0000904454-11-000118.txt : 20110405 0000904454-11-000118.hdr.sgml : 20110405 20110405214002 ACCESSION NUMBER: 0000904454-11-000118 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20110401 FILED AS OF DATE: 20110405 DATE AS OF CHANGE: 20110405 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Orange 21 Inc. CENTRAL INDEX KEY: 0000932372 STANDARD INDUSTRIAL CLASSIFICATION: OPHTHALMIC GOODS [3851] IRS NUMBER: 330580186 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 2070 LAS PALMAS DRIVE CITY: CARLSBAD STATE: CA ZIP: 92009 BUSINESS PHONE: (760) 804-8420 MAIL ADDRESS: STREET 1: 2070 LAS PALMAS DRIVE CITY: CARLSBAD STATE: CA ZIP: 92009 FORMER COMPANY: FORMER CONFORMED NAME: SPY OPTIC, INC DATE OF NAME CHANGE: 20040916 FORMER COMPANY: FORMER CONFORMED NAME: SPY OPTIC INC DATE OF NAME CHANGE: 19941103 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: HAMOT SETH W CENTRAL INDEX KEY: 0001071036 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 000-51071 FILM NUMBER: 11741876 MAIL ADDRESS: STREET 1: 420 BOYLSTON STREET CITY: BOSTON STATE: MA ZIP: 02116 4 1 edgar.xml PRIMARY DOCUMENT X0303 4 2011-04-01 0000932372 Orange 21 Inc. ORNG 0001071036 HAMOT SETH W C/O RRH CAPITAL MANAGEMENT INC. 420 BOYLSTON STREET BOSTON MA 02116 1 0 1 0 Common Stock 2011-04-01 4 A 0 2031 0 A 32918 D The Reporting Person also indirectly beneficially owns (i) an aggregate 6,000 shares of Common Stock held in two trusts for the benefit of his children and (ii) 5,445,233 shares of Common Stock directly beneficially owned by Costa Brava Partnership III L.P., which may also be deemed to be indirectly beneficially owned by Roark, Reardon & Hamot, LLC. Seth W. Hamot is the President and sole member of Roark, Rearden & Hamot, LLC, which is the sole general partner of Costa Brava Partnership III L.P. Pursuant to Instruction 4(b)(iv) of Form 4, Roark, Rearden & Hamot, LLC and Seth W. Hamot have elected to report as indirectly beneficially owned the entire number of securities owned by such limited partnership, however each of them disclaims beneficial ownership of any securities, and any proceeds thereof, that exceed its or his pecuniary interest therein and/or that are not actually distributed to it or him. /s/ Seth W. Hamot 2011-04-05