10-Q

United states

Securities and exchange commission

WashingTON, d.c., 20549

Form 10-Q

Mark One

[X] QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES AND EXCHANGE ACT OF 1934

For the quarterly period ended September 30, 2017

[  ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES AND EXCHANGE ACT OF 1934

For the transition period from __________ to __________

Commission file number: 0-49638

ICTV BRANDS INC.

(Exact name of small business issuer as specified in its charter)

Nevada	76-0621102
State or other jurisdiction of incorporation or organization	IRS Employer Identification No.

489 Devon Park Drive, Suite 306

Wayne, PA 19087

(Address of principal executive offices)

(484) 598-2300

(Issuer’s telephone number)

N/A

(Former Name or Former Address, if Changed Since Last Report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes [X] No [  ]

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes [X] No [  ]

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer	[  ]		Accelerated filer	[  ]
Non-accelerated filer	[  ]	(Do not check if a smaller reporting company)	Smaller reporting company	[X]
Emerging growth company	[  ]

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. [  ]

Indicate by check mark whether the registrant is a shell company (as defined by Rule 12b-2 of the Exchange Act). Yes [  ] No [X]

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date: As of November 20, 2017, the Issuer had 52,340,700 shares of common stock, par value $0.001 per share, issued and outstanding.

Transitional Small Business Disclosure Format (Check one): Yes [  ] No [X]

TABLE OF CONTENTS

PART I - FINANCIAL INFORMATION
ITEM 1.	FINANCIAL STATEMENTS	3
ITEM 2.	MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS	30
ITEM 3.	QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK	36
ITEM 4.	CONTROLS AND PROCEDURES	36
PART II - OTHER INFORMATION
ITEM 1.	LEGAL PROCEEDINGS	38
ITEM 1A.	RISK FACTORS	38
ITEM 2.	UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS	38
ITEM 3.	DEFAULTS ON SENIOR SECURITIES	38
ITEM 4.	MINE SAFETY DISCLOSURES	38
ITEM 5.	OTHER INFORMATION	38
ITEM 6.	EXHIBITS	39
SIGNATURES		42

2

PART I – FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

Condensed Consolidated Balance Sheets as of September 30, 2017 (unaudited) and December 31, 2016	4
Condensed Consolidated Statements of Operations and Comprehensive Loss for the three and nine months ended September 30, 2017 and 2016 (unaudited)	5
Condensed Consolidated Statement of Shareholders’ Equity for the nine months ended September 30, 2017 (unaudited)	6
Condensed Consolidated Statements of Cash Flows for the nine months ended September 30, 2017 and 2016 (unaudited)	7
Notes to the Condensed Consolidated Financial Statements	8 - 29

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ICTV BRANDS INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

	September 30, 2017			December 31, 2016
	(Unaudited)
ASSETS
CURRENT ASSETS:
Cash and cash equivalents	$	961,024		$	1,390,641
Accounts receivable, net of allowances for returns and doubtful accounts of $438,533 and $123,109, respectively		3,753,803			506,337
Inventories, net		7,479,842			1,499,270
Prepaid expenses and other current assets		352,678			254,303
Total current assets		12,547,347			3,650,551
Property and equipment		1,111,900			74,098
Less accumulated depreciation		(183,048	)		(58,099	)
Property and equipment, net		928,852			15,999
Intangible assets, net		3,733,979			872,864
Total assets	$	17,210,178		$	4,539,414
LIABILITIES AND SHAREHOLDERS’ EQUITY
CURRENT LIABILITIES:
Accounts payable and accrued liabilities	$	5,047,357		$	1,644,899
Current portion of long-term debt due to related party		641,399			-
Deferred revenue		258,189			377,445
Deferred consideration		160,417			-
Other liabilities		369,563			288,525
Total current liabilities		6,476,925			2,310,869
Deferred revenue – long term		215,077			274,374
Deferred consideration – long term		1,026,097			-
Other liabilities – long term		443,656			665,713
Long term debt due to related party, net of current portion		1,298,363			-
Total long term liabilities		2,983,193			940,087
COMMITMENTS AND CONTINGENCIES
SHAREHOLDERS’ EQUITY:
Preferred stock 20,000,000 shares authorized, no shares issued and outstanding		-			-
Common stock, $0.001 par value, 100,000,000 shares authorized, 52,324,032 and 28,343,007 shares issued and outstanding as of September 30, 2017 and December 31, 2016, respectively		42,113			18,132
Additional paid-in capital		19,970,657			11,546,804
Accumulated other comprehensive income		208,924			-
Accumulated deficit		(12,471,634	)		(10,276,478	)
Total shareholders’ equity		7,750,060			1,288,458
Total liabilities and shareholders’ equity	$	17,210,178		$	4,539,414

See accompanying notes to condensed consolidated financial statements.

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ICTV BRANDS INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS

(Unaudited)

	For the three months ended						For the nine months ended
	September 30, 2017			September 30, 2016			September 30, 2017			September 30, 2016
NET SALES	$	7,559,754		$	4,203,530		$	23,156,949		$	12,471,266
COST OF SALES		3,049,989			1,158,998			7,995,170			3,698,764
GROSS PROFIT		4,509,765			3,044,532			15,161,779			8,772,502
OPERATING EXPENSES:
General and administrative		2,488,376			1,035,752			7,643,917			3,076,489
Selling and marketing		4,102,346			2,267,103			11,346,321			6,636,950
Total operating expenses		6,590,722			3,302,855			18,990,238			9,713,439
OPERATING LOSS		(2,080,957	)		(258,323	)		(3,828,459	)		(940,937	)
INTEREST EXPENSE, NET		(164,377	)		(3,274	)		(215,147	)		(10,511	)
Gain on settlement		1,969,245			-			1,969,245			-
Other miscellaneous income, net		1,508			-			61,482			-
TOTAL MISCELLANEOUS INCOME		1,970,753			-			2,030,727			-
LOSS BEFORE PROVISION FOR INCOME TAX		(274,581	)		(261,597	)		(2,012,879	)		(951,448	)
PROVISION FOR INCOME TAXES		112,277			-			182,277			-
NET LOSS	$	(386,858	)	$	(261,597	)	$	(2,195,156	)	$	(951,448	)
OTHER COMPREHENSIVE INCOME:
Foreign currency translation adjustment		112,223			-			208,924			-
COMPREHENSIVE LOSS	$	(274,635	)	$	(261,597	)	$	(1,986,232	)	$	(951,448	)
NET LOSS PER SHARE
BASIC	$	(0.01	)	$	(0.01	)	$	(0.04	)	$	(0.03	)
DILUTED	$	(0.01	)	$	(0.01	)	$	(0.04	)	$	(0.03	)
WEIGHTED AVERAGE NUMBER OF COMMON SHARES
BASIC AND DILUTED		52,321,826			28,202,739			49,518,478			28,184,584

See accompanying notes to condensed consolidated financial statements.

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ICTV BRANDS INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENT OF SHAREHOLDERS’ EQUITY

FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2017

(Unaudited)

								Accumulated
	Common Stock				Additional			Other
	$0.001 par value				Paid-In			Comprehensive		Accumulated
	Shares		Amount		Capital			Income		Deficit			Totals
Balance at January 1, 2017		28,343,007	$	18,132	$	11,546,804		$	-	$	(10,276,478	)	$	1,288,458
Share based compensation		-		-		223,345			-		-			223,345
Issuance of stock for asset purchase		2,500,000		2,500		847,500			-		-			850,000
Issuance of stock, net of offering costs of $17,070		20,588,243		20,588		6,962,342			-		-			6,982,930
Issuance of stock for compensation		600,000		600		335,400			-		-			336,000
Cashless exercise of options		42,782		43		(43	)		-		-			-
Exercise of options		250,000		250		55,309			-		-			55,559
Other comprehensive income		-		-		-			208,924		-			208,924
Net loss		-		-		-			-		(2,195,156	)		(2,195,156	)
Balance at September 30, 2017		52,324,032	$	42,113	$	19,970,657		$	208,924	$	(12,471,634	)	$	7,750,060

See accompanying notes to condensed consolidated financial statements.

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ICTV BRANDS INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2017 AND 2016

(Unaudited)

		2107			2016
CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss	$	(2,195,156	)	$	(951,448	)
Adjustments to reconcile net loss to net cash (used in) provided by operating activities:
Depreciation		128,835			5,637
Amortization of intangible assets		691,957			218,213
Bad debt expense		903,710			693,607
Share based compensation		223,345			259,328
Issuance of stock for compensation		336,000			-
Change in fair value of contingent consideration		(48,035	)		-
Loss on disposal of property and equipment		6,197			-
Non cash interest expense		105,459			11,933
Gain on settlement of contingent consideration		(1,969,245	)		-
Change in assets and liabilities:
Accounts receivable		(4,113,466	)		(900,774	)
Inventories		922,503			751,369
Prepaid expenses and other current assets		114,171			52,158
Accounts payable and accrued liabilities		3,025,709			(72,073	)
Severance payable		-			(45,995	)
Deferred revenue		(178,553	)		82,304
Net cash (used in) provided by operating activities		(2,046,569	)		104,259
CASH FLOWS FROM INVESTING ACTIVITIES:
Acquisition of property and equipment		(171,196	)		(1,290	)
Cash paid for acquisition of PhotoMedex, Inc.		(5,000,000	)		-
Net cash used in investing activities		(5,171,196	)		(1,290	)
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from issuance of common stock, net of costs		6,982,930			-
Proceeds from exercise of options		55,559			-
Payments of deferred consideration for asset acquisition		(14,583	)		-
Payments of DermaWand asset purchase agreement		(150,000	)		(225,000	)
Settlement payment for PhotoMedex acquisition		(2,000,000	)		-
Proceeds from long-term debt to related party		2,000,000			-
Repayments of long-term debt to related party		(87,441	)		-
Net cash provided by (used in) financing activities		6,786,465			(225,000	)
Effect of exchange rates on cash and cash equivalents		1,683			-
NET DECREASE IN CASH AND CASH EQUIVALENTS		(429,617	)		(122,031	)
CASH AND CASH EQUIVALENTS, beginning of the period		1,390,641			1,334,302
CASH AND CASH EQUIVALENTS, end of the period	$	961,024		$	1,212,271
SUPPLEMENTAL DISCLOSURE OF NON-CASH ACTIVITY:
Cashless exercise of options	$	43		$	-
Payments of DermaWand asset purchase agreement	$	-		$	1,200,000
Acquisition of PhotoMedex on January 23, 2017
Fair value of assets acquired	$	9,198,043		$	-
Fair value of deferred consideration		(4,198,043	)		-
Cash paid for acquisition	$	5,000,000		$	-
Asset Acquisition of Ermis Labs on January 23, 2017
Cost of assets acquired	$	1,981,822		$	-
Present value of deferred consideration		(1,131,822	)		-
Issuance of common stock for asset purchase		(850,000	)		-
Cash paid for acquisition	$	-		$	-
Settlement of contingent consideration to PhotoMedex on July 12, 2017
Contingent consideration owed to PhotoMedex	$	3,579,760		$	-
Other receivables amount forgiven		(837,708	)		-
Payables extinguished		1,017,193			-
Settlement payment made		(2,000,000	)		-
Assignment of deposit amount		210,000			-
Gain on settlement of contingent consideration	$	1,969,245		$	-

See accompanying notes to condensed consolidated financial statements.

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ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2017 and 2016

(Unaudited)

Note 1 - Organization, Business of the Company and Liquidity

Organization and Nature of Operations

ICTV Brands Inc. (the “Company” or “ICTV”), was organized under the laws of the State of Nevada on September 25, 1998. We currently have the following subsidiaries:

● Better Blocks International Limited, or (“BBI”), a New Zealand corporation;

● Ermis Labs, Inc., a Nevada Corporation;

● ICTV Brands Israel Limited., incorporated under the laws of Israel;

● ICTV Brands UK Limited., incorporated under the laws of the United Kingdom;

● ICTV Holdings, Inc., a Nevada Corporation (“ICTV Holdings”);

● Radiancy (HK) Limited, a private limited company limited by shares, incorporated under the laws of Hong Kong; and

● LK Technology Importaçăo E Exportaçăo LTDA, a private Sociedade limitada formed under the laws of Brazil (“LK Technology”).

Although our companies are incorporated in New Zealand, Nevada, Israel, United Kingdom, Hong Kong, and Brazil, our operations are currently run from our Wayne, Pennsylvania office.

We develop, market and sell products through a multi-channel distribution strategy, including direct response television, digital marketing campaigns, live home shopping, traditional retail and e-commerce market places, and our international third party distributor network. We offer primarily health, beauty and wellness products as well as various consumer products, including, but not limited to, DermaWand^TM, a skin care device that reduces the appearance of fine lines and wrinkles, and helps improve skin tone and texture, DermaVital^®, a professional quality skin care line that effects superior hydration, the CoralActives^® brand of acne treatment and skin cleansing products, Derma Brilliance^®, a skin care resurfacing device that helps reduce visible signs of aging, Jidue^TM, a facial massager device which helps alleviate stress, and Good Planet Super Solution^TM, a multi-use cleaning agent. We acquire the rights to our products that we market primarily via licensing agreements, acquisition and in-house development and sell both domestically and internationally. The Company is presently exploring other devices and consumable product lines currently under licensing agreements.

The goal of our strategy is to introduce our brands to the market through an omni-channel platform that includes, but is not limited to, direct response television (“DRTV”), digital marketing, live home shopping, traditional retail, e-commerce marketplaces, and international third party distributor networks. Our objective is to have our portfolio of products sold through these channels to develop long lasting brands with strong returns on investments.

8

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2017 and 2016

(Unaudited)

Note 1 - Organization, Business of the Company and Liquidity (continued)

PhotoMedex Acquisition

On October 4, 2016, we and our wholly-owned subsidiary, ICTV Holdings, entered into an asset purchase agreement, as amended by the First Amendment to the Asset Purchase Agreement, dated January 23, 2017 (as so amended, the “PhotoMedex Purchase Agreement”) with PhotoMedex, Inc., a Nevada corporation (“PhotoMedex”), and its wholly owned subsidiaries, Radiancy, Inc., a Delaware corporation, PhotoTherapeutics Ltd, a private limited company limited by shares incorporated under the laws of England and Wales, and Radiancy Israel Limited, a private corporation incorporated under the laws of the State of Israel, (collectively with PhotoMedex, the “Sellers” and individually, a “Seller”), pursuant to which ICTV Holdings acquired substantially all of the assets of the Sellers, including, but not limited to, all of the equity interests of the Seller’s subsidiaries Radiancy (HK) Limited, a private limited company incorporated under the laws of Hong Kong, and LK Technology Importaçăo E Exportaçăo LTDA, a private Sociedade limitada formed under the laws of Brazil, for a total purchase price of $9,500,000. Such acquisition is referred to herein as the “PhotoMedex Acquisition.” The PhotoMedex Acquisition was completed on January 23, 2017. (See Note 3 - Business and Asset Acquisitions).

The PhotoMedex Acquisition included the acquisition of proprietary products and services that address skin diseases and conditions or pain reduction using home-use devices for various indications including hair removal, acne treatment, skin rejuvenation, and lower back pain; which products are sold and distributed to traditional retail, online and infomercial outlets for home-use products and include, without limitation, the following: (a) no!no! ® Hair, (b) no!no! ® Skin, (c) no!no! ® Face Trainer, (d) no!no! ® Glow, (e) Made Ya Look, (f) no!no ®! Smooth Skin Care, (g) Kyrobak®, and (h) ClearTouch ®.

Under the PhotoMedex Purchase Agreement, we were required to pay to PhotoMedex and its subsidiaries a continuing monthly royalty on net cash (invoiced amount less sales refunds, returns, rebates, allowances and similar items) actually received by us or our affiliates from sales of the consumer products that we acquired from PhotoMedex. Such royalty payments commenced with net cash actually received from and after January 23, 2017, and would continue until the total royalty paid to PhotoMedex and its subsidiaries totaled $4,500,000.

On July 12, 2017, we and ICTV Holdings entered into a Termination and Release Agreement with the Sellers (the “Release Agreement”). Under the terms of the Release Agreement, the PhotoMedex Purchase Agreement is terminated and of no further force and effect, except for certain surviving rights, obligations and covenants described in the Release Agreement. Pursuant to the Release Agreement, each of the Company and ICTV Holdings, on the one hand, and the Sellers on the other hand, fully release, forever discharge and covenant not to sue any other party, from and with respect to any and all past and present claims arising out of, based upon or relating to the PhotoMedex Purchase Agreement (other than the surviving covenants described in the Release Agreement) or the transactions contemplated thereby. The Release Agreement required that the Company pay to PhotoMedex $2,000,000 on or before July 15, 2017 (the “Payment”), subject to which, neither the Company nor ICTV Holdings shall have any further royalty or other payment obligations under the PhotoMedex Purchase Agreement.

As partial consideration for the releases provided by ICTV Holdings to the Sellers, on July 12, 2017 the Sellers and ICTV Holdings entered into a Bill of Sale and Assignment, which provides that each Seller sell, assign, transfer, convey and deliver to ICTV Holdings, and ICTV Holdings purchase and accept from each Seller, all of the right, title and interest, legal or equitable, of each such Seller in and to a deposit in the amount of $210,000 held by a supplier, Sigmatron International, Inc. (“Sigmatron”), between the Sellers and Sigmatron.

On July 15, 2017, to secure the Payment, we issued a 30-month secured promissory note (the “Note”), to LeoGroup Private Investment Access, LLC (the “Holder”), a significant shareholder, in the principal amount of $2,000,000 with an effective interest rate of 34% (see Note 7 – Long-term Debt). The Note provides that the Company shall make monthly principal and interest payments of $100,000 to the Holder for 30 months beginning August 2017. The Note is secured by a first priority security interest in all the assets of Company, except the Company’s accounts receivable. The Note contains customary covenants of the Company and customary events of default. Subject to the terms and conditions of the Note, so long as any event of default, as described in the Note, is continuing, without cure, for a period of five (5) business days after written notice from the Holder to the Company or a longer period if set forth in in the notice from Holder or if agreed to by the parties, all obligations of the Company under the Note shall be immediately due and payable, and the Holder may exercise any other remedies available at law or in equity. The note may not be prepaid, in whole or in part, at any time and from time to time, unless expressly agreed to in writing by the Holder.

The change in the amount of the Company’s contingent consideration payable due to PhotoMedex, Inc. for the period up to the date of the Release Agreement was as follows:

Balance at January 23, 2017-initial measurement	$	4,198,043
Contingent consideration earned but not paid		(570,248	)
Change in fair value		(48,035	)
Balance at July 12, 2017	$	3,579,760

The following summarizes the amounts owed to PhotoMedex (PHMD) as of July 12, 2017 and the gain on settlement recorded during the quarter ended September 30, 2017:

Contingent consideration owed to PHMD (see above)				$	3,579,760
Other payables (receivables)
Due from PHMD	$	(837,708	)
Contingent consideration earned but not paid		570,248
Other payable amounts due to PHMD		446,945			179,485
Net amount owed to PHMD				$	3,759,245
Settlement amount				$	2,000,000
Assignment of Sigmatron deposit to ICTV					(210,000	)
Net settlement					1,790,000
Gain on settlement				$	1,969,245

Ermis Labs Asset Acquisition

On October 4, 2016, we and our wholly-owned subsidiary, Ermis Labs, Inc., a Nevada corporation (the “Purchaser”), entered into an asset purchase agreement (the “Ermis Labs Purchase Agreement”) with LeoGroup Private Debt Facility L.P. a Delaware limited partnership (the “LeoGroup L.P.”), a significant shareholder, and Ermis Labs, Inc., a New Jersey corporation (“Ermis Lab”), pursuant to which the Purchaser has agreed to acquire substantially all of the assets of Ermis Labs (collectively, the “Ermis Labs Assets”), for a total purchase price of $1,982,000. Such acquisition is referred to herein as the “Ermis Labs Asset Purchase.” (See Note 3 - Business and Asset Acquisitions).

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ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2017 and 2016

(Unaudited)

Note 1 - Organization, Business of the Company and Liquidity (continued)

Liquidity

We had a net loss of approximately $2,195,000 for the nine months ended September 30, 2017 and working capital of approximately $6,070,000 as of September 30, 2017. Management believes that the current available resources, including cash and cash equivalents will provide sufficient funds to enable us to meet our operating plan for at least the next twelve months from the date of this filing.

Note 2 - Summary of significant accounting policies

Basis of Presentation

The unaudited condensed consolidated financial statements have been prepared in accordance with generally accepted accounting principles for interim financial statements and within the rules of the Securities and Exchange Commission applicable to interim financial statements and therefore do not include all disclosures that might normally be required for financial statements prepared in accordance with generally accepted accounting principles. The accompanying unaudited condensed consolidated financial statements have been prepared by management without audit and should be read in conjunction with our condensed consolidated financial statements, including the notes thereto, appearing in our Annual Report on Form 10-K for the year ended December 31, 2016. In the opinion of management, all adjustments necessary for a fair presentation of the condensed consolidated financial position, consolidated results of operations and consolidated cash flows, for the periods indicated, have been made. The results of operations for the nine months ended September 30, 2017 are not necessarily indicative of operating results that may be achieved over the course of the full year.

Principles of consolidation

Our accompanying condensed consolidated financial statements include the accounts of our wholly-owned subsidiaries BBI, ICTV Holdings, Ermis Labs, Inc., ICTV Brands UK Limited, ICTV Brands Israel Limited, Radiancy (HK) Limited and LK Technology. In October 2016, ICTV Holdings and Ermis Labs, Inc. were formed as holding companies for the asset purchase agreements that were entered into with PhotoMedex, Inc. and Ermis Lab, Inc. (See Note 3 - Business and Asset Acquisitions). All significant inter-company transactions and balances have been eliminated in consolidation.

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ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2017 and 2016

(Unaudited)

Note 2 - Summary of significant accounting policies (continued)

Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America (“US GAAP”) requires management to make estimates and assumptions that affect the amounts reported in the condensed consolidated financial statements and accompanying notes. Management believes that the estimates utilized in preparing its condensed consolidated financial statements are reasonable and prudent. The most significant estimates used in these condensed consolidated financial statements include the allowance for doubtful accounts, reserves for returns, inventory reserves, allocation of purchase price, valuation allowance on deferred tax assets, and share based compensation. Actual results could differ from these estimates.

Recently Issued Accounting Pronouncements

In January 2017, the Financial Accounting Standards Board (“FASB”) issued Accounting Standard Update (“ASU”) No. 2017-01 Business Combinations (Topic 805): Clarifying the Definition of a Business (“ASU 2017-01”). ASU2017-01 narrows the definition of a “business.” This standard provides guidance to assist entities with evaluating when a set of transferred assets and activities is a business. This guidance is effective for interim and annual reporting periods beginning after December 15, 2017. This guidance must be applied prospectively to transactions occurring within the period of adoption. As a result of the recent PhotoMedex acquisition and Ermis asset purchase (See Note 3 - Business and Asset Acquisitions), we adopted this standard on January 1, 2017.

In August 2016, the FASB issued ASU 2016-15, Statement of Cash Flows (Topic 230): Classification of Certain Cash Receipts and Cash Payments (“ASU 2016-15”). The updated accounting requirement is intended to reduce diversity in practice in the classification of certain transactions in the statement of cash flows. Such transactions include but are not limited to debt prepayment or debt extinguishment costs, settlement of zero coupon debt instruments, contingent consideration payments made after a business combination and distributions received from equity method investments. ASU 2016-15 is required to be retrospectively applied and is effective for fiscal years and interim periods beginning after December 15, 2017, with early adoption permitted. As a result of the recent PhotoMedex acquisition (See Note 3 - Business and Asset Acquisitions), we adopted this standard on January 1, 2017.

In June 2016, the FASB issued ASU No. 2016-13, Measurement of Credit Losses on Financial Instruments, which sets forth the current expected credit loss model, a new forward-looking impairment model for certain financial instruments based on expected losses rather than incurred losses. The ASU is effective for interim and annual periods beginning after December 15, 2019, and early adoption of the standard is permitted. Entities are required to adopt ASU No. 2016-13 using a modified retrospective approach, subject to certain limited exceptions. We are currently evaluating the impact of the new guidance on our consolidated financial statements.

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ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2017 and 2016

(Unaudited)

Note 2 - Summary of significant accounting policies (continued)

In February 2016, the FASB issued ASU No. 2016-02 Leases (Topic 842) (“ASU 2016-02”). This standard requires lessees to recognize assets and liabilities related to long-term leases on the balance sheet and expands disclosure requirements regarding leasing arrangements. The standard is effective for reporting periods beginning after December 15, 2018 and early adoption is permitted. The standard must be adopted on a modified retrospective basis and provides for certain practical expedients. The Company expects to adopt this guidance in the first quarter of 2019 and we currently expect that the adoption of this guidance will likely change the way we account for our operating leases and will likely result in recording the future benefits of those leases as an asset and the related minimum lease payments as a liability on our consolidated balance sheets. The Company has not yet begun to quantify the specific impacts of this guidance.

In May 2014, FASB issued ASU No. 2014-09, Revenue from Contracts with Customers, on revenue recognition. The new standard provides for a single five-step model to be applied to all revenue contracts with customers as well as requires additional financial statement disclosures that will enable users to understand the nature, amount, timing and uncertainty of revenue and cash flows relating to customer contracts. Companies have an option to use either a retrospective approach or cumulative effect adjustment approach to implement the standard. ASU No. 2014-09 is effective for annual reporting periods beginning after December 15, 2017, including interim periods within that reporting period. The Company has not substantially or timely commenced its evaluation process to implement controls and identify the impact to its consolidated financial statements of implementing ASU No. 2014-09.

Concentration of credit risk

Financial instruments, which potentially subject the Company to concentrations of credit risk, include cash and cash equivalents and trade receivables. We maintain cash in bank accounts that, at times, may exceed federally insured limits. We have not experienced any losses and believe we are not exposed to any significant risks on cash in bank accounts.

As of September 30, 2017, 15% of the Company’s accounts receivable were due from various individual customers to whom our products had been sold directly via DRTV. In addition, 12% was due from live home shopping, 49% was due from brick and mortar retailers, 9% was due from e-commerce accounts, 11% was due from duty free airline business, and the remaining amount from miscellaneous accounts. Major customers are considered to be those who accounted for more than 10% of net sales. For the three and nine months ended September 30, 2017, there were no major customers. For the three and nine months ended September 30, 2016, there were 10% and 0%, respectively, of net sales made to one e-commerce customer.

12

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2017 and 2016

(Unaudited)

Note 2- Summary of significant accounting policies (continued)

Fair value of financial instruments

Fair value estimates, assumptions and methods used to estimate fair value of the Company’s financial instruments are made in accordance with the requirements of Accounting Standards Codification (“ASC”) 825-10, “Disclosures about Fair Value of Financial Instruments.” We have used available information to derive our estimates. However, because these estimates are made as of a specific point in time, they are not necessarily indicative of amounts we could realize currently. The use of different assumptions or estimating methods may have a material effect on the estimated fair value amounts. The carrying values of financial instruments such as cash and cash equivalents, accounts receivable, accounts payable, and accrued liabilities, other payable, and contingent consideration approximate their fair values due to the short settlement period for these instruments.

Cash and cash equivalents

We consider all unrestricted highly liquid investments with an original maturity of three months or less to be cash equivalents.

Foreign currency transactions

Transactions entered into by the Company in currencies other than its local currency, are recorded in its local currency and any changes in currency exchange rates that occur from the initiation of a transaction until settled are recorded as foreign currency gains or losses in the Condensed Consolidated Statements of Operations and Comprehensive Loss.

Functional currency translation

The currency of the primary economic environment in which we operate our Company is conducted in the US dollar (“$” or “dollars”). Thus, our functional currency (other than the foreign subsidiaries mentioned below) is the US dollar. The operations of our foreign subsidiaries are conducted in the local currency of the subsidiary which is the Hong Kong Dollar (HKD), Great Britain Pound (GBP), and Israeli New Shekel (NIS).

Assets and liabilities of our international subsidiaries are translated on the basis of the exchange rates prevailing at the balance sheet date and revenues and expenses are translated at the average exchange rates for the period. Net differences from currency translation are included in other comprehensive income on the accompanying Condensed Consolidated Statements of Operations and Comprehensive Loss.

Accounts receivable

Accounts receivable are recorded net of allowances for returns and doubtful accounts of approximately $439,000 at September 30, 2017 and $123,000 at December 31, 2016. The allowances are estimated based on historical customer returns and bad debts.

In addition to reserves for returns on accounts receivable, an accrual is made for the return of product that has been sold to customers and had cash collections, while the customer still has the right to return the product. The amounts of these accruals included in accounts payable and accrued liabilities in our Condensed Consolidated Balance Sheets were approximately $532,000 and $91,000 at September 30, 2017 and December 31, 2016, respectively.

13

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2017 and 2016

(Unaudited)

Note 2 - Summary of significant accounting policies (continued)

Inventories

Inventories consist primarily of finished products held for resale, and are valued at the lower of cost (first-in, first-out method) or net realizable value. We adjust inventory for estimated obsolescence when necessary based upon demand and market conditions. The Company’s reserve for obsolescence was approximately $454,000 and $74,000 at September 30, 2017 and December 31, 2016, respectively. Included in inventory at September 30, 2017 and December 31, 2016 is approximately $60,000 and $67,000, respectively, of consigned product that has been shipped to customers under the 30-day free trial period for which the trial period has not expired and as such the customer has not accepted the product as well as consigned products that are held at a retailer distributor for sale.

Property and equipment

Property and equipment are carried at cost and depreciation is computed over the estimated useful lives of the individual assets ranging from 3 to 7 years. Depreciation is computed using the straight-line method. The related cost and accumulated depreciation of assets retired or otherwise disposed of are removed from the accounts and the resultant gain or loss is reflected in earnings. Maintenance and repairs are expensed currently while major renewals and betterments are capitalized. Depreciation expense amounted to approximately $51,000 and $129,000 and $2,000 and $6,000 for the three and nine months ended September 30, 2017 and 2016, respectively.

Property and equipment consisted of the following at:

	September 30, 2017			December 31, 2016
Computer hardware and software	$	125,623		$	33,549
Furniture and equipment		944,894			40,549
Leasehold improvements		41,383			-
	$	1,111,900		$	74,098
Accumulated depreciation		(183,048	)		(58,099	)
Property and equipment, net	$	928,852		$	15,999

Intangible assets

Definite-lived intangibles are amortized using the straight-line method over their estimated useful lives ranging from four to five years. Amortization expense was approximately $251,000 and $692,000 and $73,000 and $218,000 for the three and nine months ended September 30, 2017 and 2016, respectively. We evaluate the recoverability of the intangible assets periodically by taking into account events or circumstances that may warrant revised estimates of useful lives or that may indicate the asset may be impaired.

