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Segment Data (Tables)
3 Months Ended
Mar. 31, 2020
Segment Reporting [Abstract]  
Summary of Operational Information Relative to the Company's Reportable Segments

14. Segment Data

Our operations are comprised of two reportable segments: the manufacture and sale of CEDs, batteries, accessories, extended warranties and other products and services (the “TASER” segment); and the software and sensors business, which includes the sale of devices, wearables, applications, cloud and mobile products, and services (collectively, the “Software and Sensors” segment). In both segments, we report sales of products and services. Service revenue in both segments includes sales related to Axon Evidence. In the Software and Sensors segment, service revenue also includes other recurring cloud-hosted software revenue and related professional services. Collectively, this revenue is sometimes referred to as "Axon Cloud revenue." Our Chief Executive Officer, who is the CODM, is not provided asset information or sales, general, and administrative expense by segment.

Information relative to our reportable segments was as follows (in thousands):

Three Months Ended March 31, 2020

Three Months Ended March 31, 2019

Software and 

Software and 

    

TASER

    

Sensors

    

Total

    

TASER

    

Sensors

    

Total

Net sales from products

$

75,175

$

32,113

$

107,288

$

65,301

$

22,788

$

88,089

Net sales from services

 

720

 

39,154

 

39,874

 

90

 

27,631

 

27,721

Net sales

 

75,895

 

71,267

 

147,162

 

65,391

 

50,419

 

115,810

Cost of product sales

 

30,248

 

18,636

 

48,884

 

23,278

 

16,322

 

39,600

Cost of service sales

 

 

9,670

 

9,670

 

 

7,293

 

7,293

Cost of sales

 

30,248

 

28,306

 

58,554

 

23,278

 

23,615

 

46,893

Gross margin

$

45,647

$

42,961

$

88,608

$

42,113

$

26,804

$

68,917

Research and development

$

3,032

$

23,349

$

26,381

$

3,712

$

19,642

$

23,354