends. If the risk-free trial expires without action by the customer, product is determined to be accepted by the customer and revenue is recorded. Revenue for items purchased without the 30-day free trial is recognized upon shipment of the product.

Retail

We generate revenue from products sold to retailers and are payable upon satisfaction of the performance obligation. Revenue is recognized at a point in time. Certain retailers have the right to return unsold products. We generally extend credit terms to our retail customers based on their creditworthiness. Revenue is recorded at the time of shipment.

International third-party distributors

We generate revenue through the sale of products to international third-party distributors who in-turn sell the products to the consumer. Revenue related to international wholesale and third-party distributor customers is recorded at gross amounts with a corresponding charge to cost of sales upon shipment. Revenue is recognized at a point in time when product is shipped to the customer. International third-party distributors are required to pay a deposit before shipment. As of June 30, 2018 and December 31, 2017, we recorded deposits for international third-party distributors of approximately $239,000 and $404,000, respectively, in deferred revenue, current portion.

Airlines and Hong Kong Retail

We sell products to consumers through consignment arrangements with certain airlines and retailers in Hong Kong to sell products to consumers through in-flight magazines, duty-free carts, or in-store counters. We control the goods shipped to the consignees until control of the goods has transferred to the customer. Control is considered transferred to a customer upon payment for goods of which we set the price for this activity. We act as the consignor and the principal, and accordingly, we record consignment sales on a gross basis, once the transfer of control of goods has been passed to the customer. Goods on consignment remain in our inventory until the product has been sold and control of the goods has transferred.

Warranty

We sell warranties on our products for various terms. Customers are offered the option to purchase an extended warranty separate from the product sale for 1 to 5 years. Revenue is recognized ratably over the term, with the unearned warranty included in deferred revenue on the accompanying condensed consolidated balance sheets.

Variable consideration

The amount of consideration we receive, and revenues recognized across our multi sales channels varies with changes in sales returns and other accommodations and incentives we offer to our customers. When we give our customers the right to return products or provide other accommodations such as chargebacks, promotional discounts, and rebates, we estimate the expected returns and claims based on historical rates as well as events and circumstances that indicate changes to historical rates of product returns and claims. We adjust our estimates of revenue at the earlier of when the most likely amount of consideration we expect to receive changes or when the amount of consideration becomes fixed.

Judgments

We have a return policy whereby the customer can return any product received within 30 days or 60 days of receipt for a full refund. We accrue a reserve for product returns with respect to sales of product when a right of return exists. We accrue a reserve for product returns and customer refunds at the time of sale based on our historical experience. We also accrue for contract fees based on historical experience of our retail customers, as well as expected fees as documented in our retail contracts. The provision for estimated returns as of June 30, 2018 and December 31, 2017 was approximately $724,000 and $747,000, respectively. The reserve for customer refunds and contract fees payable was approximately $178,000 at June 30, 2018 and $180,000 at December 31, 2017 and has been included in accounts payable and accrued liabilities in the accompanying condensed consolidated balance sheets. The amount of goods to be returned to inventory was determined to be immaterial.

For the three and six months ended June 30, 2018 and 2017, we recorded sales returns of approximately $1,105,000 and $2,372,000 and $1,657,000 and $3,305,000 respectively, as a reduction of net sales.

Sales taxes

Sales and similar taxes that are imposed on our sales and collected from customers are excluded from net sales.

Shipping and handling costs

Costs for shipping and handling costs, including those activities that occur subsequent to transfer of control to the customer, are recorded as cost of sales and expensed as incurred. We accrue costs for shipping and handling activities that occur after control of the promised goods has transferred to the customer. Revenue from shipping and handling charges was approximately $230,000 and $607,000 and $496,000 and $1,124,000 for the three and six months ended June 30, 2018 and 2017, respectively.

Remaining Performance Obligations

As part of our adoption of the new revenue standard, we have elected to use a practical expedient to exclude disclosure of transaction prices allocated to remaining performance obligations, and when we expect to recognize such revenue, for all periods prior to the date of initial application of the standard.

As of June 30, 2018, approximately $341,000 is expected to be recognized from remaining performance obligations for warranty revenue. We expect to recognize revenue for these remaining performance obligations during the next five years approximately as follows:

	Remaining Six Months 2018		2019		2020		2021		2022		2023
Estimated Deferred Warranty Revenue from remaining	$	92,000	$	121,000	$	66,000	$	42,000	$	19,000	$	1,000

Disaggregation of revenue

The following table shows the Company’s revenues disaggregated by reportable segment:

	Three Months Ended June 30,				Six Months Ended June 30,
	2018		2017		2018		2017
Direct to Consumer	$	3,915,091	$	5,729,838	$	8,922,145	$	12,381,253
International Third Party Distributors		580,928		1,040,250		1,472,389		1,398,850
Retail		1,757,630		436,714		4,425,575		848,431
Airlines/Hong Kong Retail		758,407		743,274		1,162,753		968,661
	$	7,012,056	$	7,950,076	$	15,982,862	$	15,597,195

The following table provides information about contract assets which includes accounts receivable, and contract liabilities which includes deferred revenue and accrued returns and contract fees payable from contracts with customers:

	June 30, 2018		December 31, 2017
Accounts receivable, net of allowance for returns of $724,278 and $747,269, respectively, and doubtful accounts of $255,735 and $166,034, respectively	$	2,243,253	$	3,576,376
Total contract assets	$	2,243,253	$	3,576,376
Deferred revenue	$	579,623	$	598,378
Accrued returns and contract fees payable		177,912		179,922
Total contract liabilities	$	757,535	$	778,300

Research and Development

Research and Development

Research and development costs are expensed as incurred and are included in selling and marketing expense in the accompanying condensed consolidated statements of operations and comprehensive loss. Research and development costs primarily consist of efforts to discover and develop new products, including clinical trials, product safety testing, and certifications for international regulations and standards. Research and development costs approximated $35,000 and $77,000 and $19,000 and $64,000 for the three and six months ended June 30, 2018 and 2017, respectively.

Advertising

Advertising

Advertising costs, consisting of media, internet marketing and production costs, are expensed as incurred and are included in selling and marketing expense in the accompanying condensed consolidated statements of operations and comprehensive loss. Production costs associated with the creation of new and updated infomercials and advertising campaigns are expensed at the commencement of a campaign. We incurred approximately $1,481,000 and $3,747,000 and $1,834,000 and $3,465,000 in media costs for airing of television and print advertising, $851,000 and $1,890,000 and $1,243,000 and $2,090,000 in internet marketing costs, and $55,000 and $83,000 and $51,000 and $196,000 in productions costs for the three and six months ended June 30, 2018 and 2017, respectively.

Income Taxes

Income taxes

In preparing our condensed consolidated financial statements, we make estimates of our current tax exposure and temporary differences resulting from timing differences for reporting items for book and tax purposes. We recognize deferred taxes by the asset and liability method of accounting for income taxes. Under the asset and liability method, deferred income taxes are recognized for differences between the financial statement and tax basis of assets and liabilities at enacted statutory tax rates in effect for the years in which the differences are expected to reverse. The effect on deferred taxes of a change in tax rates is recognized in income in the period that includes the enactment date.

In addition, valuation allowances are established when necessary to reduce deferred tax assets to the amounts expected to be realized. In consideration of our accumulated losses and limited historical ability to generate taxable income to utilize our deferred tax assets, we have estimated that we will not be able to realize any benefit from our temporary differences and have recorded a full valuation allowance. If we sustain profitability in the future at levels which cause management to conclude that it is more likely than not that we will realize all or a portion of the net operating loss carry-forward, we would record the estimated net realized value of the deferred tax asset at that time and would then provide for income taxes at a rate equal to our combined federal and state effective rates. Subsequent revisions to the estimated net realizable value of the deferred tax asset could cause our provision for income taxes to vary significantly from period to period.

Stock Options

Stock options

In June 2001, our shareholders approved our 2001 Stock Option Plan (the “Plan”). The Plan is designed for our employees, officers and directors and is intended to advance our best interests by providing personnel who have substantial responsibility for our management and growth with additional incentive by increasing their proprietary interest in our success, thereby encouraging them to remain our employee. The Plan is administered by our Board of Directors and authorizes the issuance of stock options not to exceed a total of 3,000,000 shares. The terms of any awards under the Plan are determined by the Board of Directors, provided that no options may be granted at less than the fair market value of the stock as of the date of the grant. The Plan expired in February 2011. As of June 30, 2018, 50,000 options are outstanding under the Plan.