14

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2017 and 2016

(Unaudited)

Note 2 - Summary of significant accounting policies (continued)

Impairment of long-lived assets

In accordance with ASC 360-10, “Accounting for the Impairment or Disposal of Long-Lived Assets,” long-lived assets are reviewed for impairment when circumstances indicate that the carrying value of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of the assets to the future net undiscounted cash flows estimated by the Company to be generated by such assets. If such assets are considered to be impaired, the impairment to be recognized is the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of by sale are recorded as held for sale at the lower of carrying value or estimated net realizable value. No impairment losses were identified or recorded for the three and nine months ended September 30, 2017 and 2016.

Revenue recognition

We recognize revenues from product sales when the following four criteria have been met: (i) persuasive evidence of an arrangement exists; (ii) delivery has occurred; (iii) the selling price is fixed or determinable; and (iv) collectability is reasonably assured. The Company’s revenues in the Condensed Consolidated Statements of Operations and Comprehensive Loss are net of sales taxes. Revenues from product sales are recorded net of provisions for estimated chargebacks, rebates, expected returns and cash discounts.

We offer a 30-day risk-free trial as one of our payment options. Revenue on the 30-day risk-free trial sales is not recognized until customer acceptance and collectability are assured, which we determine to be when the trial period ends. If the risk-free trial expires without action by the customer, product is determined to be accepted by the customer and revenue is recorded. Revenue for items purchased without the 30-day free trial is recognized upon shipment of the product to the customer and collectability is reasonably assured.

Revenue related to our DermaVital^TM continuity program is recognized monthly upon shipment to customers. Revenue from our live home shopping and retail customers is recorded upon sale to the final customer. Revenue related to international wholesale and third party distributor customers is recorded at gross amounts with a corresponding charge to cost of sales upon shipment. Included in deferred revenue – short-term are payments received prior to shipment on international sales of approximately $55,000 and $142,000 as of September 30, 2017 and December 31, 2016, respectively.

We have a return policy whereby the customer can return any product received within 30 or 60 days of receipt for a full refund. We provide a provision for product returns based on the experience with historical sales returns, in accordance with ASC Topic 605-15 with respect to sales of product when a right of return exists. Returns for the periods presented have been offset against gross sales. Such allowance for sales returns is included in accounts payable and accrued liabilities.

15

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2017 and 2016

(Unaudited)

Note 2 - Summary of significant accounting policies (continued)

We sell warranties on our products for various terms. Revenue is recognized ratably over the term, with the unearned warranty included in deferred revenue on the accompanying condensed consolidated balance sheets. Changes in deferred service revenue related to the warranties is presented in the following table:

	September 30, 2017			December 31, 2016
Deferred extended warranty revenue:
At beginning of period	$	509,389		$	629,143
Revenue deferred for new warranties, year to date		103,489			118,148
Revenue recognized year to date		(194,785	)		(237,902	)
At end of period	$	418,093		$	509,389
Current portion	$	203,016		$	235,015
Non-current portion		215,077			274,374
	$	418,093		$	509,389

Shipping and handling

The amount billed to customers for shipping and handling is included in net sales. Shipping, handling and processing revenue approximated $427,000 and $1,550,000 and $571,000 and $1,633,000 for the three and nine months ended September 30, 2017 and 2016, respectively. Shipping and handling costs are included in cost of sales. Shipping and handling costs approximated $314,000 and $1,102,000 and $232,000 and $659,000 for the three and nine months ended September 30, 2017 and 2016, respectively.

Research and development

Research and development costs are expensed as incurred and are included in selling and marketing expense in the accompanying condensed consolidated financial statements. Research and development costs primarily consist of efforts to discover and develop new products, including clinical trials, product safety testing, certifications for international regulations and standards, etc. Research and development costs approximated $146,000 and $210,000 and $31,000 and $88,000 for the three and nine months ended September 30, 2017 and 2016, respectively.

Media and production costs

Media and internet marketing costs are expensed as incurred and are included in selling and marketing expense in the accompanying condensed consolidated financial statements. Production costs associated with the creation of new and updated video content and advertising campaigns are expensed at the commencement of a campaign. We incurred approximately $1,355,000 and $1,444,000 in media costs for airing infomercials, $66,000 and $7,000 in new production costs, and $1,243,000 and $299,000 in internet marketing costs for the three months ended September 30, 2017 and 2016, respectively and approximately $4,192,000 and $4,011,000 in media costs for airing infomercials, $260,000 and $210,000 in new production costs, and $3,332,000 and $899,000 in internet marketing costs for the nine months ended September 30, 2017 and 2016, respectively.

16

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2017 and 2016

(Unaudited)

Note 2 - Summary of significant accounting policies (continued)

Income taxes

In preparing our condensed consolidated financial statements, we make estimates of our current tax exposure and temporary differences resulting from timing differences for reporting items for book and tax purposes. We recognize deferred taxes by the asset and liability method of accounting for income taxes. Under the asset and liability method, deferred income taxes are recognized for differences between the financial statement and tax bases of assets and liabilities at enacted statutory tax rates in effect for the years in which the differences are expected to reverse. The effect on deferred taxes of a change in tax rates is recognized in income in the period that includes the enactment date. In addition, valuation allowances are established when necessary to reduce deferred tax assets to the amounts expected to be realized. In consideration of our accumulated losses and limited historical ability to generate taxable income to utilize our deferred tax assets, we have estimated that we will not be able to realize any benefit from our temporary differences and have recorded a full valuation allowance. If we sustain profitability in the future at levels which cause management to conclude that it is more likely than not that we will realize all or a portion of the net operating loss carry-forward, we would record the estimated net realizable value of the deferred tax asset at that time and would then provide for income taxes at a rate equal to our combined federal and state effective rates. Subsequent revisions to the estimated net realizable value of the deferred tax asset could cause our provision for income taxes to vary significantly from period to period.

Stock options

In June 2001, our shareholders approved our 2001 Stock Option Plan (the “Plan”). The Plan is designed for our employees, officers and directors, and is intended to advance our best interests by providing personnel who have substantial responsibility for our management and growth with additional incentive by increasing their proprietary interest in our success, thereby encouraging them to remain our employee. The Plan is administered by our Board of Directors, and authorizes the issuance of stock options not to exceed a total of 3,000,000 shares. The terms of any awards under the Plan are determined by the Board of Directors, provided that no options may be granted at less than the fair market value of the stock as of the date of the grant. The Plan expired in February 2011. As of September 30, 2017, 50,000 options are outstanding under the Plan.

In December 2011, our shareholders approved our 2011 Stock Option Plan (the “2011 Plan”). The 2011 Plan is designed for our employees, officers, and directors, and is intended to advance our best interests by providing personnel who have substantial responsibility for our management and growth with additional incentive by increasing their proprietary interest in our success, thereby encouraging them to remain our employee. The 2011 Plan is administered by our Board of Directors, and authorizes the issuance of stock options not to exceed a total of 6,000,000 shares. The terms of any awards under the 2011 Plan are determined by the Board of Directors, provided that no options may be granted at less than the fair market value of the stock as of the date of the grant. Generally, the options granted vest over three years with one-third vesting on each anniversary date of the grant. As of September 30, 2017, 3,680,002 options are outstanding under the 2011 Plan.

We account for equity instruments issued to non-employees in accordance with the provisions of ASC Topic 505, subtopic 50, Equity-Based Payments to Non-Employees based upon the fair-value of the underlying instrument. The equity instruments, consisting of stock options granted to consultants, are valued using the Black-Scholes valuation model. The measurement of stock-based compensation to non-employees is subject to periodic adjustments as the underlying equity instruments vest and is recognized as an expense over the period which services are received. Nonvested stock options granted to non-employees are remeasured at each reporting period.

17

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2017 and 2016

(Unaudited)

Note 2 - Summary of significant accounting policies (continued)

Stock options (continued)

We use ASC Topic 718, “Share-Based Payments” to account for stock-based compensation issued to employees and directors. We recognize compensation expense in an amount equal to the grant date fair value of share-based payments such as stock options granted to employees over the requisite vesting period of the awards.

The following is a summary of stock options outstanding under the Plan and 2011 Plan (collectively “Stock Option Plans”) for the nine months ended September 30, 2017 and 2016:

									Weighted
	Number of Shares								Average
				Non-					Exercise
	Employee			Employee		Totals			Price
Balance, January 1, 2017		3,680,002			-		3,680,002		$	0.24
Granted during the period		280,000			-		280,000			0.49
Exercised during the period		(136,667	)		-		(136,667	)		0.15
Forfeited during the period		(93,333	)		-		(93,333	)		0.32
Balance, September 30, 2017		3,730,002			-		3,730,002			0.26

									Weighted
	Number of Shares								Average
				Non-					Exercise
	Employee			Employee		Totals			Price
Balance, January 1, 2016		4,036,669			-		4,036,669		$	0.21
Granted during the period		-			-		-			-
Exercised during the period		(350,000	)		-		(350,000	)		0.11
Expired during the period		(431,667	)		-		(431,667	)		0.22
Balance, September 30, 2016		3,255,002			-		3,555,002		$	0.21

Of the stock options outstanding, as of September 30, 2017 under the Stock Option Plans, 2,525,000 options are currently vested and exercisable. The weighted average exercise price of these options was $0.23. These options expire through September 2027. The aggregate intrinsic value for options outstanding and exercisable at September 30, 2017 and 2016 was approximately $618,000 and $12,000, respectively. The aggregate intrinsic value for options exercised during the nine months ended September 30, 2017 and 2016 was approximately $49,000 and $31,000, respectively.

For the three and nine months ended September 30, 2017 and 2016, we recorded approximately $59,000 and $205,000 and $42,000 and $218,000, respectively, in stock compensation expense under the Stock Option Plans which is included in general and administrative expense. At September 30, 2017, there was approximately $291,000 of total unrecognized compensation cost related to non-vested option grants that will be recognized over the remaining vesting period of 3 years.

There were share grants totaling 280,000 for the nine months ended September 30, 2017 to two employees. There were no grants inside of the Plans for the nine months ended September 30, 2016. The following assumptions were used in the Black-Scholes option pricing model for these grants issued during:

2017
Risk-free interest rate		2.17	%
Expected dividend yield		0.00
Expected life		6 years
Expected volatility		145	%
Weighted average grant date fair value	$	0.46
Forfeiture rate		5	%

18

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2017 and 2016

(Unaudited)

Note 2 - Summary of significant accounting policies (continued)

Stock options (continued)

The following is a summary of stock options outstanding outside of the Stock Option Plans for the nine months ended September 30, 2017 and 2016:

										Weighted
	Number of Shares									Average
				Non-						Exercise
	Employee			Employee			Totals			Price
Balance, January 1, 2017		516,667			1,676,667			2,193,334		$	0.35
Granted during the period		-			-			-			-
Exercised during the period		(183,333	)		-			(183,333	)		0.27
Expired during the period		-			(200,000	)		(200,000	)		0.80
Balance, September 30, 2017		333,334			1,476,667			1,810,001		$	0.31

									Weighted
	Number of Shares								Average
			Non-						Exercise
	Employee		Employee			Totals			Price
Balance, January 1, 2016		466,667		1,976,667			2,443,334		$	0.32
Granted during the period		50,000		-			50,000			0.21
Expired during the period		-		(300,000	)		(300,000	)		0.08
Balance, September 30, 2016		516,667		1,676,667			2,193,334		$	0.35

Of the stock options, outstanding outside of the Stock Option Plans as of September 30, 2017, 1,751,667 options are currently vested and exercisable. The weighted average exercise price of these options was $0.32. These options expire through January 2026. The aggregate intrinsic value for options outstanding and exercisable at September 30, 2017 and 2016, was approximately $312,000 and $7,000 respectively. The aggregate intrinsic value for stock options exercised during the nine months ended September 30, 2017 was approximately $40,000. There were no options exercised during the nine months ended September 30, 2016.

For the three and nine months ended September 30, 2017 and 2016, we recorded approximately $5,000 and $18,000 and $13,000 and $41,000, respectively, in stock compensation expense related to stock options outside of the Stock Option Plans which is included in general and administrative expense. At September 30, 2017, there was approximately $8,000 of total unrecognized compensation cost related to non-vested option grants that will be recognized over a remaining vesting period of 2 years.

19

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2017 and 2016

(Unaudited)

Note 2 - Summary of significant accounting policies (continued)

Stock options (continued)

There were no grants outside of the Plan for the nine months ended September 30, 2017. The following assumptions were used in the Black-Scholes option pricing model for one grant issued during the nine months ended September 30, 2016.

2016
Risk-free interest rate		1.94	%
Expected dividend yield		0.00
Expected life		6 years
Expected volatility		156	%
Weighted average grant date fair value	$	0.21
Forfeiture rate		5	%

The following is a summary of all stock options outstanding and nonvested for the nine months ended September 30, 2017:

									Weighted
	Number of Shares								Average
				Non-					Exercise
	Employee			Employee		Totals			Price
Balance, January 1, 2017 – nonvested		1,193,335			-		1,193,335		$	0.27
Granted		280,000			-		280,000			0.49
Vested		(116,666	)		-		(116,666	)		0.22
Forfeited		(93,333	)		-		(93,333	)		0.32
Balance September 30, 2017 - nonvested		1,263,336			-		1,263,336		$	0.32

Note 3 - Business and Asset Acquisitions:

PhotoMedex Acquisition

As described in Note 1, the PhotoMedex Purchase Agreement was entered into on October 4, 2016 and was completed on January 23, 2017. The total purchase price was $9,500,000.

The purchase price paid by ICTV Holdings in the PhotoMedex Acquisition was paid as follows: (i) $3,000,000 of the purchase price which was raised in a private placement (described below in more detail) was deposited on October 5, 2016 into an escrow account established by counsel to the Company and ICTV Holdings, as escrow agent (the “Escrow Agent”), under an escrow agreement entered into on October 4, 2016 among the Company, ICTV Holdings, the Sellers, the Escrow Agent, and certain investors in the Company’s private placement (the “Escrow Agreement”), which escrow funds were paid to the Sellers on January 23, 2017, in accordance with the Escrow Agreement and subject to the conditions thereof; (ii) $2,000,000 of the purchase price was to be paid on or before the 90^th day following January 23, 2017; and (iii) the remainder of the purchase price of $4,500,000 was payable in the form of a continuing royalty as described in more detail below. On October 4, 2016, as required by the PhotoMedex Purchase Agreement, we delivered to PhotoMedex a letter of credit from LeoGroup L.P. (a significant shareholder), a private equity fund that secures our obligation to make the $2 million payment referred to in clause (ii) above. The letter of credit was valid until the earlier of; (1) full payment on demand and presentation on or before January 23, 2017, or (2) 180 days from the date of letter of credit. The Company paid $250,000 of the purchase price payable per clause (ii) above in March 2017 and the balance of $1,750,000 was paid on April 22, 2017.

20

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2017 and 2016

(Unaudited)

Note 3 - Business and Asset Acquisitions (continued):

Under the PhotoMedex Purchase Agreement, until the July 12, 2017 Release Agreement discussed in Note 1, we were required to pay to PhotoMedex and its subsidiaries a continuing monthly royalty on net cash (invoiced amount less sales refunds, returns, rebates, allowances and similar items) actually received by us or our affiliates from sales of the consumer products that we acquired from PhotoMedex. Such royalty payments commenced with net cash actually received from and after January 23, 2017, and would continue until the total royalty paid to PhotoMedex and its subsidiaries totals $4,500,000, calculated as follows: (i) 35% of net cash from the sale of all acquired consumer products sold through live television promotions made through Home Shopping Network (HSN) in the United States, QVC in the European Union, and The Shopping Channel (TSC) in Canada, less (a) deductions for sales commissions actually paid and on-air costs incurred for those amounts collected related to the sale of the acquired consumer products made through HSN in the United States, QVC in the European Union, and The Shopping Channel (TSC) in Canada, and (b) the cost of goods sold to generate such net cash; and (ii) 6% of net cash from the sale of all acquired consumer products other than the foregoing sales. The fair value of the contingent consideration was determined using the present value of expected payments as of the date of acquisition and totaled $4,198,043 using the assumption of a 9.7% discount rate over 18 months. On July 12, 2017, the Company entered into a Termination and Release Agreement with the PhotoMedex Sellers and as of September 30, 2017, no further obligation remains. See Note 1 – PhotoMedex Acquisition for additional information.

In connection with the PhotoMedex Purchase Agreement, on October 4, 2016, ICTV Holdings entered into a transition services agreement with the Sellers (the “Transition Services Agreement”), pursuant to which Sellers have agreed to make available to ICTV Holdings certain services on a transitional basis and allow ICTV Holdings to occupy and use a portion of the Sellers’ premises and warehouses, in exchange for which ICTV Holdings shall (i) pay to the Sellers the documented costs and expenses incurred by them in connection with the provision of those services; (ii) pay to the Sellers the documented lease costs including monthly rental and any utility charges incurred under the applicable leases; (iii) reimburse the Sellers for the documented costs and expenses incurred by them for the continued storage of inventory and raw materials at warehouse locations, and for services for fulfilling and shipping orders for such inventory; and (iv) reimburse the Sellers for the payroll, employment-related taxes, benefit costs and out of pocket expenses paid to or on behalf of employees. As of July 12, 2017, pursuant to the terms of the Transition Services Agreement and the Release Agreement, ICTV Holdings has no further obligations under the Transition Services Agreement.

The Company accounted for the PhotoMedex Acquisition as a business combination. Under this method of accounting, the total estimated purchase consideration was allocated to the acquired tangible and intangible assets, based on their estimated fair values as of the acquisition date. There was no excess price above fair value for this transaction.

The following table summarizes the consideration paid in connection with the PhotoMedex Business Acquisition on January 23, 2017:

Cash	$	5,000,000
Fair value of contingent consideration due to PhotoMedex		4,198,043
Total consideration transferred	$	9,198,043

The allocation of the purchase price based on the fair value of the PhotoMedex assets acquired as of January 23, 2017 is as follows:

Inventory	$	6,300,000
Property and equipment		857,415
Patented/Unpatented Technology		940,628
Trademarks/Tradenames		1,100,000
Total assets acquired	$	9,198,043

We evaluate assets and liabilities subject to fair value measurements on a recurring and non-recurring basis to determine the appropriate level to classify them for each reporting period. This determination requires significant judgments to be made by the Company.

The changes in the fair value of the Company’s contingent consideration payable due to PhotoMedex, Inc. for the period up to the date of the Release Agreement was as follows:

Balance at January 23, 2017-initial measurement	$	4,198,043
Contingent consideration earned but not paid		(570,248	)
Change in fair value		(48,035	)
Balance at July 12, 2017	$	3,579,760

Pursuant to the Release Agreement, as of July 12, 2017, the contingent consideration balance to PhotoMedex totaling $3,579,760 was extinguished. Therefore, the balance at September 30, 2017 was zero (See Note 1 - PhotoMedex Acquisition).

21

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2017 and 2016

(Unaudited)

Note 3 - Business and Asset Acquisitions (continued):

The following unaudited condensed pro forma financial information for the three and nine months ended September 30, 2017 and 2016 represent the combined results of the Company’s operations as if the PhotoMedex Acquisition had occurred on January 1, 2016. Excluded from the pro forma net loss and net loss per share amounts for the nine months ended September 30, 2017 are one-time acquisition costs of $49,312 attributable to the PhotoMedex Acquisition and the one time settlement gain of $1,969,245. These pro forma results are not necessarily indicative of what historical performance would have been had this business combination been effective as of the hypothetical acquisition date, nor should they be interpreted as expectations of future results.

	For the three months ended September 30,
	2017			2016
Net sales	$	7,559,754		$	10,345,530
Net loss	$	(2,356,103	)	$	(2,175,597	)
Net loss per share – basic and diluted	$	(0.05	)	$	(0.04	)
Weighted average number of common shares basic and diluted		52,321,825			48,790,982

	For the nine months ended September 30,
	2017			2016
Net sales	$	26,695,949		$	38,195,266
Net loss	$	(3,858,089	)	$	(8,426,448	)
Net loss per share – basic and diluted	$	(0.08	)	$	(0.17	)
Weighted average number of common shares basic and diluted		49,518,478			48,772,827

The results of operations for the PhotoMedex acquisition have been included in the consolidated financial statements from January 23, 2017, the effective date of the acquisition.

Ermis Labs Asset Purchase

As described in Note 1, the Ermis Labs asset purchase was entered into on October 4, 2016 and was completed on January 23, 2017. Pursuant to the agreement, the aggregate purchase price will be paid as follows: (i) the issuance of 2,500,000 shares of our common stock to the stockholders of Ermis Labs, which had a fair value on the date of acquisition of $850,000 and (ii) $1,750,000 payable in the form of a continuing royalty as described in more detail below. The issuance of the common stock was made in reliance upon an exemption from the registration requirements of the Securities Act provided under Section 4(a)(2) of the Securities Act.

22

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2017 and 2016

(Unaudited)

Note 3 - Business and Asset Acquisitions (continued):

Under the Ermis purchase agreement, we are required to pay to Ermis Labs a continuing monthly royalty of 5% of net cash (invoiced amount less sales refunds, returns, rebates, allowances and similar items) actually received by us or our affiliates from sales of the over-the-counter medicated skin care products acquired in the Ermis Labs Asset Acquisition, commencing with net cash actually received by the Purchaser or its affiliates from and after January 23, 2017 and continuing until the total royalty paid to Ermis Labs totals $1,750,000; provided, however, that we are required to pay a minimum annual royalty amount of $175,000 on or before December 31 of each year commencing with calendar year ending December 31, 2017. The present value of the deferred consideration of $1,750,000 was $1,131,822, based on the assumption of a discount rate of 10.7% over ten years.

The changes in the Company’s deferred consideration payable due to Ermis Labs, Inc. during the nine months ended September 30, 2017 was as follows:

Balance at January 23, 2017 – initial measurement	$	1,131,822
Consideration payments		(14,583	)
Accretion of interest		69,275
Balance at September 30, 2017	$	1,186,514
Current portion	$	160,417
Non-current portion		1,026,097
	$	1,186,514

The Company accounted for the Ermis Labs purchases as an asset purchase. Under this method of accounting, the total estimated purchase consideration was allocated to the specific acquired tangible and intangible assets based on their relative fair values.

The following table summarizes the consideration paid in connection with the Ermis Labs Asset Acquisition on January 23, 2017:

ICTV Brands shares	$	850,000
Deferred consideration due to Ermis Labs		1,131,822
Total consideration transferred	$	1,981,822

The allocation of the purchase price based on the relative fair value of the Ermis Labs assets acquired as of January 23, 2017 is as follows:

Inventory	$	469,379
Formulations		1,355,983
Trademark/Tradenames		156,460
Total assets acquired	$	1,981,822

23

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2017 and 2016

(Unaudited)

Note 4 - Commitments and contingencies

Leases

In February 2017, we entered into an amendment to our current lease for a new space in our current building from March 2017 through February 2022. In August 2017, we entered into a second amendment to expand our space which increased monthly base rent payments. Our London office lease became month to month beginning in September 2017 for a monthly cost of approximately $8,000. In March 2017, our Hong Kong office entered into a lease expiring in March 2018 for our current office space. Our Israel office lease is for a one year term ending in April 2018. Rent expense incurred during the three and nine months ended September 30, 2017 and 2016 totaled approximately $83,000 and $224,000 and $14,000 and $41,000, respectively.

The schedule below details the future financial obligations under the active leases.

	Remaining three months 2017		2018		2019		2020		2021		Thereafter		Total Obligation
Wayne - Corporate HQ	$	37,000	$	151,000	$	152,000	$	154,000	$	156,000	$	26,000	$	676,000
Israel Office		17,000		22,000		-		-		-		-		39,000
Hong Kong Office		5,000		5,000		-		-		-		-		10,000
Total Lease Obligations	$	59,000	$	178,000	$	152,000	$	154,000	$	156,000	$	26,000	$	725,000

Other matters

Product Liability Insurance

For certain products, we were (and are) listed as an additional insured party under the product manufacturers’ insurance policy. We purchased our own liability insurance, which expires on April 20, 2018. We intend to renew this policy. At present, management is not aware of any claims against the Company for any products sold.

Note 5 - Intangibles, net:

	September 30, 2017			December 31, 2016
Beginning of period	$	1,163,816		$	-
Additions:
DermaWand purchase		-			1,163,816
Formulations		1,355,983			-
Trademark		1,256,460			-
Patented/Unpatented Technology		940,628			-
End of period		4,716,887			1,163,816
Accumulated amortization		(982,908	)		(290,952	)
Intangibles, net	$	3,733,979		$	872,864

Amortization expense was approximately $251,000 and $692,000 and $73,000 and $219,000 for the three and nine months ended September 30, 2017 and 2016, respectively.

24

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2017 and 2016

(Unaudited)

Note 5 - Intangibles, net (continued)

The following table outlines the estimated future amortization expense related to the intangible assets held as of September 30, 2017.

2017 (remaining three months)	$	251,000
2018		1,001,000
2019		1,001,000
2020		711,000
2021		711,000
Thereafter		59,000
	$	3,734,000

Note 6 - DermaWand Purchase Agreement

On January 22, 2016, we entered into a Purchase Agreement with Omega 5 Technologies, Inc. to acquire the worldwide ownership of the DermaWand patent and all related trademarks and intellectual property for the sum of $1,200,000 paid out as follows: $300,000 per year for calendar years 2016 through 2019, payable in uniform quarterly installments on or before the last day of each calendar quarter. As a result, effective January 1, 2016, the Company is no longer obligated to make royalty payments on sales of DermaWand^TM. There shall be no interest charged, and ICTV may, in its sole discretion, at any time without permission or penalty pre-pay some or all of the purchase price. Under our old licensing agreement, ICTV had been assigned the patents, related trademarks, and exclusive commercial rights to DermaWand based upon a $2.50 per unit fee and maintaining annual minimum royalty requirements.

As a result, of the agreement, we recorded an offsetting intangible asset and other liability at January 1, 2016 in the amount of $1,200,000 for the asset from the intellectual property acquired and a corresponding liability per the payment schedule. As there is no interest charged with the purchase agreement we recorded a discount for imputed interest of approximately $37,000, calculated based on the applicable federal rates at January 2016 of 1.45%, which will be amortized over the term of the agreement using the effective interest method. The intangible asset balance for the patent and trademark will be amortized using the straight-line method over the four-year period of the agreement, which at this time is management’s best estimate of the remaining useful life.

As of September 30, 2017, the other liability balance was approximately $813,000 including the discount for imputed interest of approximately $12,000, of which approximately $370,000 was current. For the three and nine months ended September 30, 2017, we amortized approximately $3,000 and $9,000 of interest expense related to the discount for imputed interest. The related net intangible asset balance was approximately $655,000 and $873,000 as of September 30, 2017 and December 31, 2016 with amortization expense of approximately $73,000 and $218,000 being recorded in cost of sales for the three and nine months ended for both September 30, 2017 and 2016. The accumulated amortization was approximately $545,000 and $291,000 as of September 30, 2017 and December 31, 2016, respectively. Management evaluates the intangible asset for impairment when there is a triggering event and concluded there were no such events as of September 30, 2017.

Note 7 – Long-term Debt due to Related Party

The Company has a 30-month secured promissory note (the “Note”), to LeoGroup Private Investment Access, LLC (the “Holder”), a significant shareholder, in the principal amount of $2,000,000 with an effective interest rate of 34%. The Note provides that the Company shall make monthly principal and interest payments of $100,000 to the Holder for 30 months through January 2020. The Note is secured by a first priority security interest in all the assets of Company, except the Company’s accounts receivable. The Note contains customary covenants of the Company and customary events of default. Subject to the terms and conditions of the Note, so long as any event of default, as described in the Note, is continuing, without cure, for a period of five (5) business days after written notice from the Holder to the Company or a longer period if set forth in in the notice from Holder or if agreed to by the parties, all obligations of the Company under the Note shall be immediately due and payable, and the Holder may exercise any other remedies available at law or in equity. The note may not be prepaid, in whole or in part, at any time and from time to time, unless expressly agreed to in writing by the Holder.

The balance of the long-term debt at September 30, 2017 was as follows:

Total debt	$	1,939,762
Less: accrued interest		(27,203	)
Long-term debt, less accrued interest		1,912,560
Less: current portion		(641,399	)
Long-term debt, net	$	1,271,161

Maturities of long-term debt at September 30, 2017, are as follows:

2017	$	140,712
2018		697,707
2019		976,907
2020		97,234
	$	1,912,560

Note 8 - Capital Transactions

On January 23, 2017, pursuant to the terms of the securities purchase agreement, dated October 4, 2016, between our company and the selling stockholders, we completed a private placement whereby the selling stockholders purchased 8,823,530 shares of common stock at a price of $0.34 per share, for aggregate gross proceeds of $3,000,000. The issuance of the shares was exempt from registration under Regulation D and Section 4(2) of the Securities Act of 1933.

25

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2017 and 2016

(Unaudited)

Note 8 - Capital Transactions (continued):

On February 1, 2017, pursuant to the terms of the securities purchase agreement, we completed a second and final private placement whereby the selling stockholders purchased 11,764,713 shares of common stock at a price of $0.34 per share, for aggregate gross proceeds of $4,000,000. The issuance of the shares was exempt from registration under Regulation D and Section 4(2) of the Securities Act of 1933. We incurred approximately $17,000 of offering costs related to the private placements for the nine months ended September 30, 2017.

On March 16, 2017, we issued 600,000 shares of fully vested common stock as part of a share bonus to three executive officers. The stock price on date of issuance was $0.56 per share. The recipients of the shares of common stock are key employees of our Company, and the issuance of the common stock is exempt from registration under Section 4(2) of the Securities Act of 1933. Total stock based compensation related to this transaction for the nine months ended September 30, 2017 was $336,000 and is included in operating expenses in the accompanying condensed consolidated statements of operations and comprehensive loss.

On March 31, 2017, a former employee exercised 35,000 options previously issued to her, at an exercise price of $0.22 per share. The exercise was cashless, such that the exercise price was paid in shares of our common stock, resulting in a net issuance of 22,475 shares. The shares were issued as restricted stock, with a restrictive legend placed on the share certificate. The issuance of the shares was exempt from registration under Regulation D and Section 4(2) of the Securities Act of 1933.

