Exhibit 31.1

        RULE 13a-14(a)/15d-14(a) CERTIFICATION OF CHIEF EXECUTIVE OFFICER

I, Jack Abramov, certify that:

   1. I have reviewed this annual report on Form 10-KSB of House of Taylor Jewelry, Inc;

   2. Based on my knowledge, this report does not contain any untrue statement

of a material fact or omit to state a material fact necessary to make the

statements made, in light of the circumstances under which such statements were

made, not misleading with respect to the period covered by this annual report;

   3. Based on my knowledge, the financial statements, and other financial

information included in this annual report, fairly present in all material

respects the financial condition, results of operations and cash flows of the

small business issuer as of, and for, the periods presented in this report;

   4. The small business issuer's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the small business issuer and have:

      a. Designed such disclosure controls and procedures, or caused such

disclosure controls and procedures to be designed under our supervision, to

ensure  that  material  information  relating  to  the  small  business  issuer,

including its consolidated subsidiaries, is made known to us by others within

those entities, particularly during the period in which this report is being

prepared;

      b. Evaluated the effectiveness of the small business issuer’s disclosure

controls and procedures and presented in this report our conclusions about the

effectiveness of the disclosure controls and procedures as of the end of the

period covered by this report based on such evaluation; and

      c. Disclosed in this report any change in the small business issuer’s

internal control over financial reporting that occurred during the small

business issuer's most recent fiscal quarter (the small business issuer's fourth

fiscal quarter in the case of an annual report) that has materially affected, or

is reasonably likely to materially affect, the small business issuer's internal

control over financial reporting.

   5. The small business issuer's other certifying officer and I have disclosed,

based  on  our  most  recent  evaluation  of  internal  control  over  financial

reporting, to the small business issuer’s auditors and the audit committee of

the small business issuer’s board of directors (or persons performing the

equivalent functions):

      a. all significant deficiencies and material weaknesses in the design or

operation of internal controls over financial reporting which are reasonably

likely to adversely affect the small business issuer’s ability to record,

process, summarize and report financial information; and

      b. any fraud, whether or not material, that involves management or other

employees who have a significant role in the small business issuer’s internal

controls over financial reporting.

April 17, 2006

By: /s/ Jack Abramov

                                                    --------------------

                                                     Jack Abramov,

                                                     CEO and

                                                     Principal Executive Officer