In December 2011, our shareholders approved our 2011 Stock Option Plan (the “2011 Plan”). The 2011 Plan is designed for our employees, officers, and directors, and is intended to advance our best interests by providing personnel who have substantial responsibility for our management and growth with additional incentive by increasing their proprietary interest in our success, thereby encouraging them to remain our employee. The 2011 Plan is administered by our Board of Directors and authorizes the issuance of stock options not to exceed a total of 6,000,000 shares. In December 2017, the 2011 Plan was amended to increase the number of stock options that may be awarded to not exceed a total of 8,000,000 shares. The terms of any awards under the 2011 Plan are determined by the Board of Directors, provided that no options may be granted at less than the fair market value of the stock as of the date of the grant. Generally, the options granted vest over three years with one-third vesting on each anniversary date of the grant. As of June 30, 2018, 4,198,335 options are outstanding under the 2011 Plan.

We account for equity instruments issued to non-employees in accordance with the provisions of ASC Topic 505, subtopic 50, Equity-Based Payments to Non-Employees based upon the fair-value of the underlying instrument. The equity instruments, consisting of stock options granted to consultants, are valued using the Black-Scholes valuation model. The measurement of stock-based compensation to non-employees is subject to periodic adjustments as the underlying equity instruments vest and is recognized as an expense over the period which services are received. Nonvested stock options granted to non-employees are remeasured at each reporting period.

We use ASC Topic 718, “Share-Based Payments”, to account for stock-based compensation issued to employees and directors. We recognize compensation expense in an amount equal to the grant date fair value of share-based payments such as stock options granted to employees over the requisite vesting period of the awards using the Black-Scholes valuation model.

In May 2017, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) 2017-09, which clarifies when changes to the terms or conditions of a share-based payment award must be accounted for as modifications. ASU 2017-09 will reduce diversity in practice and result in fewer changes to the terms of an award being accounted for as modifications. Under ASU 2017-09, an entity will not apply modification accounting to a share-based payment award if the award’s fair value, vesting conditions and classification as an equity or liability instrument are the same immediately before and after the change. ASU 2017-09 will be applied prospectively to awards modified on or after the adoption date. The guidance is effective for annual periods, and interim periods within those annual periods, beginning after December 15, 2017. On January 1, 2018, we adopted the provisions of ASU 2017-09 prospectively which did not have a material impact on our condensed consolidated financial statements.

The following is a summary of stock options outstanding under the Plan and 2011 Plan (collectively “Stock Option Plans”) for the six months ended June 30, 2018 and 2017:

	Number of Shares								Weighted Average
	Employee			Non-Employee		Totals			Exercise Price
Balance, January 1, 2018		3,993,335			-		3,993,335		$	0.27
Granted during the year		1,555,000					1,555,000			0.26
Exercised during the year		-			-		-			-
Cancelled during the year		(450,000	)				(450,000	)		0.33
Forfeited during the year		(850,000	)		-		(850,000	)		0.36
Balance, June 30, 2018		4,248,335					4,248,335		$	0.22

	Number of Shares								Weighted  Average
	Employee			Non- Employee		Totals			Exercise Price
Balance, January 1, 2017		3,680,002			-		3,680,002		$	0.24
Granted during the year		-			-		-			-
Exercised during the year		(101,667	)		-		(101,667	)		0.13
Forfeited during the year		(10,000	)		-		(10,000	)		0.22
Balance, June 30, 2017		3,568,335			-		3,568,335		$	0.24

Of the stock options outstanding as of June 30, 2018 under the Stock Option Plans, 3,433,335 options are currently vested and exercisable. The weighted average exercise price of these options was $0.24. These options expire through January 2028.

The aggregate intrinsic value for options outstanding and exercisable at June 30, 2018 and 2017 was approximately $1,000 and $779,000, respectively. The aggregate intrinsic value for stock options exercised during the six months ended June 30, 2017 was approximately $40,000.

On January 9, 2018, we issued options to purchase 1,050,000 shares of the Company’s common stock to six employees, at an exercise price of $0.3318 per share. Three of those employees were terminated in the second quarter of 2018, resulting in the forfeiture of their options to purchase, in the aggregate, 600,000 shares of common stock. On June 21, 2018, the remaining three employees voluntarily surrendered their options to purchase, in the aggregate, 450,000 shares of common stock, in consideration of a future stock grant. On June 21, 2018, we issued 400,000 shares of common stock to such remaining three employees, Kelvin Claney, CEO, Douglas Crouthers, Interim President and VP of Sales, and Vincent Dargush, VP of Marketing and Operations, at a share price of $0.10 per share, in consideration of the surrender of previously granted options and, in each case, as a share bonus, which was immediately vested, for performance in the second quarter of 2018. Also, on June 21, 2018, we issued 300,000 shares of common stock to Ernest P. Kollias, Jr., CFO, at a share price of $0.10 per share, also as a share bonus, in consideration for performance during the second quarter of 2018, which was immediately vested. The shares issued on June 21, 2018 are restricted for a period of six months from issuance. The recipients of the shares of common stock are key employees of our Company, and the issuance of the common stock is exempt from registration under Section 4(2) of the Securities Act of 1933.

The Company follows the provisions of ASC Topic 718 “Compensation — Stock Compensation” which requires the measurement and recognition of compensation expense for all share-based payment awards either modified or granted to employees and directors based upon estimated fair values. The 600,000 options forfeited were not vested at the time of forfeiture and therefore resulted in a reversal of previously recognized compensation expense in the amount of approximately $12,000. The result of the modification of issuing 400,000 shares of common stock in replacement of 450,000 options surrendered, as noted above, was to immediately recognize the fair value of the original options granted totaling approximately $124,000 and the incremental change in fair value of the replacement awards, which was de minimis. The Company recorded the issuance of the 400,000 shares awarded at $0.10 per share, totaling $40,000, the fair value on the date of issuance, and the remaining amount, totaling approximately $84,000, to stock based compensation expense.

For the three and six months ended June 30, 2018 and 2017, we recorded approximately $71,000 and $102,000, and $77,000 and $495,000, respectively, in stock compensation expense under the Stock Option Plans. At June 30, 2018, there was approximately $155,000 of total unrecognized compensation cost related to non-vested option grants that will be recognized over the remaining vesting period of 3 years.

The following weighted average assumptions are used in the Black-Scholes option pricing model for the six months ended June 30, 2018 to value the stock options granted during the period:

2018
Risk-free interest rate		2.84	%
Expected dividend yield		0.00	%
Expected life		6 years
Expected volatility		142.79	%
Weighted average grant date fair value	$	0.26

There were no options granted for the six months ended June 30, 2017.

The following is a summary of stock options outstanding outside of the Stock Option Plans for the six months ended June 30, 2018 and 2017:

	Number of Shares						Weighted Average
	Employee		Non - Employee		Totals		Exercise Price
Balance, January 1, 2018		333,333		1,476,667		1,810,000	$	0.31
Granted during the year		-		300,000		300,000		0.11
Exercised during the year		-		-		-		-
Expired during the period		-		-		-		-
Balance, June 30, 2018		333,333		1,776,667		2,110,000	$	0.27

	Number of Shares									Weighted Average
	Employee			Non - Employee			Totals			Exercise Price
Balance, January 1, 2017		516,667			1,676,667			2,193,334		$	0.35
Granted during the year		-			-			-			-
Exercised during the year		(183,334	)		-			(183,334	)		0.27
Expired during the period		-			(200,000	)		(200,000	)		0.80
Balance, June 30, 2017		333,333			1,476,667			1,810,000		$	0.31

Of the stock options currently outstanding outside of the Stock Option Plans at June 30, 2018, 1,885,000 options are currently vested and exercisable. The weighted average exercise price of these options was $0.30. These options expire through January 2026. The aggregate intrinsic value for options outstanding and exercisable at June 30, 2018 and 2017 was approximately $0 and $411,000, respectively. There were no options exercised during the six months ended June 30, 2018 and 2017.

For the three and six months ended June 30, 2018 and 2017, we recorded approximately $8,000 and $8,000, and $5,000 and $13,000, respectively in stock compensation expense related to stock options outside of the Stock Option Plans. At June 30, 2018, there is approximately, $24,000 of remaining unrecognized compensation cost. Change in the fair value of the options issued to non-employees, as of June 30, 2018 was de minimis.

The following weighted average assumptions are used in the Black-Scholes option pricing model for the six months ended June 30, 2018 to value the stock options granted during the period:

2018
Risk-free interest rate		2.77	%
Expected dividend yield		0.00	%
Expected life		3 years
Expected volatility		143.03	%
Weighted average grant date fair value	$	0.11

There were no options granted for the six months ended June 30, 2017.

