X0202 4 2006-01-30 0001071806 AQUANTIVE INC AQNT 0001199511 SCHOEMAKER LINDA A 821 SECOND AVENUE, SUITE 1800 SEATTLE WA 98104 0 1 0 0 Senior VP, General Counsel Common Stock 2006-02-01 4 M 0 5000 9.00 A 5830 D Common Stock 2006-02-01 4 S 0 5000 25.50 D 830 D Stock Option (Right to Buy) 9.00 2006-02-01 4 M 0 5000 0 D 2005-02-23 2014-02-23 Common Stock 5000 160000 D Stock Option (Right to Buy) 25.93 2006-01-30 4 A 0 40000 0 A 2007-01-30 2013-01-30 Common Stock 40000 40000 D These exercise and sale transactions were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 09/08/2005. This option becomes exercisable at a rate of 20% on the first anniversary of the grant vest date and an additional 6.667% in each successive quarter for the next three years. All shares exercised on 2/1/06 are fully vested. Balance adjusted to reflect exempt and non-reportable acquisitions of shares through aQuantive's Section 423 Employee Stock Purchase Plan. Option granted for a term of 7 years, to vest 20% one year from the date of grant, and to vest an additional 6.667% each three-month period thereafter. Linda A. Schoemaker 2006-02-01