On June 26, 2017, a director exercised 250,000 options previously issued to him, at an exercise price approximately at an average of $0.22. The exercise resulted in an issuance of 250,000 shares. The shares were issued as restricted stock, with a restrictive legend placed on the share certificate. The issuance of the shares was exempt from registration under Regulation D and Section 4(2) of the Securities Act of 1933.

On July 10, 2017, a former employee exercised 35,000 options previously issued to her, at an exercise price of $0.22 per share. The exercise was cashless, such that the exercise price was paid in shares of our common stock, resulting in a net issuance of 20,307 shares. The shares were issued as restricted stock, with a restrictive legend placed on the share certificate. The issuance of the shares was exempt from registration under Regulation D and Section 4(2) of the Securities Act of 1933.

On October 17, 2017, a former employee exercised 16,667 options previously issued to her, at an exercise price approximately at an average of $0.22. The exercise resulted in an issuance of 16,667 shares. The shares were issued as restricted stock, with a restrictive legend placed on the share certificate. The issuance of the shares was exempt from registration under Regulation D and Section 4(2) of the Securities Act of 1933.

Note 9 - Related party transactions

The spouse and mother-in-law of one of our directors, Diana Pessin, participated in the private placement on January 23, 2017 and purchased a total of 4,411,765 shares at a price of $0.34 per share for a total purchase price of $1,500,000. Kelvin Claney, our Chief Executive Officer, participated in the private placement and purchased a total of 500,000 shares at a price of $0.34 per share for a total purchase price of $170,000. LeoGroup Private Debt Facility L.P. became a major shareholder as part of the Ermis Labs Asset Acquisition described in Notes 1 and 3. On July 15, 2017 they provided the Company the $2,000,000 30-month secured promissory note to allow the buyout of the PhotoMedex royalty described in Note 1.

Note 10 - Basic and diluted earnings per share

ASC 260, “Earnings Per Share” requires presentation of basic earnings per share and dilutive earnings per share.

The computation of basic earnings (loss) per share is computed by dividing earnings (loss) available to common shareholders by the weighted average number of outstanding common shares during the period. Diluted earnings per share gives the effect to all dilutive potential common shares outstanding during the period. The computation of diluted earnings per share does not assume conversion, exercise or contingent exercise of securities that would have an anti-dilutive effect. At September 30, 2017, there were 5,540,002 stock options outstanding with 4,276,667 vested and exercisable at an average exercise price of $0.26.

26

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2017 and 2016

(Unaudited)

Note 10 - Basic and diluted earnings per share (continued):

All outstanding securities were anti-dilutive for the three and nine months ended September 30, 2017 and 2016 as a result of a net losses for these periods. The following securities were not involved in the computation of diluted net loss per share as their effect would have been anti-dilutive:

	September 30, 2017		September 30, 2016
Options to purchase common stock		5,540,002		5,448,336

The computations for basic and fully diluted earnings per share are as follows:

				Weighted Average
For the three-months ended September 30, 2017:	Loss (Numerator)			Shares (Denominator)		Per Share Amount
Basic and diluted loss per share
Loss to common shareholders	$	(386,858	)		52,321,826		(0.01	)

				Weighted Average
For the three-months ended September 30, 2016:	Loss (Numerator)			Shares (Denominator)		Per Share Amount
Basic and diluted earnings per share
Loss to common shareholders	$	(261,597	)		28,202,739	$	(0.01	)

				Weighted Average
For the nine-months ended September 30, 2017:	Loss (Numerator)			Shares (Denominator)		Per Share Amount
Basic and diluted loss per share
Loss to common shareholders	$	(2,195,156	)		49,518,478		(0.04	)

				Weighted Average
For the nine-months ended September 30, 2016:	Loss (Numerator)			Shares (Denominator)		Per Share Amount
Basic and diluted earnings per share
Loss to common shareholders	$	(951,448	)		28,184,584	$	(0.03	)

27

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2017 and 2016

(Unaudited)

Note 11 - Income taxes

The provision for income taxes is approximately $112,000 and $182,000 for the three and nine months ended September 30, 2017 and $0 for the three and nine months ended September 30, 2016. The provision reflects an estimated current tax liability associated with earnings of a foreign subsidiary. The effective tax rate is (15%) and (10%) for the three and nine months ended September 30, 2017, and 0% for the three and nine months ended September 30, 2016. As of December 31, 2016, the Company had approximately $3,259,000 of gross federal net operating losses and $951,000 of gross state net operating losses available. The Company has provided a full valuation allowance on its net deferred asset as the Company does not have sufficient history of federal, state and foreign taxable income. The Company does not believe it has any material uncertain tax positions. The Company’s policy is to recognize interest and penalties related to tax matters in general and administrative expenses in the Condensed Consolidated Statements of Operations and Comprehensive Loss. The Company recorded $0 interest and penalties for the three and nine months ended September 30, 2017 and 2016.

Due to the change in ownership provisions of the Internal Revenue Code, the availability of the Company’s net operating loss carry forwards may be subject to annual limitation against taxable income in future periods, which could substantially limit the eventual utilization of such carry forwards. The Company has not updated its analysis through September 30, 2017, and has not analyzed the potential impact of its recent equity financing on beneficial ownership and therefore no determination has been made whether the net operating loss carry forward is subject to any Internal Revenue Code Section 382 limitation. To the extent there is a limitation, there would be a reduction in the deferred tax asset with an offsetting reduction in the valuation allowance.

Note 12 - Segment reporting

We operate in the Direct to Consumer segment, which is engaged in the selling of various consumer products primarily through a multi-channel direct marketing channels, as well as through e-commerce and retail market places. In addition, we sell our products through our international third party distributor segment and our airline and Hong Kong retail segment. We evaluate performance and allocate resources based on several factors, of which the primary financial measure is operating income (loss) by the end customer, either direct to consumer sales, wholesale international third party distributor sale or airline/other retail sales. Operating expenses are primarily prorated based on the relationship between direct to consumer sales and international third party distributor sales.

Information with respect to our operating income (loss) by segment is as follows:

	For the three months ended September 30, 2017										For the three months ended September 30, 2016
	Direct to Consumer			International Third Party Distributor		Airline and Hong Kong Retail		Totals			Direct to Consumer			International Third Party Distributor		Airline and Hong Kong Retail		Totals
Net sales	$	6,778,661		$	380,755	$	400,338	$	7,559,754		$	3,338,816		$	864,714	$	-	$	4,203,530
Cost of sales		2,683,194			199,835		166,960		3049,989			712,313			446,685		-		1,158,998
Gross profit		4,095,467			180,920		233,378		4,509,765			2,626,503			418,029		-		3,044,532
Operating expenses:
General and administrative		2,384,609			67,252		36,515		2,488,376			913,917			121,835		-		1,035,752
Selling and marketing		3,922,646			22,925		156,775		4,102,346			2,253,300			13,803		-		2,267,103
Total operating expense		6,307,255			90,177		193,290		6,590,722			3,167,217			135,638		-		3,302,855
Operating income (loss)	$	(2,211,788	)	$	90,743	$	40,088	$	(2,080,957	)	$	(540,714	)	$	282,391	$	-	$	(258,323	)

28

ICTV BRANDS INC. AND SUBSIDIARIES

NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

September 30, 2017 and 2016

(Unaudited)

	For the nine months ended September 30, 2017										For the nine months ended September 30, 2016
	Direct to Consumer			International Third Party Distributor		Airline and Hong Kong Retail		Totals			Direct to Consumer			International Third Party Distributor		Airline and Hong Kong Retail		Totals
Net sales	$	19,945,577		$	1,842,373	$	1,368,999	$	23,156,949		$	9,252,382		$	3,218,884		-	$	12,471,266
Cost of sales		6,520,301			850,238		624,631		7,995,170			2,076,631			1,622,133		-		3,698,764
Gross profit		13,425,276			992,135		744,368		15,161,779			7,175,751			1,596,751		-		8,772,502
Operating expenses:
General and administrative		7,299,102			245,966		98,849		7,643,917			2,832,132			244,357		-		3,076,489
Selling and marketing		10,925,055			74,976		346,290		11,346,321			6,609,066			27,884		-		6,636,950
Total operating expense		18,224,157			320,942		445,139		18,990,238			9,441,198			272,241		-		9,713,439
Operating income (loss)	$	(4,798,881	)	$	671,193	$	299,229	$	(3,828,459	)	$	(2,265,447	)	$	1,324,510		-	$	(940,937	)

Selected balance sheet information by segment is presented in the following table as of:

	September 30, 2017		December 31, 2016
Direct to Consumer	$	16,292,109	$	4,454,701
International Third Party Distributor		21,075		84,713
Airline/Other Retail		896,994		-
Total Assets	$	17,210,178	$	4,539,414

29

ITEM 2. MANAGEMENT DISCUSSION AND ANALYSIS OR PLAN OF OPERATION

Except for the historical information presented in this document, the matters discussed in this Form 10-Q, and specifically in the “Management’s Discussion and Analysis or Plan of Operation”, or otherwise incorporated by reference into this document contain “forward looking statements” (as such term is defined in the Private Securities Litigation Reform Act of 1995). These statements can be identified by the use of forward-looking terminology such as “believes”, “expects”, “may”, “will”, “intends”, “should”, or “anticipates” or the negative thereof or other variations thereon or comparable terminology, or by discussions of strategy that involve risks and uncertainties. The safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended, apply to forward-looking statements made by the Company. You should not place undue reliance on forward-looking statements. Forward-looking statements involve risks and uncertainties. The actual results that the Company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. These forward-looking statements are based on current expectations, and the Company assumes no obligation to update this information. Readers are urged to carefully review and consider the various disclosures made by the Company in this report on Form 10-Q and in the Company’s other reports filed with the Securities and Exchange Commission that attempt to advise interested parties of the risks and factors that may affect the Company’s business.

The following discussion and analysis of the Company’s financial condition and results of operations should be read in conjunction with the Financial Statements and accompanying notes and the other financial information appearing elsewhere in this report.

Overview

We develop, market and sell products through a multi-channel distribution platform. The digital marketing platform utilizes video and display advertising on social media and programmatic advertising channels. The Company continues to advertise its consumer products through direct response television, or DRTV, and also markets some of its products through print advertising. The distribution side of the platform includes live home shopping, traditional retail, e-commerce marketplaces, and our international third party distributor network. As part of the PhotoMedex business acquisition, ICTV now has expanded its platform to have a sales office in Hong Kong, which markets and distributes our products through several Asian airlines, as well as sell our products through several retail outlets throughout Hong Kong. We offer primarily health, beauty and wellness products as well as various consumer products, including:

● DermaWand^TM, a skin care device that reduces the appearance of fine lines and wrinkles, and helps improve skin tone and texture;

● DermaVital®, a professional quality skin care line that effects superior hydration;

● CoralActives® , brand of acne treatment and skin cleansing products;

● Derma Brilliance®, a skin care resurfacing device that helps reduce visible signs of aging;

● Jidue^TM, a facial massager device which helps alleviate stress;

We acquire the rights to the products that we market primarily via licensing agreements, acquisition and in-house development and sell both domestically and internationally. We are continually exploring other devices and consumable product lines that would complement our current portfolio of beauty products.

30

On January 23, 2017, we acquired several new brands, related intellectual property, inventory and other assets and have begun (or, will shortly begin) marketing and selling the following new products. See Note 3 - Business and Asset Acquisitions, to our financial statements for more information about the PhotoMedex and Ermis Labs acquisitions:

● no!no! ® Hair, a home use hair removal device;

● no!no! ® Skin, a home use device that uses light and heat to calm inflammation and kill bacteria in pores to treat acne;

● no!no! ® Face Trainer, a home use mask that supports a series of facial exercises;

● no!no! ® Glow, a home use device that uses light and heat energy to treat skin;

● Made Ya Look, a heated eyelash curler;

● no!no! ® Smooth Skin Care, an array of skin care products developed to work with the devices to improve the treated skin;

● Kyrobak®, a home use device for the treatment of non-specific lower back pain;

● ClearTouch®, a home use device for the safe and efficient treatment of nail fungus; and

● Ermis Labs acne treatment cleansing bars.

Our strategy is to introduce our brands to the market through an omni-channel platform that includes, but is not limited to, digital marketing, direct response television (“DRTV”), print advertising, live home shopping, traditional retail, e-commerce market places, and international third party distributor networks. Our objective is to have our portfolio of products sold through these channels to develop long lasting brands with strong returns on investments.

Fluctuations in our revenue are driven by changes in our product mix. Revenues may vary substantially from period-to-period depending on our product line-up. A product that generates revenue in one quarter may not necessarily generate revenues in each quarter of a fiscal year for a variety of reasons, including, seasonal factors, number of infomercials run, the product’s stage in its life-cycle, the public’s general acceptance of the marketing campaign and other outside factors, such as the general state of the economy.

Just as fluctuations in our revenues are driven by changes in our product mix, our gross margins from period to period depend on our product mix. Our gross margins vary according to whether the products we are selling are primarily our own products or third-party products. As a general rule, the gross margins for our own products are considerably higher based on proportionately smaller cost of sales. For third-party products, our general experience is that our gross margins are lower, because we record as cost of sales the proportionately higher cost of acquiring the product from the manufacturer. Within each category (i.e., our own products versus third-party products), gross margins still tend to vary based on factors such as market price sensitivity and cost of production.

Many of our expenses for our own products are incurred up-front. Some of our up-front expenditures include infomercial production costs which are expensed at the start of a campaign and purchases of media time. If our infomercials are successful, these up-front expenditures produce revenue as consumers purchase the products aired on the infomercials. We do not incur infomercial production costs and media time for our international sales to third party distributors, as we supply pre-produced infomercials. It is the responsibility of the international infomercial operators to whom we sell the third-party products to take the pre-produced infomercial, adapt it to their local standards and pay for media time.

31

Results of Operations

The following discussion compares operations for the three and nine months ended September 30, 2017 with the three and nine months ended September 30, 2016.

Revenues

Our net sales increased to approximately $7,560,000 and $23,157,000, for the three and nine months ended September 30, 2017, from approximately $4,204,000 and $12,471,000 recorded during the three and nine months ended September 30, 2016. The primary driver of the increase in sales was the result of the addition of sales from the no!no!^TM, Kyrobak^TM and Cleartouch ^TM products that were acquired in the PhotoMedex acquisition in January 2017 (described under “Recent Transactions” below), which generated additional direct to consumer sales of $1,673,000 and $4,955,000, additional live home shopping sales of $515,000 and $3,186,000 and additional retail and e-commerce sales of $1,870,000 and $4,818,000, in each case, for the three and nine months ended September 30, 2017. During the three and nine months ended September 30, 2017, sales relating to DermaWand^TM for direct response television (DRTV), including DermaVital^®, were approximately $2,299,000 and $6,953,000, as compared to approximately $2,759,000 and $7,662,000 during the three and nine months ended September 30, 2016. Our sales related to the DermaVital^® skin care line were approximately $256,000 and $807,000, and $407,000 and $1,132,000 during the three and nine months ended September 30, 2017 and 2016, respectively.

Included in net sales are retail sales of approximately $2,039,000 and $5,327,000, for the three and nine months ended September 30, 2017, increased from approximately $78,000 and $293,000 recorded during the three and nine months ended September 30, 2016. In addition, third party e-commerce sales were approximately $993,000 and $3,225,000 for the three and nine months ended September 30, 2017, increased from approximately $562,000 and $1,440,000 during the three and nine months ended September 30, 2016. The increase in these channels relates to the expansion of retail placement for DermaWand in the North American market, both in traditional brick and mortar and online retail. In addition, as part of the PhotoMedex asset acquisition, ICTV inherited retail placement for no!no! hair, primarily in the United Kingdom with retail placement in outlets such as Boots, Argos, JD Williams, and Very. We expect our retail sales to grow throughout the remainder of 2017.

During the three and nine months ended September 30, 2017, international third party distributor sales revenue resulted in amounts of approximately $381,000 and $1,842,000 as compared to approximately $865,000 and $3,219,000 during the three and nine months ended September 30, 2016. The decrease in international third party distributor sales is primarily due to a shift in focus as to how ICTV is expanding its marketing and distribution platform internationally away from distributors requiring infomercials. With the acquisition of the PhotoMedex assets, ICTV now has a physical presence in Europe and Asia through our London and Hong Kong offices. Plans are underway to launch direct campaigns in other European and Asian countries, thus reducing the number of international distributors that ICTV will allow to sell our products. We are also actively working to expand retail and other distribution globally that do not require running infomercials.

Plans are in place to begin selling the newly acquired assets through ICTV’s network of distributors. Our sales team has begun presenting these products to the distributors and we expect sales of the new products to begin in the last quarter of 2017 and build throughout 2018.

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Gross Margin

Gross margin percentage was approximately 59% and 65% for the three and nine months ended September 30, 2017, compared to approximately 72% and 70% during the same three and nine months in 2016. For the three and nine months ended September 30, 2017, we generated approximately $4,510,000 and $15,162,000 in gross margin, compared to approximately $3,045,000 and $8,773,000 during the three and nine months ended September 30, 2016 as a result of the addition of the no!no!^TM, Kyrobak^TM and Cleartouch ^TM products acquired in January 2017. The decrease in gross profit margin is attributed to the shift to lower margin sales via retailers from higher margin direct to consumer sales, the expenses of integrating and maintaining two logistics operations post the PhotoMedex acquisition, the amortization of a portion of the fair value adjustment assigned to the purchased inventory, and the significantly higher returns on some of those acquired products in part driven by 60 day return policies versus 30 days for the rest of the business.

Operating Expenses

Total operating expenses increased to approximately $6,591,000 and $18,990,000 during the three and nine months ended September 30, 2017, from approximately $3,303,000 and $9,713,000 during the three and nine months ended September 30, 2016, an increase of approximately $3,288,000 and $9,277,000, respectively. This increase in operating expenses relates primarily to the PhotoMedex acquisition. The largest factor is an increase in internet marketing expenditures. Media expenditures were approximately $1,355,000 and $4,192,000 and $1,444,000 and $4,010,000 for the three and nine months ended September 30, 2017 and 2016, respectively. In addition to media expenditures, there was an increase in internet marketing expense to $1,243,000 and $3,332,000 for the three and nine months ended September 30, 2017 from $299,000 and $899,000 during the three and nine months ended September 30, 2016, as we continue to shift to more digital marketing efforts through search engine marketing and optimization, paid social media and banner ad campaigns.

As a result of the increase in media expenses, there were additional volume related increases. Customer service expenses increased to approximately $248,000 and $609,000 during the three and nine months ended September 30, 2017, from approximately $88,000 and $261,000 during the three and nine months ended September 30, 2016. Merchant fees increased to approximately $124,000 and $365,000 during the three and nine months ended September 30, 2017, from approximately $76,000 and $210,000 during the three and nine months ended September 30, 2016. Total bad debt expenses increased to approximately $251,000 and $904,000 during the three and nine months ended September 30, 2017, from approximately $252,000 and $694,000 during the three and nine months ended September 30, 2016, which is consistent with the increase in sales.

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In addition to the volume related increases, our operating expenditures increased in a number of other areas as a result of the PhotoMedex and Ermis Labs acquisitions, which were completed in January 2017. Payroll expenses increased to approximately $565,000 and $2,003,000 during the three and nine months ended September 30, 2017 from approximately $367,000 and $1,132,000 during the three and nine months ended September 30, 2016, as a result of additional employees from the PhotoMedex acquisition. Travel and consulting expenses increased to approximately $76,000 and $187,000 during the three months ended September 30, 2017 and increased to approximately $252,000 and $513,000 during the nine months ended September 30, 2017 respectively, compared to approximately $31,000 and $72,000 during the three months ended September 30, 2016, and approximately $72,000 and $202,000 during the nine months ended September 30, 2016 respectively. In addition, legal expenses decreased to approximately $40,000 and increased to $226,000 during the three and nine months ended September 30, 2017 from approximately $46,000 and $114,000 for the three and nine months ended September 30, 2016. The increase in legal expense over the nine months ended September 30, 2017 is driven by the large increase in volume and complexity of legal issues both domestically and internationally as a result of the PhotoMedex and Ermis Labs acquisitions.

Our total share based compensation expenses increased to approximately $64,000 during the three months ended September 30, 2017 from $55,000 during the three months ended September 30, 2016, and increased to approximately $559,000 during the nine months ended September 30, 2017, from approximately $259,000 during the nine months ended September 30, 2016. The increase was attributable to bonuses awarded mostly in the second quarter, as well as the employee grants in the third quarter.

Net Loss

We generated a net loss of approximately $387,000 and $2,195,000 for the three and nine months ended September 30, 2017, compared with a net loss of approximately $262,000 and $951,000 for the three and nine months ended September 30, 2016. Of this loss, interest expense totaled approximately $164,000 and $215,000 for the three and nine months ended September 30, 2017, compared with approximately $3,000 and $11,000 for the three and nine months ended September 30, 2016 primarily due to the long-term note secured for the PhotoMedex termination and release agreement. The $1,969,245 gain on settlement of this termination and release agreement reduced the net loss for both the three and nine months ended September 30, 2017.

Recent Transactions

PhotoMedex Acquisition

On October 4, 2016, we and our wholly-owned subsidiary ICTV Holdings entered into an asset purchase agreement with PhotoMedex and its subsidiaries pursuant to which ICTV Holdings agreed to acquire substantially all of the assets of PhotoMedex and its subsidiaries, including, but not limited to, all of the equity interests in the Hong Kong and Brazilian subsidiaries.

The PhotoMedex Acquisition included the acquisition of proprietary products and services that address skin diseases and conditions or pain reduction using home-use devices for various indications including hair removal, acne treatment, skin rejuvenation, and lower back pain. These products are sold and distributed to traditional retail, online and infomercial outlets for home-use products and include, without limitation, the following: (a) no!no! ® Hair, (b) no!no! ® Skin, (c) no!no! ® Face Trainer, (d) no!no! ® Glow, (e) Made Ya Look, (f) no!no! ® Smooth Skin Care, (g) Kyrobak®, and (h) ClearTouch®.

On January 23, 2017, we completed the PhotoMedex Acquisition for an aggregate purchase price of approximately $9.2 million, payable as follows: (i) $3 million of the purchase price was paid from an escrow fund pursuant to an escrow agreement, entered into on October 4, 2016 with certain investors in our private placement; (ii) $2 million of the purchase price was to be paid on or before the 90^th day following January 23, 2017; and (iii) the remainder of the purchase price was to be paid in the form of a continuing royalty described in more detail below.

Under the PhotoMedex purchase agreement, we were required to pay to PhotoMedex and its subsidiaries a continuing monthly royalty on net cash (invoiced amount less sales refunds, returns, rebates, allowances and similar items) actually received by us or our affiliates from sales of the consumer products that we acquired from PhotoMedex. Such royalty payments commenced with net cash actually received from and after January 23, 2017 and would continue until the total royalty paid to PhotoMedex and its subsidiaries totaled $4,500,000, calculated as follows: (i) 35% of net cash from the sale of all acquired consumer products sold through live television promotions made through Home Shopping Network (HSN) in the United States, QVC in the European Union, and The Shopping Channel (TSC) in Canada, less (a) deductions for sales commissions actually paid and on-air costs incurred for those amounts collected related to the sale of the acquired consumer products made through HSN in the United States, QVC in the European Union, and The Shopping Channel (TSC) in Canada, and (b) the cost of goods sold to generate such net cash; and (ii) 6% of net cash from the sale of all acquired consumer products other than the foregoing sales.

On July 12, 2017, we and ICTV Holdings entered into a Termination and Release Agreement with PhotoMedex and its subsidiaries. Under the terms of the Termination and Release Agreement, the PhotoMedex purchase agreement is terminated and of no further force and effect, except for certain surviving rights, obligations and covenants described in the termination and release agreement. Pursuant to the termination and release agreement, each of the Company and ICTV Holdings, on the one hand, and PhotoMedex and its subsidiaries on the other hand, fully release, forever discharge and covenant not to sue any other party, from and with respect to any and all past and present claims arising out of, based upon or relating to the PhotoMedex purchase agreement (other than the surviving covenants described in the termination and release agreement) or the transactions contemplated thereby. The termination and release agreement required that the Company pay to PhotoMedex $2,000,000 on or before July 15, 2017, subject to which, neither the Company nor ICTV Holdings shall have any further royalty or other payment obligations under the PhotoMedex purchase agreement.

As partial consideration for the releases provided by ICTV Holdings to PhotoMedex and its subsidiaries, on July 12, 2017, ICTV Holdings and PhotoMedex and its subsidiaries entered into a bill of sale and assignment, which provides that each of PhotoMedex and its subsidiaries sell, assign, transfer, convey and deliver to ICTV Holdings, and ICTV Holdings purchase and accept from each of PhotoMedex and its subsidiaries, all of its right, title and interest, legal or equitable, in and to a deposit in the amount of $210,000 held by a supplier, Sigmatron International, Inc., pursuant to an arrangement between one or more of PhotoMedex and its subsidiaries and Sigmatron.

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On July 15, 2017, to secure the $2,000,000 payment required under the termination and release agreement, we issued a 30-month secured promissory note to LeoGroup Private Investment Access, LLC, a significant shareholder in the principal amount of $2,000,000. The note provides that the Company shall make monthly principal and interest payments of $100,000 to LeoGroup Private Investment Access for 30 months beginning August 2017. The note is secured by a first priority security interest in all the assets of Company, except the Company’s accounts receivable. The note contains customary covenants of the Company and customary events of default. Subject to the terms and conditions of the note, so long as any event of default, as described in the note, is continuing, without cure, for a period of five (5) business days after written notice from LeoGroup Private Investment Access to the Company or a longer period if set forth in in the notice from LeoGroup Private Investment Access or if agreed to by the parties, all obligations of the Company under the note shall be immediately due and payable, and LeoGroup Private Investment Access may exercise any other remedies available at law or in equity. The note may not be prepaid, in whole or in part, at any time and from time to time, unless expressly agreed to in writing by the Holder.

Ermis Labs Acquisition

On October 4, 2016, we and our wholly-owned subsidiary entered into an asset purchase agreement with LeoGroup Private Debt Facility and Ermis Labs pursuant to which we agreed to acquire substantially all of the assets of Ermis Labs.

On January 23, 2017, we completed the Ermis Labs asset purchase for an aggregate purchase price of approximately $1,982,000, paid as follows: (i) $400,000 of the purchase price was paid on January 23, 2017 through the issuance of 2,500,000 shares of our common stock to the stockholders of Ermis Labs, the value of which was based on the closing price of our common stock on the OTCQX on January 23, 2017, which was $0.34 per share; and (ii) the remainder of the purchase price will be payable in the form of a continuing royalty as described in more detail below. The issuance of the common stock was made in reliance upon an exemption from the registration requirements of the Securities Act provided under Section 4(a)(2) of the Securities Act.

Under the Ermis purchase agreement we are required to pay to Ermis Labs a continuing monthly royalty of 5% of net cash (invoiced amount less sales refunds, returns, rebates, allowances and similar items) actually received by us or our affiliates from sales of the over-the-counter medicated skin care products acquired in the Ermis Labs Acquisition, commencing with net cash actually received by the Purchaser or its affiliates from and after January 23, 2017 and continuing until the total royalty paid to Ermis Labs totals $1,750,000; provided, however, that we are required to pay a minimum annual royalty amount of $175,000 on or before December 31 of each year commencing with calendar year ending December 31, 2017.

Private Placement

On October 4, 2016, we entered into a securities purchase agreement with certain accredited investors pursuant to which we could issue in one or more offerings up to 20,588,243 shares of our common stock at a price of $0.34 per share, for an aggregate maximum amount of up to $7 million.

On January 23, 2017, pursuant to the terms of the securities purchase agreement, we completed the sale of 8,823,530 shares of Common Stock at a price of $0.34 per share, for aggregate gross proceeds of $3,000,000.

Thereafter, on February 1, 2017, we completed a second and final closing whereby we sold 11,764,713 shares of common stock at a price of $0.34 per share, for aggregate gross proceeds of $4,000,000.

On January 23, 2017, we also entered into a registration rights agreement with the investors in connection with the completion of the private placement. Subject to the terms and conditions of the registration rights agreement, on April 14, 2017, we filed a registration statement covering the resale of the common stock sold to the investors in the private placement, subject to customary underwriter cutbacks. On June 12, 2017, we filed an amendment to the registration statement, which was declared effective by the Securities and Exchange Commission on June 15, 2017.

The issuance of the common stock pursuant to the securities purchase agreement was made in reliance upon an exemption from the registration requirements of the Securities Act provided under Section 4(a)(2) of the Securities Act.

Liquidity and Capital Resources

At September 30, 2017, we had approximately $961,000 in cash and cash equivalents compared to approximately $1,391,000 at December 31, 2016. Cash flow used in operating activities was approximately $2,047,000 during the nine months ended September 30, 2017 compared to cash flow provided by operating activities of approximately $104,000 during the same period in 2016. The fluctuation was primarily a result of the net loss recorded by the Company.

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Cash flow used by investing activities was approximately $5,171,000 during the nine months ended September 30, 2017 compared to minimal activities during the same period in 2016. During 2017, we paid $5,000,000 in the PhotoMedex acquisition, which was completed in January 2017, and we had capital expenditures of approximately $171,000.

Cash flow provided by financing activities was approximately $6,786,000 during the nine months ended September 30, 2017 compared to cash used in financing activities of approximately $225,000 during the same period in 2016. Included in 2017 financing activities, was the issuance of 20,588,243 shares of common stock for proceeds of approximately $6,983,000, net of issuance costs. In addition, there was an exercise of stock options for proceeds of approximately of $55,000. We also had $150,000 net cash used in financing activities as a result of the pay-down of the DermaWand^TM asset purchase agreement during the nine months ended September 30, 2017. Also included were principal payments of approximately $87,000 toward the long-term debt.

As discussed in Note 6 in the Notes to the Condensed Consolidated Financial Statements, on January 22, 2016, we entered into a Purchase Agreement with Omega 5 Technologies, Inc. to acquire the worldwide ownership of the DermaWand^TM patent and all related trademarks and intellectual property for the sum of $1,200,000 payable with annual payments of $300,000 per year for calendar years 2016 through 2019. As of September 30, 2017, we had a debt obligation of approximately $813,000 related to this purchase agreement compared to $954,000 as of December 31, 2016. We believe that this agreement will provide additional liquidity with a lower royalty cost per unit sold over the coming years.