The following is a summary of all stock options outstanding and nonvested for the six months ended June 30, 2018:

										Weighted
										Average
	Employee			Non- Employee			Totals			Exercise Price
Balance, January 1, 2018		476,667			-			476,667		$	0.42
Granted during the period		1,555,000			300,000			1,855,000			0.26
Vested during the period		-			(75,000	)		(75,000	)		0.11
Cancelled during the period		(450,000	)		-			(450,000	)		0.33
Forfeited during the period		(766,667	)		-			(766,667	)		0.36
					-
Balance, June 30, 2018		815,000			225,000			1,040,000		$	0.20

Recently Issued Accounting Pronouncements

Recently Issued Accounting Pronouncements

In June 2018, the FASB issued ASU 2018-07 Compensation – Stock Compensation (Topic 718), Improvements to Nonemployee Share-Based Payment Accounting. This ASU is intended to simplify aspects of share-based compensation issued to non-employees by making the guidance consistent with the accounting for employee share-based compensation. It is effective for annual reporting periods, and interim periods within those years, beginning after December 15, 2018. We are currently in the process of evaluating the impact of the adoption of ASU 2018-07 on its condensed consolidated financial statements.

In June 2016, the FASB issued ASU 2016-13, Financial Instruments—Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments (ASU 2016-13), which requires measurement and recognition of expected credit losses for financial assets held. The ASU is effective for interim and annual periods beginning December 15, 2019 and early adoption is permitted. Entities are required to adopt ASU 2016-13 using a modified retrospective approach, subject to certain limited exceptions. We are currently evaluating the impact of our pending adoption of ASU 2016-13 on our condensed consolidated financial statements.

In February 2016, the FASB issued ASU No. 2016-02 Leases (Topic 842) (“ASU 2016-02”). This standard requires lessees to recognize assets and liabilities related to long-term leases on the balance sheet and expands disclosure requirements regarding leasing arrangements. The standard is effective for reporting periods beginning after December 15, 2018 and early adoption is permitted. The standard must be adopted on a modified retrospective basis and provides for certain practical expedients. We expect to adopt this guidance in the first quarter of 2019 and we currently expect that the adoption of this guidance will likely change the way we account for our operating leases and will likely result in recording the future benefits of those leases as an asset and the related minimum lease payments as a liability on our consolidated balance sheets. We are currently evaluating the impact of our pending adoption of ASU 2016-13 on our condensed consolidated financial statements, and will begin in the third quarter outlining the necessary steps to implement these changes in the first quarter of 2019.

Reclassifications

Reclassifications

Certain prior period amounts have been reclassified for consistency with the current period presentation of Retail as a reportable segment. These reclassifications had no effect on the reported results of operations.

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Summary of Significant Accounting Policies (Tables)

6 Months Ended

Jun. 30, 2018

Schedule of Property and Equipment

Property and equipment consisted of the following at:

	June 30, 2018			December 31, 2017
Computer hardware and software	$	205,530		$	154,061
Furniture and equipment		908,700			907,586
Leasehold improvements		55,840			55,840
		1,170,070			1,117,487
Accumulated depreciation and amortization		(348,004	)		(230,394	)
Property and equipment, net	$	822,066		$	887,093

Schedule of Estimated Deferred Warranty Revenue from Remaining Obligations

We expect to recognize revenue for these remaining performance obligations during the next five years approximately as follows:

	Remaining Six Months 2018		2019		2020		2021		2022		2023
Estimated Deferred Warranty Revenue from remaining	$	92,000	$	121,000	$	66,000	$	42,000	$	19,000	$	1,000

Schedule of Disaggregation of Revenue

The following table shows the Company’s revenues disaggregated by reportable segment:

	Three Months Ended June 30,				Six Months Ended June 30,
	2018		2017		2018		2017
Direct to Consumer	$	3,915,091	$	5,729,838	$	8,922,145	$	12,381,253
International Third Party Distributors		580,928		1,040,250		1,472,389		1,398,850
Retail		1,757,630		436,714		4,425,575		848,431
Airlines/Hong Kong Retail		758,407		743,274		1,162,753		968,661
	$	7,012,056	$	7,950,076	$	15,982,862	$	15,597,195

Schedule of Contract Assets and Liabilities

The following table provides information about contract assets which includes accounts receivable, and contract liabilities which includes deferred revenue and accrued returns and contract fees payable from contracts with customers:

	June 30, 2018		December 31, 2017
Accounts receivable, net of allowance for returns of $724,278 and $747,269, respectively, and doubtful accounts of $255,735 and $166,034, respectively	$	2,243,253	$	3,576,376
Total contract assets	$	2,243,253	$	3,576,376
Deferred revenue	$	579,623	$	598,378
Accrued returns and contract fees payable		177,912		179,922
Total contract liabilities	$	757,535	$	778,300

Schedule of Stock Options Outstanding, Nonvested

The following is a summary of all stock options outstanding and nonvested for the six months ended June 30, 2018:

										Weighted
										Average
	Employee			Non- Employee			Totals			Exercise Price
Balance, January 1, 2018		476,667			-			476,667		$	0.42
Granted during the period		1,555,000			300,000			1,855,000			0.26
Vested during the period		-			(75,000	)		(75,000	)		0.11
Cancelled during the period		(450,000	)		-			(450,000	)		0.33
Forfeited during the period		(766,667	)		-			(766,667	)		0.36
					-
Balance, June 30, 2018		815,000			225,000			1,040,000		$	0.20

Stock Option Plan [Member]

Summary of Stock Options Outstanding Under Stock Option Plan

The following is a summary of stock options outstanding outside of the Stock Option Plans for the six months ended June 30, 2018 and 2017:

	Number of Shares						Weighted Average
	Employee		Non - Employee		Totals		Exercise Price
Balance, January 1, 2018		333,333		1,476,667		1,810,000	$	0.31
Granted during the year		-		300,000		300,000		0.11
Exercised during the year		-		-		-		-
Expired during the period		-		-		-		-
Balance, June 30, 2018		333,333		1,776,667		2,110,000	$	0.27

	Number of Shares									Weighted Average
	Employee			Non - Employee			Totals			Exercise Price
Balance, January 1, 2017		516,667			1,676,667			2,193,334		$	0.35
Granted during the year		-			-			-			-
Exercised during the year		(183,334	)		-			(183,334	)		0.27
Expired during the period		-			(200,000	)		(200,000	)		0.80
Balance, June 30, 2017		333,333			1,476,667			1,810,000		$	0.31

Schedule of Assumptions Used in Black-Scholes Option Pricing Model

The following weighted average assumptions are used in the Black-Scholes option pricing model for the six months ended June 30, 2018 to value the stock options granted during the period:

2018
Risk-free interest rate		2.77	%
Expected dividend yield		0.00	%
Expected life		3 years
Expected volatility		143.03	%
Weighted average grant date fair value	$	0.11

2011 Stock Option Plan [Member]

Summary of Stock Options Outstanding Under Stock Option Plan

The following is a summary of stock options outstanding under the Plan and 2011 Plan (collectively “Stock Option Plans”) for the six months ended June 30, 2018 and 2017:

	Number of Shares								Weighted Average
	Employee			Non-Employee		Totals			Exercise Price
Balance, January 1, 2018		3,993,335			-		3,993,335		$	0.27
Granted during the year		1,555,000					1,555,000			0.26
Exercised during the year		-			-		-			-
Cancelled during the year		(450,000	)				(450,000	)		0.33
Forfeited during the year		(850,000	)		-		(850,000	)		0.36
Balance, June 30, 2018		4,248,335					4,248,335		$	0.22

	Number of Shares								Weighted  Average
	Employee			Non- Employee		Totals			Exercise Price
Balance, January 1, 2017		3,680,002			-		3,680,002		$	0.24
Granted during the year		-			-		-			-
Exercised during the year		(101,667	)		-		(101,667	)		0.13
Forfeited during the year		(10,000	)		-		(10,000	)		0.22
Balance, June 30, 2017		3,568,335			-		3,568,335		$	0.24

Schedule of Assumptions Used in Black-Scholes Option Pricing Model

The following weighted average assumptions are used in the Black-Scholes option pricing model for the six months ended June 30, 2018 to value the stock options granted during the period:

2018
Risk-free interest rate		2.84	%
Expected dividend yield		0.00	%
Expected life		6 years
Expected volatility		142.79	%
Weighted average grant date fair value	$	0.26

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Business and Asset Acquisitions (Tables)

6 Months Ended

Jun. 30, 2018

PhotoMedex [Member]

Schedule of Pro Forma Financial Information

	For the three months ended June 30,						For the six months ended June 30,
	2018			2017			2018			2017
Net sales	$	7,012,056		$	7,950,076		$	15,982,862		$	19,136,195
Net loss	$	(718,569	)	$	(1,440,680	)	$	(718,499	)	$	(1,501,986	)
Net loss per share – basic and diluted	$	(0.01	)	$	(0.03	)	$	(0.01	)	$	(0.03	)
Weighted average number of common shares basic and diluted		52,417,623			52,075,703			53,379,374			48,093,572

