-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, FEnzpc8rE6ytWcyxCH1/VEWlljSfTdRfId+Np2pKwFQU74ekgv8P9NSQjExdRBvA tVD6eswQL8sp1Ozt+kFqRA== 0000904454-10-000303.txt : 20100901 0000904454-10-000303.hdr.sgml : 20100901 20100901110231 ACCESSION NUMBER: 0000904454-10-000303 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20100830 FILED AS OF DATE: 20100901 DATE AS OF CHANGE: 20100901 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Orange 21 Inc. CENTRAL INDEX KEY: 0000932372 STANDARD INDUSTRIAL CLASSIFICATION: OPHTHALMIC GOODS [3851] IRS NUMBER: 330580186 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 2070 LAS PALMAS DRIVE CITY: CARLSBAD STATE: CA ZIP: 92009 BUSINESS PHONE: (760) 804-8420 MAIL ADDRESS: STREET 1: 2070 LAS PALMAS DRIVE CITY: CARLSBAD STATE: CA ZIP: 92009 FORMER COMPANY: FORMER CONFORMED NAME: SPY OPTIC, INC DATE OF NAME CHANGE: 20040916 FORMER COMPANY: FORMER CONFORMED NAME: SPY OPTIC INC DATE OF NAME CHANGE: 19941103 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: HAMOT SETH W CENTRAL INDEX KEY: 0001071036 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 000-51071 FILM NUMBER: 101051633 MAIL ADDRESS: STREET 1: 420 BOYLSTON STREET CITY: BOSTON STATE: MA ZIP: 02116 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Roark, Rearden & Hamot LLC CENTRAL INDEX KEY: 0001319943 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 000-51071 FILM NUMBER: 101051634 BUSINESS ADDRESS: STREET 1: 420 BOYLSTON STREET CITY: BOSTON STATE: MA ZIP: 02116 BUSINESS PHONE: 617-595-4406 MAIL ADDRESS: STREET 1: 420 BOYLSTON STREET CITY: BOSTON STATE: MA ZIP: 02116 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Costa Brava Partnership III LP CENTRAL INDEX KEY: 0001319959 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 000-51071 FILM NUMBER: 101051635 BUSINESS ADDRESS: STREET 1: 420 BOYLSTON STREET CITY: BOSTON STATE: MA ZIP: 02116 BUSINESS PHONE: 617-595-4400 MAIL ADDRESS: STREET 1: 420 BOYLSTON STREET CITY: BOSTON STATE: MA ZIP: 02116 4 1 edgar.xml PRIMARY DOCUMENT X0303 4 2010-08-30 1 0000932372 Orange 21 Inc. ORNG 0001319959 Costa Brava Partnership III LP 420 BOYLSTON STREET BOSTON MA 02116 0 0 1 0 0001319943 Roark, Rearden & Hamot LLC 420 BOYLSTON STREET BOSTON MA 02116 0 0 1 0 0001071036 HAMOT SETH W 420 BOYLSTON STREET BOSTON MA 02116 1 0 1 0 Common Stock 2010-08-30 4 P 0 11162 1.00 A 5378735 D The securities reported as directly beneficially owned by Costa Brava Partnership III L.P. may be deemed to be indirectly beneficially owned by Roark, Rearden & Hamot, LLC and Seth W. Hamot. Seth W. Hamot is the President and sole member of Roark, Rearden & Hamot, LLC, which is the sole general partner of Costa Brava Partnership III L.P. Pursuant to Instruction 4(b)(iv) of Form 4, Roark, Rearden & Hamot, LLC and Seth W. Hamot have elected to report as indirectly beneficially owned the entire number of securities owned by such limited partnership, however each of them disclaims beneficial ownership of any securities, and any proceeds thereof, that exceed its or his pecuniary interest therein and/or that are not actually distributed to it or him. Seth W. Hamot, who is a Director of the Issuer, also directly beneficially owns 26,928 shares of Common Stock and indirectly beneficially owns an aggregate 6,000 shares of Common Stock held in two trusts for the benefit of his children. /s/ Seth W. Hamot, individually and as Managing Member of Roark, Rearden & Hamot, LLC, General Partner of Costa Brava Partnership III L.P. 2010-08-31 -----END PRIVACY-ENHANCED MESSAGE-----