We had working capital of approximately $6,070,000 at September 30, 2017, compared to $1,340,000 at December 31, 2016. We are monitoring cash flows from operations on a regular basis and have already implemented some cost cutting measure and could reduce discretionary spend if needed. Based on our expected rate of cash outflows and cash on hand, management believes that its current cash will be sufficient to meet the anticipated cash needs for working capital for at least the next twelve months.

CRITICAL ACCOUNTING POLICIES AND ESTIMATES

There have been no changes to our critical accounting policies and estimates in the nine months ended September 30, 2017. The Securities and Exchange Commission defines “critical accounting policies” as those that require application of management’s most difficult, subjective or complex judgments, often as a result of the need to make estimates about the effect of matters that are inherently uncertain and may change in subsequent periods. Our significant accounting policies are described under “Critical Accounting Policies” in our “Management’s Discussion and Analysis of Financial Condition and Results of Operations” included in Item 7, as well as in our consolidated financial statements and footnotes thereto for the year ended December 31, 2016, as filed with the Securities and Exchange Commission with our Annual Report form 10-K filed on March 23, 2017.

ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Not applicable.

ITEM 4. CONTROLS AND PROCEDURES

The Company maintains disclosure controls and procedures that are designed to ensure that information required to be disclosed in the Company’s Exchange Act reports is recorded, processed, summarized and reported within the time frames specified in the SEC’s rules and forms, and that such information is accumulated and communicated to the Company’s management, including its Chief Executive Officer, President, and its Chief Financial Officer, to allow timely decisions regarding required disclosure based closely on the definition of “disclosure controls and procedures” in Rule 13a-15(e) and 15d-15(e).

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Management recognizes that there are inherent limitations in the effectiveness of any system of internal control, and accordingly, even effective internal control can provide only reasonable assurance with respect to financial statement preparation and may not prevent or detect material misstatements. In addition, effective internal control at a point in time may become ineffective in future periods because of changes in conditions or due to deterioration in the degree of compliance with our established policies and procedures.

We carried out an evaluation as of September 30, 2017, under the supervision and with the participation of our management, including our Chief Executive Officer, President, and Chief Financial Officer, of the effectiveness of the design and operation of our disclosure controls and procedures pursuant to Exchange Act Rules 13a-15(b) and 15d-15(b). Based upon that evaluation, our Chief Executive Officer, President, and Chief Financial Officer concluded that due to the material weakness in inventory accounting, our disclosure controls and procedures were not effective.

A “material weakness” is defined as a significant deficiency or combination of significant deficiencies that results in more than a remote likelihood that a material misstatement of the annual or interim financial statements will not be prevented or detected. A “significant deficiency” is defined as a control deficiency, or combination of control deficiencies, that adversely affects the Company’s ability to initiate, authorize, record, process, or report external financial information reliably in accordance with generally accepted accounting principles such that there is more than a remote likelihood that a misstatement of the Company’s annual or interim financial statements that is more than inconsequential will not be prevented or detected.

Management identified the following material weaknesses in the Company’s internal control over financial reporting as of September 30, 2017:

Inventory Reconciliation

As of June 30 and September 30, 2017, there was an internal control material weakness surrounding the Company’s inventory accounts. The Company did not maintain accurate records of specific quantities of inventory acquired in the PhotoMedex transaction not yet transferred as of June 30, 2017. Inventory acquired from PhotoMedex was accounted for by using a manual Excel spreadsheet, which did not properly account for inventory transferred to our primary warehouse and distribution center during the quarter ended June 30, 2017, resulting in quantities being recorded twice, overstating the consolidated inventory balance. Additionally, there were insufficient physical counts and insufficient compensating detective controls in place to identify the error. These factors resulted in a material misstatement of the June 30, 2017 interim financial statements.

Planned Remediation of Inventory Accounts Material Weakness

To remediate the Company’s material weakness surrounding its inventory accounts, we intend to fully implement the new accounting software that went live on October 1, 2017, which will eliminate the manual process controls currently in place that allowed the error to occur in the second quarter 2017. This new software, once fully implemented, will allow real time tracking of inventory balances, greatly increasing controls around the balances on hand at any given time. We will then be able to reconcile our inventory to the third party warehouse reports on a regular basis. In the interim time period, we intend to reconcile third party warehouse reports to our manual Excel inventory spreadsheet. We moved substantially all USA PhotoMedex finished devices inventory to our primary warehouse and distribution center during the third quarter 2017, reducing the likelihood and/or material impact of this error reoccurring. As the error was discovered after closing of the third quarter 2017 books and records, we are unable to begin to implement any changes to the internal control framework to remediate this material weakness until the fourth quarter 2017.

Adoption of New Accounting Standard, ASC 606

EisnerAmper LLP noted a material weakness in internal controls over financial reporting, noting that the Company has not substantially or timely commenced its evaluation process to implement controls and identify the impact to its consolidated financial statements of adopting ASU No. 2014-09, Revenue from Contracts with Customers, which provides for a single five-step model to be applied to all revenue contracts with customers as well as requires substantial additional financial statement disclosures. The Company is required to adopt the new standard effective January 1, 2018. Without having substantially evaluated the impact of the new standard on its consolidated financial statements, there is more than a remote likelihood that a material misstatement and/or disclosure omission will not be prevented or detected in its interim or annual financial statements with periods beginning January 1, 2018.

Planned Remediation of Financial Reporting Material Weakness

To remediate the Company’s material weakness surrounding its financial reporting, the Company’s management intends to hire an experienced third-party accounting firm during the quarter ending December 31, 2017 to guide management in the gathering of data, review and implementation of ASU No. 2014-09. Management also intends to invest whatever time is necessary from both management and Company staff in order to work with the said third-party accounting firm to ensure proper implementation of ASU No. 2014-09.

Off-Balance Sheet Arrangements

We do not have any off-balance sheet arrangements.

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PART II – OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

None.

ITEM 1A. RISK FACTORS

Not required for smaller reporting company.

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES

On June 22, 2017, Stephen Jarvis, one of the Company’s independent directors, exercised 250,000 options to purchase common stock previously issued to him at an average exercise price of approximately of $0.2222 per share, for a total price of $55,559. The issuance of the shares was exempt from registration under Regulation D and Section 4(a)(2) of the Securities Act of 1933.

On July 10, 2017, a former employee exercised 35,000 options previously issued to her, at an exercise price of $0.22 per share. The exercise was cashless, such that the exercise price was paid in shares of our common stock, resulting in a net issuance of 20,307 shares. The shares were issued as restricted stock, with a restrictive legend placed on the share certificate. The issuance of the shares was exempt from registration under Regulation D and Section 4(2) of the Securities Act of 1933.

On October 17, 2017, a former employee exercised 16,667 options previously issued to her, at an exercise price approximately at an average of $0.22. The exercise resulted in an issuance of 16,667 shares. The shares were issued as restricted stock, with a restrictive legend placed on the share certificate. The issuance of the shares was exempt from registration under Regulation D and Section 4(2) of the Securities Act of 1933.

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

None.

ITEM 4. MINE SAFETY DISCLOSURES

None.

ITEM 5. OTHER INFORMATION

None.

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ITEM 6. EXHIBITS

Exhibit No.	Description
2	Share and Option Purchase Agreement	Incorporated herein by reference to Exhibit 2.1 to the Company’s Form SB-2, filed with the Securities and Exchange Commission on October 3, 2001.
3.1	Amended and Restated Articles of Incorporation	Incorporated herein by reference to Exhibit 3.1 to the Company’s Form SB-2, filed with the Securities and Exchange Commission on October 3, 2001.
3.2	Amended and Restated Bylaws	Incorporated herein by reference of Exhibit 3.2 to the Company’s Form SB-2 filed, with the Securities and Exchange Commission on October 3, 2001.
3.3	First Amendment to Amended and Restated Bylaws	Incorporated herein by reference to Exhibit 3.3 of the Company’s Form SB-2 filed with the Securities and Exchange Commission on October 3, 2001.
4.1	Specimen certificate evidencing the common stock	Incorporated herein by reference to Exhibit 4.1 of the Company’s Form SB-2, filed with the Securities and Exchange Commission on October 3, 2001.
4.2	Promissory Note, dated July 15, 2017, issued by ICTV Brands Inc. in favor of LeoGroup Private Investment Access, LLC in the principal amount of $2,000,000	Incorporated herein by reference to Exhibit 4.1 to the Company’s Current Report on Form 8-K, filed with the Securities and Exchange Commission July 18, 2017.
10.1	2001 Stock Option Plan	Incorporated herein by reference to Exhibit 10.2 of the Company’s Form SB-2 filed with the Securities and Exchange Commission on October 3, 2001.
10.2	2011 Incentive Stock Option Plan	Incorporated herein by reference to Exhibit 10.13 to the Company’s Registration Statement on Form S-1 filed with the Securities and Exchange Commission on April 14, 2017.
10.3	Asset Purchase Agreement, dated October 4, 2016, by and among ICTV Brands Inc., ICTV Holdings, Inc., PhotoMedex, Inc., Radiancy, Inc., PhotoTherapeutics Ltd. and Radiancy (Israel) Limited	Incorporated herein by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K, filed with the Securities and Exchange Commission October 5, 2016.
10.4	First Amendment to Asset Purchase Agreement, dated January 23, 2017 by and among ICTV Brands Inc., ICTV Holdings, Inc., PhotoMedex, Inc., Radiancy, Inc., PhotoTherapeutics Ltd., and Radiancy (Israel) Limited	Incorporated herein by reference to Exhibit 10.2 to the Company’s Current Report on Form 8-K, filed with the Securities and Exchange Commission January 23, 2017.
10.5	Termination and Release Agreement, dated July 12, 2017 by and among ICTV Brands Inc., ICTV Holdings, Inc., PhotoMedex, Inc., Radiancy, Inc., PhotoTherapeutics Ltd., and Radiancy (Israel) Limited	Incorporated herein by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K, filed with the Securities and Exchange Commission July 18, 2017.
10.6	Bill of Sale, dated July 12, 2017, by and among PhotoMedex, Inc., Radiancy, Inc., PhotoTherapeutics Ltd., Radiancy (Israel) Limited and ICTV Holdings, Inc.	Incorporated herein by reference to Exhibit 10.2 to the Company’s Current Report on Form 8-K, filed with the Securities and Exchange Commission July 18, 2017.
10.7	Asset Purchase Agreement, dated October 4, 2016, by and among ICTV Brands Inc., Ermis Labs, Inc., LeoGroup Private Debt Facility, L.P. and Ermis Labs, Inc.	Incorporated herein by reference to Exhibit 10.4 to the Company’s Current Report on Form 8-K, filed with the Securities and Exchange Commission October 5, 2016.

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10.8	First Amendment to Asset Purchase Agreement, dated January 23, 2017, by and among ICTV Brands Inc., Ermis Labs, Inc., LeoGroup Private Debt Facility, L.P. and Ermis Labs, Inc.	Incorporated herein by reference to Exhibit 10.7 to the Company’s Current Report on Form 8-K, filed with the Securities and Exchange Commission January 23, 2017.
10.9	Securities Purchase Agreement, dated October 4, 2016, by and among ICTV Brands Inc., LeoGroup Private Debt Facility, L.P., Sandra F. Pessin and Brian L. Pessin	Incorporated herein by reference to Exhibit 10.5 to the Company’s Current Report on Form 8-K, filed with the Securities and Exchange Commission October 5, 2016.
10.10	Registration Rights Agreement, dated January 23, 2017, by and among ICTV Brands Inc. and the Investors named therein.	Incorporated herein by reference to Exhibit 10.9 to the Company’s Current Report on Form 8-K, filed with the Securities and Exchange Commission January 23, 2017.
10.11	Amendment No. 1 to the Registration Rights Agreement, dated February 28, 2017, by and among ICTV Brands Inc. and the Investors signatory thereto	Incorporated herein by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K, filed with the Securities and Exchange Commission on March 6, 2017.
10.12	Escrow Agreement, dated October 4, 2016, by and among ICTV Brands Inc., ICTV Holdings, Inc., PhotoMedex, Inc., Radiancy, Inc., PhotoTherapeutics Ltd., Radiancy (Israel) Limited, LeoGroup Private Debt Facility, L.P., Sandra F. Pessin, Brian L. Pessin and Bevilacqua PLLC	Incorporated herein by reference to Exhibit 10.2 to the Company’s Current Report on Form 8-K, filed with the Securities and Exchange Commission October 5, 2016.
10.13	Transition Services Agreement, dated October 4, 2016, by and among ICTV Holdings, Inc., PhotoMedex, Inc., Radiancy, Inc., PhotoTherapeutics Ltd. and Radiancy (Israel) Limited	Incorporated herein by reference to Exhibit 10.3 to the Company’s Current Report on Form 8-K, filed with the Securities and Exchange Commission October 5, 2016.
10.14	First Amendment to Transition Services Agreement, dated January 23, 2017, by and among ICTV Holdings, Inc., PhotoMedex, Inc., Radiancy, Inc., PhotoTherapeutics Ltd. and Radiancy (Israel) Limited	Incorporated herein by reference to Exhibit 10.5 to the Company’s Current Report on Form 8-K, filed with the Securities and Exchange Commission January 23, 2017.

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31.1	Rule 13a-14(a)/15d-14(a) Certification – Chief Executive Officer	Filed herewith
31.2	Rule 13a-14(a)/15d-14(a) Certification – President	Filed herewith
31.3	Rule 13a-14(a)/15d-14(a) Certification – Chief Financial Officer	Filed herewith
32	Section 1350 Certifications	Filed herewith
101.INS	XBRL Instance Document	*
101.SCH	XBRL Taxonomy Extension Schema Document	*
101.CAL	XBRL Taxonomy Extension Calculation Linkbase Document	*
101.DEF	XBEL Taxonomy Extension Definition Linkbase Document	*
101.LAB	XBRL Extension Label Linkbase Document	*
101.PRE	XBRL Taxonomy Extension Presentation Linkbase Document	*

* As provided in Rule 406T of Regulation S–T, XBRL (Extensible Business Reporting Language) information is “furnished” and shall not be deemed “filed” for purposes of Sections 11 and 12 of the Securities Act of 1933, and Section 18 of the Securities Exchange Act of 1934 or otherwise subject to liability under those sections.

41

SIGNATURES

In accordance with the requirements of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	ICTV BRANDS INC.
	Registrant
Date: November 20, 2017	By:	/s/ Kelvin Claney
	Name:	Kelvin Claney
	Title:	Chief Executive Officer
Date: November 20, 2017	By:	/s/ Richard Ransom
	Name:	Richard Ransom
	Title:	President
Date: November 20, 2017	By:	/s/ Ernest P. Kollias, Jr.
	Name:	Ernest P. Kollias, Jr.
	Title:	Chief Financial Officer

42

EXHIBIT INDEX

31.1	Rule 13a-14(a)/15d-14(a) Certification – Chief Executive Officer
31.2	Rule 13a-14(a)/15d-14(a) Certification – President
31.3	Rule 13a-14(a)/15d-14(a) Certification – Chief Financial Officer
32	Section 1350 Certifications

43

EX-31.1

Exhibit 31.1

Certification Pursuant to Rule 13-A-14 or

15 D-14 of the Securities Exchange Act of 1934

As Adopted Pursuant to

Section 302 of The Sarbanes-Oxley Act of 2002

I, Kelvin Claney, certify that:

1. I have reviewed this Quarterly Report on Form 10-Q of ICTV Brands, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a–15(e) and 15d–15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a–15(f) and 15d–15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: November 20, 2017

/s/ Kelvin Claney

Kelvin Claney

Chief Executive Officer

EX-31.2

Exhibit 31.2

Certification Pursuant to Rule 13-A-14 or

15 D-14 of the Securities Exchange Act of 1934

As Adopted Pursuant to

Section 302 of The Sarbanes-Oxley Act of 2002

I, Richard Ransom, certify that:

1. I have reviewed this Quarterly Report on Form 10-Q of ICTV Brands, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a–15(e) and 15d–15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a–15(f) and 15d–15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: November 20, 2017

/s/ Richard Ransom

Richard Ransom

President

EX-31.3

Exhibit 31.3

Certification Pursuant to Rule 13-A-14 or

15 D-14 of the Securities Exchange Act of 1934

As Adopted Pursuant to

Section 302 of The Sarbanes-Oxley Act of 2002

I, Ernest P. Kollias, Jr., certify that:

1. I have reviewed this Quarterly Report on Form 10-Q of ICTV Brands, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a–15(e) and 15d–15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a–15(f) and 15d–15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: November 20, 2017

/s/ Ernest P. Kollias, Jr.

Ernest P. Kollias, Jr.

Chief Financial Officer

EX-32

Exhibit 32

Certification Pursuant to

18. U.S.C. Section 1350, As Adopted Pursuant to Section 906 of

The Sarbanes-Oxley Act of 2002

In connection with the Quarterly Report of ICTV Brands, Inc. (the “Company”) on Form 10-Q for the period ending September 30, 2017 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), Kelvin Claney, Chief Executive Officer, Richard Ransom, President, and Ernest P. Kollias, Jr., Chief Financial Officer of the Company, certify, pursuant to 18 U.S.C. 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that, to the best of their knowledge and belief:

(1)	the Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and
(2)	the information contained in the Report fairly presents, in all material respects, the financial condition and result of operations of the Company.

/s/ Kelvin Claney

Kelvin Claney,

Chief Executive Officer

/s/ Richard Ransom

Richard Ransom,

President

/s/ Ernest P. Kollias, Jr.

Ernest P. Kollias, Jr.,

Chief Financial Officer

Date: November 20, 2017

XML

Document and Entity Information - shares	9 Months Ended
	Sep. 30, 2017	Nov. 20, 2017
Document And Entity Information
Entity Registrant Name	ICTV Brands Inc.
Entity Central Index Key	0001076522
Document Type	10-Q
Document Period End Date	Sep. 30, 2017
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		52,340,700
Trading Symbol	ICTV
Document Fiscal Period Focus	Q3
Document Fiscal Year Focus	2017

XML

Condensed Consolidated Balance Sheets - USD ($)	Sep. 30, 2017	Dec. 31, 2016
CURRENT ASSETS:
Cash and cash equivalents	$ 961,024	$ 1,390,641
Accounts receivable, net of allowances for returns and doubtful accounts of $438,533 and $123,109, respectively	3,753,803	506,337
Inventories, net	7,479,842	1,499,270
Prepaid expenses and other current assets	352,678	254,303
Total current assets	12,547,347	3,650,551
Property and equipment	1,111,900	74,098
Less accumulated depreciation	(183,048)	(58,099)
Property and equipment, net	928,852	15,999
Intangible assets, net	3,733,979	872,864
Total assets	17,210,178	4,539,414
CURRENT LIABILITIES:
Accounts payable and accrued liabilities	5,047,357	1,644,899
Current portion of long-term debt due to related party	641,399
Deferred revenue	258,189	377,445
Deferred consideration	160,417
Other liabilities	369,563	288,525
Total current liabilities	6,476,925	2,310,869
Deferred revenue – long term	215,077	274,374
Deferred consideration – long term	1,026,097
Other liabilities – long term	443,656	665,713
Long term debt due to related party, net of current portion	1,298,363
Total long term liabilities	2,983,193	940,087
COMMITMENTS AND CONTINGENCIES
SHAREHOLDERS’ EQUITY:
Preferred stock 20,000,000 shares authorized, no shares issued and outstanding
Common stock, $0.001 par value, 100,000,000 shares authorized, 52,324,032 and 28,343,007 shares issued and outstanding as of September 30, 2017 and December 31, 2016, respectively	42,113	18,132
Additional paid-in capital	19,970,657	11,546,804
Accumulated other comprehensive income	208,924
Accumulated deficit	(12,471,634)	(10,276,478)
Total shareholders’ equity	7,750,060	1,288,458
Total liabilities and shareholders’ equity	$ 17,210,178	$ 4,539,414

XML

Condensed Consolidated Balance Sheets (Parenthetical) - USD ($)	Sep. 30, 2017	Dec. 31, 2016
Statement of Financial Position [Abstract]
Accounts receivable, allowances for returns and doubtful net	$ 438,533	$ 123,109
Preferred stock, shares authorized	20,000,000	20,000,000
Preferred stock, shares issued
Preferred stock shares outstanding
Common stock, par value	$ 0.001	$ 0.001
Common stock, shares authorized	100,000,000	100,000,000
Common stock, shares issued	52,324,032	28,343,007
Common stock, shares outstanding	52,324,032	28,343,007

XML

Condensed Consolidated Statements of Operations and Comprehensive Loss (Unaudited) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2017	Sep. 30, 2016	Sep. 30, 2017	Sep. 30, 2016
Income Statement [Abstract]
NET SALES	$ 7,559,754	$ 4,203,530	$ 23,156,949	$ 12,471,266
COST OF SALES	3,049,989	1,158,998	7,995,170	3,698,764
GROSS PROFIT	4,509,765	3,044,532	15,161,779	8,772,502
OPERATING EXPENSES:
General and administrative	2,488,376	1,035,752	7,643,917	3,076,489
Selling and marketing	4,102,346	2,267,103	11,346,321	6,636,950
Total operating expenses	6,590,722	3,302,855	18,990,238	9,713,439
OPERATING LOSS	(2,080,957)	(258,323)	(3,828,459)	(940,937)
INTEREST EXPENSE, NET	(164,377)	(3,274)	(215,147)	(10,511)
Gain on settlement	1,969,245		1,969,245
Other miscellaneous income, net	1,508		61,482
TOTAL MISCELLANEOUS INCOME	1,970,753		2,030,727
LOSS BEFORE PROVISION FOR INCOME TAX	(274,581)	(261,597)	(2,012,879)	(951,448)
PROVISION FOR INCOME TAXES	112,277		182,277
NET LOSS	(386,858)	(261,597)	(2,195,156)	(951,448)
OTHER COMPREHENSIVE INCOME:
Foreign currency translation adjustment	112,223		208,924
COMPREHENSIVE LOSS	$ (274,635)	$ (261,597)	$ (1,986,232)	$ (951,448)
NET LOSS PER SHARE
BASIC	$ (0.01)	$ (0.01)	$ (0.04)	$ (0.03)
DILUTED	$ (0.01)	$ (0.01)	$ (0.04)	$ (0.03)
WEIGHTED AVERAGE NUMBER OF COMMON SHARES
BASIC AND DILUTED	52,321,826	28,202,739	49,518,478	28,184,584

XML

Condensed Consolidated Statement of Shareholders' Equity (Unaudited) - 9 months ended Sep. 30, 2017 - USD ($)	Common Stock [Member]	Additional Paid-In Capital [Member]	Accumulated Other Comprehensive Income [Member]	Accumulated Deficit [Member]	Total
Balance at Dec. 31, 2016	$ 18,132	$ 11,546,804		$ (10,276,478)	$ 1,288,458
Balance, shares at Dec. 31, 2016	28,343,007
Share based compensation		223,345			223,345
Issuance of stock for asset purchase	$ 2,500	847,500			850,000
Issuance of stock for asset purchase, shares	2,500,000
Issuance of stock, net of offering costs of $17,070	$ 20,588	6,962,342			6,982,930
Issuance of stock, net of offering costs of $17,070, shares	20,588,243
Issuance of stock for compensation	$ 600	335,400			336,000
Issuance of stock for compensation, shares	600,000
Cashless exercise of options	$ 43	(43)
Cashless exercise of options, shares	42,782
Exercise of options	$ 250	55,309			55,559
Exercise of options, shares	250,000
Other comprehensive income			208,924		208,924
Net loss				(2,195,156)	(2,195,156)
Balance at Sep. 30, 2017	$ 42,113	$ 19,970,657	$ 208,924	$ (12,471,634)	$ 7,750,060
Balance, shares at Sep. 30, 2017	52,324,032

XML

Condensed Consolidated Statement of Shareholders' Equity (Parenthetical)	9 Months Ended
	Sep. 30, 2017 USD ($)
Statement of Stockholders' Equity [Abstract]
Net of offering costs	$ 17,070

XML

Condensed Consolidated Statements of Cash Flows (Unaudited) - USD ($)	9 Months Ended
	Sep. 30, 2017	Sep. 30, 2016
CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss	$ (2,195,156)	$ (951,448)
Adjustments to reconcile net loss to net cash (used in) provided by operating activities:
Depreciation	128,835	5,637
Amortization of intangible assets	691,957	218,213
Bad debt expense	903,710	693,607
Share based compensation	223,345	259,328
Issuance of stock for compensation	336,000
Change in fair value of contingent consideration	(48,035)
Loss on disposal of property and equipment	6,197
Non cash interest expense	105,459	11,933
Gain on settlement of contingent consideration	(1,969,245)
Change in assets and liabilities:
Accounts receivable	(4,113,466)	(900,774)
Inventories	922,503	751,369
Prepaid expenses and other current assets	114,171	52,158
Accounts payable and accrued liabilities	3,025,709	(72,073)
Severance payable		(45,995)
Deferred revenue	(178,553)	82,304
Net cash (used in) provided by operating activities	(2,046,569)	104,259
CASH FLOWS FROM INVESTING ACTIVITIES:
Acquisition of property and equipment	(171,196)	(1,290)
Cash paid for acquisition of PhotoMedex, Inc.	(5,000,000)
Net cash used in investing activities	(5,171,196)	(1,290)
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from issuance of common stock, net of costs	6,982,930
Proceeds from exercise of options	55,559
Payments of deferred consideration for acquisition	(14,583)
Payments of DermaWand asset purchase agreement	(150,000)	(225,000)
Settlement payment for PhotoMedex acquisition	(2,000,000)
Proceeds from long-term debt to related party	2,000,000
Repayments of long-term debt to related party	(87,441)
Net cash provided by (used in) financing activities	6,786,465	(225,000)
Effect of exchange rates on cash and cash equivalents	1,683
NET DECREASE IN CASH AND CASH EQUIVALENTS	(429,617)	(122,031)
CASH AND CASH EQUIVALENTS, beginning of the period	1,390,641	1,334,302
CASH AND CASH EQUIVALENTS, end of the period	961,024	1,212,271
SUPPLEMENTAL DISCLOSURE OF NON-CASH ACTIVITY:
Cashless exercise of options	43
Payments of DermaWand asset purchase agreement		1,200,000
Contingent consideration owed to PhotoMedex	3,579,760
Other receivables amount forgiven	(837,708)
Payables extinguished	1,017,193
Settlement payment made	(2,000,000)
Assignment of deposit amount	210,000
Gain on settlement of contingent consideration	1,969,245
PhotoMedex [Member]
SUPPLEMENTAL DISCLOSURE OF NON-CASH ACTIVITY:
Fair value of assets acquired	9,198,043
Fair value of deferred consideration	(4,198,043)
Cash paid for acquisition	5,000,000
Ermis Labs [Member]
SUPPLEMENTAL DISCLOSURE OF NON-CASH ACTIVITY:
Fair value of assets acquired	1,981,822
Fair value of deferred consideration	(1,131,822)
Issuance of common stock for asset purchase	(850,000)
Cash paid for acquisition

XML

Organization, Business of the Company and Liquidity

9 Months Ended

Sep. 30, 2017

Organization, Consolidation and Presentation of Financial Statements [Abstract]

Organization, Business of the Company and Liquidity

Note 1 - Organization, Business of the Company and Liquidity

Organization and Nature of Operations

ICTV Brands Inc. (the “Company” or “ICTV”), was organized under the laws of the State of Nevada on September 25, 1998. We currently have the following subsidiaries:

● Better Blocks International Limited, or (“BBI”), a New Zealand corporation;

● Ermis Labs, Inc., a Nevada Corporation;

● ICTV Brands Israel Limited., incorporated under the laws of Israel;

● ICTV Brands UK Limited., incorporated under the laws of the United Kingdom;

● ICTV Holdings, Inc., a Nevada Corporation (“ICTV Holdings”);

● Radiancy (HK) Limited, a private limited company limited by shares, incorporated under the laws of Hong Kong; and

● LK Technology Importaçăo E Exportaçăo LTDA, a private Sociedade limitada formed under the laws of Brazil (“LK Technology”).

Although our companies are incorporated in New Zealand, Nevada, Israel, United Kingdom, Hong Kong, and Brazil, our operations are currently run from our Wayne, Pennsylvania office.

We develop, market and sell products through a multi-channel distribution strategy, including direct response television, digital marketing campaigns, live home shopping, traditional retail and e-commerce market places, and our international third party distributor network. We offer primarily health, beauty and wellness products as well as various consumer products, including, but not limited to, DermaWand^TM, a skin care device that reduces the appearance of fine lines and wrinkles, and helps improve skin tone and texture, DermaVital^®, a professional quality skin care line that effects superior hydration, the CoralActives^® brand of acne treatment and skin cleansing products, Derma Brilliance^®, a skin care resurfacing device that helps reduce visible signs of aging, Jidue^TM, a facial massager device which helps alleviate stress, and Good Planet Super Solution^TM, a multi-use cleaning agent. We acquire the rights to our products that we market primarily via licensing agreements, acquisition and in-house development and sell both domestically and internationally. The Company is presently exploring other devices and consumable product lines currently under licensing agreements.

The goal of our strategy is to introduce our brands to the market through an omni-channel platform that includes, but is not limited to, direct response television (“DRTV”), digital marketing, live home shopping, traditional retail, e-commerce marketplaces, and international third party distributor networks. Our objective is to have our portfolio of products sold through these channels to develop long lasting brands with strong returns on investments.

PhotoMedex Acquisition

On October 4, 2016, we and our wholly-owned subsidiary, ICTV Holdings, entered into an asset purchase agreement, as amended by the First Amendment to the Asset Purchase Agreement, dated January 23, 2017 (as so amended, the “PhotoMedex Purchase Agreement”) with PhotoMedex, Inc., a Nevada corporation (“PhotoMedex”), and its wholly owned subsidiaries, Radiancy, Inc., a Delaware corporation, PhotoTherapeutics Ltd, a private limited company limited by shares incorporated under the laws of England and Wales, and Radiancy Israel Limited, a private corporation incorporated under the laws of the State of Israel, (collectively with PhotoMedex, the “Sellers” and individually, a “Seller”), pursuant to which ICTV Holdings acquired substantially all of the assets of the Sellers, including, but not limited to, all of the equity interests of the Seller’s subsidiaries Radiancy (HK) Limited, a private limited company incorporated under the laws of Hong Kong, and LK Technology Importaçăo E Exportaçăo LTDA, a private Sociedade limitada formed under the laws of Brazil, for a total purchase price of $9,500,000. Such acquisition is referred to herein as the “PhotoMedex Acquisition.” The PhotoMedex Acquisition was completed on January 23, 2017. (See Note 3 - Business and Asset Acquisitions).