Ermis Labs [Member]

Schedule of Deferred Consideration

The changes in the Company’s deferred consideration payable due to Ermis Labs, Inc. during the six months ended June 30, 2018:

Balance at December 31, 2017	$	1,212,067
Consideration payments		(160,414	)
Accretion of interest		47,018
Balance at June 30, 2018-related party	$	1,098,671
Current portion	$	143,100
Non-current portion		955,571
	$	1,098,671

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Commitments and Contingencies (Tables)

6 Months Ended

Jun. 30, 2018

Commitments and Contingencies Disclosure [Abstract]

Schedule of Future Financial Obligations Under Leases

The schedule below details the future financial obligations under the active leases:

	Remaining
	Six
	Months										Total
	2018		2019		2020		2021		2022		Obligation
Wayne - Corporate HQ	$	75,538	$	152,492	$	154,190	$	155,887	$	26,028	$	564,135
Israel Office		11,400		7,600		-		-		-		19,000
UK Office		17,331		34,663		34,663		34,663		5,777		127,097
Hong Kong Office		11,137		22,275		22,275		22,275		3,713		81,675
Total Lease Obligations	$	115,406	$	217,030	$	211,128	$	212,825	$	35,518	$	791,907

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Intangible Assets (Tables)

6 Months Ended

Jun. 30, 2018

Goodwill and Intangible Assets Disclosure [Abstract]

Schedule of Intangible Assets Net

Intangible assets as of June 30, 2018 and December 31, 2017 consists of the following:

	Useful Life	Gross Carrying Cost		Accumulated Amortization			Impairment Loss		Net Book Value
June 30, 2018
DermaWand® Purchase	5 years	$	1,163,816	$	(727,451	)	$	-	$	436,365
PhotoMedex Patented/Unpatented Technology	5 years		940,628		(266,509	)		-		674,119
PhotoMedex Trademarks	5 years		1,100,000		(311,667	)		-		788,333
Total		$	3,204,444	$	(1,305,627	)	$	-	$	1,898,817

	Useful Life	Gross Carrying Cost		Accumulated Amortization			Impairment Loss			Net Book Value
December 31, 2017
Ermis Labs Formulations/  Trademarks	5 years	$	1,512,443	$	(277,281	)	$	(1,235,162	)	$	-
DermaWand® Purchase	5 years		1,163,816		(581,673	)		-			582,143
PhotoMedex Patented/Unpatented Technology	5 years		940,628		(172,447	)		-			768,181
PhotoMedex Trademarks	5 years		1,100,000		(201,667	)		-			893,333
Total		$	4,716,887	$	(1,233,068	)	$	(1,235,162	)	$	2,248,657

Schedule of Finite-lived Intangible Assets, Future Amortization Expense

The following table outlines the estimated future amortization expense related to the intangible assets held as of June 30, 2018:

2018 (remaining six months)	$	359,000
2019		690,000
2020		408,000
2021		408,000
2022		34,000
Total	$	1,899,000

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Long-term Debt to Related Party (Tables)

6 Months Ended

Jun. 30, 2018

Debt Disclosure [Abstract]

Schedule of Long Term Debt

The balance of the long-term debt as of June 30, 2018 and December 31, 2017 was as follows:

	June 30, 2018			December 31, 2017
Total Debt	$	1,472,936		$	1,797,049
Less: current portion	$	(846,243	)	$	(722,908	)
Long-term debt, net	$	626,693		$	1,074,141

Schedule of Maturities of Long Term Debt

Maturities of long-term debt at June 30, 2018, are as follows:

December 31,
2018	$	398,796
2019		976,906
2020		97,234
	$	1,472,936

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Basic and Diluted Earnings (Loss) Per Share (Tables)

6 Months Ended

Jun. 30, 2018

NET LOSS PER SHARE

Schedule of Antidilutive Securities Excluded from Computation of Diluted Earnings Per Share

The following common stock equivalents, presented on an as converted basis, were excluded from the calculation of net loss per share for the periods presented, due to their anti-dilutive effect:

	Three Months Ended June 30,				Six Months Ended June 30,
	2018		2017		2018		2017
Outstanding stock options		6,358,335		5,378,335		6,358,335		5,378,335
Convertible preferred stock		1,680,000		-		1,680,000		-
		8,038,335		5,378,335		8,038,335		5,378,335

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Segment Reporting (Tables)

6 Months Ended

Jun. 30, 2018

Segment Reporting [Abstract]

Schedule of Operating Income (Loss) by Operating Segment

Information with respect to our operating income (loss) by segment is as follows:

	For the three months ended June 30, 2018													For the three months ended June 30, 2017
	Direct to Consumer			Retail			International Third-Party Distributor		Airlines and Hong Kong Retail		Totals			Direct to Consumer			Retail			International Third-Party Distributor		Airlines and Hong Kong Retail		Totals
Net sales	$	3,915,091		$	1,757,629		$	580,929	$	758,407	$	7,012,056		$	5,729,838		$	436,714		$	1,040,250	$	743,274	$	7,950,076
Cost of sales		894,837			597,594			290,464		436,422		2,219,317			1,761,105			148,483			488,941		393,072		2,791,601
Gross profit		3,020,254			1,160,035			290,465		321,985		4,792,739			3,968,733			288,231			551,309		350,202		5,158,475
Operating expenses:
General and administrative		1,432,642			553,074			182,801		37,968		2,206,485			2,228,029			146,848			254,683		43,711		2,673,271
Selling and marketing		2,106,170			763,379			8,342		167,606		3,045,497			3,541,378			211,710			14,755		86,188		3,854,031
Total operating expense		3,538,812			1,316,453			191,143		205,574		5,251,982			5,769,407			358,558			269,438		129,899		6,527,302
Operating income (loss)	$	(518,558	)	$	(156,418	)	$	99,322	$	116,411	$	(459,243	)	$	(1,800,674	)	$	(70,327	)	$	281,871	$	220,303	$	(1,368,827	)

	For the six months ended June 30, 2018													For the six months ended June 30, 2017
	Direct to Consumer			Retail			International Third-Party Distributor		Airlines and Hong Kong Retail		Totals			Direct to Consumer			Retail			International Third-Party Distributor		Airlines and Hong Kong Retail		Totals
Net sales	$	8,922,145		$	4,425,575		$	1,472,389	$	1,162,753	$	15,982,862		$	12,259,372		$	848,431		$	1,520,731	$	968,661	$	15,597,195
Cost of sales		1,682,327			1,504,696			736,194		701,439		4,624,656			3,171,811			559,964			755,735		457,671		4,945,181
Gross profit		7,239,818			2,920,879			736,195		461,314		11,358,206			9,087,561			288,467			764,996		510,990		10,652,014
Operating expenses:
General and administrative		2,601,889			1,181,086			392,947		89,541		4,265,463			4,422,866			280,443			389,898		62,334		5,155,541
Selling and marketing		4,950,924			2,034,294			16,556		345,034		7,346,808			6,612,476			394,046			47,938		189,515		7,243,975
Total operating expense		7,552,813			3,215,381			409,503		434,574		11,612,271			11,035,342			674,489			437,836		251,849		12,399,516
Operating income (loss)	$	(312,995	)	$	(294,502	)		326,692	$	26,740	$	(254,065	)	$	(1,947,781	)	$	(386,022	)	$	327,160	$	259,141	$	(1,747,502	)

Schedule of Selected Balance Sheet Information by Segment

Selected balance sheet information by segment is presented in the following table as of:

	June 30, 2018		December 31, 2017
Direct to Consumer	$	10,440,573	$	11,135,146
Retail		1,090,457		1,696,601
International Third-Party Distributors		239,019		75,854
Airlines and Hong Kong Retail		1,090,722		862,656
	$	12,860,771	$	13,770,257

Schedule of Assets and Net Sales by Geographical Region

Total assets by geographical region as of:

	June 30, 2018		December 31, 2017
United States	$	8,314,938	$	8,333,129
Hong Kong		653,621		862,656
United Kingdom		2,993,904		3,476,560
Israel		898,308		1,097,912
Total Assets	$	12,860,771	$	13,770,257

Net sales by geographical region for the three months ended:

	June 30, 2018		June 30, 2017
United States	$	4,339,407	$	5,776,862
Hong Kong		758,407		639,439
United Kingdom		1,914,242		1,533,775
Israel		-		-
Total Net Sales	$	7,012,056	$	7,950,076

Net sales by geographical region for the six months ended:

	June 30, 2018		June 30, 2017
United States	$	10,233,552	$	13,094,759
Hong Kong		1,162,753		968,661
United Kingdom		4,586,557		1,533,775
Israel		-		-
Total Net Sales	$	15,982,862	$	15,597,195

