X0202 4 2007-01-03 0001071806 AQUANTIVE INC AQNT 0001193074 MCANDREWS BRIAN P 821 SECOND AVENUE, 18TH FLOOR SEATTLE WA 98104 0 1 0 0 President & CEO Common Stock 2007-01-03 4 S 0 100 24.39 D 131186 D Common Stock 2007-01-03 4 S 0 100 24.44 D 131086 D Common Stock 2007-01-03 4 S 0 100 24.47 D 130986 D Common Stock 2007-01-03 4 S 0 100 24.54 D 130886 D Common Stock 2007-01-03 4 S 0 200 24.58 D 130686 D Common Stock 2007-01-03 4 S 0 100 24.63 D 130586 D Common Stock 2007-01-03 4 S 0 100 24.67 D 130486 D Common Stock 2007-01-03 4 S 0 200 24.68 D 130286 D Common Stock 2007-01-03 4 S 0 100 24.78 D 130186 D Common Stock 2007-01-03 4 S 0 100 24.81 D 130086 D Common Stock 2007-01-03 4 S 0 100 24.83 D 129986 D Common Stock 2007-01-03 4 S 0 100 24.91 D 129886 D Common Stock 2007-01-03 4 S 0 100 24.93 D 129786 D Common Stock 2007-01-03 4 S 0 100 24.94 D 129686 D Common Stock 2007-01-03 4 S 0 200 24.96 D 129486 D Common Stock 2007-01-03 4 S 0 100 25.00 D 129386 D Common Stock 2007-01-03 4 S 0 100 25.01 D 129286 D Common Stock 2007-01-03 4 S 0 100 25.02 D 129186 D Common Stock 2007-01-03 4 S 0 200 25.04 D 128986 D Common Stock 2007-01-03 4 S 0 100 25.05 D 128886 D Common Stock 2007-01-03 4 S 0 100 25.06 D 128786 D Common Stock 2007-01-03 4 S 0 100 25.07 D 128686 D Common Stock 2007-01-03 4 S 0 200 25.09 D 128486 D Common Stock 2007-01-03 4 S 0 100 25.10 D 128386 D Common Stock 2007-01-03 4 S 0 400 25.11 D 127986 D Common Stock 2007-01-03 4 S 0 200 25.12 D 127786 D Common Stock 2007-01-03 4 S 0 300 25.13 D 127486 D Common Stock 2007-01-03 4 S 0 500 25.14 D 126986 D Common Stock 2007-01-03 4 S 0 100 25.15 D 126886 D These exercise and sale transactions were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/21/2006. This is form 1 of 4 being filed to report transactions from Jan 3 through Jan 4, 2007. Linda A. Schoemaker, Attorney-in-Fact for Brian P. McAndrews 2007-01-05