The PhotoMedex Acquisition included the acquisition of proprietary products and services that address skin diseases and conditions or pain reduction using home-use devices for various indications including hair removal, acne treatment, skin rejuvenation, and lower back pain; which products are sold and distributed to traditional retail, online and infomercial outlets for home-use products and include, without limitation, the following: (a) no!no! ® Hair, (b) no!no! ® Skin, (c) no!no! ® Face Trainer, (d) no!no! ® Glow, (e) Made Ya Look, (f) no!no ®! Smooth Skin Care, (g) Kyrobak®, and (h) ClearTouch ®.

Under the PhotoMedex Purchase Agreement, we were required to pay to PhotoMedex and its subsidiaries a continuing monthly royalty on net cash (invoiced amount less sales refunds, returns, rebates, allowances and similar items) actually received by us or our affiliates from sales of the consumer products that we acquired from PhotoMedex. Such royalty payments commenced with net cash actually received from and after January 23, 2017, and would continue until the total royalty paid to PhotoMedex and its subsidiaries totaled $4,500,000.

On July 12, 2017, we and ICTV Holdings entered into a Termination and Release Agreement with the Sellers (the “Release Agreement”). Under the terms of the Release Agreement, the PhotoMedex Purchase Agreement is terminated and of no further force and effect, except for certain surviving rights, obligations and covenants described in the Release Agreement. Pursuant to the Release Agreement, each of the Company and ICTV Holdings, on the one hand, and the Sellers on the other hand, fully release, forever discharge and covenant not to sue any other party, from and with respect to any and all past and present claims arising out of, based upon or relating to the PhotoMedex Purchase Agreement (other than the surviving covenants described in the Release Agreement) or the transactions contemplated thereby. The Release Agreement required that the Company pay to PhotoMedex $2,000,000 on or before July 15, 2017 (the “Payment”), subject to which, neither the Company nor ICTV Holdings shall have any further royalty or other payment obligations under the PhotoMedex Purchase Agreement.

As partial consideration for the releases provided by ICTV Holdings to the Sellers, on July 12, 2017 the Sellers and ICTV Holdings entered into a Bill of Sale and Assignment, which provides that each Seller sell, assign, transfer, convey and deliver to ICTV Holdings, and ICTV Holdings purchase and accept from each Seller, all of the right, title and interest, legal or equitable, of each such Seller in and to a deposit in the amount of $210,000 held by a supplier, Sigmatron International, Inc. (“Sigmatron”), between the Sellers and Sigmatron.

On July 15, 2017, to secure the Payment, we issued a 30-month secured promissory note (the “Note”), to LeoGroup Private Investment Access, LLC (the “Holder”), a significant shareholder, in the principal amount of $2,000,000 with an effective interest rate of 34% (see Note 7 – Long-term Debt). The Note provides that the Company shall make monthly principal and interest payments of $100,000 to the Holder for 30 months beginning August 2017. The Note is secured by a first priority security interest in all the assets of Company, except the Company’s accounts receivable. The Note contains customary covenants of the Company and customary events of default. Subject to the terms and conditions of the Note, so long as any event of default, as described in the Note, is continuing, without cure, for a period of five (5) business days after written notice from the Holder to the Company or a longer period if set forth in in the notice from Holder or if agreed to by the parties, all obligations of the Company under the Note shall be immediately due and payable, and the Holder may exercise any other remedies available at law or in equity. The note may not be prepaid, in whole or in part, at any time and from time to time, unless expressly agreed to in writing by the Holder.

The change in the amount of the Company’s contingent consideration payable due to PhotoMedex, Inc. for the period up to the date of the Release Agreement was as follows:

Balance at January 23, 2017-initial measurement	$	4,198,043
Contingent consideration earned but not paid		(570,248	)
Change in fair value		(48,035	)
Balance at July 12, 2017	$	3,579,760

The following summarizes the amounts owed to PhotoMedex (PHMD) as of July 12, 2017 and the gain on settlement recorded during the quarter ended September 30, 2017:

Contingent consideration owed to PHMD (see above)				$	3,579,760
Other payables (receivables)
Due from PHMD	$	(837,708	)
Contingent consideration earned but not paid		570,248
Other payable amounts due to PHMD		446,945			179,485
Net amount owed to PHMD				$	3,759,245
Settlement amount				$	2,000,000
Assignment of Sigmatron deposit to ICTV					(210,000	)
Net settlement					1,790,000
Gain on settlement				$	1,969,245

Ermis Labs Asset Acquisition

On October 4, 2016, we and our wholly-owned subsidiary, Ermis Labs, Inc., a Nevada corporation (the “Purchaser”), entered into an asset purchase agreement (the “Ermis Labs Purchase Agreement”) with LeoGroup Private Debt Facility L.P. a Delaware limited partnership (the “LeoGroup L.P.”), a significant shareholder, and Ermis Labs, Inc., a New Jersey corporation (“Ermis Lab”), pursuant to which the Purchaser has agreed to acquire substantially all of the assets of Ermis Labs (collectively, the “Ermis Labs Assets”), for a total purchase price of $1,982,000. Such acquisition is referred to herein as the “Ermis Labs Asset Purchase.” (See Note 3 - Business and Asset Acquisitions).

Liquidity

We had a net loss of approximately $2,195,000 for the nine months ended September 30, 2017 and working capital of approximately $6,070,000 as of September 30, 2017. Management believes that the current available resources, including cash and cash equivalents will provide sufficient funds to enable us to meet our operating plan for at least the next twelve months from the date of this filing.

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Summary of Significant Accounting Policies

9 Months Ended

Sep. 30, 2017

Accounting Policies [Abstract]

Summary of Significant Accounting Policies

Note 2 - Summary of significant accounting policies

Basis of Presentation

The unaudited condensed consolidated financial statements have been prepared in accordance with generally accepted accounting principles for interim financial statements and within the rules of the Securities and Exchange Commission applicable to interim financial statements and therefore do not include all disclosures that might normally be required for financial statements prepared in accordance with generally accepted accounting principles. The accompanying unaudited condensed consolidated financial statements have been prepared by management without audit and should be read in conjunction with our condensed consolidated financial statements, including the notes thereto, appearing in our Annual Report on Form 10-K for the year ended December 31, 2016. In the opinion of management, all adjustments necessary for a fair presentation of the condensed consolidated financial position, consolidated results of operations and consolidated cash flows, for the periods indicated, have been made. The results of operations for the nine months ended September 30, 2017 are not necessarily indicative of operating results that may be achieved over the course of the full year.

Principles of consolidation

Our accompanying condensed consolidated financial statements include the accounts of our wholly-owned subsidiaries BBI, ICTV Holdings, Ermis Labs, Inc., ICTV Brands UK Limited, ICTV Brands Israel Limited, Radiancy (HK) Limited and LK Technology. In October 2016, ICTV Holdings and Ermis Labs, Inc. were formed as holding companies for the asset purchase agreements that were entered into with PhotoMedex, Inc. and Ermis Lab, Inc. (See Note 3 - Business and Asset Acquisitions). All significant inter-company transactions and balances have been eliminated in consolidation.

Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America (“US GAAP”) requires management to make estimates and assumptions that affect the amounts reported in the condensed consolidated financial statements and accompanying notes. Management believes that the estimates utilized in preparing its condensed consolidated financial statements are reasonable and prudent. The most significant estimates used in these condensed consolidated financial statements include the allowance for doubtful accounts, reserves for returns, inventory reserves, allocation of purchase price, valuation allowance on deferred tax assets, and share based compensation. Actual results could differ from these estimates.

Recently Issued Accounting Pronouncements

In January 2017, the Financial Accounting Standards Board (“FASB”) issued Accounting Standard Update (“ASU”) No. 2017-01 Business Combinations (Topic 805): Clarifying the Definition of a Business (“ASU 2017-01”). ASU2017-01 narrows the definition of a “business.” This standard provides guidance to assist entities with evaluating when a set of transferred assets and activities is a business. This guidance is effective for interim and annual reporting periods beginning after December 15, 2017. This guidance must be applied prospectively to transactions occurring within the period of adoption. As a result of the recent PhotoMedex acquisition and Ermis asset purchase (See Note 3 - Business and Asset Acquisitions), we adopted this standard on January 1, 2017.

In August 2016, the FASB issued ASU 2016-15, Statement of Cash Flows (Topic 230): Classification of Certain Cash Receipts and Cash Payments (“ASU 2016-15”). The updated accounting requirement is intended to reduce diversity in practice in the classification of certain transactions in the statement of cash flows. Such transactions include but are not limited to debt prepayment or debt extinguishment costs, settlement of zero coupon debt instruments, contingent consideration payments made after a business combination and distributions received from equity method investments. ASU 2016-15 is required to be retrospectively applied and is effective for fiscal years and interim periods beginning after December 15, 2017, with early adoption permitted. As a result of the recent PhotoMedex acquisition (See Note 3 - Business and Asset Acquisitions), we adopted this standard on January 1, 2017.

In June 2016, the FASB issued ASU No. 2016-13, Measurement of Credit Losses on Financial Instruments, which sets forth the current expected credit loss model, a new forward-looking impairment model for certain financial instruments based on expected losses rather than incurred losses. The ASU is effective for interim and annual periods beginning after December 15, 2019, and early adoption of the standard is permitted. Entities are required to adopt ASU No. 2016-13 using a modified retrospective approach, subject to certain limited exceptions. We are currently evaluating the impact of the new guidance on our consolidated financial statements.

In February 2016, the FASB issued ASU No. 2016-02 Leases (Topic 842) (“ASU 2016-02”). This standard requires lessees to recognize assets and liabilities related to long-term leases on the balance sheet and expands disclosure requirements regarding leasing arrangements. The standard is effective for reporting periods beginning after December 15, 2018 and early adoption is permitted. The standard must be adopted on a modified retrospective basis and provides for certain practical expedients. The Company expects to adopt this guidance in the first quarter of 2019 and we currently expect that the adoption of this guidance will likely change the way we account for our operating leases and will likely result in recording the future benefits of those leases as an asset and the related minimum lease payments as a liability on our consolidated balance sheets. The Company has not yet begun to quantify the specific impacts of this guidance.

In May 2014, FASB issued ASU No. 2014-09, Revenue from Contracts with Customers, on revenue recognition. The new standard provides for a single five-step model to be applied to all revenue contracts with customers as well as requires additional financial statement disclosures that will enable users to understand the nature, amount, timing and uncertainty of revenue and cash flows relating to customer contracts. Companies have an option to use either a retrospective approach or cumulative effect adjustment approach to implement the standard. ASU No. 2014-09 is effective for annual reporting periods beginning after December 15, 2017, including interim periods within that reporting period. The Company has not substantially or timely commenced its evaluation process to implement controls and identify the impact to its consolidated financial statements of implementing ASU No. 2014-09.

Concentration of credit risk

Financial instruments, which potentially subject the Company to concentrations of credit risk, include cash and cash equivalents and trade receivables. We maintain cash in bank accounts that, at times, may exceed federally insured limits. We have not experienced any losses and believe we are not exposed to any significant risks on cash in bank accounts.

As of September 30, 2017, 15% of the Company’s accounts receivable were due from various individual customers to whom our products had been sold directly via DRTV. In addition, 12% was due from live home shopping, 49% was due from brick and mortar retailers, 9% was due from e-commerce accounts, 11% was due from duty free airline business, and the remaining amount from miscellaneous accounts. Major customers are considered to be those who accounted for more than 10% of net sales. For the three and nine months ended September 30, 2017, there were no major customers. For the three and nine months ended September 30, 2016, there were 10% and 0%, respectively, of net sales made to one e-commerce customer.

Fair value of financial instruments

Fair value estimates, assumptions and methods used to estimate fair value of the Company’s financial instruments are made in accordance with the requirements of Accounting Standards Codification (“ASC”) 825-10, “Disclosures about Fair Value of Financial Instruments.” We have used available information to derive our estimates. However, because these estimates are made as of a specific point in time, they are not necessarily indicative of amounts we could realize currently. The use of different assumptions or estimating methods may have a material effect on the estimated fair value amounts. The carrying values of financial instruments such as cash and cash equivalents, accounts receivable, accounts payable, and accrued liabilities, other payable, and contingent consideration approximate their fair values due to the short settlement period for these instruments.

Cash and cash equivalents

We consider all unrestricted highly liquid investments with an original maturity of three months or less to be cash equivalents.

Foreign currency transactions

Transactions entered into by the Company in currencies other than its local currency, are recorded in its local currency and any changes in currency exchange rates that occur from the initiation of a transaction until settled are recorded as foreign currency gains or losses in the Condensed Consolidated Statements of Operations and Comprehensive Loss.

Functional currency translation

The currency of the primary economic environment in which we operate our Company is conducted in the US dollar (“$” or “dollars”). Thus, our functional currency (other than the foreign subsidiaries mentioned below) is the US dollar. The operations of our foreign subsidiaries are conducted in the local currency of the subsidiary which is the Hong Kong Dollar (HKD), Great Britain Pound (GBP), and Israeli New Shekel (NIS).

Assets and liabilities of our international subsidiaries are translated on the basis of the exchange rates prevailing at the balance sheet date and revenues and expenses are translated at the average exchange rates for the period. Net differences from currency translation are included in other comprehensive income on the accompanying Condensed Consolidated Statements of Operations and Comprehensive Loss.

Accounts receivable

Accounts receivable are recorded net of allowances for returns and doubtful accounts of approximately $439,000 at September 30, 2017 and $123,000 at December 31, 2016. The allowances are estimated based on historical customer returns and bad debts.

In addition to reserves for returns on accounts receivable, an accrual is made for the return of product that has been sold to customers and had cash collections, while the customer still has the right to return the product. The amounts of these accruals included in accounts payable and accrued liabilities in our Condensed Consolidated Balance Sheets were approximately $532,000 and $91,000 at September 30, 2017 and December 31, 2016, respectively.

Inventories

Inventories consist primarily of finished products held for resale, and are valued at the lower of cost (first-in, first-out method) or net realizable value. We adjust inventory for estimated obsolescence when necessary based upon demand and market conditions. The Company’s reserve for obsolescence was approximately $454,000 and $74,000 at September 30, 2017 and December 31, 2016, respectively. Included in inventory at September 30, 2017 and December 31, 2016 is approximately $60,000 and $67,000, respectively, of consigned product that has been shipped to customers under the 30-day free trial period for which the trial period has not expired and as such the customer has not accepted the product as well as consigned products that are held at a retailer distributor for sale.

Property and equipment

Property and equipment are carried at cost and depreciation is computed over the estimated useful lives of the individual assets ranging from 3 to 7 years. Depreciation is computed using the straight-line method. The related cost and accumulated depreciation of assets retired or otherwise disposed of are removed from the accounts and the resultant gain or loss is reflected in earnings. Maintenance and repairs are expensed currently while major renewals and betterments are capitalized. Depreciation expense amounted to approximately $51,000 and $129,000 and $2,000 and $6,000 for the three and nine months ended September 30, 2017 and 2016, respectively.

Property and equipment consisted of the following at:

	September 30, 2017			December 31, 2016
Computer hardware and software	$	125,623		$	33,549
Furniture and equipment		944,894			40,549
Leasehold improvements		41,383			-
	$	1,111,900		$	74,098
Accumulated depreciation		(183,048	)		(58,099	)
Property and equipment, net	$	928,852		$	15,999

Intangible assets

Definite-lived intangibles are amortized using the straight-line method over their estimated useful lives ranging from four to five years. Amortization expense was approximately $251,000 and $692,000 and $73,000 and $218,000 for the three and nine months ended September 30, 2017 and 2016, respectively. We evaluate the recoverability of the intangible assets periodically by taking into account events or circumstances that may warrant revised estimates of useful lives or that may indicate the asset may be impaired.

Impairment of long-lived assets

In accordance with ASC 360-10, “Accounting for the Impairment or Disposal of Long-Lived Assets,” long-lived assets are reviewed for impairment when circumstances indicate that the carrying value of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of the assets to the future net undiscounted cash flows estimated by the Company to be generated by such assets. If such assets are considered to be impaired, the impairment to be recognized is the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of by sale are recorded as held for sale at the lower of carrying value or estimated net realizable value. No impairment losses were identified or recorded for the three and nine months ended September 30, 2017 and 2016.

Revenue recognition

We recognize revenues from product sales when the following four criteria have been met: (i) persuasive evidence of an arrangement exists; (ii) delivery has occurred; (iii) the selling price is fixed or determinable; and (iv) collectability is reasonably assured. The Company’s revenues in the Condensed Consolidated Statements of Operations and Comprehensive Loss are net of sales taxes. Revenues from product sales are recorded net of provisions for estimated chargebacks, rebates, expected returns and cash discounts.

We offer a 30-day risk-free trial as one of our payment options. Revenue on the 30-day risk-free trial sales is not recognized until customer acceptance and collectability are assured, which we determine to be when the trial period ends. If the risk-free trial expires without action by the customer, product is determined to be accepted by the customer and revenue is recorded. Revenue for items purchased without the 30-day free trial is recognized upon shipment of the product to the customer and collectability is reasonably assured.

Revenue related to our DermaVital^TM continuity program is recognized monthly upon shipment to customers. Revenue from our live home shopping and retail customers is recorded upon sale to the final customer. Revenue related to international wholesale and third party distributor customers is recorded at gross amounts with a corresponding charge to cost of sales upon shipment. Included in deferred revenue – short-term are payments received prior to shipment on international sales of approximately $55,000 and $142,000 as of September 30, 2017 and December 31, 2016, respectively.

We have a return policy whereby the customer can return any product received within 30 or 60 days of receipt for a full refund. We provide a provision for product returns based on the experience with historical sales returns, in accordance with ASC Topic 605-15 with respect to sales of product when a right of return exists. Returns for the periods presented have been offset against gross sales. Such allowance for sales returns is included in accounts payable and accrued liabilities.

We sell warranties on our products for various terms. Revenue is recognized ratably over the term, with the unearned warranty included in deferred revenue on the accompanying condensed consolidated balance sheets. Changes in deferred service revenue related to the warranties is presented in the following table:

	September 30, 2017			December 31, 2016
Deferred extended warranty revenue:
At beginning of period	$	509,389		$	629,143
Revenue deferred for new warranties, year to date		103,489			118,148
Revenue recognized year to date		(194,785	)		(237,902	)
At end of period	$	418,093		$	509,389
Current portion	$	203,016		$	235,015
Non-current portion		215,077			274,374
	$	418,093		$	509,389

Shipping and handling

The amount billed to customers for shipping and handling is included in net sales. Shipping, handling and processing revenue approximated $427,000 and $1,550,000 and $571,000 and $1,633,000 for the three and nine months ended September 30, 2017 and 2016, respectively. Shipping and handling costs are included in cost of sales. Shipping and handling costs approximated $314,000 and $1,102,000 and $232,000 and $659,000 for the three and nine months ended September 30, 2017 and 2016, respectively.

Research and development

Research and development costs are expensed as incurred and are included in selling and marketing expense in the accompanying condensed consolidated financial statements. Research and development costs primarily consist of efforts to discover and develop new products, including clinical trials, product safety testing, certifications for international regulations and standards, etc. Research and development costs approximated $146,000 and $210,000 and $31,000 and $88,000 for the three and nine months ended September 30, 2017 and 2016, respectively.

Media and production costs

Media and internet marketing costs are expensed as incurred and are included in selling and marketing expense in the accompanying condensed consolidated financial statements. Production costs associated with the creation of new and updated video content and advertising campaigns are expensed at the commencement of a campaign. We incurred approximately $1,355,000 and $1,444,000 in media costs for airing infomercials, $66,000 and $7,000 in new production costs, and $1,243,000 and $299,000 in internet marketing costs for the three months ended September 30, 2017 and 2016, respectively and approximately $4,192,000 and $4,011,000 in media costs for airing infomercials, $260,000 and $210,000 in new production costs, and $3,332,000 and $899,000 in internet marketing costs for the nine months ended September 30, 2017 and 2016, respectively.

Income taxes

In preparing our condensed consolidated financial statements, we make estimates of our current tax exposure and temporary differences resulting from timing differences for reporting items for book and tax purposes. We recognize deferred taxes by the asset and liability method of accounting for income taxes. Under the asset and liability method, deferred income taxes are recognized for differences between the financial statement and tax bases of assets and liabilities at enacted statutory tax rates in effect for the years in which the differences are expected to reverse. The effect on deferred taxes of a change in tax rates is recognized in income in the period that includes the enactment date. In addition, valuation allowances are established when necessary to reduce deferred tax assets to the amounts expected to be realized. In consideration of our accumulated losses and limited historical ability to generate taxable income to utilize our deferred tax assets, we have estimated that we will not be able to realize any benefit from our temporary differences and have recorded a full valuation allowance. If we sustain profitability in the future at levels which cause management to conclude that it is more likely than not that we will realize all or a portion of the net operating loss carry-forward, we would record the estimated net realizable value of the deferred tax asset at that time and would then provide for income taxes at a rate equal to our combined federal and state effective rates. Subsequent revisions to the estimated net realizable value of the deferred tax asset could cause our provision for income taxes to vary significantly from period to period.

Stock options

In June 2001, our shareholders approved our 2001 Stock Option Plan (the “Plan”). The Plan is designed for our employees, officers and directors, and is intended to advance our best interests by providing personnel who have substantial responsibility for our management and growth with additional incentive by increasing their proprietary interest in our success, thereby encouraging them to remain our employee. The Plan is administered by our Board of Directors, and authorizes the issuance of stock options not to exceed a total of 3,000,000 shares. The terms of any awards under the Plan are determined by the Board of Directors, provided that no options may be granted at less than the fair market value of the stock as of the date of the grant. The Plan expired in February 2011. As of September 30, 2017, 50,000 options are outstanding under the Plan.

In December 2011, our shareholders approved our 2011 Stock Option Plan (the “2011 Plan”). The 2011 Plan is designed for our employees, officers, and directors, and is intended to advance our best interests by providing personnel who have substantial responsibility for our management and growth with additional incentive by increasing their proprietary interest in our success, thereby encouraging them to remain our employee. The 2011 Plan is administered by our Board of Directors, and authorizes the issuance of stock options not to exceed a total of 6,000,000 shares. The terms of any awards under the 2011 Plan are determined by the Board of Directors, provided that no options may be granted at less than the fair market value of the stock as of the date of the grant. Generally, the options granted vest over three years with one-third vesting on each anniversary date of the grant. As of September 30, 2017, 3,680,002 options are outstanding under the 2011 Plan.

We account for equity instruments issued to non-employees in accordance with the provisions of ASC Topic 505, subtopic 50, Equity-Based Payments to Non-Employees based upon the fair-value of the underlying instrument. The equity instruments, consisting of stock options granted to consultants, are valued using the Black-Scholes valuation model. The measurement of stock-based compensation to non-employees is subject to periodic adjustments as the underlying equity instruments vest and is recognized as an expense over the period which services are received. Nonvested stock options granted to non-employees are remeasured at each reporting period.

We use ASC Topic 718, “Share-Based Payments” to account for stock-based compensation issued to employees and directors. We recognize compensation expense in an amount equal to the grant date fair value of share-based payments such as stock options granted to employees over the requisite vesting period of the awards.

The following is a summary of stock options outstanding under the Plan and 2011 Plan (collectively “Stock Option Plans”) for the nine months ended September 30, 2017 and 2016:

									Weighted
	Number of Shares								Average
				Non-					Exercise
	Employee			Employee		Totals			Price
Balance, January 1, 2017		3,680,002			-		3,680,002		$	0.24
Granted during the period		280,000			-		280,000			0.49
Exercised during the period		(136,667	)		-		(136,667	)		0.15
Forfeited during the period		(93,333	)		-		(93,333	)		0.32
Balance, September 30, 2017		3,730,002			-		3,730,002			0.26

									Weighted
	Number of Shares								Average
				Non-					Exercise
	Employee			Employee		Totals			Price
Balance, January 1, 2016		4,036,669			-		4,036,669		$	0.21
Granted during the period		-			-		-			-
Exercised during the period		(350,000	)		-		(350,000	)		0.11
Expired during the period		(431,667	)		-		(431,667	)		0.22
Balance, September 30, 2016		3,255,002			-		3,555,002		$	0.21

Of the stock options outstanding, as of September 30, 2017 under the Stock Option Plans, 2,525,000 options are currently vested and exercisable. The weighted average exercise price of these options was $0.23. These options expire through September 2027. The aggregate intrinsic value for options outstanding and exercisable at September 30, 2017 and 2016 was approximately $618,000 and $12,000, respectively. The aggregate intrinsic value for options exercised during the nine months ended September 30, 2017 and 2016 was approximately $49,000 and $31,000, respectively.

For the three and nine months ended September 30, 2017 and 2016, we recorded approximately $59,000 and $205,000 and $42,000 and $218,000, respectively, in stock compensation expense under the Stock Option Plans which is included in general and administrative expense. At September 30, 2017, there was approximately $291,000 of total unrecognized compensation cost related to non-vested option grants that will be recognized over the remaining vesting period of 3 years.

There were share grants totaling 280,000 for the nine months ended September 30, 2017 to two employees. There were no grants inside of the Plans for the nine months ended September 30, 2016. The following assumptions were used in the Black-Scholes option pricing model for these grants issued during:

2017
Risk-free interest rate		2.17	%
Expected dividend yield		0.00
Expected life		6 years
Expected volatility		145	%
Weighted average grant date fair value	$	0.46
Forfeiture rate		5	%

The following is a summary of stock options outstanding outside of the Stock Option Plans for the nine months ended September 30, 2017 and 2016:

										Weighted
	Number of Shares									Average
				Non-						Exercise
	Employee			Employee			Totals			Price
Balance, January 1, 2017		516,667			1,676,667			2,193,334		$	0.35
Granted during the period		-			-			-			-
Exercised during the period		(183,333	)		-			(183,333	)		0.27
Expired during the period		-			(200,000	)		(200,000	)		0.80
Balance, September 30, 2017		333,334			1,476,667			1,810,001		$	0.31

									Weighted
	Number of Shares								Average
			Non-						Exercise
	Employee		Employee			Totals			Price
Balance, January 1, 2016		466,667		1,976,667			2,443,334		$	0.32
Granted during the period		50,000		-			50,000			0.21
Expired during the period		-		(300,000	)		(300,000	)		0.08
Balance, September 30, 2016		516,667		1,676,667			2,193,334		$	0.35

Of the stock options, outstanding outside of the Stock Option Plans as of September 30, 2017, 1,751,667 options are currently vested and exercisable. The weighted average exercise price of these options was $0.32. These options expire through January 2026. The aggregate intrinsic value for options outstanding and exercisable at September 30, 2017 and 2016, was approximately $312,000 and $7,000 respectively. The aggregate intrinsic value for stock options exercised during the nine months ended September 30, 2017 was approximately $40,000. There were no options exercised during the nine months ended September 30, 2016.

For the three and nine months ended September 30, 2017 and 2016, we recorded approximately $5,000 and $18,000 and $13,000 and $41,000, respectively, in stock compensation expense related to stock options outside of the Stock Option Plans which is included in general and administrative expense. At September 30, 2017, there was approximately $8,000 of total unrecognized compensation cost related to non-vested option grants that will be recognized over a remaining vesting period of 2 years.

There were no grants outside of the Plan for the nine months ended September 30, 2017. The following assumptions were used in the Black-Scholes option pricing model for one grant issued during the nine months ended September 30, 2016.

2016
Risk-free interest rate		1.94	%
Expected dividend yield		0.00
Expected life		6 years
Expected volatility		156	%
Weighted average grant date fair value	$	0.21
Forfeiture rate		5	%

The following is a summary of all stock options outstanding and nonvested for the nine months ended September 30, 2017:

									Weighted
	Number of Shares								Average
				Non-					Exercise
	Employee			Employee		Totals			Price
Balance, January 1, 2017 – nonvested		1,193,335			-		1,193,335		$	0.27
Granted		280,000			-		280,000			0.49
Vested		(116,666	)		-		(116,666	)		0.22
Forfeited		(93,333	)		-		(93,333	)		0.32
Balance September 30, 2017 - nonvested		1,263,336			-		1,263,336		$	0.32

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Business and Asset Acquisitions

9 Months Ended

Sep. 30, 2017

Business Combinations [Abstract]

Business and Asset Acquisitions

Note 3 - Business and Asset Acquisitions:

PhotoMedex Acquisition

As described in Note 1, the PhotoMedex Purchase Agreement was entered into on October 4, 2016 and was completed on January 23, 2017. The total purchase price was $9,500,000.

The purchase price paid by ICTV Holdings in the PhotoMedex Acquisition was paid as follows: (i) $3,000,000 of the purchase price which was raised in a private placement (described below in more detail) was deposited on October 5, 2016 into an escrow account established by counsel to the Company and ICTV Holdings, as escrow agent (the “Escrow Agent”), under an escrow agreement entered into on October 4, 2016 among the Company, ICTV Holdings, the Sellers, the Escrow Agent, and certain investors in the Company’s private placement (the “Escrow Agreement”), which escrow funds were paid to the Sellers on January 23, 2017, in accordance with the Escrow Agreement and subject to the conditions thereof; (ii) $2,000,000 of the purchase price was to be paid on or before the 90^th day following January 23, 2017; and (iii) the remainder of the purchase price of $4,500,000 was payable in the form of a continuing royalty as described in more detail below. On October 4, 2016, as required by the PhotoMedex Purchase Agreement, we delivered to PhotoMedex a letter of credit from LeoGroup L.P. (a significant shareholder), a private equity fund that secures our obligation to make the $2 million payment referred to in clause (ii) above. The letter of credit was valid until the earlier of; (1) full payment on demand and presentation on or before January 23, 2017, or (2) 180 days from the date of letter of credit. The Company paid $250,000 of the purchase price payable per clause (ii) above in March 2017 and the balance of $1,750,000 was paid on April 22, 2017.