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Organization and Business of the Company and Liquidity (Details Narrative) - USD ($)		3 Months Ended		6 Months Ended
	Mar. 06, 2018	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017	Dec. 31, 2017
Net income (loss)		$ (718,569)	$ (1,440,680)	$ (718,499)	$ (1,808,298)
Net cash provided (used in) operating activities				(703,758)	$ 884,665
Accumulated deficit		17,623,368		17,623,368		$ 16,904,869
April 1, 2018 [Member] | Chief Executive Officer [Member]
Reduction of base salary		$ 100,000		$ 100,000
Therma Bright Inc [Member] | Asset Purchase Agreement [Member]
Purchase price	$ 2,250,000

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Summary of Significant Accounting Policies (Details Narrative) - USD ($)			3 Months Ended		6 Months Ended		12 Months Ended
	Jun. 21, 2018	Jan. 09, 2018	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017	Dec. 31, 2017	Dec. 31, 2016
Accounts payable and accrued liabilities			$ 178,000		$ 178,000		$ 180,000
Inventory reserve for obsolescence			264,000		264,000		247,000
Consigned inventory			64,000		64,000		51,000
Depreciation and amortization expense			59,000	$ 48,000	118,000	$ 78,000
Amortization expense of intangible assets			177,000	251,000	354,000	442,000
Impairment loss on intangible assets							1,235,162
Deposits			239,000		$ 239,000		404,000
Extended warranty term, description					Customers are offered the option to purchase an extended warranty separate from the product sale for 1 year, 5 years, or 10 years.
Provision for estimated returns			724,000		$ 724,000		747,000
Reserve for customer refunds and contract fees payable			178,000		178,000		$ 180,000
Sales returns			1,105,000	1,657,000	2,372,000	3,305,000
Revenue from shipping and handling charges			230,000	496,000	607,000	1,124,000
Research and development costs			35,000	19,000	77,000	64,000
Media costs incurred for airing infomercials			1,481,000	1,834,000	3,747,000	3,465,000
Internet marketing costs			851,000	1,243,000	1,890,000	2,090,000
Advertising campaigns new production costs			$ 55,000	$ 51,000	$ 83,000	$ 196,000
Number of stock options shares outstanding			5,318,335		5,318,335
Number of options forfeited not vested					766,667
Number of stock option granted					1,855,000
Number of shares issued, value					$ 403,200
Accounting Standards Update 2016-09 [Member]
Number of common stock issued					400,000
Shares issued price per share			$ 0.10		$ 0.10
Number of options forfeited not vested					600,000
Share based compensation expense					$ 12,000
Surrendering of options					450,000
Number of shares issued, value					$ 40,000
Six Employees [Member]
Options to purchase common stock		1,050,000
Exercise price of options		$ 0.3318
Three Employees [Member]
Number of common stock options forfeited	450,000				600,000
Number of common stock issued	400,000
Shares issued price per share	$ 0.10
Ernest P. Kollias, Jr. [Member]
Number of common stock issued	300,000
Shares issued price per share	$ 0.10
2001 Stock Option Plan [Member]
Stock option plan expire date					Feb. 28, 2011
Number of stock options shares outstanding			50,000		50,000
2001 Stock Option Plan [Member] | Board of Directors [Member]
Maximum number of stock options authorizes to issue			3,000,000		3,000,000
2011 Stock Option Plan [Member]
Stock option plan expire date					Jan. 31, 2028
Number of stock options shares outstanding			4,248,335	3,568,335	4,248,335	3,568,335	3,993,335	3,680,002
Number of stock shares vested and exercisable			3,433,335		3,433,335
Weighted average exercise price of option			$ 0.24		$ 0.24
Value of option outstanding and exercisable			$ 1,000	$ 779,000	$ 1,000	$ 779,000
Aggregate intrinsic value of options exercised						$ 40,000
Exercise price of options					$ 0.26
Number of common stock options forfeited					850,000	10,000
Number of stock option granted					1,555,000
2011 Stock Option Plan [Member] | Board of Directors [Member]
Maximum number of stock options authorizes to issue			6,000,000		6,000,000
Stock Option Plan [Member]
Stock option plan expire date					Jan. 31, 2026
Number of stock options shares outstanding			2,110,000	1,810,000	2,110,000	1,810,000	1,810,000	2,193,334
Number of stock shares vested and exercisable			1,885,000		1,885,000
Weighted average exercise price of option			$ 0.30		$ 0.30
Aggregate intrinsic value of options exercised					$ 0	$ 411,000
Exercise price of options					$ 0.11
Share based compensation expense			$ 71,000	$ 77,000	$ 102,000	$ 495,000
Number of stock option granted					300,000
Unrecognized compensation cost			155,000		$ 155,000
Unrecognized compensation cost related to non-vested option grants over the remaining vesting period						3 years
Stock Option Plan [Member] | Stock Option [Member]
Share based compensation expense			8,000	$ 5,000	8,000	$ 13,000
Unrecognized compensation cost			24,000		24,000
Warranty Revenue [Member]
Revenue remaining performance obligations			$ 341,000		$ 341,000
Minimum [Member]
Furniture and equipment estimated useful life					3 years
Intangible assets estimated useful lives					4 years
Maximum [Member]
Furniture and equipment estimated useful life					7 years
Intangible assets estimated useful lives					5 years
Maximum [Member] | Accounting Standards Update 2016-09 [Member]
Share based compensation expense					$ 84,000
Maximum [Member] | 2011 Stock Option Plan [Member]
Number of stock options shares outstanding			8,000,000		8,000,000
Accounts Receivable [Member] | Direct Response Television [Member]
Customer concentration risk					15.00%
Accounts Receivable [Member] | Brick and Mortar Retailers [Member]
Customer concentration risk					49.00%
Accounts Receivable [Member] | ECommerce Accounts [Member]
Customer concentration risk					10.00%
Accounts Receivable [Member] | Live Shopping [Member]
Customer concentration risk					15.00%
Accounts Receivable [Member] | AirLine Business [Member]
Customer concentration risk					5.00%
Accounts Receivable [Member] | Miscellaneous Customers [Member]
Customer concentration risk					6.00%
Sales Revenue, Net [Member]
Customer concentration risk					10.00%

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Summary of Significant Accounting Policies - Schedule of Property and Equipment (Details) - USD ($)	Jun. 30, 2018	Dec. 31, 2017
Accounting Policies [Abstract]
Computer hardware and software	$ 205,530	$ 154,061
Furniture and equipment	908,700	907,586
Leasehold improvements	55,840	55,840
Property and equipment, gross	1,170,070	1,117,487
Accumulated depreciation and amortization	(348,004)	(230,394)
Property and equipment, net	$ 822,066	$ 887,093

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Summary of Significant Accounting Policies - Schedule of Estimated Deferred Warranty Revenue from Remaining Obligations (Details) - Warranty Revenue [Member]	Jun. 30, 2018 USD ($)
Estimated Deferred Warranty Revenue from remaining	$ 341,000
Remaining Nine Months 2018 [Member]
Estimated Deferred Warranty Revenue from remaining	92,000
2019 [Member]
Estimated Deferred Warranty Revenue from remaining	121,000
2020 [Member]
Estimated Deferred Warranty Revenue from remaining	66,000
2021 [Member]
Estimated Deferred Warranty Revenue from remaining	42,000
2022 [Member]
Estimated Deferred Warranty Revenue from remaining	19,000
2023 [Member]
Estimated Deferred Warranty Revenue from remaining	$ 1,000

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Summary of Significant Accounting Policies - Schedule of Disaggregation of Revenue (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017
Revenues	$ 7,012,056	$ 7,950,076	$ 15,982,862	$ 15,597,195
Direct to Consumer [Member]
Revenues	3,915,091	5,729,838	8,922,145	12,381,253
International Third Party Distributors [Member]
Revenues	580,928	1,040,250	1,472,389	1,398,850
Retail [Member]
Revenues	1,757,630	436,714	4,425,575	848,431
Airlines/Hong Kong Retail [Member]
Revenues	$ 758,407	$ 743,274	$ 1,162,753	$ 968,661

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Summary of Significant Accounting Policies - Schedule of Contract Assets and Liabilities (Details) - USD ($)	Jun. 30, 2018	Dec. 31, 2017
Accounting Policies [Abstract]
Accounts receivable, net of allowance for returns of $724,278 and $747,269, respectively, and doubtful accounts of $255,735 and $166,034, respectively	$ 2,243,253	$ 3,576,376
Total contract assets	2,243,253	3,576,376
Deferred revenue	579,623	598,378
Accrued returns and contract fees payable	177,912	179,922
Total contract liabilities	$ 757,535	$ 778,300

