<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0306</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2013-11-01</periodOfReport>

    <issuer>
        <issuerCik>0001142701</issuerCik>
        <issuerName>UNITED ONLINE INC</issuerName>
        <issuerTradingSymbol>UNTD</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001069411</rptOwnerCik>
            <rptOwnerName>PHANSTIEL HOWARD G</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>21301 BURBANK BLVD.</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>WOODLAND HILLS</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>91367</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2013-11-01</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>D</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
                <footnoteId id="F1"/>
            </transactionCoding>
            <transactionTimeliness></transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>10678</value>
                    <footnoteId id="F2"/>
                </transactionShares>
                <transactionPricePerShare>
                    <footnoteId id="F1"/>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>119860</value>
                    <footnoteId id="F2"/>
                    <footnoteId id="F3"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">In connection with the separation of FTD Companies, Inc. (&quot;FTD&quot;) from the Issuer, one half of the reporting person's Issuer RSUs and one half of the reporting person's options to purchase Issuer common stock were converted into, respectively, shares of FTD common stock and options to purchase FTD common stock, in each case in an amount and on terms intended to preserve the value of the Issuer securities surrendered in such conversion.</footnote>
        <footnote id="F2">Does not reflect the 1-for-7 reverse stock split of Issuer common stock that was effected at 11:59 p.m. (Eastern Daylight Time) on October 31, 2013.</footnote>
        <footnote id="F3">Does not reflect the valuation adjustment contemplated in the Employee Matters Agreement that was entered into by Issuer and FTD in connection with the separation of FTD from Issuer.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Howard G. Phanstiel</signatureName>
        <signatureDate>2013-11-05</signatureDate>
    </ownerSignature>
</ownershipDocument>