Under the PhotoMedex Purchase Agreement, until the July 12, 2017 Release Agreement discussed in Note 1, we were required to pay to PhotoMedex and its subsidiaries a continuing monthly royalty on net cash (invoiced amount less sales refunds, returns, rebates, allowances and similar items) actually received by us or our affiliates from sales of the consumer products that we acquired from PhotoMedex. Such royalty payments commenced with net cash actually received from and after January 23, 2017, and would continue until the total royalty paid to PhotoMedex and its subsidiaries totals $4,500,000, calculated as follows: (i) 35% of net cash from the sale of all acquired consumer products sold through live television promotions made through Home Shopping Network (HSN) in the United States, QVC in the European Union, and The Shopping Channel (TSC) in Canada, less (a) deductions for sales commissions actually paid and on-air costs incurred for those amounts collected related to the sale of the acquired consumer products made through HSN in the United States, QVC in the European Union, and The Shopping Channel (TSC) in Canada, and (b) the cost of goods sold to generate such net cash; and (ii) 6% of net cash from the sale of all acquired consumer products other than the foregoing sales. The fair value of the contingent consideration was determined using the present value of expected payments as of the date of acquisition and totaled $4,198,043 using the assumption of a 9.7% discount rate over 18 months. On July 12, 2017, the Company entered into a Termination and Release Agreement with the PhotoMedex Sellers and as of September 30, 2017, no further obligation remains. See Note 1 – PhotoMedex Acquisition for additional information.

In connection with the PhotoMedex Purchase Agreement, on October 4, 2016, ICTV Holdings entered into a transition services agreement with the Sellers (the “Transition Services Agreement”), pursuant to which Sellers have agreed to make available to ICTV Holdings certain services on a transitional basis and allow ICTV Holdings to occupy and use a portion of the Sellers’ premises and warehouses, in exchange for which ICTV Holdings shall (i) pay to the Sellers the documented costs and expenses incurred by them in connection with the provision of those services; (ii) pay to the Sellers the documented lease costs including monthly rental and any utility charges incurred under the applicable leases; (iii) reimburse the Sellers for the documented costs and expenses incurred by them for the continued storage of inventory and raw materials at warehouse locations, and for services for fulfilling and shipping orders for such inventory; and (iv) reimburse the Sellers for the payroll, employment-related taxes, benefit costs and out of pocket expenses paid to or on behalf of employees. As of July 12, 2017, pursuant to the terms of the Transition Services Agreement and the Release Agreement, ICTV Holdings has no further obligations under the Transition Services Agreement.

The Company accounted for the PhotoMedex Acquisition as a business combination. Under this method of accounting, the total estimated purchase consideration was allocated to the acquired tangible and intangible assets, based on their estimated fair values as of the acquisition date. There was no excess price above fair value for this transaction.

The following table summarizes the consideration paid in connection with the PhotoMedex Business Acquisition on January 23, 2017:

Cash	$	5,000,000
Fair value of contingent consideration due to PhotoMedex		4,198,043
Total consideration transferred	$	9,198,043

The allocation of the purchase price based on the fair value of the PhotoMedex assets acquired as of January 23, 2017 is as follows:

Inventory	$	6,300,000
Property and equipment		857,415
Patented/Unpatented Technology		940,628
Trademarks/Tradenames		1,100,000
Total assets acquired	$	9,198,043

We evaluate assets and liabilities subject to fair value measurements on a recurring and non-recurring basis to determine the appropriate level to classify them for each reporting period. This determination requires significant judgments to be made by the Company.

The changes in the fair value of the Company’s contingent consideration payable due to PhotoMedex, Inc. for the period up to the date of the Release Agreement was as follows:

Balance at January 23, 2017-initial measurement	$	4,198,043
Contingent consideration earned but not paid		(570,248	)
Change in fair value		(48,035	)
Balance at July 12, 2017	$	3,579,760

Pursuant to the Release Agreement, as of July 12, 2017, the contingent consideration balance to PhotoMedex totaling $3,579,760 was extinguished. Therefore, the balance at September 30, 2017 was zero (See Note 1 - PhotoMedex Acquisition).

The following unaudited condensed pro forma financial information for the three and nine months ended September 30, 2017 and 2016 represent the combined results of the Company’s operations as if the PhotoMedex Acquisition had occurred on January 1, 2016. Excluded from the pro forma net loss and net loss per share amounts for the nine months ended September 30, 2017 are one-time acquisition costs of $49,312 attributable to the PhotoMedex Acquisition and the one time settlement gain of $1,969,245. These pro forma results are not necessarily indicative of what historical performance would have been had this business combination been effective as of the hypothetical acquisition date, nor should they be interpreted as expectations of future results.

	For the three months ended September 30,
	2017			2016
Net sales	$	7,559,754		$	10,345,530
Net loss	$	(2,356,103	)	$	(2,175,597	)
Net loss per share – basic and diluted	$	(0.05	)	$	(0.04	)
Weighted average number of common shares basic and diluted		52,321,825			48,790,982

	For the nine months ended September 30,
	2017			2016
Net sales	$	26,695,949		$	38,195,266
Net loss	$	(3,858,089	)	$	(8,426,448	)
Net loss per share – basic and diluted	$	(0.08	)	$	(0.17	)
Weighted average number of common shares basic and diluted		49,518,478			48,772,827

The results of operations for the PhotoMedex acquisition have been included in the consolidated financial statements from January 23, 2017, the effective date of the acquisition.

Ermis Labs Asset Purchase

As described in Note 1, the Ermis Labs asset purchase was entered into on October 4, 2016 and was completed on January 23, 2017. Pursuant to the agreement, the aggregate purchase price will be paid as follows: (i) the issuance of 2,500,000 shares of our common stock to the stockholders of Ermis Labs, which had a fair value on the date of acquisition of $850,000 and (ii) $1,750,000 payable in the form of a continuing royalty as described in more detail below. The issuance of the common stock was made in reliance upon an exemption from the registration requirements of the Securities Act provided under Section 4(a)(2) of the Securities Act.

Under the Ermis purchase agreement, we are required to pay to Ermis Labs a continuing monthly royalty of 5% of net cash (invoiced amount less sales refunds, returns, rebates, allowances and similar items) actually received by us or our affiliates from sales of the over-the-counter medicated skin care products acquired in the Ermis Labs Asset Acquisition, commencing with net cash actually received by the Purchaser or its affiliates from and after January 23, 2017 and continuing until the total royalty paid to Ermis Labs totals $1,750,000; provided, however, that we are required to pay a minimum annual royalty amount of $175,000 on or before December 31 of each year commencing with calendar year ending December 31, 2017. The present value of the deferred consideration of $1,750,000 was $1,131,822, based on the assumption of a discount rate of 10.7% over ten years.

The changes in the Company’s deferred consideration payable due to Ermis Labs, Inc. during the nine months ended September 30, 2017 was as follows:

Balance at January 23, 2017 – initial measurement	$	1,131,822
Consideration payments		(14,583	)
Accretion of interest		69,275
Balance at September 30, 2017	$	1,186,514
Current portion	$	160,417
Non-current portion		1,026,097
	$	1,186,514

The Company accounted for the Ermis Labs purchases as an asset purchase. Under this method of accounting, the total estimated purchase consideration was allocated to the specific acquired tangible and intangible assets based on their relative fair values.

The following table summarizes the consideration paid in connection with the Ermis Labs Asset Acquisition on January 23, 2017:

ICTV Brands shares	$	850,000
Deferred consideration due to Ermis Labs		1,131,822
Total consideration transferred	$	1,981,822

The allocation of the purchase price based on the relative fair value of the Ermis Labs assets acquired as of January 23, 2017 is as follows:

Inventory	$	469,379
Formulations		1,355,983
Trademark/Tradenames		156,460
Total assets acquired	$	1,981,822

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Commitments and Contingencies

9 Months Ended

Sep. 30, 2017

Commitments and Contingencies Disclosure [Abstract]

Commitments and Contingencies

Note 4 - Commitments and contingencies

Leases

In February 2017, we entered into an amendment to our current lease for a new space in our current building from March 2017 through February 2022. In August 2017, we entered into a second amendment to expand our space which increased monthly base rent payments. Our London office lease became month to month beginning in September 2017 for a monthly cost of approximately $8,000. In March 2017, our Hong Kong office entered into a lease expiring in March 2018 for our current office space. Our Israel office lease is for a one year term ending in April 2018. Rent expense incurred during the three and nine months ended September 30, 2017 and 2016 totaled approximately $83,000 and $224,000 and $14,000 and $41,000, respectively.

The schedule below details the future financial obligations under the active leases.

	Remaining three months 2017		2018		2019		2020		2021		Thereafter		Total Obligation
Wayne - Corporate HQ	$	37,000	$	151,000	$	152,000	$	154,000	$	156,000	$	26,000	$	676,000
Israel Office		17,000		22,000		-		-		-		-		39,000
Hong Kong Office		5,000		5,000		-		-		-		-		10,000
Total Lease Obligations	$	59,000	$	178,000	$	152,000	$	154,000	$	156,000	$	26,000	$	725,000

Other matters

Product Liability Insurance

For certain products, we were (and are) listed as an additional insured party under the product manufacturers’ insurance policy. We purchased our own liability insurance, which expires on April 20, 2018. We intend to renew this policy. At present, management is not aware of any claims against the Company for any products sold.

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Intangibles, Net

9 Months Ended

Sep. 30, 2017

Goodwill and Intangible Assets Disclosure [Abstract]

Intangibles, Net

Note 5 - Intangibles, net:

	September 30, 2017			December 31, 2016
Beginning of period	$	1,163,816		$	-
Additions:
DermaWand purchase		-			1,163,816
Formulations		1,355,983			-
Trademark		1,256,460			-
Patented/Unpatented Technology		940,628			-
End of period		4,716,887			1,163,816
Accumulated amortization		(982,908	)		(290,952	)
Intangibles, net	$	3,733,979		$	872,864

Amortization expense was approximately $251,000 and $692,000 and $73,000 and $219,000 for the three and nine months ended September 30, 2017 and 2016, respectively.

The following table outlines the estimated future amortization expense related to the intangible assets held as of September 30, 2017.

2017 (remaining three months)	$	251,000
2018		1,001,000
2019		1,001,000
2020		711,000
2021		711,000
Thereafter		59,000
	$	3,734,000

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DermaWand Purchase Agreement

9 Months Ended

Sep. 30, 2017

Dermawand Purchase Agreement

DermaWand Purchase Agreement

Note 6 - DermaWand Purchase Agreement

On January 22, 2016, we entered into a Purchase Agreement with Omega 5 Technologies, Inc. to acquire the worldwide ownership of the DermaWand patent and all related trademarks and intellectual property for the sum of $1,200,000 paid out as follows: $300,000 per year for calendar years 2016 through 2019, payable in uniform quarterly installments on or before the last day of each calendar quarter. As a result, effective January 1, 2016, the Company is no longer obligated to make royalty payments on sales of DermaWand^TM. There shall be no interest charged, and ICTV may, in its sole discretion, at any time without permission or penalty pre-pay some or all of the purchase price. Under our old licensing agreement, ICTV had been assigned the patents, related trademarks, and exclusive commercial rights to DermaWand based upon a $2.50 per unit fee and maintaining annual minimum royalty requirements.

As a result, of the agreement, we recorded an offsetting intangible asset and other liability at January 1, 2016 in the amount of $1,200,000 for the asset from the intellectual property acquired and a corresponding liability per the payment schedule. As there is no interest charged with the purchase agreement we recorded a discount for imputed interest of approximately $37,000, calculated based on the applicable federal rates at January 2016 of 1.45%, which will be amortized over the term of the agreement using the effective interest method. The intangible asset balance for the patent and trademark will be amortized using the straight-line method over the four-year period of the agreement, which at this time is management’s best estimate of the remaining useful life.

As of September 30, 2017, the other liability balance was approximately $813,000 including the discount for imputed interest of approximately $12,000, of which approximately $370,000 was current. For the three and nine months ended September 30, 2017, we amortized approximately $3,000 and $9,000 of interest expense related to the discount for imputed interest. The related net intangible asset balance was approximately $655,000 and $873,000 as of September 30, 2017 and December 31, 2016 with amortization expense of approximately $73,000 and $218,000 being recorded in cost of sales for the three and nine months ended for both September 30, 2017 and 2016. The accumulated amortization was approximately $545,000 and $291,000 as of September 30, 2017 and December 31, 2016, respectively. Management evaluates the intangible asset for impairment when there is a triggering event and concluded there were no such events as of September 30, 2017.

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Long-term Debt Due to Related Party

9 Months Ended

Sep. 30, 2017

Debt Disclosure [Abstract]

Long-term Debt Due to Related Party

Note 7 – Long-term Debt due to Related Party

The Company has a 30-month secured promissory note (the “Note”), to LeoGroup Private Investment Access, LLC (the “Holder”), a significant shareholder, in the principal amount of $2,000,000 with an effective interest rate of 34%. The Note provides that the Company shall make monthly principal and interest payments of $100,000 to the Holder for 30 months through January 2020. The Note is secured by a first priority security interest in all the assets of Company, except the Company’s accounts receivable. The Note contains customary covenants of the Company and customary events of default. Subject to the terms and conditions of the Note, so long as any event of default, as described in the Note, is continuing, without cure, for a period of five (5) business days after written notice from the Holder to the Company or a longer period if set forth in in the notice from Holder or if agreed to by the parties, all obligations of the Company under the Note shall be immediately due and payable, and the Holder may exercise any other remedies available at law or in equity. The note may not be prepaid, in whole or in part, at any time and from time to time, unless expressly agreed to in writing by the Holder.

The balance of the long-term debt at September 30, 2017 was as follows:

Total debt	$	1,939,762
Less: accrued interest		(27,203	)
Long-term debt, less accrued interest		1,912,560
Less: current portion		(641,399	)
Long-term debt, net	$	1,271,161

Maturities of long-term debt at September 30, 2017, are as follows:

2017	$	140,712
2018		697,707
2019		976,907
2020		97,234
	$	1,912,560

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Capital Transactions

9 Months Ended

Sep. 30, 2017

Equity [Abstract]

Capital Transactions

Note 8 - Capital Transactions

On January 23, 2017, pursuant to the terms of the securities purchase agreement, dated October 4, 2016, between our company and the selling stockholders, we completed a private placement whereby the selling stockholders purchased 8,823,530 shares of common stock at a price of $0.34 per share, for aggregate gross proceeds of $3,000,000. The issuance of the shares was exempt from registration under Regulation D and Section 4(2) of the Securities Act of 1933.

On February 1, 2017, pursuant to the terms of the securities purchase agreement, we completed a second and final private placement whereby the selling stockholders purchased 11,764,713 shares of common stock at a price of $0.34 per share, for aggregate gross proceeds of $4,000,000. The issuance of the shares was exempt from registration under Regulation D and Section 4(2) of the Securities Act of 1933. We incurred approximately $17,000 of offering costs related to the private placements for the nine months ended September 30, 2017.

On March 16, 2017, we issued 600,000 shares of fully vested common stock as part of a share bonus to three executive officers. The stock price on date of issuance was $0.56 per share. The recipients of the shares of common stock are key employees of our Company, and the issuance of the common stock is exempt from registration under Section 4(2) of the Securities Act of 1933. Total stock based compensation related to this transaction for the nine months ended September 30, 2017 was $336,000 and is included in operating expenses in the accompanying condensed consolidated statements of operations and comprehensive loss.

On March 31, 2017, a former employee exercised 35,000 options previously issued to her, at an exercise price of $0.22 per share. The exercise was cashless, such that the exercise price was paid in shares of our common stock, resulting in a net issuance of 22,475 shares. The shares were issued as restricted stock, with a restrictive legend placed on the share certificate. The issuance of the shares was exempt from registration under Regulation D and Section 4(2) of the Securities Act of 1933.

On June 26, 2017, a director exercised 250,000 options previously issued to him, at an exercise price approximately at an average of $0.22. The exercise resulted in an issuance of 250,000 shares. The shares were issued as restricted stock, with a restrictive legend placed on the share certificate. The issuance of the shares was exempt from registration under Regulation D and Section 4(2) of the Securities Act of 1933.

On July 10, 2017, a former employee exercised 35,000 options previously issued to her, at an exercise price of $0.22 per share. The exercise was cashless, such that the exercise price was paid in shares of our common stock, resulting in a net issuance of 20,307 shares. The shares were issued as restricted stock, with a restrictive legend placed on the share certificate. The issuance of the shares was exempt from registration under Regulation D and Section 4(2) of the Securities Act of 1933.

On October 17, 2017, a former employee exercised 16,667 options previously issued to her, at an exercise price approximately at an average of $0.22. The exercise resulted in an issuance of 16,667 shares. The shares were issued as restricted stock, with a restrictive legend placed on the share certificate. The issuance of the shares was exempt from registration under Regulation D and Section 4(2) of the Securities Act of 1933.

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Related Party Transactions

9 Months Ended

Sep. 30, 2017

Related Party Transactions [Abstract]

Related Party Transactions

Note 9 - Related party transactions

The spouse and mother-in-law of one of our directors, Diana Pessin, participated in the private placement on January 23, 2017 and purchased a total of 4,411,765 shares at a price of $0.34 per share for a total purchase price of $1,500,000. Kelvin Claney, our Chief Executive Officer, participated in the private placement and purchased a total of 500,000 shares at a price of $0.34 per share for a total purchase price of $170,000. LeoGroup Private Debt Facility L.P. became a major shareholder as part of the Ermis Labs Asset Acquisition described in Notes 1 and 3. On July 15, 2017 they provided the Company the $2,000,000 30-month secured promissory note to allow the buyout of the PhotoMedex royalty described in Note 1.

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Basic and Diluted Earnings Per Share

9 Months Ended

Sep. 30, 2017

NET LOSS PER SHARE

Basic and Diluted Earnings Per Share

Note 10 - Basic and diluted earnings per share

ASC 260, “Earnings Per Share” requires presentation of basic earnings per share and dilutive earnings per share.

The computation of basic earnings (loss) per share is computed by dividing earnings (loss) available to common shareholders by the weighted average number of outstanding common shares during the period. Diluted earnings per share gives the effect to all dilutive potential common shares outstanding during the period. The computation of diluted earnings per share does not assume conversion, exercise or contingent exercise of securities that would have an anti-dilutive effect. At September 30, 2017, there were 5,540,002 stock options outstanding with 4,276,667 vested and exercisable at an average exercise price of $0.26.

All outstanding securities were anti-dilutive for the three and nine months ended September 30, 2017 and 2016 as a result of a net losses for these periods. The following securities were not involved in the computation of diluted net loss per share as their effect would have been anti-dilutive:

	September 30, 2017		September 30, 2016
Options to purchase common stock		5,540,002		5,448,336

The computations for basic and fully diluted earnings per share are as follows:

				Weighted Average
For the three-months ended September 30, 2017:	Loss (Numerator)			Shares (Denominator)		Per Share Amount
Basic and diluted loss per share
Loss to common shareholders	$	(386,858	)		52,321,826		(0.01	)

				Weighted Average
For the three-months ended September 30, 2016:	Loss (Numerator)			Shares (Denominator)		Per Share Amount
Basic and diluted earnings per share
Loss to common shareholders	$	(261,597	)		28,202,739	$	(0.01	)

				Weighted Average
For the nine-months ended September 30, 2017:	Loss (Numerator)			Shares (Denominator)		Per Share Amount
Basic and diluted loss per share
Loss to common shareholders	$	(2,195,156	)		49,518,478		(0.04	)

				Weighted Average
For the nine-months ended September 30, 2016:	Loss (Numerator)			Shares (Denominator)		Per Share Amount
Basic and diluted earnings per share
Loss to common shareholders	$	(951,448	)		28,184,584	$	(0.03	)

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Income Taxes

9 Months Ended

Sep. 30, 2017

Income Tax Disclosure [Abstract]

Income Taxes

Note 11 - Income taxes

The provision for income taxes is approximately $112,000 and $182,000 for the three and nine months ended September 30, 2017 and $0 for the three and nine months ended September 30, 2016. The provision reflects an estimated current tax liability associated with earnings of a foreign subsidiary. The effective tax rate is (15%) and (10%) for the three and nine months ended September 30, 2017, and 0% for the three and nine months ended September 30, 2016. As of December 31, 2016, the Company had approximately $3,259,000 of gross federal net operating losses and $951,000 of gross state net operating losses available. The Company has provided a full valuation allowance on its net deferred asset as the Company does not have sufficient history of federal, state and foreign taxable income. The Company does not believe it has any material uncertain tax positions. The Company’s policy is to recognize interest and penalties related to tax matters in general and administrative expenses in the Condensed Consolidated Statements of Operations and Comprehensive Loss. The Company recorded $0 interest and penalties for the three and nine months ended September 30, 2017 and 2016.

Due to the change in ownership provisions of the Internal Revenue Code, the availability of the Company’s net operating loss carry forwards may be subject to annual limitation against taxable income in future periods, which could substantially limit the eventual utilization of such carry forwards. The Company has not updated its analysis through September 30, 2017, and has not analyzed the potential impact of its recent equity financing on beneficial ownership and therefore no determination has been made whether the net operating loss carry forward is subject to any Internal Revenue Code Section 382 limitation. To the extent there is a limitation, there would be a reduction in the deferred tax asset with an offsetting reduction in the valuation allowance.

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Segment Reporting

9 Months Ended

Sep. 30, 2017

Segment Reporting [Abstract]

Segment Reporting

Note 12 - Segment reporting

We operate in the Direct to Consumer segment, which is engaged in the selling of various consumer products primarily through a multi-channel direct marketing channels, as well as through e-commerce and retail market places. In addition, we sell our products through our international third party distributor segment and our airline and Hong Kong retail segment. We evaluate performance and allocate resources based on several factors, of which the primary financial measure is operating income (loss) by the end customer, either direct to consumer sales, wholesale international third party distributor sale or airline/other retail sales. Operating expenses are primarily prorated based on the relationship between direct to consumer sales and international third party distributor sales.

Information with respect to our operating income (loss) by segment is as follows:

	For the three months ended September 30, 2017										For the three months ended September 30, 2016
	Direct to Consumer			International Third Party Distributor		Airline and Hong Kong Retail		Totals			Direct to Consumer			International Third Party Distributor		Airline and Hong Kong Retail		Totals
Net sales	$	6,778,661		$	380,755	$	400,338	$	7,559,754		$	3,338,816		$	864,714	$	-	$	4,203,530
Cost of sales		2,683,194			199,835		166,960		3049,989			712,313			446,685		-		1,158,998
Gross profit		4,095,467			180,920		233,378		4,509,765			2,626,503			418,029		-		3,044,532
Operating expenses:
General and administrative		2,384,609			67,252		36,515		2,488,376			913,917			121,835		-		1,035,752
Selling and marketing		3,922,646			22,925		156,775		4,102,346			2,253,300			13,803		-		2,267,103
Total operating expense		6,307,255			90,177		193,290		6,590,722			3,167,217			135,638		-		3,302,855
Operating income (loss)	$	(2,211,788	)	$	90,743	$	40,088	$	(2,080,957	)	$	(540,714	)	$	282,391	$	-	$	(258,323	)

	For the nine months ended September 30, 2017										For the nine months ended September 30, 2016
	Direct to Consumer			International Third Party Distributor		Airline and Hong Kong Retail		Totals			Direct to Consumer			International Third Party Distributor		Airline and Hong Kong Retail		Totals
Net sales	$	19,945,577		$	1,842,373	$	1,368,999	$	23,156,949		$	9,252,382		$	3,218,884		-	$	12,471,266
Cost of sales		6,520,301			850,238		624,631		7,995,170			2,076,631			1,622,133		-		3,698,764
Gross profit		13,425,276			992,135		744,368		15,161,779			7,175,751			1,596,751		-		8,772,502
Operating expenses:
General and administrative		7,299,102			245,966		98,849		7,643,917			2,832,132			244,357		-		3,076,489
Selling and marketing		10,925,055			74,976		346,290		11,346,321			6,609,066			27,884		-		6,636,950
Total operating expense		18,224,157			320,942		445,139		18,990,238			9,441,198			272,241		-		9,713,439
Operating income (loss)	$	(4,798,881	)	$	671,193	$	299,229	$	(3,828,459	)	$	(2,265,447	)	$	1,324,510		-	$	(940,937	)

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Summary of Significant Accounting Policies (Policies)

9 Months Ended

Sep. 30, 2017

Accounting Policies [Abstract]

Basis of Presentation

Basis of Presentation

The unaudited condensed consolidated financial statements have been prepared in accordance with generally accepted accounting principles for interim financial statements and within the rules of the Securities and Exchange Commission applicable to interim financial statements and therefore do not include all disclosures that might normally be required for financial statements prepared in accordance with generally accepted accounting principles. The accompanying unaudited condensed consolidated financial statements have been prepared by management without audit and should be read in conjunction with our condensed consolidated financial statements, including the notes thereto, appearing in our Annual Report on Form 10-K for the year ended December 31, 2016. In the opinion of management, all adjustments necessary for a fair presentation of the condensed consolidated financial position, consolidated results of operations and consolidated cash flows, for the periods indicated, have been made. The results of operations for the nine months ended September 30, 2017 are not necessarily indicative of operating results that may be achieved over the course of the full year.

Principles of Consolidation

Principles of consolidation

Our accompanying condensed consolidated financial statements include the accounts of our wholly-owned subsidiaries BBI, ICTV Holdings, Ermis Labs, Inc., ICTV Brands UK Limited, ICTV Brands Israel Limited, Radiancy (HK) Limited and LK Technology. In October 2016, ICTV Holdings and Ermis Labs, Inc. were formed as holding companies for the asset purchase agreements that were entered into with PhotoMedex, Inc. and Ermis Lab, Inc. (See Note 3 - Business and Asset Acquisitions). All significant inter-company transactions and balances have been eliminated in consolidation.

Use of Estimates

Use of Estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America (“US GAAP”) requires management to make estimates and assumptions that affect the amounts reported in the condensed consolidated financial statements and accompanying notes. Management believes that the estimates utilized in preparing its condensed consolidated financial statements are reasonable and prudent. The most significant estimates used in these condensed consolidated financial statements include the allowance for doubtful accounts, reserves for returns, inventory reserves, allocation of purchase price, valuation allowance on deferred tax assets, and share based compensation. Actual results could differ from these estimates.

Recently Issued Accounting Pronouncements

Recently Issued Accounting Pronouncements

In January 2017, the Financial Accounting Standards Board (“FASB”) issued Accounting Standard Update (“ASU”) No. 2017-01 Business Combinations (Topic 805): Clarifying the Definition of a Business (“ASU 2017-01”). ASU2017-01 narrows the definition of a “business.” This standard provides guidance to assist entities with evaluating when a set of transferred assets and activities is a business. This guidance is effective for interim and annual reporting periods beginning after December 15, 2017. This guidance must be applied prospectively to transactions occurring within the period of adoption. As a result of the recent PhotoMedex acquisition and Ermis asset purchase (See Note 3 - Business and Asset Acquisitions), we adopted this standard on January 1, 2017.

In August 2016, the FASB issued ASU 2016-15, Statement of Cash Flows (Topic 230): Classification of Certain Cash Receipts and Cash Payments (“ASU 2016-15”). The updated accounting requirement is intended to reduce diversity in practice in the classification of certain transactions in the statement of cash flows. Such transactions include but are not limited to debt prepayment or debt extinguishment costs, settlement of zero coupon debt instruments, contingent consideration payments made after a business combination and distributions received from equity method investments. ASU 2016-15 is required to be retrospectively applied and is effective for fiscal years and interim periods beginning after December 15, 2017, with early adoption permitted. As a result of the recent PhotoMedex acquisition (See Note 3 - Business and Asset Acquisitions), we adopted this standard on January 1, 2017.

In June 2016, the FASB issued ASU No. 2016-13, Measurement of Credit Losses on Financial Instruments, which sets forth the current expected credit loss model, a new forward-looking impairment model for certain financial instruments based on expected losses rather than incurred losses. The ASU is effective for interim and annual periods beginning after December 15, 2019, and early adoption of the standard is permitted. Entities are required to adopt ASU No. 2016-13 using a modified retrospective approach, subject to certain limited exceptions. We are currently evaluating the impact of the new guidance on our consolidated financial statements.

In February 2016, the FASB issued ASU No. 2016-02 Leases (Topic 842) (“ASU 2016-02”). This standard requires lessees to recognize assets and liabilities related to long-term leases on the balance sheet and expands disclosure requirements regarding leasing arrangements. The standard is effective for reporting periods beginning after December 15, 2018 and early adoption is permitted. The standard must be adopted on a modified retrospective basis and provides for certain practical expedients. The Company expects to adopt this guidance in the first quarter of 2019 and we currently expect that the adoption of this guidance will likely change the way we account for our operating leases and will likely result in recording the future benefits of those leases as an asset and the related minimum lease payments as a liability on our consolidated balance sheets. The Company has not yet begun to quantify the specific impacts of this guidance.

In May 2014, FASB issued ASU No. 2014-09, Revenue from Contracts with Customers, on revenue recognition. The new standard provides for a single five-step model to be applied to all revenue contracts with customers as well as requires additional financial statement disclosures that will enable users to understand the nature, amount, timing and uncertainty of revenue and cash flows relating to customer contracts. Companies have an option to use either a retrospective approach or cumulative effect adjustment approach to implement the standard. ASU No. 2014-09 is effective for annual reporting periods beginning after December 15, 2017, including interim periods within that reporting period. The Company has not substantially or timely commenced its evaluation process to implement controls and identify the impact to its consolidated financial statements of implementing ASU No. 2014-09.

Concentration of Credit Risk

Concentration of credit risk

Financial instruments, which potentially subject the Company to concentrations of credit risk, include cash and cash equivalents and trade receivables. We maintain cash in bank accounts that, at times, may exceed federally insured limits. We have not experienced any losses and believe we are not exposed to any significant risks on cash in bank accounts.

As of September 30, 2017, 15% of the Company’s accounts receivable were due from various individual customers to whom our products had been sold directly via DRTV. In addition, 12% was due from live home shopping, 49% was due from brick and mortar retailers, 9% was due from e-commerce accounts, 11% was due from duty free airline business, and the remaining amount from miscellaneous accounts. Major customers are considered to be those who accounted for more than 10% of net sales. For the three and nine months ended September 30, 2017, there were no major customers. For the three and nine months ended September 30, 2016, there were 10% and 0%, respectively, of net sales made to one e-commerce customer.

