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Segment Data
9 Months Ended
Sep. 30, 2020
Segment Reporting [Abstract]  
Segment Data

15. Segment Data

Our operations are comprised of two reportable segments: the manufacture and sale of CEDs, batteries, accessories, extended warranties and other products and services (the “TASER” segment); and the software and sensors business, which includes the sale of devices, wearables, applications, cloud and mobile products, and services (collectively, the “Software and Sensors” segment). In both segments, we report sales of products and services. Service revenue in both segments includes sales related to Axon Evidence. In the Software and Sensors segment, service revenue also includes other recurring cloud-hosted software revenue and related professional services. Collectively, this revenue is sometimes referred to as "Axon Cloud revenue." Our Chief Executive Officer, who is the CODM, is not provided asset information or sales, general, and administrative expense by segment.

Information relative to our reportable segments was as follows (in thousands):

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​

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​

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Three Months Ended September 30, 2020

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Three Months Ended September 30, 2019

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​

​

​

​

Software and 

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​

​

​

​

​

​

Software and 

​

​

​

​

    

TASER

    

Sensors

    

Total

    

TASER

    

Sensors

    

Total

Net sales from products

​

$

83,517

​

$

36,574

​

$

120,091

​

$

71,424

​

$

25,073

​

$

96,497

Net sales from services

​

 

889

​

 

45,462

​

 

46,351

​

 

319

​

 

34,021

​

 

34,340

Net sales

​

 

84,406

​

 

82,036

​

 

166,442

​

 

71,743

​

 

59,094

​

 

130,837

Cost of product sales

​

 

31,297

​

 

26,501

​

 

57,798

​

 

26,504

​

 

15,941

​

 

42,445

Cost of service sales

​

 

—

​

 

10,404

​

 

10,404

​

 

—

​

 

8,223

​

 

8,223

Cost of sales

​

 

31,297

​

 

36,905

​

 

68,202

​

 

26,504

​

 

24,164

​

 

50,668

Gross margin

​

$

53,109

​

$

45,131

​

$

98,240

​

$

45,239

​

$

34,930

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$

80,169

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​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

Research and development

​

$

3,355

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$

25,891

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$

29,246

​

$

3,485

​

$

21,644

​

$

25,129

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​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

Nine Months Ended September 30, 2020

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Nine Months Ended September 30, 2019

​

​

​

​

​

Software and

​

​

​

​

​

​

​

Software and

​

​

​

​

    

TASER

    

Sensors

    

Total

    

TASER

    

Sensors

    

Total

Net sales from products

​

$

228,569

​

​

97,565

​

$

326,134

​

$

197,148

​

$

67,829

​

$

264,977

Net sales from services

​

 

2,222

​

 

126,507

​

 

128,729

​

 

558

​

 

93,474

​

 

94,032

Net sales

​

 

230,791

​

 

224,072

​

 

454,863

​

 

197,706

​

 

161,303

​

 

359,009

Cost of product sales

​

 

88,787

​

 

61,720

​

 

150,507

​

 

74,044

​

 

46,221

​

 

120,265

Cost of service sales

​

 

—

​

 

29,331

​

 

29,331

​

 

—

​

 

24,098

​

 

24,098

Cost of sales

​

 

88,787

​

 

91,051

​

 

179,838

​

 

74,044

​

 

70,319

​

 

144,363

Gross margin

​

$

142,004

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$

133,021

​

$

275,025

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$

123,662

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$

90,984

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$

214,646

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​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

Research and development

​

$

10,149

​

$

75,038

​

$

85,187

​

$

10,284

​

$

61,692

​

$

71,976

​