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Summary of Significant Accounting Policies - Schedule of Contract Assets and Liabilities (Details) (Parenthetical) - USD ($)	Jun. 30, 2018	Dec. 31, 2017
Accounting Policies [Abstract]
Allowance for returns on accounts receivable	$ 724,278	$ 747,269
Allowance for doubtful accounts receivable	$ 255,735	$ 166,034

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Summary of Significant Accounting Policies - Summary of Stock Options Outstanding Under Stock Option Plan (Details) - $ / shares	6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017
Number of Shares Granted during the year	1,855,000
Number of Shares Outstanding, ending balance	5,318,335
Weighted Average Exercise Price, ending balance	$ 0.26
Employee Stock [Member]
Number of Shares Granted during the year	1,555,000
Non-Employee Stock [Member]
Number of Shares Granted during the year	300,000
2011 Stock Option Plan [Member]
Number of Shares Outstanding, beginning balance	3,993,335	3,680,002
Number of Shares Granted during the year	1,555,000
Number of Shares Exercised during the year		(101,667)
Number of Shares Cancelled during the year	(450,000)
Number of Shares Forfeited during the year	(850,000)	(10,000)
Number of Shares Outstanding, ending balance	4,248,335	3,568,335
Weighted Average Exercise Price, beginning balance	$ 0.27	$ 0.24
Weighted Average Exercise Price, Granted during the year	0.26
Weighted Average Exercise Price, Exercised during the year		0.13
Weighted Average Exercise Price, Cancelled during the year	0.33
Weighted Average Exercise Price, Forfeited during the year	0.36	0.22
Weighted Average Exercise Price, ending balance	$ 0.22	$ 0.24
2011 Stock Option Plan [Member] | Employee Stock [Member]
Number of Shares Outstanding, beginning balance	3,993,335	3,680,002
Number of Shares Granted during the year	1,555,000
Number of Shares Exercised during the year		(101,667)
Number of Shares Cancelled during the year	(450,000)
Number of Shares Forfeited during the year	(850,000)	(10,000)
Number of Shares Outstanding, ending balance	4,248,335	3,568,335
2011 Stock Option Plan [Member] | Non-Employee Stock [Member]
Number of Shares Outstanding, beginning balance
Number of Shares Granted during the year
Number of Shares Exercised during the year
Number of Shares Forfeited during the year
Number of Shares Outstanding, ending balance
Stock Option Plan [Member]
Number of Shares Outstanding, beginning balance	1,810,000	2,193,334
Number of Shares Granted during the year	300,000
Number of Shares Exercised during the year		(183,334)
Number of Shares Cancelled during the year		(200,000)
Number of Shares Outstanding, ending balance	2,110,000	1,810,000
Weighted Average Exercise Price, beginning balance	$ 0.31	$ 0.35
Weighted Average Exercise Price, Granted during the year	0.11
Weighted Average Exercise Price, Exercised during the year		0.27
Weighted Average Exercise Price, Cancelled during the year		0.80
Weighted Average Exercise Price, ending balance	$ 0.27	$ 0.31
Stock Option Plan [Member] | Employee Stock [Member]
Number of Shares Outstanding, beginning balance	333,333	516,667
Number of Shares Granted during the year
Number of Shares Exercised during the year		(183,334)
Number of Shares Cancelled during the year
Number of Shares Outstanding, ending balance	333,333	333,333
Stock Option Plan [Member] | Non-Employee Stock [Member]
Number of Shares Outstanding, beginning balance	1,476,667	1,676,667
Number of Shares Granted during the year	300,000
Number of Shares Exercised during the year
Number of Shares Cancelled during the year		(200,000)
Number of Shares Outstanding, ending balance	1,776,667	1,476,667

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Summary of Significant Accounting Policies - Schedule of Assumptions Used in Black-Scholes Option Pricing Model (Details)	6 Months Ended
	Jun. 30, 2018 $ / shares
2011 Stock Option Plan [Member]
Risk-free interest rate	2.84%
Expected dividend yield	0.00%
Expected life	6 years
Expected volatility	142.79%
Weighted average grant date fair value	$ 0.26
Stock Option Plan [Member]
Risk-free interest rate	2.77%
Expected dividend yield	0.00%
Expected life	3 years
Expected volatility	143.03%
Weighted average grant date fair value	$ 0.11

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Summary of Significant Accounting Policies - Schedule of Stock Options Outstanding, Nonvested (Details)	6 Months Ended
	Jun. 30, 2018 $ / shares shares
Stock options outstanding, nonvested beginning balance	476,667
Stock options outstanding, Granted during the period	1,855,000
Stock options outstanding, Vested during the period	(75,000)
Stock options outstanding, Cancelled during the period	(450,000)
Stock options outstanding, Forfeited during the period	(766,667)
Stock options outstanding, ending balance	1,040,000
Weighted Average Exercise Price, beginning balance | $ / shares	$ 0.42
Weighted Average Exercise Price, Granted during the period | $ / shares	0.26
Weighted Average Exercise Price, Vested during the period | $ / shares	0.11
Weighted Average Exercise Price, Cancelled during the period | $ / shares	0.33
Weighted Average Exercise Price, Forfeited during the period | $ / shares	0.36
Weighted Average Exercise Price, ending balance | $ / shares	$ 0.20
Employee Stock [Member]
Stock options outstanding, nonvested beginning balance	476,667
Stock options outstanding, Granted during the period	1,555,000
Stock options outstanding, Vested during the period
Stock options outstanding, Cancelled during the period	(450,000)
Stock options outstanding, Forfeited during the period	(766,667)
Stock options outstanding, ending balance	815,000
Non-Employee Stock [Member]
Stock options outstanding, nonvested beginning balance
Stock options outstanding, Granted during the period	300,000
Stock options outstanding, Vested during the period	(75,000)
Stock options outstanding, Forfeited during the period
Stock options outstanding, ending balance	225,000

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Business and Asset Acquisitions (Details Narrative) - USD ($)							3 Months Ended		6 Months Ended		12 Months Ended
	Jul. 12, 2017	Apr. 22, 2017	Jan. 23, 2017	Jan. 23, 2017	Oct. 05, 2016	Oct. 04, 2016	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017	Dec. 31, 2017
Acquisition balance									$ 0		$ 0
Interest expense							$ 2,000	$ 3,000	4,000	$ 6,000
PhotoMedex, Inc [Member]
Purchase price										250,000
Purchase agreement description					The purchase price paid by ICTV Holdings in the PhotoMedex Acquisition was paid as follows: (i) $3,000,000 of the purchase price which was raised in a private placement (described below in more detail) was deposited on October 5, 2016 into an escrow account established by counsel to the Company and ICTV Holdings, as escrow agent (the “Escrow Agent”), under an escrow agreement entered into on October 4, 2016 among the Company, ICTV Holdings, the PHMD Sellers, the Escrow Agent, and certain investors in the Company’s private placement (the “Escrow Agreement”), which escrow funds were paid to the PHMD Sellers on January 23, 2017, in accordance with the Escrow Agreement and subject to the conditions thereof; (ii) $2,000,000 of the purchase price was to be paid on or before the 90th day following January 23, 2017; and (iii) the remainder of the purchase price of $4,500,000 was payable in the form of a continuing royalty as described in more detail below.
Escrow deposit					$ 3,000,000
Royalty expenses					$ 4,500,000
Photo Medex Acquisitio [Member]
Acquisition costs										49,312
PhotoMedex Purchase Agreement [Member]
Purchase price		$ 1,750,000				$ 9,500,000
Royalty expenses									$ 4,500,000
Sales percentage									6.00%
Present value of deferred consideration									$ 4,198,043
PhotoMedex Purchase Agreement [Member] | Home Shopping Network [Member]
Sales percentage									35.00%
PhotoMedex Purchase Agreement [Member] | Measurement Input, Discount Rate [Member]
Fair value assumption, discount rate									9.70%
PhotoMedex Purchase Agreement [Member] | Measurement Input, Expected Term [Member]
Fair value assumptions, term									18 months
PhotoMedex Purchase Agreement [Member] | LeoGroup [Member]
Proceeds from line of credit						2,000,000
PhotoMedex Purchase Agreement [Member] | Before 90 days [Member]
Purchase price						$ 2,000,000
PhotoMedex Release Agreement [Member]
Contingent consideration payments for acquisition	$ 3,579,760
Ermis Labs Purchase Agreement [Member]
Interest expense							$ 24,000	$ 0	$ 47,000	$ 0
Ermis Labs Purchase Agreement [Member] | Ermis Labs, Inc. [Member]
Royalty expenses				$ 1,750,000
Present value of deferred consideration											1,750,000
Royalty percentage				5.00%
Payment of minimum royalty amount				$ 175,000
Present value of expected payments											$ 1,131,822
Ermis Labs Purchase Agreement [Member] | Measurement Input, Discount Rate [Member] | Ermis Labs, Inc. [Member]
Fair value assumption, discount rate											10.70%
Ermis Labs Purchase Agreement [Member] | Measurement Input, Expected Term [Member] | Ermis Labs, Inc. [Member]
Fair value assumptions, term											10 years
Ermis Labs Purchase Agreement [Member] | Ermis Labs Acquisition [Member]
Royalty expenses			$ 1,750,000
Number of common stock issued, shares			2,500,000
Number of common stock issued			$ 850,000