Fair Value of Financial Instruments

Fair value of financial instruments

Fair value estimates, assumptions and methods used to estimate fair value of the Company’s financial instruments are made in accordance with the requirements of Accounting Standards Codification (“ASC”) 825-10, “Disclosures about Fair Value of Financial Instruments.” We have used available information to derive our estimates. However, because these estimates are made as of a specific point in time, they are not necessarily indicative of amounts we could realize currently. The use of different assumptions or estimating methods may have a material effect on the estimated fair value amounts. The carrying values of financial instruments such as cash and cash equivalents, accounts receivable, accounts payable, and accrued liabilities, other payable, and contingent consideration approximate their fair values due to the short settlement period for these instruments.

Cash and Cash Equivalents

Cash and cash equivalents

We consider all unrestricted highly liquid investments with an original maturity of three months or less to be cash equivalents.

Foreign Currency Transactions

Foreign currency transactions

Transactions entered into by the Company in currencies other than its local currency, are recorded in its local currency and any changes in currency exchange rates that occur from the initiation of a transaction until settled are recorded as foreign currency gains or losses in the Condensed Consolidated Statements of Operations and Comprehensive Loss.

Functional Currency Translation

Functional currency translation

The currency of the primary economic environment in which we operate our Company is conducted in the US dollar (“$” or “dollars”). Thus, our functional currency (other than the foreign subsidiaries mentioned below) is the US dollar. The operations of our foreign subsidiaries are conducted in the local currency of the subsidiary which is the Hong Kong Dollar (HKD), Great Britain Pound (GBP), and Israeli New Shekel (NIS).

Assets and liabilities of our international subsidiaries are translated on the basis of the exchange rates prevailing at the balance sheet date and revenues and expenses are translated at the average exchange rates for the period. Net differences from currency translation are included in other comprehensive income on the accompanying Condensed Consolidated Statements of Operations and Comprehensive Loss.

Accounts Receivable

Accounts receivable

Accounts receivable are recorded net of allowances for returns and doubtful accounts of approximately $439,000 at September 30, 2017 and $123,000 at December 31, 2016. The allowances are estimated based on historical customer returns and bad debts.

In addition to reserves for returns on accounts receivable, an accrual is made for the return of product that has been sold to customers and had cash collections, while the customer still has the right to return the product. The amounts of these accruals included in accounts payable and accrued liabilities in our Condensed Consolidated Balance Sheets were approximately $532,000 and $91,000 at September 30, 2017 and December 31, 2016, respectively.

Inventories

Inventories

Inventories consist primarily of finished products held for resale, and are valued at the lower of cost (first-in, first-out method) or net realizable value. We adjust inventory for estimated obsolescence when necessary based upon demand and market conditions. The Company’s reserve for obsolescence was approximately $454,000 and $74,000 at September 30, 2017 and December 31, 2016, respectively. Included in inventory at September 30, 2017 and December 31, 2016 is approximately $60,000 and $67,000, respectively, of consigned product that has been shipped to customers under the 30-day free trial period for which the trial period has not expired and as such the customer has not accepted the product as well as consigned products that are held at a retailer distributor for sale.

Property and Equipment

Property and equipment

Property and equipment are carried at cost and depreciation is computed over the estimated useful lives of the individual assets ranging from 3 to 7 years. Depreciation is computed using the straight-line method. The related cost and accumulated depreciation of assets retired or otherwise disposed of are removed from the accounts and the resultant gain or loss is reflected in earnings. Maintenance and repairs are expensed currently while major renewals and betterments are capitalized. Depreciation expense amounted to approximately $51,000 and $129,000 and $2,000 and $6,000 for the three and nine months ended September 30, 2017 and 2016, respectively.

Property and equipment consisted of the following at:

	September 30, 2017			December 31, 2016
Computer hardware and software	$	125,623		$	33,549
Furniture and equipment		944,894			40,549
Leasehold improvements		41,383			-
	$	1,111,900		$	74,098
Accumulated depreciation		(183,048	)		(58,099	)
Property and equipment, net	$	928,852		$	15,999

Intangible Assets

Intangible assets

Definite-lived intangibles are amortized using the straight-line method over their estimated useful lives ranging from four to five years. Amortization expense was approximately $251,000 and $692,000 and $73,000 and $218,000 for the three and nine months ended September 30, 2017 and 2016, respectively. We evaluate the recoverability of the intangible assets periodically by taking into account events or circumstances that may warrant revised estimates of useful lives or that may indicate the asset may be impaired.

Impairment of Long-lived Assets

Impairment of long-lived assets

In accordance with ASC 360-10, “Accounting for the Impairment or Disposal of Long-Lived Assets,” long-lived assets are reviewed for impairment when circumstances indicate that the carrying value of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of the assets to the future net undiscounted cash flows estimated by the Company to be generated by such assets. If such assets are considered to be impaired, the impairment to be recognized is the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of by sale are recorded as held for sale at the lower of carrying value or estimated net realizable value. No impairment losses were identified or recorded for the three and nine months ended September 30, 2017 and 2016.

Revenue Recognition

Revenue recognition

We recognize revenues from product sales when the following four criteria have been met: (i) persuasive evidence of an arrangement exists; (ii) delivery has occurred; (iii) the selling price is fixed or determinable; and (iv) collectability is reasonably assured. The Company’s revenues in the Condensed Consolidated Statements of Operations and Comprehensive Loss are net of sales taxes. Revenues from product sales are recorded net of provisions for estimated chargebacks, rebates, expected returns and cash discounts.

We offer a 30-day risk-free trial as one of our payment options. Revenue on the 30-day risk-free trial sales is not recognized until customer acceptance and collectability are assured, which we determine to be when the trial period ends. If the risk-free trial expires without action by the customer, product is determined to be accepted by the customer and revenue is recorded. Revenue for items purchased without the 30-day free trial is recognized upon shipment of the product to the customer and collectability is reasonably assured.

Revenue related to our DermaVital^TM continuity program is recognized monthly upon shipment to customers. Revenue from our live home shopping and retail customers is recorded upon sale to the final customer. Revenue related to international wholesale and third party distributor customers is recorded at gross amounts with a corresponding charge to cost of sales upon shipment. Included in deferred revenue – short-term are payments received prior to shipment on international sales of approximately $55,000 and $142,000 as of September 30, 2017 and December 31, 2016, respectively.

We have a return policy whereby the customer can return any product received within 30 or 60 days of receipt for a full refund. We provide a provision for product returns based on the experience with historical sales returns, in accordance with ASC Topic 605-15 with respect to sales of product when a right of return exists. Returns for the periods presented have been offset against gross sales. Such allowance for sales returns is included in accounts payable and accrued liabilities.

We sell warranties on our products for various terms. Revenue is recognized ratably over the term, with the unearned warranty included in deferred revenue on the accompanying condensed consolidated balance sheets. Changes in deferred service revenue related to the warranties is presented in the following table:

	September 30, 2017			December 31, 2016
Deferred extended warranty revenue:
At beginning of period	$	509,389		$	629,143
Revenue deferred for new warranties, year to date		103,489			118,148
Revenue recognized year to date		(194,785	)		(237,902	)
At end of period	$	418,093		$	509,389
Current portion	$	203,016		$	235,015
Non-current portion		215,077			274,374
	$	418,093		$	509,389

Shipping and Handling

Shipping and handling

The amount billed to customers for shipping and handling is included in net sales. Shipping, handling and processing revenue approximated $427,000 and $1,550,000 and $571,000 and $1,633,000 for the three and nine months ended September 30, 2017 and 2016, respectively. Shipping and handling costs are included in cost of sales. Shipping and handling costs approximated $314,000 and $1,102,000 and $232,000 and $659,000 for the three and nine months ended September 30, 2017 and 2016, respectively.

Research and Development

Research and development

Research and development costs are expensed as incurred and are included in selling and marketing expense in the accompanying condensed consolidated financial statements. Research and development costs primarily consist of efforts to discover and develop new products, including clinical trials, product safety testing, certifications for international regulations and standards, etc. Research and development costs approximated $146,000 and $210,000 and $31,000 and $88,000 for the three and nine months ended September 30, 2017 and 2016, respectively.

Media and Production Costs

Media and production costs

Media and internet marketing costs are expensed as incurred and are included in selling and marketing expense in the accompanying condensed consolidated financial statements. Production costs associated with the creation of new and updated video content and advertising campaigns are expensed at the commencement of a campaign. We incurred approximately $1,355,000 and $1,444,000 in media costs for airing infomercials, $66,000 and $7,000 in new production costs, and $1,243,000 and $299,000 in internet marketing costs for the three months ended September 30, 2017 and 2016, respectively and approximately $4,192,000 and $4,011,000 in media costs for airing infomercials, $260,000 and $210,000 in new production costs, and $3,332,000 and $899,000 in internet marketing costs for the nine months ended September 30, 2017 and 2016, respectively.

Income Taxes

Income taxes

In preparing our condensed consolidated financial statements, we make estimates of our current tax exposure and temporary differences resulting from timing differences for reporting items for book and tax purposes. We recognize deferred taxes by the asset and liability method of accounting for income taxes. Under the asset and liability method, deferred income taxes are recognized for differences between the financial statement and tax bases of assets and liabilities at enacted statutory tax rates in effect for the years in which the differences are expected to reverse. The effect on deferred taxes of a change in tax rates is recognized in income in the period that includes the enactment date. In addition, valuation allowances are established when necessary to reduce deferred tax assets to the amounts expected to be realized. In consideration of our accumulated losses and limited historical ability to generate taxable income to utilize our deferred tax assets, we have estimated that we will not be able to realize any benefit from our temporary differences and have recorded a full valuation allowance. If we sustain profitability in the future at levels which cause management to conclude that it is more likely than not that we will realize all or a portion of the net operating loss carry-forward, we would record the estimated net realizable value of the deferred tax asset at that time and would then provide for income taxes at a rate equal to our combined federal and state effective rates. Subsequent revisions to the estimated net realizable value of the deferred tax asset could cause our provision for income taxes to vary significantly from period to period.

Stock Options

Stock options

In June 2001, our shareholders approved our 2001 Stock Option Plan (the “Plan”). The Plan is designed for our employees, officers and directors, and is intended to advance our best interests by providing personnel who have substantial responsibility for our management and growth with additional incentive by increasing their proprietary interest in our success, thereby encouraging them to remain our employee. The Plan is administered by our Board of Directors, and authorizes the issuance of stock options not to exceed a total of 3,000,000 shares. The terms of any awards under the Plan are determined by the Board of Directors, provided that no options may be granted at less than the fair market value of the stock as of the date of the grant. The Plan expired in February 2011. As of September 30, 2017, 50,000 options are outstanding under the Plan.

In December 2011, our shareholders approved our 2011 Stock Option Plan (the “2011 Plan”). The 2011 Plan is designed for our employees, officers, and directors, and is intended to advance our best interests by providing personnel who have substantial responsibility for our management and growth with additional incentive by increasing their proprietary interest in our success, thereby encouraging them to remain our employee. The 2011 Plan is administered by our Board of Directors, and authorizes the issuance of stock options not to exceed a total of 6,000,000 shares. The terms of any awards under the 2011 Plan are determined by the Board of Directors, provided that no options may be granted at less than the fair market value of the stock as of the date of the grant. Generally, the options granted vest over three years with one-third vesting on each anniversary date of the grant. As of September 30, 2017, 3,680,002 options are outstanding under the 2011 Plan.

We account for equity instruments issued to non-employees in accordance with the provisions of ASC Topic 505, subtopic 50, Equity-Based Payments to Non-Employees based upon the fair-value of the underlying instrument. The equity instruments, consisting of stock options granted to consultants, are valued using the Black-Scholes valuation model. The measurement of stock-based compensation to non-employees is subject to periodic adjustments as the underlying equity instruments vest and is recognized as an expense over the period which services are received. Nonvested stock options granted to non-employees are remeasured at each reporting period.

We use ASC Topic 718, “Share-Based Payments” to account for stock-based compensation issued to employees and directors. We recognize compensation expense in an amount equal to the grant date fair value of share-based payments such as stock options granted to employees over the requisite vesting period of the awards.

The following is a summary of stock options outstanding under the Plan and 2011 Plan (collectively “Stock Option Plans”) for the nine months ended September 30, 2017 and 2016:

									Weighted
	Number of Shares								Average
				Non-					Exercise
	Employee			Employee		Totals			Price
Balance, January 1, 2017		3,680,002			-		3,680,002		$	0.24
Granted during the period		280,000			-		280,000			0.49
Exercised during the period		(136,667	)		-		(136,667	)		0.15
Forfeited during the period		(93,333	)		-		(93,333	)		0.32
Balance, September 30, 2017		3,730,002			-		3,730,002			0.26

									Weighted
	Number of Shares								Average
				Non-					Exercise
	Employee			Employee		Totals			Price
Balance, January 1, 2016		4,036,669			-		4,036,669		$	0.21
Granted during the period		-			-		-			-
Exercised during the period		(350,000	)		-		(350,000	)		0.11
Expired during the period		(431,667	)		-		(431,667	)		0.22
Balance, September 30, 2016		3,255,002			-		3,555,002		$	0.21

Of the stock options outstanding, as of September 30, 2017 under the Stock Option Plans, 2,525,000 options are currently vested and exercisable. The weighted average exercise price of these options was $0.23. These options expire through September 2027. The aggregate intrinsic value for options outstanding and exercisable at September 30, 2017 and 2016 was approximately $618,000 and $12,000, respectively. The aggregate intrinsic value for options exercised during the nine months ended September 30, 2017 and 2016 was approximately $49,000 and $31,000, respectively.

For the three and nine months ended September 30, 2017 and 2016, we recorded approximately $59,000 and $205,000 and $42,000 and $218,000, respectively, in stock compensation expense under the Stock Option Plans which is included in general and administrative expense. At September 30, 2017, there was approximately $291,000 of total unrecognized compensation cost related to non-vested option grants that will be recognized over the remaining vesting period of 3 years.

There were share grants totaling 280,000 for the nine months ended September 30, 2017 to two employees. There were no grants inside of the Plans for the nine months ended September 30, 2016. The following assumptions were used in the Black-Scholes option pricing model for these grants issued during:

2017
Risk-free interest rate		2.17	%
Expected dividend yield		0.00
Expected life		6 years
Expected volatility		145	%
Weighted average grant date fair value	$	0.46
Forfeiture rate		5	%

The following is a summary of stock options outstanding outside of the Stock Option Plans for the nine months ended September 30, 2017 and 2016:

										Weighted
	Number of Shares									Average
				Non-						Exercise
	Employee			Employee			Totals			Price
Balance, January 1, 2017		516,667			1,676,667			2,193,334		$	0.35
Granted during the period		-			-			-			-
Exercised during the period		(183,333	)		-			(183,333	)		0.27
Expired during the period		-			(200,000	)		(200,000	)		0.80
Balance, September 30, 2017		333,334			1,476,667			1,810,001		$	0.31

									Weighted
	Number of Shares								Average
			Non-						Exercise
	Employee		Employee			Totals			Price
Balance, January 1, 2016		466,667		1,976,667			2,443,334		$	0.32
Granted during the period		50,000		-			50,000			0.21
Expired during the period		-		(300,000	)		(300,000	)		0.08
Balance, September 30, 2016		516,667		1,676,667			2,193,334		$	0.35

Of the stock options, outstanding outside of the Stock Option Plans as of September 30, 2017, 1,751,667 options are currently vested and exercisable. The weighted average exercise price of these options was $0.32. These options expire through January 2026. The aggregate intrinsic value for options outstanding and exercisable at September 30, 2017 and 2016, was approximately $312,000 and $7,000 respectively. The aggregate intrinsic value for stock options exercised during the nine months ended September 30, 2017 was approximately $40,000. There were no options exercised during the nine months ended September 30, 2016.

For the three and nine months ended September 30, 2017 and 2016, we recorded approximately $5,000 and $18,000 and $13,000 and $41,000, respectively, in stock compensation expense related to stock options outside of the Stock Option Plans which is included in general and administrative expense. At September 30, 2017, there was approximately $8,000 of total unrecognized compensation cost related to non-vested option grants that will be recognized over a remaining vesting period of 2 years.

There were no grants outside of the Plan for the nine months ended September 30, 2017. The following assumptions were used in the Black-Scholes option pricing model for one grant issued during the nine months ended September 30, 2016.

2016
Risk-free interest rate		1.94	%
Expected dividend yield		0.00
Expected life		6 years
Expected volatility		156	%
Weighted average grant date fair value	$	0.21
Forfeiture rate		5	%

The following is a summary of all stock options outstanding and nonvested for the nine months ended September 30, 2017:

									Weighted
	Number of Shares								Average
				Non-					Exercise
	Employee			Employee		Totals			Price
Balance, January 1, 2017 – nonvested		1,193,335			-		1,193,335		$	0.27
Granted		280,000			-		280,000			0.49
Vested		(116,666	)		-		(116,666	)		0.22
Forfeited		(93,333	)		-		(93,333	)		0.32
Balance September 30, 2017 - nonvested		1,263,336			-		1,263,336		$	0.32

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Organization, Business of the Company and Liquidity (Tables)

9 Months Ended

Sep. 30, 2017

Organization, Consolidation and Presentation of Financial Statements [Abstract]

Schedule of Company's Contingent Consideration Payable

The change in the amount of the Company’s contingent consideration payable due to PhotoMedex, Inc. for the period up to the date of the Release Agreement was as follows:

Balance at January 23, 2017-initial measurement	$	4,198,043
Contingent consideration earned but not paid		(570,248	)
Change in fair value		(48,035	)
Balance at July 12, 2017	$	3,579,760

Schedule of Amount Owed to Company and Gain on Settlement

The following summarizes the amounts owed to PhotoMedex (PHMD) as of July 12, 2017 and the gain on settlement recorded during the quarter ended September 30, 2017:

Contingent consideration owed to PHMD (see above)				$	3,579,760
Other payables (receivables)
Due from PHMD	$	(837,708	)
Contingent consideration earned but not paid		570,248
Other payable amounts due to PHMD		446,945			179,485
Net amount owed to PHMD				$	3,759,245
Settlement amount				$	2,000,000
Assignment of Sigmatron deposit to ICTV					(210,000	)
Net settlement					1,790,000
Gain on settlement				$	1,969,245

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Summary of Significant Accounting Policies (Tables)

9 Months Ended

Sep. 30, 2017

Schedule of Property and Equipment

Property and equipment consisted of the following at:

	September 30, 2017			December 31, 2016
Computer hardware and software	$	125,623		$	33,549
Furniture and equipment		944,894			40,549
Leasehold improvements		41,383			-
	$	1,111,900		$	74,098
Accumulated depreciation		(183,048	)		(58,099	)
Property and equipment, net	$	928,852		$	15,999

Schedule of Deferred Service Revenue Related to Warranties

Changes in deferred service revenue related to the warranties is presented in the following table:

	September 30, 2017			December 31, 2016
Deferred extended warranty revenue:
At beginning of period	$	509,389		$	629,143
Revenue deferred for new warranties, year to date		103,489			118,148
Revenue recognized year to date		(194,785	)		(237,902	)
At end of period	$	418,093		$	509,389
Current portion	$	203,016		$	235,015
Non-current portion		215,077			274,374
	$	418,093		$	509,389

Schedule of Stock Options Outstanding, Nonvested

The following is a summary of all stock options outstanding and nonvested for the nine months ended September 30, 2017:

									Weighted
	Number of Shares								Average
				Non-					Exercise
	Employee			Employee		Totals			Price
Balance, January 1, 2017 – nonvested		1,193,335			-		1,193,335		$	0.27
Granted		280,000			-		280,000			0.49
Vested		(116,666	)		-		(116,666	)		0.22
Forfeited		(93,333	)		-		(93,333	)		0.32
Balance September 30, 2017 - nonvested		1,263,336			-		1,263,336		$	0.32

Stock Option Plan [Member]

Summary of Stock Options Outstanding Under Stock Option Plan

The following is a summary of stock options outstanding outside of the Stock Option Plans for the nine months ended September 30, 2017 and 2016:

										Weighted
	Number of Shares									Average
				Non-						Exercise
	Employee			Employee			Totals			Price
Balance, January 1, 2017		516,667			1,676,667			2,193,334		$	0.35
Granted during the period		-			-			-			-
Exercised during the period		(183,333	)		-			(183,333	)		0.27
Expired during the period		-			(200,000	)		(200,000	)		0.80
Balance, September 30, 2017		333,334			1,476,667			1,810,001		$	0.31

									Weighted
	Number of Shares								Average
			Non-						Exercise
	Employee		Employee			Totals			Price
Balance, January 1, 2016		466,667		1,976,667			2,443,334		$	0.32
Granted during the period		50,000		-			50,000			0.21
Expired during the period		-		(300,000	)		(300,000	)		0.08
Balance, September 30, 2016		516,667		1,676,667			2,193,334		$	0.35

Schedule of Assumptions are Used in Black-scholes Option Pricing Model

The following assumptions were used in the Black-Scholes option pricing model for these grants issued during:

2017
Risk-free interest rate		2.17	%
Expected dividend yield		0.00
Expected life		6 years
Expected volatility		145	%
Weighted average grant date fair value	$	0.46
Forfeiture rate		5	%

The following assumptions were used in the Black-Scholes option pricing model for one grant issued during the nine months ended September 30, 2016.

2016
Risk-free interest rate		1.94	%
Expected dividend yield		0.00
Expected life		6 years
Expected volatility		156	%
Weighted average grant date fair value	$	0.21
Forfeiture rate		5	%

2011 Stock Option Plan [Member]

Summary of Stock Options Outstanding Under Stock Option Plan

The following is a summary of stock options outstanding under the Plan and 2011 Plan (collectively “Stock Option Plans”) for the nine months ended September 30, 2017 and 2016:

									Weighted
	Number of Shares								Average
				Non-					Exercise
	Employee			Employee		Totals			Price
Balance, January 1, 2017		3,680,002			-		3,680,002		$	0.24
Granted during the period		280,000			-		280,000			0.49
Exercised during the period		(136,667	)		-		(136,667	)		0.15
Forfeited during the period		(93,333	)		-		(93,333	)		0.32
Balance, September 30, 2017		3,730,002			-		3,730,002			0.26

									Weighted
	Number of Shares								Average
				Non-					Exercise
	Employee			Employee		Totals			Price
Balance, January 1, 2016		4,036,669			-		4,036,669		$	0.21
Granted during the period		-			-		-			-
Exercised during the period		(350,000	)		-		(350,000	)		0.11
Expired during the period		(431,667	)		-		(431,667	)		0.22
Balance, September 30, 2016		3,255,002			-		3,555,002		$	0.21

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Business and Asset Acquisitions (Tables)

9 Months Ended

Sep. 30, 2017

PhotoMedex [Member]

Summary of Consideration Transferred

The following table summarizes the consideration paid in connection with the PhotoMedex Business Acquisition on January 23, 2017:

Cash	$	5,000,000
Fair value of contingent consideration due to PhotoMedex		4,198,043
Total consideration transferred	$	9,198,043

Schedule of Asset Acquired

The allocation of the purchase price based on the fair value of the PhotoMedex assets acquired as of January 23, 2017 is as follows:

Inventory	$	6,300,000
Property and equipment		857,415
Patented/Unpatented Technology		940,628
Trademarks/Tradenames		1,100,000
Total assets acquired	$	9,198,043

Schedule of Changes in Fair Value of Contingent Consideration Payable

The changes in the fair value of the Company’s contingent consideration payable due to PhotoMedex, Inc. for the period up to the date of the Release Agreement was as follows:

Balance at January 23, 2017-initial measurement	$	4,198,043
Contingent consideration earned but not paid		(570,248	)
Change in fair value		(48,035	)
Balance at July 12, 2017	$	3,579,760

Summary of Pro Forma Financial Information

These pro forma results are not necessarily indicative of what historical performance would have been had this business combination been effective as of the hypothetical acquisition date, nor should they be interpreted as expectations of future results.

	For the three months ended September 30,
	2017			2016
Net sales	$	7,559,754		$	10,345,530
Net loss	$	(2,356,103	)	$	(2,175,597	)
Net loss per share – basic and diluted	$	(0.05	)	$	(0.04	)
Weighted average number of common shares basic and diluted		52,321,825			48,790,982

	For the nine months ended September 30,
	2017			2016
Net sales	$	26,695,949		$	38,195,266
Net loss	$	(3,858,089	)	$	(8,426,448	)
Net loss per share – basic and diluted	$	(0.08	)	$	(0.17	)
Weighted average number of common shares basic and diluted		49,518,478			48,772,827

Ermis Labs [Member]

Summary of Consideration Transferred

The following table summarizes the consideration paid in connection with the Ermis Labs Asset Acquisition on January 23, 2017:

ICTV Brands shares	$	850,000
Deferred consideration due to Ermis Labs		1,131,822
Total consideration transferred	$	1,981,822

Schedule of Asset Acquired

The allocation of the purchase price based on the relative fair value of the Ermis Labs assets acquired as of January 23, 2017 is as follows:

Inventory	$	469,379
Formulations		1,355,983
Trademark/Tradenames		156,460
Total assets acquired	$	1,981,822

Schedule of Deferred Consideration

The changes in the Company’s deferred consideration payable due to Ermis Labs, Inc. during the nine months ended September 30, 2017 was as follows:

Balance at January 23, 2017 – initial measurement	$	1,131,822
Consideration payments		(14,583	)
Accretion of interest		69,275
Balance at September 30, 2017	$	1,186,514
Current portion	$	160,417
Non-current portion		1,026,097
	$	1,186,514

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Commitments and Contingencies (Tables)

9 Months Ended

Sep. 30, 2017

Commitments and Contingencies Disclosure [Abstract]

Schedule of Future Financial Obligations Under Leases

The schedule below details the future financial obligations under the active leases.

	Remaining three months 2017		2018		2019		2020		2021		Thereafter		Total Obligation
Wayne - Corporate HQ	$	37,000	$	151,000	$	152,000	$	154,000	$	156,000	$	26,000	$	676,000
Israel Office		17,000		22,000		-		-		-		-		39,000
Hong Kong Office		5,000		5,000		-		-		-		-		10,000
Total Lease Obligations	$	59,000	$	178,000	$	152,000	$	154,000	$	156,000	$	26,000	$	725,000

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Intangibles, Net (Tables)

9 Months Ended

Sep. 30, 2017

Goodwill and Intangible Assets Disclosure [Abstract]

Schedule of Intangibles Net

	September 30, 2017			December 31, 2016
Beginning of period	$	1,163,816		$	-
Additions:
DermaWand purchase		-			1,163,816
Formulations		1,355,983			-
Trademark		1,256,460			-
Patented/Unpatented Technology		940,628			-
End of period		4,716,887			1,163,816
Accumulated amortization		(982,908	)		(290,952	)
Intangibles, net	$	3,733,979		$	872,864

Schedule of Finite-lived Intangible Assets, Future Amortization Expense

The following table outlines the estimated future amortization expense related to the intangible assets held as of September 30, 2017.

