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SEGMENT INFORMATION AND CONCENTRATIONS
6 Months Ended
Jun. 30, 2011
SEGMENT INFORMATION AND CONCENTRATIONS [Abstract]  
SEGMENT INFORMATION AND CONCENTRATIONS
NOTE 4
SEGMENT INFORMATION AND CONCENTRATIONS

The Company has two strategic business segments: sales to the civilian market and the military market.
 
The military and the civilian markets are further broken down between Israel (local) and other (export) sales in order to better analyze trends in sales and profit margins. The Company does not allocate assets between segments because assets are used in more than one segment and any allocation would be impractical.
 
 
A.
Sales and income from operations:

   
Civilian
   
Military
       
   
Local
   
Export
   
Local
   
Export
   
Consolidated
 
                               
For the six months ended June 30, 2011:
                             
                               
Revenue from sales
  $ 1,386,739     $ 1,964,626     $ 1,569,595     $ 3,265,817     $ 8,186,777  
Gross Profits
    493,491       541,854       199,830       673,317       1,908,492  
Corporate unallocated costs
                                    3,670,691  
Loss from operations
                                    (1,762,199 )
                                         
For the three months ended June 30, 2011:
                                       
                                         
Revenue from sales
  $ 813,557     $ 1,528,195     $ 554,606     $ 1,696,982     $ 4,593,340  
Gross Profits
    276,537       558,237       73,021       337,177       1,244,972  
Corporate unallocated costs
                                    2,171,752  
Loss from operations
                                    (926,780 )

For the six months ended June 30, 2010:
                             
                               
Revenue from sales
  $ 1,685,147     $ 608,718     $ 2,675,768     $ 911,912     $ 5,881,545  
Gross Profits
    229,520       82,789       357,808       102,042       772,159  
Corporate unallocated costs
                                    1,732,802  
Income from operations
                                    (960,643 )
                                         
For the three months ended June 30, 2010:
                                       
                                         
Revenue from sales
  $ 651,489     $ 379,087     $ 1,510,626     $ 346,612     $ 2,887,814  
Gross Profits
    50,320       57,495       85,500       (24,535 )     168,780  
Corporate unallocated costs
                                    919,621  
Income from operations
                                    (750,841 )
 
 
 
 
B.
Geographic Areas - revenues:
 
 
 
Three Months Ended
June 30,
   
Six Months Ended
June 30,
 
   
2011
   
2010
   
2011
   
2010
 
                         
Israel
  $ 1,368,163     $ 2,162,115     $ 2,956,334     $ 4,360,915  
South America
    1,169,812       249,083       1,459,996       467,443  
North America
    1,528,195       374,798       1,997,550       605,743  
Europe and Asia
    56,804       101,734       515,780       445,183  
Africa
    470,366       84       1,257,117       2,261  
                                 
       Total Sales
  $ 4,593,340     $ 2,887,814     $ 8,186,777     $ 5,881,545  
 
 
C.
Single Customer Exceeding 10% of Sales:
 
   
For the Three
Months Ended
June 30,
   
For the Six
Months Ended
June 30,
 
   
2011
   
2010
   
2011
   
2010
 
                         
Customer A (Military Local)
  $ 445,416     $ 1,316,296     $ 1,372,217     $ 2,455,772