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Business and Asset Acquisitions - Schedule of Pro Forma Financial Information (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017
Business Combinations [Abstract]
Net sales	$ 7,012,056	$ 7,950,076	$ 15,982,862	$ 19,136,195
Net loss	$ (718,569)	$ (1,440,680)	$ (718,499)	$ (1,501,986)
Net loss per share - basic and diluted	$ (0.01)	$ (0.03)	$ (0.01)	$ (0.03)
Weighted average number of common shares basic and diluted	$ 52,417,623	$ 52,075,703	$ 53,379,374	$ 48,093,572

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Business and Asset Acquisitions - Schedule of Deferred Consideration (Details) - USD ($)	6 Months Ended
	Jun. 30, 2018	Dec. 31, 2017
Current portion	$ 143,100	$ 241,379
Non-current portion	955,571	$ 970,688
Total deferred consideration	1,098,671
Ermis Labs Acquisition [Member]
Deferred consideration payable, beginning	1,212,067
Consideration payments	(160,414)
Accretion of interest	47,018
Deferred consideration payable, ending	$ 1,098,671

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Commitments and Contingencies (Details Narrative) - USD ($)		1 Months Ended		3 Months Ended		6 Months Ended
	Apr. 12, 2018	Aug. 31, 2017	Mar. 31, 2017	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017
Lease description		we entered an amendment to expand our space which increased the monthly base payments.				We entered a lease from March 2017 through February 2022
Rent expense				$ 128,000	$ 65,000	$ 62,000	$ 142,000
Base salary	$ 626,000
Stock options vested	150,000
Damages sought	$ 50,000
Product liability insurance expiry description						expire May 20, 2019.
Common Stock [Member]
Stock options vested	1,000,000
UK Office [Member]
Rent expense						$ 2,900
Hong Kong Office [Member]
Lease description			A lease expiring in March 2018, which was then renewed until February 2022
Rent expense			$ 1,900
Israel Office [Member]
Lease description						A one-year term ending in April 2018, which was then renewed until April 20, 2019
Rent expense						$ 1,900

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Commitments and Contingencies - Schedule of Future Financial Obligations Under Leases (Details)	Jun. 30, 2018 USD ($)
2018	$ 115,406
2019	217,030
2020	211,128
2021	212,825
2022	35,518
Total Lease Obligations	791,907
Wayne - Corporate HQ [Member]
2018	75,538
2019	152,492
2020	154,190
2021	155,887
2022	26,028
Total Lease Obligations	564,135
Israel Office [Member]
2018	11,400
2019	7,600
2020
2021
2022
Total Lease Obligations	19,000
United Kingdom Office [Member]
2018	17,331
2019	34,663
2020	34,663
2021	34,663
2022	5,777
Total Lease Obligations	127,097
Hong Kong Office [Member]
2018	11,137
2019	22,275
2020	22,275
2021	22,275
2022	3,713
Total Lease Obligations	$ 81,675

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Intangible Assets (Details Narrative) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017
Amortization of intangible assets	$ 177,000	$ 251,000	$ 354,000	$ 442,000
Cost of Sales [Member]
Amortization of intangible assets	75,000	75,000	75,000	75,000
General and Administrative Expense [Member]
Amortization of intangible assets	$ 102,000	$ 116,000	$ 204,000	$ 292,000

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Intangible Assets - Schedule of Intangible Assets Net (Details) - USD ($)	3 Months Ended		6 Months Ended		12 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017	Dec. 31, 2017
Gross Carrying Cost	$ 3,204,444		$ 3,204,444		$ 4,716,887
Accumulated Amortization	(1,305,627)		(1,305,627)		(1,233,068)
Impairment loss					(1,235,162)
Net Book Value	1,898,817		1,898,817		2,248,657
DermaWand Purchase [Member]
Gross Carrying Cost	1,163,816		1,163,816		1,163,816
Accumulated Amortization	(727,451)		(727,451)		(581,673)
Impairment loss
Net Book Value	436,365		$ 436,365		$ 582,143
Intangible assets useful life			5 years		5 years
PhotoMedex Patented/Unpatented Technology [Member]
Gross Carrying Cost	940,628		$ 940,628		$ 940,628
Accumulated Amortization	(266,509)		(266,509)		(172,447)
Impairment loss
Net Book Value	674,119		$ 674,119		$ 768,181
Intangible assets useful life			5 years		5 years
PhotoMedex Trademarks [Member]
Gross Carrying Cost	1,100,000		$ 1,100,000		$ 1,100,000
Accumulated Amortization	(311,667)		(311,667)		(201,667)
Impairment loss
Net Book Value	$ 788,333		$ 788,333		$ 898,333
Intangible assets useful life			5 years		5 years
Ermis Labs Formulations/Trademarks [Member]
Gross Carrying Cost					$ 1,512,443
Accumulated Amortization					(277,281)
Impairment loss					(1,235,162)
Net Book Value
Intangible assets useful life					5 years

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Intangible Assets - Schedule of Finite-lived Intangible Assets, Future Amortization Expense (Details)	Jun. 30, 2018 USD ($)
Goodwill and Intangible Assets Disclosure [Abstract]
2018 (remaining six months)	$ 359,000
2019	690,000
2020	408,000
2021	408,000
2022	34,000
Intangible assets estimated future amortization expense	$ 1,899,000

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DermaWand Purchase Agreement (Details Narrative) - USD ($)		3 Months Ended		6 Months Ended
	Jan. 22, 2016	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017	Jan. 02, 2016
Trademarks and intellectual property		$ 1,899,000		$ 1,899,000
Offset asset and liability						$ 1,200,000
Discount for imputed interest	$ 37,000	5,000		5,000
Percentage of discount for imputed interest calculated based on applicable federal rates	1.45%
Other liabilities		595,000		595,000
Interest expense		$ 2,000	$ 3,000	$ 4,000	$ 6,000
Patent and Trademark [Member]
Patent and trademark amortized period	4 years
DermaWand [Member]
Trademarks and intellectual property	$ 1,200,000
Per unit fee and maintaining annual minimum royalty requirements	$ 2.50
DermaWand [Member] | 2016 [Member]
Trademarks and intellectual property	$ 300,000
DermaWand [Member] | 2017 [Member]
Trademarks and intellectual property	300,000
DermaWand [Member] | 2018 [Member]
Trademarks and intellectual property	300,000
DermaWand [Member] | 2019 [Member]
Trademarks and intellectual property	$ 300,000

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Long-term Debt to Related Party (Details Narrative) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017	Jul. 15, 2017
Interest expense related party	$ 131,000		$ 276,000
LeoGroup Private Investment Access LLC [Member]
Principal amount					$ 2,000,000
Effective interest rate					34.00%
Interest payable					$ 100,000

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Long-term Debt to Related Party - Schedule of Long Term Debt (Details) - USD ($)	Jun. 30, 2018	Dec. 31, 2017
Debt Disclosure [Abstract]
Total Debt	$ 1,472,936	$ 1,797,049
Less: current portion	(846,243)	(722,908)
Long-term debt, net	$ 626,693	$ 1,074,141

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Long-term Debt to Related Party - Schedule of Maturities of Long Term Debt (Details) - USD ($)	Jun. 30, 2018	Dec. 31, 2017
Debt Disclosure [Abstract]
2018	$ 398,796
2019	979,906
2020	97,234
Long term debt	$ 1,472,936	$ 1,797,049

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Note Payable (Details Narrative) - USD ($)	6 Months Ended
	Jun. 30, 2018	Dec. 31, 2017
Debt Disclosure [Abstract]
Notes payable	$ 145,000
Debt instrument interest rate	9.69%
Repayment of debt	$ 13,000