2017 (remaining three months)	$	251,000
2018		1,001,000
2019		1,001,000
2020		711,000
2021		711,000
Thereafter		59,000
	$	3,734,000

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Long-term Debt Due to Related Party (Tables)

9 Months Ended

Sep. 30, 2017

Debt Disclosure [Abstract]

Schedule of Long Term Debt

The balance of the long-term debt at September 30, 2017 was as follows:

Total debt	$	1,939,762
Less: accrued interest		(27,203	)
Long-term debt, less accrued interest		1,912,560
Less: current portion		(641,399	)
Long-term debt, net	$	1,271,161

Schedule of Maturities of Long Term Debt

Maturities of long-term debt at September 30, 2017, are as follows:

2017	$	140,712
2018		697,707
2019		976,907
2020		97,234
	$	1,912,560

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Basic and Diluted Earnings Per Share (Tables)

9 Months Ended

Sep. 30, 2017

NET LOSS PER SHARE

Schedule of Antidilutive Securities Excluded from Computation of Diluted Net Loss Per Share

The following securities were not involved in the computation of diluted net loss per share as their effect would have been anti-dilutive:

	September 30, 2017		September 30, 2016
Options to purchase common stock		5,540,002		5,448,336

Schedule of Computations for Basic and Fully Diluted Loss Per Share

The computations for basic and fully diluted earnings per share are as follows:

				Weighted Average
For the three-months ended September 30, 2017:	Loss (Numerator)			Shares (Denominator)		Per Share Amount
Basic and diluted loss per share
Loss to common shareholders	$	(386,858	)		52,321,826		(0.01	)

				Weighted Average
For the three-months ended September 30, 2016:	Loss (Numerator)			Shares (Denominator)		Per Share Amount
Basic and diluted earnings per share
Loss to common shareholders	$	(261,597	)		28,202,739	$	(0.01	)

				Weighted Average
For the nine-months ended September 30, 2017:	Loss (Numerator)			Shares (Denominator)		Per Share Amount
Basic and diluted loss per share
Loss to common shareholders	$	(2,195,156	)		49,518,478		(0.04	)

				Weighted Average
For the nine-months ended September 30, 2016:	Loss (Numerator)			Shares (Denominator)		Per Share Amount
Basic and diluted earnings per share
Loss to common shareholders	$	(951,448	)		28,184,584	$	(0.03	)

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Segment Reporting (Tables)

9 Months Ended

Sep. 30, 2017

Segment Reporting [Abstract]

Schedule of Operating Income (Loss) by Operating Segment

Information with respect to our operating income (loss) by segment is as follows:

	For the three months ended September 30, 2017										For the three months ended September 30, 2016
	Direct to Consumer			International Third Party Distributor		Airline and Hong Kong Retail		Totals			Direct to Consumer			International Third Party Distributor		Airline and Hong Kong Retail		Totals
Net sales	$	6,778,661		$	380,755	$	400,338	$	7,559,754		$	3,338,816		$	864,714	$	-	$	4,203,530
Cost of sales		2,683,194			199,835		166,960		3049,989			712,313			446,685		-		1,158,998
Gross profit		4,095,467			180,920		233,378		4,509,765			2,626,503			418,029		-		3,044,532
Operating expenses:
General and administrative		2,384,609			67,252		36,515		2,488,376			913,917			121,835		-		1,035,752
Selling and marketing		3,922,646			22,925		156,775		4,102,346			2,253,300			13,803		-		2,267,103
Total operating expense		6,307,255			90,177		193,290		6,590,722			3,167,217			135,638		-		3,302,855
Operating income (loss)	$	(2,211,788	)	$	90,743	$	40,088	$	(2,080,957	)	$	(540,714	)	$	282,391	$	-	$	(258,323	)

	For the nine months ended September 30, 2017										For the nine months ended September 30, 2016
	Direct to Consumer			International Third Party Distributor		Airline and Hong Kong Retail		Totals			Direct to Consumer			International Third Party Distributor		Airline and Hong Kong Retail		Totals
Net sales	$	19,945,577		$	1,842,373	$	1,368,999	$	23,156,949		$	9,252,382		$	3,218,884		-	$	12,471,266
Cost of sales		6,520,301			850,238		624,631		7,995,170			2,076,631			1,622,133		-		3,698,764
Gross profit		13,425,276			992,135		744,368		15,161,779			7,175,751			1,596,751		-		8,772,502
Operating expenses:
General and administrative		7,299,102			245,966		98,849		7,643,917			2,832,132			244,357		-		3,076,489
Selling and marketing		10,925,055			74,976		346,290		11,346,321			6,609,066			27,884		-		6,636,950
Total operating expense		18,224,157			320,942		445,139		18,990,238			9,441,198			272,241		-		9,713,439
Operating income (loss)	$	(4,798,881	)	$	671,193	$	299,229	$	(3,828,459	)	$	(2,265,447	)	$	1,324,510		-	$	(940,937	)

Schedule of Selected Balance Sheet Information by Segment

Selected balance sheet information by segment is presented in the following table as of:

	September 30, 2017		December 31, 2016
Direct to Consumer	$	16,292,109	$	4,454,701
International Third Party Distributor		21,075		84,713
Airline/Other Retail		896,994		-
Total Assets	$	17,210,178	$	4,539,414

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Organization, Business of the Company and Liquidity (Details Narrative) - USD ($)		3 Months Ended		9 Months Ended
	Jul. 15, 2017	Sep. 30, 2017	Sep. 30, 2016	Sep. 30, 2017	Sep. 30, 2016	Jul. 12, 2017	Apr. 22, 2017	Oct. 04, 2016
Due to related party						$ 2,000,000
Deposit						$ 210,000
Debt instrument face amount	$ 2,000,000
Debt instrument interest rate	34.00%
Debt instrument periodic payment	$ 100,000
Net loss		$ 386,858	$ 261,597	$ 2,195,156	$ 951,448
Working capital		$ 6,070,000		6,070,000
PhotoMedex Purchase Agreement [Member]
Purchase price							$ 1,750,000	$ 9,500,000
Royalty expense				$ 4,500,000
Ermis Labs Purchase Agreement [Member]
Purchase price								$ 1,982,000

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Organization, Business of the Company and Liquidity - Schedule of Company's Contingent Consideration Payable (Details)	6 Months Ended
	Jul. 12, 2017 USD ($)
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Contingent consideration payable, beginning	$ 4,198,043
Contingent consideration earned but not paid	(570,248)
Change in fair value	(48,035)
Contingent consideration payable, ending	$ 3,579,760

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Organization, Business of the Company and Liquidity - Schedule of Amount Owed to Company and Gain on Settlement (Details)	9 Months Ended
	Sep. 30, 2017 USD ($)
Contingent consideration owed to PHMD (see above)	$ 3,579,760
Other payables (receivables)	179,485
Net amount owed to PHMD	3,759,245
Settlement amount	2,000,000
Assignment of Sigmatron deposit to ICTV	(210,000)
Net settlement	1,790,000
Gain on settlement	1,969,245
Due From PHMD [Member]
Other payables (receivables)	(837,708)
Contingent Consideration Earned But Not Paid [Member]
Other payables (receivables)	570,248
Other Payable Due to PHMD [Member]
Other payables (receivables)	$ 446,945

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Summary of Significant Accounting Policies (Details Narrative) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2017	Sep. 30, 2016	Sep. 30, 2017	Sep. 30, 2016	Dec. 31, 2016	Dec. 31, 2015
Accounts receivable returns and doubtful accounts	$ 439,000		$ 439,000		$ 123,000
Accounts payable and accrued liabilities	532,000		532,000		91,000
Inventory reserve for obsolescence	454,000		454,000		74,000
Consigned inventory	60,000		60,000		67,000
Depreciation expense	51,000	$ 2,000	128,835	$ 5,637
Amortization expense of intangible assets	251,000	73,000	691,957	218,213
Impairment loss on long lived assets
Deferred revenue sales	55,000		55,000		$ 142,000
Shipping, handling and processing revenue	427,000	571,000	1,550,000	1,633,000
Shipping and handling costs	314,000	232,000	1,102,000	659,000
Research and development costs	146,000	31,000	210,000	88,000
Media costs incurred for airing infomercials	1,355,000	1,444,000	4,192,000	4,011,000
Advertising campaigns new production costs	66,000	7,000	260,000	210,000
Internet marketing costs	$ 1,243,000	$ 299,000	$ 3,332,000	$ 899,000
Number of stock options shares outstanding	5,540,002		5,540,002
Number of stock shares vested and exercisable	4,276,667		4,276,667
Number of stock option issued			(280,000)
2001 Stock Option Plan [Member]
Maximum number of stock options authorizes to issue	3,000,000		3,000,000
Stock option plan expire date			Feb. 28, 2011
Number of stock options shares outstanding	50,000		50,000
2011 Stock Option Plan [Member]
Maximum number of stock options authorizes to issue	6,000,000		6,000,000
Stock option plan expire date			Sep. 30, 2027
Number of stock options shares outstanding	3,730,002	3,555,002	3,730,002	3,555,002	3,680,002	4,036,669
Number of stock shares vested and exercisable	2,525,000		2,525,000
Weighted average exercise price of option	$ 0.23		$ 0.23
Value of option outstanding and exercisable	$ 618,000	$ 12,000	$ 618,000	$ 12,000
Aggregate intrinsic value of options exercised			49,000	31,000
Share based compensation expense	59,000	$ 42,000	205,000	$ 218,000
Unrecognized compensation cost	$ 291,000		$ 291,000
Number of stock option issued			280,000
Unrecognized compensation cost related to non-vested option grants over the remaining vesting period			3 years
Stock Option Plan [Member]
Stock option plan expire date			Jan. 31, 2026
Number of stock options shares outstanding	1,810,001	2,193,334	1,810,001	2,193,334	2,193,334	2,443,334
Number of stock shares vested and exercisable	1,751,667		1,751,667
Weighted average exercise price of option	$ 0.32		$ 0.32
Value of option outstanding and exercisable	$ 312,000	$ 7,000	$ 312,000	$ 7,000
Aggregate intrinsic value of options exercised			40,000	0
Share based compensation expense	5,000	$ 13,000	18,000	$ 41,000
Unrecognized compensation cost	$ 8,000		$ 8,000
Number of stock option issued				50,000
Unrecognized compensation cost related to non-vested option grants over the remaining vesting period			2 years
Minimum [Member]
Furniture and equipment estimated useful life			3 years
Intangible assets estimated useful lives			4 years
Maximum [Member]
Furniture and equipment estimated useful life			7 years
Intangible assets estimated useful lives			5 years
Two Employees [Member] | Stock Option Plan [Member]
Number of stock option issued			280,000
Accounts Receivable [Member] | Individual Customers [Member] | AirLine Business [Member]
Customer concentration risk			11.00%
Accounts Receivable [Member] | Individual Customers [Member] | Brick And Mortar Retailers [Member]
Customer concentration risk			49.00%
Accounts Receivable [Member] | Individual Customers [Member] | ECommerce Accounts [Member]
Customer concentration risk			9.00%
Accounts Receivable [Member] | Individual Customers [Member] | Direct Response Television [Member]
Customer concentration risk			15.00%
Accounts Receivable [Member] | Individual Customers [Member] | Live Home Shopping [Member]
Customer concentration risk			12.00%
Sales Revenue, Net [Member] | Third Party [Member]
Customer concentration risk		10.00%		0.00%
Sales Revenue, Net [Member] | Major Customers [Member] | Minimum [Member]
Customer concentration risk			10.00%

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Summary of Significant Accounting Policies - Schedule of Property and Equipment (Details) - USD ($)	Sep. 30, 2017	Dec. 31, 2016
Accounting Policies [Abstract]
Computer hardware and software	$ 125,623	$ 33,549
Furniture equipment	944,894	40,549
Leasehold improvements	41,383
Property and equipment, gross	1,111,900	74,098
Accumulated depreciation	(183,048)	(58,099)
Property and equipment, net	$ 928,852	$ 15,999

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Summary of Significant Accounting Policies - Schedule of Deferred Service Revenue Related to Warranties (Details) - USD ($)	9 Months Ended	12 Months Ended
	Sep. 30, 2017	Dec. 31, 2016
Accounting Policies [Abstract]
Deferred extended warranty revenue beginning balance	$ 509,389	$ 629,143
Revenue deferred for new warranties, year to date	103,489	118,148
Revenue recognized year to date	(194,785)	(237,902)
Deferred extended warranty revenue ending balance	418,093	509,389
Current portion	203,016	235,015
Non-current portion	215,077	274,374
Deferred extended warranty revenue, total	$ 418,093	$ 509,389

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Summary of Significant Accounting Policies - Summary of Stock Options Outstanding Under Stock Option Plan (Details) - $ / shares	9 Months Ended
	Sep. 30, 2017	Sep. 30, 2016
Number of Shares Granted during the period	(280,000)
Number of Shares Outstanding, ending balance	5,540,002
Employee Stock [Member]
Number of Shares Granted during the period	(280,000)
Non-Employee Stock [Member]
Number of Shares Granted during the period
2011 Stock Option Plan [Member]
Number of Shares Outstanding, beginning balance	3,680,002	4,036,669
Number of Shares Granted during the period	280,000
Number of Shares Exercised during the period	(136,667)	(350,000)
Number of Shares Forfeited during the period	(93,333)	(431,667)
Number of Shares Outstanding, ending balance	3,730,002	3,555,002
Weighted Average Exercise Price, beginning balance	$ 0.24	$ 0.21
Weighted Average Exercise Price, Granted	.49
Weighted Average Exercise Price, Exercised	.15	0.11
Weighted Average Exercise Price, Forfeited	.32	.22
Weighted Average Exercise Price, ending balance	$ .26	$ 0.21
2011 Stock Option Plan [Member] | Employee Stock [Member]
Number of Shares Outstanding, beginning balance	3,680,002	4,036,669
Number of Shares Granted during the period	280,000
Number of Shares Exercised during the period	(139,667)	(350,000)
Number of Shares Forfeited during the period	(93,333)	(431,667)
Number of Shares Outstanding, ending balance	3,730,002	3,255,002
2011 Stock Option Plan [Member] | Non-Employee Stock [Member]
Number of Shares Outstanding, beginning balance
Number of Shares Granted during the period
Number of Shares Exercised during the period
Number of Shares Forfeited during the period
Number of Shares Outstanding, ending balance
Stock Option Plan [Member]
Number of Shares Outstanding, beginning balance	2,193,334	2,443,334
Number of Shares Granted during the period		50,000
Number of Shares Exercised during the period	(183,333)	(300,000)
Number of Shares Forfeited during the period	(200,000)
Number of Shares Outstanding, ending balance	1,810,001	2,193,334
Weighted Average Exercise Price, beginning balance	$ 0.35	$ 0.32
Weighted Average Exercise Price, Granted		0.21
Weighted Average Exercise Price, Exercised	0.27	0.08
Weighted Average Exercise Price, Forfeited	0.80
Weighted Average Exercise Price, ending balance	$ 0.31	$ 0.35
Stock Option Plan [Member] | Employee Stock [Member]
Number of Shares Outstanding, beginning balance	516,667	466,667
Number of Shares Granted during the period		50,000
Number of Shares Exercised during the period	(183,333)
Number of Shares Forfeited during the period
Number of Shares Outstanding, ending balance	333,334	516,667
Stock Option Plan [Member] | Non-Employee Stock [Member]
Number of Shares Outstanding, beginning balance	1,676,667	1,976,667
Number of Shares Granted during the period
Number of Shares Exercised during the period		(300,000)
Number of Shares Forfeited during the period	(200,000)
Number of Shares Outstanding, ending balance	1,476,667	1,676,667

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Summary of Significant Accounting Policies - Schedule of Assumptions are Used in Black-Scholes Option Pricing Model (Details) - Stock Option Plan [Member] - $ / shares	9 Months Ended
	Sep. 30, 2017	Sep. 30, 2016
Risk-free interest rate	2.17%	1.94%
Expected dividend yield	0.00%	0.00%
Expected life	6 years	6 years
Expected volatility	145.00%	156.00%
Weighted average grant date fair value	$ .46	$ 0.21
Forfeiture rate	5.00%	5.00%

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Summary of Significant Accounting Policies - Schedule of Stock Options Outstanding, Nonvested (Details)	9 Months Ended
	Sep. 30, 2017 $ / shares shares
Stock options outstanding and nonvested, beginning balance	1,193,335
Stock options outstanding and nonvested, Granted	280,000
Stock options outstanding and nonvested, Vested	(116,666)
Stock options outstanding and nonvested, Forfeited	(93,333)
Stock options outstanding and nonvested, ending balance	1,263,336
Weighted Average Exercise Price, beginning balance | $ / shares	$ 0.27
Weighted Average Exercise Price, Granted | $ / shares	0.49
Weighted Average Exercise Price, Vested | $ / shares	0.22
Weighted Average Exercise Price, Forfeited | $ / shares	0.32
Weighted Average Exercise Price, ending balance | $ / shares	$ 0.32
Employee Stock [Member]
Stock options outstanding and nonvested, beginning balance	1,193,335
Stock options outstanding and nonvested, Granted	280,000
Stock options outstanding and nonvested, Vested	(116,666)
Stock options outstanding and nonvested, Forfeited	(93,333)
Stock options outstanding and nonvested, ending balance	1,263,336
Non-Employee Stock [Member]
Stock options outstanding and nonvested, beginning balance
Stock options outstanding and nonvested, Granted
Stock options outstanding and nonvested, Vested
Stock options outstanding and nonvested, Forfeited
Stock options outstanding and nonvested, ending balance

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Business and Asset Acquisitions (Details Narrative) - USD ($)					9 Months Ended
	Jan. 23, 2017	Jan. 23, 2017	Oct. 05, 2016	Oct. 04, 2016	Sep. 30, 2017	Sep. 30, 2016	Apr. 22, 2017
Settlement of gain					$ 1,969,245
PhotoMedex, Inc [Member]
Purchase price					250,000
Purchase agreement description			The purchase price paid by ICTV Holdings in the PhotoMedex Acquisition was paid as follows: (i) $3,000,000 of the purchase price which was raised in a private placement (described below in more detail) was deposited on October 5, 2016 into an escrow account established by counsel to the Company and ICTV Holdings, as escrow agent (the “Escrow Agent”), under an escrow agreement entered into on October 4, 2016 among the Company, ICTV Holdings, the Sellers, the Escrow Agent, and certain investors in the Company’s private placement (the “Escrow Agreement”), which escrow funds were paid to the Sellers on January 23, 2017, in accordance with the Escrow Agreement and subject to the conditions thereof; (ii) $2,000,000 of the purchase price was to be paid by on or before the 90th day following January 23, 2017; and (iii) the remainder of the purchase price of $4,500,000 was payable in the form of a continuing royalty as described in more detail below.
Escrow deposit			$ 3,000,000
Royalty expenses			$ 4,500,000
Sales percentage			6.00%
Business acquisition, transaction costs					49,312
Settlement of gain					1,969,245
PhotoMedex Purchase Agreement [Member]
Purchase price				$ 9,500,000			$ 1,750,000
Royalty expenses					$ 4,500,000
Sales percentage					6.00%
Present value of deferred consideration					$ 4,198,043
Fair value assumption, discount rate					9.70%
Fair value assumptions, term					18 months
PhotoMedex Purchase Agreement [Member] | Home Shopping Network [Member]
Sales percentage					35.00%
PhotoMedex Purchase Agreement [Member] | LeoGroup [Member]
Proceeds from line of credit				2,000,000
PhotoMedex Purchase Agreement [Member] | Before 90 days [Member]
Purchase price				2,000,000
PhotoMedex Release Agreement [Member]
Contingent consideration payments for acquisition					$ 3,579,760
Ermis Labs Purchase Agreement [Member]
Purchase price				$ 1,982,000
Ermis Labs Purchase Agreement [Member] | Ermis Labs, Inc. [Member]
Royalty expenses		$ 1,750,000
Fair value assumption, discount rate					10.70%
Fair value assumptions, term					10 years
Present value of expected payments					$ 1,750,000
Present value of expected payments, current					$ 1,131,822
Royalty percentage		5.00%
Payment of minimum royalty amount		$ 175,000
Ermis Labs Purchase Agreement [Member] | Ermis Labs Acquisition [Member]
Royalty expenses	$ 1,750,000
Number of common stock issued, shares	2,500,000
Number of common stock issued	$ 850,000

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Business and Asset Acquisitions - Summary of Consideration Transferred (Details) - USD ($)		6 Months Ended
	Jan. 23, 2017	Jul. 12, 2017
Total consideration transferred		$ (570,248)
PhotoMedex, Inc [Member]
Cash	$ 5,000,000
Fair value of consideration	4,198,043
Total consideration transferred	9,198,043
Ermis Labs Acquisition [Member]
ICTV Brands shares	850,000
Deferred consideration	1,131,822
Total consideration transferred	$ 1,981,822

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Business and Asset Acquisitions - Schedule of Asset Acquired (Details)	Jan. 23, 2017 USD ($)
PhotoMedex, Inc [Member]
Inventory	$ 6,300,000
Property and equipment	857,415
Patented/Unpatented Technology	940,628
Trademarks/Tradenames	1,100,000
Total assets acquired	9,198,043
Ermis Labs Acquisition [Member]
Inventory	469,379
Formulations	1,355,983
Trademarks/Tradenames	156,460
Total assets acquired	$ 1,981,822

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Business and Asset Acquisitions - Schedule of Changes in Fair Value of Contingent Consideration Payable (Details)	6 Months Ended
	Jul. 12, 2017 USD ($)
Business Combinations [Abstract]
Contingent consideration payable, beginning	$ 4,198,043
Contingent consideration earned but not paid	(570,248)
Change in fair value	(48,035)
Contingent consideration payable, ending	$ 3,579,760

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Business and Asset Acquisitions - Summary of Pro Forma Financial Information (Details) - PhotoMedex, Inc [Member] - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2017	Sep. 30, 2016	Sep. 30, 2017	Sep. 30, 2016
Net sales	$ 7,559,754	$ 10,345,530	$ 26,695,949	$ 38,195,266
Net loss	$ (2,356,103)	$ (2,175,597)	$ (3,858,089)	$ (8,426,448)
Net loss per share - basic and diluted	$ (0.05)	$ (0.04)	$ (0.08)	$ (.17)
Weighted average number of common shares basic and diluted	52,321,825	48,790,982	49,518,478	48,772,827

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Business and Asset Acquisitions - Schedule of Deferred Consideration (Details) - USD ($)	9 Months Ended
	Sep. 30, 2017	Dec. 31, 2016
Current portion	$ 160,417
Non-current portion	1,026,097
Total deferred consideration	1,186,514
Ermis Labs Acquisition [Member]
Deferred consideration payable, beginning	1,131,822
Consideration payments	(14,583)
Accretion of interest	69,275
Deferred consideration payable, ending	$ 1,186,514

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Commitments and Contingencies (Details Narrative) - USD ($)	1 Months Ended		3 Months Ended		9 Months Ended
	Aug. 31, 2017	Mar. 31, 2017	Sep. 30, 2017	Sep. 30, 2016	Sep. 30, 2017	Sep. 30, 2016
Lease description					We entered into an amendment to our current lease for a new space in our current building from March 2017 through February 2022.
Rent expense			$ 83,000	$ 14,000	$ 224,000	$ 41,000
Product liability insurance expires date					Apr. 20, 2018
London Office [Member]
Lease description	We entered into a second amendment to expand our space which increased monthly base rent payments.
Rent expense					$ 8,000
Hong Kong Office [Member]
Lease description		A lease expiring in March 2018 for our current office space.
Israel Office [Member]
Lease description					A one year term ending in April 2018.

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Commitments and Contingencies - Schedule of Future Financial Obligations Under Leases (Details)	Sep. 30, 2017 USD ($)
2017	$ 59,000
2018	178,000
2019	152,000
2020	154,000
2021	156,000
Thereafter	26,000
Total Lease Obligations	725,000
Israel Office [Member]
2017	17,000
2018	22,000
2019
2020
2021
Thereafter
Total Lease Obligations	39,000
Hong Kong Office [Member]
2017	5,000
2018	5,000
2019
2020
2021
Thereafter
Total Lease Obligations	10,000
Wayne - Corporate HQ [Member]
2017	37,000
2018	151,000
2019	152,000
2020	154,000
2021	156,000
Thereafter	26,000
Total Lease Obligations	$ 676,000

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Intangibles, Net (Details Narrative) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2017	Sep. 30, 2016	Sep. 30, 2017	Sep. 30, 2016
Goodwill and Intangible Assets Disclosure [Abstract]
Amortization of intangible assets	$ 251,000	$ 73,000	$ 691,957	$ 218,213

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Intangibles, Net - Schedule of Intangibles Net (Details) - USD ($)	9 Months Ended	12 Months Ended
	Sep. 30, 2017	Dec. 31, 2016
Intangibles, beginning	$ 1,163,816
Intangibles, Additions
Intangibles, ending	4,716,887	1,163,816
Accumulated Amortization	(982,908)	(290,952)
Intangibles,net	3,733,979	872,864
Dermawand Purchase [Member]
Intangibles, Additions		1,163,816
Formulations [Member]
Intangibles, Additions	1,355,983
Trademark [Member]
Intangibles, Additions	1,256,460
Patented/Unpatented Technology [Member]
Intangibles, Additions	$ 940,628

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Intangibles, Net - Schedule of Finite-lived Intangible Assets, Future Amortization Expense (Details) - USD ($)	Sep. 30, 2017	Dec. 31, 2016
Goodwill and Intangible Assets Disclosure [Abstract]
2017 (remaining three months)	$ 251,000
2018	1,001,000
2019	1,001,000
2020	711,000
2021	711,000
Thereafter	59,000
Intangible assets estimated future amortization expense	$ 3,734,000	$ 872,864

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DermaWand Purchase Agreement (Details Narrative) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2017	Sep. 30, 2016	Sep. 30, 2017	Sep. 30, 2016	Dec. 31, 2016	Jan. 31, 2016	Jan. 02, 2016
Trademarks and intellectual property	$ 3,734,000		$ 3,734,000		$ 872,864
Offset asset and liability							$ 1,200,000
Discount for imputed interest	12,000		12,000			$ 37,000
Percentage of discount for imputed interest calculated based on applicable federal rates						1.45%
Other liabilities	813,000		813,000
Other liabilities , current	369,563		369,563		288,525
Interest expense	3,000		9,000
Intangible	655,000		655,000		873,000
Cost of sales	73,000	$ 218,000	73,000	$ 218,000
Accumulated amortization	545,000		$ 545,000		$ 291,000
Patent and Trademark [Member]
Patent and trademark amortized period			4 years
DermaWand [Member]
Trademarks and intellectual property	1,200,000		$ 1,200,000
Per unit fee and maintaining annual minimum royalty requirements			$ 2.50
DermaWand [Member] | 2016 [Member]
Trademarks and intellectual property	300,000		$ 300,000
DermaWand [Member] | 2017 [Member]
Trademarks and intellectual property	300,000		300,000
DermaWand [Member] | 2018 [Member]
Trademarks and intellectual property	300,000		300,000
DermaWand [Member] | 2019 [Member]
Trademarks and intellectual property	$ 300,000		$ 300,000

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Long-term Debt Due to Related Party (Details Narrative) - USD ($)	Sep. 30, 2017	Jul. 15, 2017
Principal amount		$ 2,000,000
Interest payable	$ 27,203
LeoGroup Private Investment Access LLC [Member]
Principal amount	$ 2,000,000
Effective interest rate	34.00%
Interest payable	$ 10,000

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Long-term Debt Due to Related Party - Schedule of Long Term Debt (Details) - USD ($)	Sep. 30, 2017	Dec. 31, 2016
Debt Disclosure [Abstract]
Total debt	$ 1,939,762
Less: accrued interest	(27,203)
Long-term debt, less accrued interest	1,912,560
Less: current portion	(641,399)
Long-term debt, net	$ 1,298,363

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Long-term Debt Due to Related Party - Schedule of Maturities of Long Term Debt (Details)	Sep. 30, 2017 USD ($)
Debt Disclosure [Abstract]
2017	$ 140,712
2018	697,707
2019	976,907
2020	97,234
Long term debt	$ 1,912,560

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Capital Transactions (Details Narrative) - USD ($)								9 Months Ended
	Oct. 17, 2017	Jul. 10, 2017	Jun. 26, 2017	Mar. 31, 2017	Mar. 16, 2017	Feb. 01, 2017	Jan. 23, 2017	Sep. 30, 2017	Sep. 30, 2016	Jun. 26, 2016
Share based compensation								$ 223,345	$ 259,328
Number of stock option issued								(280,000)
Company And Selling Stockholders [Member]
Number of common stock shares issued during the period							8,823,530
Shares issued price per share							$ 0.34
Gross proceeds from private placement							$ 3,000,000
Selling Stockholders [Member]
Number of common stock shares issued during the period						11,764,713
Shares issued price per share						$ 0.34
Gross proceeds from private placement						$ 4,000,000
Offering cost								$ 17,000
Three Executive Officers [Member]
Number of common stock shares issued for bonus fully vested					600,000
Exercise price per share					$ 0.56
Share based compensation								$ 336,000
Former Employee [Member]
Exercise price per share	$ 0.22	$ 0.22		$ 0.22
Number of stock option issued	16,667	35,000		35,000
Number of option exercised	16,667	20,307		22,475
Director [Member]
Exercise price per share										$ 0.22
Number of stock option issued			250,000
Number of option exercised			250,000

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Related Party Transactions (Details Narrative) - USD ($)	Jan. 23, 2017	Jul. 15, 2017
PhotoMedex [Member]
Secured promissory note		$ 2,000,000
Private Placement [Member] | Diana Pessin [Member]
Number of common stock shares issued during the period	4,411,765
Shares issued price per share	$ 0.34
Number of common stock issued during the period	$ 1,500,000
Private Placement [Member] | Kelvin Claney [Member]
Number of common stock shares issued during the period	500,000
Shares issued price per share	$ 0.34
Number of common stock issued during the period	$ 170,000

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Basic and Diluted Earnings Per Share (Details Narrative)	Sep. 30, 2017 $ / shares shares
NET LOSS PER SHARE
Stock options outstanding	5,540,002
Stock options vested and exercisable	4,276,667
Stock options average exercise price | $ / shares	$ 0.26

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Basic and Diluted Earnings Per Share - Schedule of Antidilutive Securities Excluded from Computation of Diluted Net Loss Per Share (Details) - shares	9 Months Ended
	Sep. 30, 2017	Sep. 30, 2016
Options to Purchase Common Stock [Member]
Antidilutive securities excluded from computation of EPS	5,540,002	5,448,336

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Basic and Diluted Earnings Per Share - Schedule of Computations for Basic and Fully Diluted Loss Per Share (Details) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2017	Sep. 30, 2016	Sep. 30, 2017	Sep. 30, 2016
NET LOSS PER SHARE
Loss to common shareholders (Numerator)	$ (386,858)	$ (261,597)	$ (2,195,156)	$ (951,448)
Loss to common shareholders, Weighted Average Shares (Denominator)	52,321,826	28,202,739	49,518,478	28,184,584
Loss to common shareholders, Per Share Amount	$ (0.01)	$ (0.01)	$ (0.04)	$ (0.03)

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Income Taxes (Details Narrative) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2017	Sep. 30, 2016	Sep. 30, 2017	Sep. 30, 2016	Dec. 31, 2016
Income Tax Disclosure [Abstract]
Provision for income taxes	$ 112,277		$ 182,277
Effective Income Tax Rate	10.00%	0.00%	15.00%	0.00%
Operating loss carryforwards, federal					$ 3,259,000
Operating loss carryforwards, state					$ 951,000
Interest and penalties	$ 0	$ 0	$ 0	$ 0

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Segment Reporting - Schedule of Operating Income (Loss) by Operating Segment (Details) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2017	Sep. 30, 2016	Sep. 30, 2017	Sep. 30, 2016
Net sales	$ 7,559,754	$ 4,203,530	$ 23,156,949	$ 12,471,266
Cost of sales	3,049,989	1,158,998	7,995,170	3,698,764
Gross profit	4,509,765	3,044,532	15,161,779	8,772,502
General and administrative	2,488,376	1,035,752	7,643,917	3,076,489
Selling and marketing	4,102,346	2,267,103	11,346,321	6,636,950
Total operating expenses	6,590,722	3,302,855	18,990,238	9,713,439
Operating income (loss)	(2,080,957)	(258,323)	(3,828,459)	(940,937)
Direct to Consumer [Member]
Net sales	6,778,661	3,338,816	19,945,577	9,252,382
Cost of sales	2,683,194	712,313	6,520,301	2,076,631
Gross profit	4,095,467	2,626,503	13,425,276	7,175,751
General and administrative	2,384,609	913,917	7,299,102	2,832,132
Selling and marketing	3,922,646	2,253,300	10,925,055	6,609,066
Total operating expenses	6,307,255	3,167,217	18,224,157	9,441,198
Operating income (loss)	(2,211,788)	(540,714)	(4,798,881)	(2,265,447)
International Third Party Distributor [Member]
Net sales	380,755	864,714	1,842,373	3,218,884
Cost of sales	199,835	446,685	850,238	1,622,133
Gross profit	180,920	418,029	992,135	1,596,751
General and administrative	67,252	121,835	245,966	244,357
Selling and marketing	22,295	13,803	74,976	27,884
Total operating expenses	90,177	135,638	320,942	272,241
Operating income (loss)	90,743	282,391	671,193	1,324,510
Airline and Hong Kong Retail [Member]
Net sales	400,338		1,368,999
Cost of sales	166,960		624,631
Gross profit	233,378		744,368
General and administrative	36,515		98,849
Selling and marketing	156,775		346,290
Total operating expenses	193,290		445,139
Operating income (loss)	$ 40,088		$ 299,229

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Segment Reporting - Schedule of Selected Balance Sheet Information by Segment (Details) - USD ($)	Sep. 30, 2017	Dec. 31, 2016
Total Assets	$ 17,210,178	$ 4,539,414
Direct to Consumer [Member]
Total Assets	16,292,109	4,454,701
International Third Party Distributor [Member]
Total Assets	21,075	84,713
Airline/Other Retail [Member]
Total Assets	$ 896,994