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Related Party Transactions (Details Narrative) - USD ($)						3 Months Ended	6 Months Ended
	Jun. 21, 2018	May 02, 2018	May 02, 2018	May 01, 2018	Jan. 09, 2018	Jun. 30, 2018	Jun. 30, 2018	Jun. 30, 2017	Dec. 31, 2017	Jul. 15, 2017
Repayments of related party debt							$ 150,000	$ 150,000
Repayments of debt						$ 300,000	600,000
Interest expense						$ 131,000	$ 276,000
Share price per share						$ 0.001	$ 0.001		$ 0.001
Shares issued during period, value							$ 403,200
Subscription Agreement [Member] | Series A Preferred Stock [Member]
Number of common stock issued		210,000
Shares issued during period, value		$ 403,200
Six Employees [Member]
Options to purchase common stock					1,050,000
Exercise price of options					$ 0.3318
Three Employees [Member]
Number of common stock options forfeited	450,000						600,000
Number of common stock issued	400,000
Shares issued price per share	$ 0.10
Ernest P. Kollias, Jr. [Member]
Number of common stock issued	300,000
Shares issued price per share	$ 0.10
Chief Executive Officer [Member] | Series A Preferred Stock [Member]
Number of common stock issued				210,000
Chief Executive Officer [Member] | Subscription Agreement [Member] | Series A Preferred Stock [Member]
Number of common stock issued			210,000
Shares issued price per share		$ 1.92	$ 1.92
Share price per share		$ 0.001	$ 0.001
Shares issued during period, value			$ 403,200
LeoGroup Private Debt Facility L.P [Member]
Repayments of related party debt							$ 160,000
LeoGroup [Member]
Secured promissory note										$ 2,000,000

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Series A Preferred Stock (Details Narrative) - USD ($)				6 Months Ended
	May 02, 2018	May 02, 2018	May 01, 2018	Jun. 30, 2018
Shares issued during period, value				$ 403,200
Redemption amount				$ 40,900
Series A Preferred Stock [Member]
Liquidation preference per share			$ 1.92
Shares voting rights			Each share of Series A Preferred Stock is entitled to 100 votes on all matters to be voted upon by the Company's shareholders.
Redemption price per share			$ 1.92
Series A Preferred Stock [Member] | Subscription Agreement [Member]
Number of shares issued	210,000
Redemption price per share	$ 1.92	$ 1.92
Shares issued during period, value	$ 403,200
Chief Executive Officer [Member] | Series A Preferred Stock [Member]
Number of shares issued			210,000
Chief Executive Officer [Member] | Series A Preferred Stock [Member] | Subscription Agreement [Member]
Number of shares issued		210,000
Shares issued during period, value		$ 403,200

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Basic and Diluted Earnings (Loss) Per Share (Details Narrative)	Jun. 30, 2018 $ / shares shares
NET LOSS PER SHARE
Stock options outstanding | shares	5,318,335
Stock options average exercise price | $ / shares	$ 0.26

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Basic and Diluted Earnings (Loss) Per Share - Schedule of Antidilutive Securities Excluded from Computation of Diluted Earnings Per Share (Details) - shares	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017
Antidilutive securities excluded from computation of EPS	8,038,335	5,378,335	8,038,335	5,378,335
Outstanding Stock Options [Member]
Antidilutive securities excluded from computation of EPS	6,358,335	5,378,335	6,358,335	5,378,335
Convertible Preferred Stock [Member]
Antidilutive securities excluded from computation of EPS	1,680,000		1,680,000

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Income Taxes (Details Narrative) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017
Income Tax Disclosure [Abstract]
Provision for income taxes	$ 89,000	$ 70,000	$ 118,000	$ 70,000
Foreign effective income tax rate	14.00%	5.00%	20.00%	4.00%
Net operating loss carry forward	$ 3,239,000		$ 3,239,000

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Segment Reporting - Schedule of Operating Income (Loss) by Operating Segment (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017
Net sales	$ 7,012,056	$ 7,950,076	$ 15,982,862	$ 15,597,195
Cost of sales	2,219,317	2,791,601	4,624,656	4,945,181
Gross profit	4,792,739	5,158,475	11,358,206	10,652,014
General and administrative	2,206,485	2,673,271	4,265,463	5,155,541
Selling and marketing	3,045,497	3,854,031	7,346,808	7,243,975
Total operating expense	5,251,982	6,527,302	11,612,271	12,399,516
Operating income (loss)	(459,243)	(1,368,827)	(254,065)	(1,747,502)
Direct to Consumer [Member]
Net sales	3,915,091	5,729,838	8,922,145	12,259,372
Cost of sales	894,837	1,761,105	1,682,327	3,171,811
Gross profit	3,020,254	3,968,733	7,239,818	9,087,561
General and administrative	1,432,642	2,228,029	2,601,889	4,422,866
Selling and marketing	2,106,170	3,541,378	4,950,924	6,612,476
Total operating expense	3,538,812	5,769,407	7,552,813	11,035,342
Operating income (loss)	(518,558)	(1,800,674)	(312,995)	(1,947,781)
Retail [Member]
Net sales	1,757,629	436,714	4,425,575	848,431
Cost of sales	597,594	148,483	1,504,696	559,964
Gross profit	1,160,035	288,231	2,920,879	288,467
General and administrative	553,074	146,848	1,181,086	280,443
Selling and marketing	763,379	211,710	2,034,294	394,046
Total operating expense	1,316,453	358,558	3,215,381	674,489
Operating income (loss)	(156,418)	(70,327)	(294,502)	(386,022)
International Third Party Distributor [Member]
Net sales	580,929	1,040,250	1,472,389	1,520,731
Cost of sales	290,464	488,941	736,194	755,735
Gross profit	290,465	551,309	736,195	764,996
General and administrative	182,801	254,683	392,947	389,898
Selling and marketing	8,342	14,755	16,556	47,938
Total operating expense	191,143	269,438	409,503	437,836
Operating income (loss)	99,322	281,871	326,692	327,160
Airlines and Hong Kong Retail [Member]
Net sales	758,407	743,274	1,162,753	968,661
Cost of sales	436,422	393,072	701,439	457,671
Gross profit	321,985	350,202	461,314	510,990
General and administrative	37,968	43,711	89,541	62,334
Selling and marketing	167,606	86,188	345,034	189,515
Total operating expense	205,574	129,899	434,574	251,849
Operating income (loss)	$ 116,411	$ 220,303	$ 26,740	$ 259,141

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Segment Reporting - Schedule of Selected Balance Sheet Information by Segment (Details) - USD ($)	Jun. 30, 2018	Dec. 31, 2017	Jun. 30, 2017
Total Assets	$ 12,860,771	$ 13,770,257
Direct to Consumer [Member]
Total Assets	10,440,573	11,135,146
Retail [Member]
Total Assets	1,090,457	1,696,601
International Third Party Distributors [Member]
Total Assets	239,019	$ 75,854
Airlines And Hong Kong Retail [Member]
Total Assets	$ 1,090,722		$ 862,656

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Segment Reporting - Schedule of Assets and Net Sales by Geographical Region (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2018	Jun. 30, 2017	Jun. 30, 2018	Jun. 30, 2017	Dec. 31, 2017
Total assets	$ 12,860,771		$ 12,860,771		$ 13,770,257
Net sales	7,012,056	$ 7,950,076	15,982,862	$ 15,597,195
United States [Member]
Total assets	8,314,938		8,314,938		8,333,129
Net sales	4,339,407	5,776,862	10,233,552	13,094,759
Hong Kong [Member]
Total assets	653,621		653,621		862,656
Net sales	758,407	639,439	1,162,753	968,661
United Kingdom [Member]
Total assets	2,993,904		2,993,904		3,476,560
Net sales	1,914,242	1,533,775	4,586,557	1,533,775
Israel [Member]
Total assets	898,308		898,308		$ 1,097,912
Net sales

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Subsequent Events (Details Narrative)			6 Months Ended
	Jul. 16, 2018 Integer shares	Jul. 09, 2018 $ / shares shares	Jun. 30, 2018 shares	Jul. 06, 2018 USD ($)
Debt instrument interest rate			9.69%
Purchase of stock option vesting			75,000
Subsequent Event [Member] | Stephen Jarvis [Member]
Loan interest amount | $				$ 100,000
Debt instrument interest rate				18.00%
Subsequent Event [Member] | Philip Solomon [Member]
Purchase of stock option		250,000
Sale of stock, consideration shares		50,000
Sale of stock, price per share | $ / shares		$ 0.10
Subsequent Event [Member] | Philip Solomon [Member] | Second Quarter of 2018 [Member]
Sale of stock, consideration shares		50,000
Sale of stock, price per share | $ / shares		$ 0.10
Subsequent Event [Member] | Board of Directors [Member]
Purchase of stock option	50,000
Convertible threshold trading days | Integer	10
Purchase of stock option vesting	100,000
Remaining Stock option granted	50,000
Stock option vesting period	1 year
Subsequent Event [Member] | Board of Directors [Member] | Stock Option [Member]
Stock options issued	100,000
Subsequent Event [Member] | Board of Directors [Member] | Consulting Agreement [Member] | Minimum [Member]
Stock options issued	300,000
Subsequent Event [Member] | Board of Directors [Member] | Consulting Agreement [Member] | Maximum [Member]
Stock options issued	400,000